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Joystick is your go-to Exfoliating Deep Pore Clay Cleansing Stick—a skincare essential you’ll love. This multitasking powerhouse works as a cleanser, exfoliator, and face mask, making it perfect for travel and effortless skincare on the go. What is Joystick? Joystick is an Exfoliating Deep Pore Clay Cleansing Stick that foams on contact to help draw out dirt and oil for a smoother-looking complexion. This all-in-one stick is perfect for all skin types but is especially helpful for congested acne-prone skin to help draw out pore-clogging impurities. To use Joystick, simply massage the stick onto damp skin targeting the T-zone, work into a creamy lather, and rinse! To use Joystick as a mask, leave the lather on your skin for 2-3 minutes before rinsing. What is Joystick Formulated with? This multitasking Exfoliating Deep Pore Clay Cleansing Stick is formulated with an exfoliating blend of Moroccan Lava Clay, Charcoal, and Jojoba. Moroccan Lava Clay helps draw out impurities for a fresher-looking appearance, while Charcoal helps purify and rejuvenate the look of skin. Jojoba infused the skin with hydration for healthy-looking skin. How do I Incorporate Joystick Into My Skincare Routine? Adding Joystick to your skincare routine is easy! We recommend applying Go with the Glow Niacinamide Drops after rinsing off Joystick to help brighten the look of skin with a skin-loving blend of Niacinamide, Vitamin C and Squalane. Another product we love to pair with Joystick is our best selling Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to help deeply hydrate the skin with Green Algae Extract for a radiant and healthy-looking complexion. Don’t Just Take Our Word for it! While we can’t get enough of Joystick Exfoliating Deep Pore Clay Cleansing Stick, see what some of our PUR beauties have to say about this fan-favorite product below: My New BFF! “I LOVE this exfoliator. It doesn't have much of a fragrance and it always leaves my face looking nice without making it look or feel like it's been scrubbed raw. I have sensitive skin and now this Joystick goes everywhere with me!” –5 stars from C.S. Love It! “Easy to use and leaves skin feeling GOOD! I typically get clogged pores on my nose and purchased this wonderful stick for that reason. You just dampen your nose area, rub the stick over it, and then massage everything in. It cleans out the gunk and makes pores appear a lot smaller.”—5 stars from Birdy Game Changer! “I have been using this exfoliator for almost two years now, and I love it! It is very gentle on the skin, leaves the skin feeling soft, and has helped with my acne. I recommend this to someone who has sensitive skin.”—5 stars from France Jastin

Cloud Cream is a fan-favorite Gel-to-Water Hydrating Essence Moisturizer that is packed with good-for-your-skin ingredients to help instantly moisturize and prep skin for makeup application. This week in the blog, we are giving some love to our beloved Cloud Cream and sharing all the details that you need to know about this all-in-one moisturizer! What is Cloud Cream? Incredibly hydrating, yet light, water-based Cloud Cream is a moisturizing dream come true! This Gel-to-Water Hydrating Essence Moisturizer helps condition and prime skin with limitless hydration for a radiant and healthier-looking complexion that glows. Skin is instantly moisturized, prepped and primed to help makeup go on flawlessly, making this the perfect moisturizer to help lock in hydration for your nighttime skincare routine and help prep and plump the look of skin for your morning skincare routine! What Makes Cloud Cream so Great? Cloud Cream is formulated with skin-loving ingredients including Ceretin Complex, Aloe and Green Algae Extract. This blend of ingredients helps smooth the look of fine lines and wrinkles, helps reduce the appearance of redness, and helps protect skin from environmental stressors such as high energy visible blue light. The luxurious Gel-to-Water Hydrating Essence Moisturizer formula transforms upon application without being sticky causing your your skin to look so dreamy, you might feel like you’re on cloud nine! The Proof is in the Results! In an independent user trial over the course of two weeks with 50 participants, Cloud Cream had impressive results! 98% of participants felt that Cloud Cream was very hydrating on their skin, and 98% also felt that the Gel-to-Water Hydrating Essence Moisturizer had a lightweight feel on their skin.* 96% of participants felt that Cloud Cream helped seal in moisture and helped restore balance to the look of their skin.* *Independent user trial over two weeks with 50 participants   What Pairs Well with Cloud Cream? Cloud Cream effortlessly pairs with other skincare products from the PUR Beauty collection. We recommend pairing Cloud Cream with Sea Fresh Purifying Gel Foam Cleanser to help deeply cleanse skin before applying a serum, such as Go with the Glow Niacinamide Drops to help brighten the look of skin for a more radiant-looking appearance. As a last step, apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer.   To shop for Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, or other best selling skincare to help elevate your daily routine, head to purcosmetics.com

Happy Earth Month! Earth Month is all about taking time to protect and preserve the planet by recycling, reducing waste, and paying more attention to our daily habits that may be using up excess energy. Here at PUR, we celebrate the earth all year long through our clean ingredients and sustainable packaging. This week in the blog, we are going to highlight some of our favorite ingredients as well as our new packaging!   Good-for-You Ingredients We *try* to pay a lot of attention to the food we put in our bodies, but what about what we put on our skin? While eating clean foods is great for our health, using clean ingredients on our skin is equally as important! We prioritize using good-for-your-skin ingredients to ensure that your skincare is both better for you and the environment. Take a look at some of our favorite ingredients below!     Aloe Aloe in skincare is a conditioning ingredient that helps hydrate and soothe the skin. You can find Aloe in Go with the Glow Niacinamide Drops to help soothe and soften skin, Tone Up Niacinamide Firming Eye Serum to help reduce the appearance of redness, Forever Clean Gentle Cleanser to help hydrate the skin, and more!   Shea Butter Shea Butter is a great ingredient for adding hydration and moisture back into the skin. You can find Shea Butter in Self Soothing Nourishing Probiotic Mask to help replenish the skin’s moisture barrier, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin, and in 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 to help condition the skin, and more.   Sunflower Seed Oil Sunflower Seed Oil is a protective ingredient to add to our products as it helps protect the skin from environmental stressors and provides hydration. This skin-loving ingredient can be found in Silky Pout Creamy Lip Chubby to help protect your delicate lips, Fully Charged Mascara Powered by Magnetic Technology to helps fight premature lash fallout, and more!     Hemp Seed Oil Hemp Seed Oil is one of our favorite ingredients to add into our formulas because of the benefits! This moisturizing ingredient helps soothe dry skin and improve overall skin comfort. You can find Hemp Seed Oil in our fan-favorite Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches to help retain the skin’s moisture and soothe dry skin for a smoother appearance, On Point Mascara with Hemp to help moisturize lashes, and Forever Soft Rejuvenating Lip Treatment to help hydrate dry skin for a smoother-looking appearance.     Packaging While we love celebrating Earth Month all year with our clean ingredients, we also celebrate Earth Month with our packaging! We have been shifting our packaging to be more eco-friendly with recyclable folding cartons, FSC-certified cartons, and biodegradable patches. Recycling your beauty products when empty is a great way to help support the planet.   To learn more about our clean ingredients, sustainable packaging, and bestselling beauty and skincare, head to purcosmetics.com  

We are super excited to be launching our new skincare line that is focused on the “less is more” approach to skincare! This new line of products includes skin-loving ingredients and our new packaging for a luxurious, eco-friendly experience. This week in the blog, we’re going to take you through the details of all five of our new products, as well as get some insight from our favorite board certified Dermatologist, Dr. Hadley King!   Sea Fresh Purifying Gel Foam Cleanser First up on our new skincare launch is our Sea Fresh Cleanser! This Purifying Gel Foam harnesses the power of the sea with conditioning marine-based extracts to gently wash away dead skin, dirt, oil, and other impurities without stripping the skin. Formulated with a hydrating blend of Sea Water, Sea Kelp and Green Algae, Sea Fresh helps replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. Let’s see what Dr. King has to say about these indulgent ingredients below: “Sea Kelp and Green Algae condition the skin and offer antioxidant properties to help soothe the skin.  Another key ingredient is Sea Water--which has recently been trending on TikTok, so this can be positioned as a better way of taking advantage of the benefits of Sea Water.”   Ceretin Boost Age Defying Retinol Serum Next up we have Ceretin Boost! This Age Defying Retinol Serum helps plump, hydrate and firm the appearance of skin with age-defying benefits. Formulated with 2% Ceretin Complex, Niacinamide, and Marine Biotics, Ceretin Boost helps even the look of skin tone and texture while addressing the appearance of fine lines and wrinkles. This deeply hydrating and firming formula delivers a burst of microspheres that help keep ingredients in their purest form until released upon application. See how Dr. King uses Ceretin Boost below: “Because of the high concentration of Ceretin Complex ensuring more potent results from Retinol, I'd recommend applying it to clean skin at bedtime, starting every other night and increasing to every night as tolerated. Follow with a good moisturizer, like Get a Lift Firming Facial Cream Moisturizer.”   Tropical C Brightening Vitamin C & Peptide Moisturizer Brighten the look of dull, lackluster skin with Tropical C! This Brightening Vitamin C & Peptide Moisturizer helps improve the skin’s barrier function and awaken the appearance of skin with a burst of hydration. Formulated with Vitamin C, Peptides, and Hyaluronic Acid, Tropical C helps condition skin for a more radiant-looking complexion. See what Dr. King has to say about the formula of Tropical C below: “Enzymes are a great choice for those with sensitive skin who cannot tolerate Alpha and Beta Hydroxy Acids. They provide a gentler way to exfoliate and brighten the skin. Hyaluronic Acid and Aloe hydrate and soothe, while the Peptide enhances barrier function and provides anti-aging benefits.”   Rescue C Brightening Vitamin C & Peptide Eye Cream Up next, we have Rescue C, our Vitamin C & Peptide Eye Cream! Refresh the appearance of tired-looking eyes and give the look of a well-rested glow with this “perk me up” energizing eye cream. Formulated with Vitamin C, Caffeine, and Peptides, Rescue C helps brighten and hydrate the undereye area, while helping to reduce the look of puffiness for a firmer-looking appearance. This ultra-luxe, lightweight formula is super creamy and goes on smoothly for an energized look. See what Dr. King says about the ingredients in Rescue C below: “Squalane supports the skin barrier while Caffeine decreases puffiness, and the Peptide firms. Vitamin C's antioxidant properties also protect help from environmental damage and help brighten.”   Self Soothing Nourishing Probiotic Mask Last but not least, we have our Self Soothing Nourishing Probiotic Mask! This creamy, multitasking leave-on treatment and/or wash off mask is formulated with the soothing and comforting power of skin-conditioning Calendula, a Chamomile Extract, and a deeply hydrating Cucumber Extract. These skin-loving ingredients work together to help replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. See why Dr. King recommends Self Soothing below: “Ceramides, Shea Butter, Safflower Seed Oil, and the Probiotic Complex support the skin barrier, while Cucumber, Chamomile and Cica help to soothe the skin. And Kaolin Clay absorbs excess sebum.  I'd recommend using it once a week.”   To shop these brand new skincare products with ingredients that are pure and simple, or to shop other best selling skincare products and multitasking beauty, head to purcosmetics.com  

If you have mature skin, it can be difficult to know which makeup and skincare is going to work best to get you the results you crave. With so many different anti-aging products on the market, where do you begin?! We consulted board certified, New York based dermatologist Dr. Hadley King to discuss different ingredients and products that are some of her skincare and beauty favorites that will work best for mature skin.   Cleanser The first step for mature skin is choosing a good cleanser! Our Forever Clean Gentle Facial Cleanser has a gentle formula that lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The indulgent formula encourages a healthier-looking complexion as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil. See why Dr. King recommends using Forever Clean for mature skin below: “Mature skin often becomes drier and more delicate or more vulnerable to becoming irritated by harsh or drying ingredients. I recommend a gentle cleanser, like PUR's Forever Clean Gentle Cleanser. The formulation contains Humectants to hydrate and emollients to support the skin barrier. It is also rich in Botanical Extracts which help to protect the skin from environmental damage.”   Serum Using serums and other skincare products such as cleansers and moisturizers that cater to your skin type is super important to ensure that you get the best results. For mature skin, we recommend using Go with the Glow Niacinamide Drops to help keep skin looking smooth and moisturized with an age-defying blend of Niacinamide, Vitamin C, and Superfoods. See why Dr. King suggests Go with the Glow below: “Niacinamide helps improve skin tone and texture, and the formulation is also rich in Vitamin C and other antioxidants that help to protect the skin from damage from environmental stressors.”    Moisturizer Get a Lift Firming Facial Cream is a great moisturizer for mature skin! This age-defying moisturizer helps address the look of lines, wrinkles and sagging skin with a triple-action formula to help visibly renew the skins appearance while helping to create a softer, smoother surface. See why Dr. King recommends Get a Lift below: “Get a Lift contains Humectants to hydrate the skin, emollients to support the skin barrier, and Occlusives to lock in moisture-- helping the skin to look plumper and smoother. It also contains Alfalfa Extract and Manihot Esculenta Tuber Extract for additional anti-aging properties.”     Foundation When it comes to foundation for mature skin, it is best to reach for something that has a thinner consistency with lighter coverage to not exaggerate any fine lines or wrinkles. Our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 blurs the line between skincare and makeup to help enhance the look of your complexion and boost hydration for healthier-looking skin. See why Dr. King recommends this foundation below: “PUR’s 4-in-1 Tinted Moisturizer moisturizes while also providing additional anti-aging benefits from Retinol, Retinyl Palmitate, Antioxidants and Mineral Sunscreen.”   Setting Spray Having a hydrating setting spray is a great way to help set makeup and refresh skin throughout the day. We recommend using Lit Mist Illuminating Setting Spray as it instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging. Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance to illuminate mature skin. See why Dr. King recommends Lit Mist below: “Any makeup routine can be followed by the Lit Mist Illuminating Setting Spray for extra hydration and antioxidants.”   To shop more products that work well with mature skin to create a full skincare and makeup routine, or to shop other bestselling skincare and beauty, head to purcosmetics.com

Happy anniversary to one of our fan favorite serums, Go with the Glow Niacinamide Drops! We can’t believe these Superfood drops hit the shelves only one year ago, and we couldn’t be more excited that you all love the drops as much as we do! This week in the blog, we are going to be going through the highlights of Go with the Glow with product reviews, comments from our favorite board certified dermatologist Dr. Hadley King, Tik Tok’s and press!     What is Go with the Glow? In case you haven’t heard by now, Go with the Glow Niacinamide Drops help reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized. Formulated with age-defying Niacinamide, Squalane, Vitamin C and a Superfood blend, these indulgent drops help reduce the appearance of redness while promoting a brighter, more radiant-looking complexion. In a perception study over 30 days with 34 respondents, 82.4% of users said their skin looked smoother while 80% said their skin appeared brighter.*     Let’s Hear from Our Customers! To begin our Go with the Glow highlights, we want to start by hearing some of our customer reviews! Go with the Glow could not have been as successful as it is without all of you. Here are some of our favorite reviews that real customers have left about Go with the Glow: Sarah G. 5.0 star rating “Best product I have used in a long time! Helps plump my skin, making it look and feel hydrated and youthful! The sheer glow this product gives is incredible and makes my skin look and feel so healthy!” Ktroeck24 5.0 star rating “Great! I love this facial serum! I have been using it for over a month now and it has my face so smooth, soft, and glowing! I don't even have to use makeup anymore. I will definitely purchase more when I run out.” Jnm78 5.0 star rating “I received my go with the glow facial serum and I love it! It has my face feeling so soft and not to mention the glow is added to my face. I would recommend this facial serum to anybody that would love to try it. Hopefully you will love it as much as I do!” Tone 5.0 star rating “This really gives my skin a beautiful glow. I am allergic to several things, so I have to be careful as to what I use on my face. But this is perfect for me! It gives me a clean natural look with the perfect glow. I just love it!”   Is it Dermatologist Approved? We consulted our favorite dermatologist Dr. Hadley King, a board certified dermatologist that is based in New York, to discuss our Go with the Glow drops! We asked Dr. King about her opinion on the ingredients and formula of this Niacinamide serum and if she believed this serum would be effective or not. See what Dr. King had to say about this serum below: ”Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture,” says Dr. King. “Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration. And it can have stabilizing effects on the skin's barrier function, which can help improve moisture retention.”   On Social Media Seeing Go with the Glow featured on Tik Tok in your “get ready with me” videos or your everyday makeup routines is always exciting! Here are a couple of our favorite Tik Tok’s that feature our Go with the Glow Niacinamide Drops:   @breesglam on TikTok We love seeing this video from @breesglam! In this TikTok, she is responding to a comment asking what primer she recommends using. @breesglam responded and said that she uses Go with the Glow as a replacement for a primer “The one thing that I changed in my routine are the Go with the Glow drops! I prime my skin with this before applying my Love Your Selfie Longwear Foundation & Concealer for a more natural, skin-like finish.” @jamiemakeup on Tik Tok Jamie Greenberg, a renowned makeup artist who has done makeup on celebrities such as Kaley Cuoco and Chelsea Handler, featured our Go with the Glow drops on her TikTok! Jamie is showing us how she got a bride ready for her wedding day using our Go with the Glow drops. “We’re going to get you snatched!” says Jamie in her Tik Tok where she is using all PUR products for this brides special day.   Thank you all for Go with the Glow’s successful year! To shop more bestselling skincare and beauty products, head to purcosmetics.com to see more of what we have to offer! *In-house user trial over 30 days with 34 respondents. Participants used Go with the Glow Niacinamide Drops.

Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

New year, new you! Right? Whether you have ambitious new year’s resolutions or none at all, now is the time to focus on skin health as we head into 2023! This week in the blog, we are going to be looking at the top skincare trends that are predicted to be big in 2023 with the help of board certified dermatologist Dr. Hadley King.   To Cycle or Not to Cycle… While skin cycling certainly had its time in the spotlight last year, it has not completely faded away! Experts are saying that while skin cycling is great, more ‘advanced skin cycling’ is predicted to be big this year. Advanced skin cycling means that instead of following the traditional 4 night cycle of switching between an exfoliation night, retinol night, and 2 rest nights, that you can switch it up depending on your skin! This means that if your skin can tolerate higher doses, maybe add in a retinol every third day. Or if your skin is still super dry even after 2 rest days, maybe reducing retinol nights to once a week. Let’s see why dermatologist Dr. Hadley King loves the idea of customized skin cycling below: “Those with sensitive skin may benefit the most from having recovery nights and limiting the nights for active ingredients. But because the cycle is entirely customizable, any skin type can benefit.”   Multi-Tasking Time Savers It has been predicted that multitasking beauty is going to be big this year! Lucky for us, we have tons of 4-in-1 products with all different kinds of benefits ranging from SPF, hydration, smoothing, and more. Makeup that doubles as skincare is something that helps save you time and helps improve your skin, making it a win-win! Some of our favorite multitasking products include our 4-in-1 Pressed Mineral Powder that helps improve dark circles, redness, fine lines and wrinkles, and uneven skin tone, and our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that hydrates, soothes, smooths, and primes the skin. See why Dr. King is a fan of our 4-in-1 products below: “As our knowledge about and interest in skincare has increased, so has our appreciation for the potential benefits of active ingredients like peptides, retinol, niacinamide, antioxidants etc.  And so it makes sense that we don't want to use a product that is *only* a moisturizer when we can instead use a moisturizer that also offers additional benefits like anti-aging peptides and antioxidants, for example.”      Spotlight Ingredient Ceramides are expected to be a popular ingredient in skincare and beauty products this year, and for good reason! Ceramide ingredients help hydrate and plump the look of skin while helping to strengthen the skins barrier. Ceramides are an ingredient that is included in PUR’s Proprietary Ceretin Complex that is made up of blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide. This Complex can be found in several of our products, such as our 4-in-1 Love Your Selfie Longwear Foundation & Concealer, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, and much, much more! See why Dr. King loves Ceramides below: “Ceramides are thought to be the most important component for maintaining barrier function. When there are healthy moisture levels in the skin, it provides the best barrier to moisture loss.”   Sometimes, Less Really is More! While having a 10-step skincare routine may be fun, dermatologists have spoken and say that it is not necessary! Choosing high quality products with effective ingredients is better for your skin than layering on too many products that don’t necessarily work together. Dermatologists say that a cleanser, such as Forever Clean Gentle Cleanser, a retinol/serum, such as Go with the Glow Niacinamide Drops, and a moisturizer, such as Get A Lift Firming Facial Cream Moisturizer, is enough to keep your skin in good shape! See what Dr. King has to say about skincare routines below: “I think one reason this idea [of using less] has gotten so popular is that the popularity of skin care and active ingredients has exploded--with mostly good results, but there are many people who are overdoing it, or who have more sensitive skin and have been struggling with actives in their routine. So, this idea allows for the benefits of the actives while keeping it all more tolerable, decreasing the risk for irritation.” To shop and learn more about skincare to help improve your skin this year, or other bestselling beauty, head over to purcosmetics.com

With the new year upon us, it’s time to revamp our skincare routine! Whether you are wanting to try out a new face serum or want to start incorporating a face mask into your skincare rotation, we’ve got just what you need to head into the new year with healthy-looking skin. This week on the blog, we have the help from Board-Certified Dermatologist Dr. Hadley King to discuss ingredients and products to try in the new year.     Step 1: Cleanser The first step of any skincare routine should always start with a cleanser to gentle cleanse the skin to remove any dirt, oil, or impurities. Dr. King recommends reaching for something gentle, such as Forever Clean Gentle Cleanser, to help restore balance to the complexion. Forever Clean is gentle enough to use every day to help maintain skins moisture and plumpness. See why Dr. King suggests starting with Forever Clean below: “I recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating, and antioxidant properties.”     Step 2: Serum When choosing a serum, Dr. King recommends reaching for a multitasking serum, such as Go with the Glow, to help your skin in more ways with just one product. Go with the Glow Niacinamide Drops help even the appearance of skin tone and texture, locks in hydration and helps soften and soothe the skin all at once! See why else Dr. King loves this multitasking serum below: “Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture. Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration.”     Step 3: Moisturizer Having a good moisturizer is essential to perfecting your skincare routine. We suggest our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin for plumper-looking skin. Cloud Cream hydrates, smooths, soothes, and primes the skin for 4-in-1 benefits. See what Dr. King has to say about the ingredients in Cloud Cream below: “This non-comedogenic formulation hydrates, supports the skin barrier and locks in moisture with Glycerin, Triglycerides and Shea Butter. It also contains Aloe, which hydrates and has as a number of other botanical extracts that have antioxidant properties. It also contains Lactic Acid, which hydrates and gently exfoliates to help keep pores clear.”     Step 4: Under Eyes The final step to any daily skincare routine is an undereye treatment! We love Tone Up Niacinamide Firming Eye Serum to help lift, smooth and plump the appearance of the undereye. Tone Up helps brighten and reduce the look of puffy under eyes for a healthier looking undereye. This Firming Eye Serum features powerhouse ingredient, Niacinamide, which Dr. King discusses below: “The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff. Sodium Hyaluronate hydrates the skin and Squalane support the skin barrier--together they make the skin look smoother and plumper.”     Step 5: Face Mask Incorporating a face mask into your skincare routine is a great way to exfoliate and deeply cleanse the skin. Using a mask such as Downtown Detox, a Detoxifying Black Lemon Mask, can help draw out pore-clogging impurities and excess oil for brighter, more radiant-looking skin. See why Dr. King recommends adding Downtown Detox into your skincare routing below: “The Downtown Detox Detoxifying Black Lemon Mask is a great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess oil, as well as Lactic Acid, which gently exfoliates.”   To shop our bestselling skincare products to help with your skincare concerns or other must-have beauty items, head to purcosmetics.com

Are you wondering how celebrities and influencers always have picture-perfect makeup? We reached out to professional makeup artist Jamie Greenberg, who is a LA based makeup artists with celebrity clients such as Radisha Jones and Kaley Cuoco, to find out her tips and tricks so our makeup can be flawless for all of your upcoming holiday parties this season.     Step 1: Start with Clean Skin Starting with clean skin is an essential first step for any MUA approved makeup routine. Making sure that you are starting with a blank slate is the best way to ensure that your end result can look its best. We love starting with Forever Clean Gentle Cleanser to remove excess oil and help restore balance to the complexion. See why Jamie is so passionate about starting with clean skin below:   “I like to compare prepping your skin to preparing a canvas for a painting—you’re literally preparing your skin for the makeup you’re about to put on it!”     Step 2: Don’t Skip Out on Skincare! Using a brightening serum can help take your makeup to the next level. We love using Go with the Glow Niacinamide Drops to add a radiant-looking glow to the skin to help reduce redness and promote a brighter, plumper-looking complexion. Having a hydrating skincare routine before applying makeup will help your makeup last longer and look more natural throughout the day. We love what Jamie had to say about skincare below:   “Great skincare isn’t even an option… it’s like drinking water. EVERYONE NEEDS IT! Half of a good makeup look comes from prepping the skin beforehand. Cleansing, hydrating, using SPF… all of that contributes so much to the looks you see on red carpets or Instagram. On top of that, the better your skincare routine, the less makeup you need to achieve that gorgeous glow we all strive for. It’s a no brainer… take care of your skin!”      Step 3: Eyes Before Face Applying your eye makeup before going in with foundation and/or concealer allows you to clean up any fallen eyeshadow or smudged eyeliner without messing up your base. This is especially true if you are going in with darker eyeshadow colors that may have fallout. One of our favorite palettes for holiday parties is our On Point Eyeshadow Palette in shade “Saturday (Bolds).” This color story is so fun for holiday glam and can help you create the perfect smoky eye. See Jamie’s technique for applying eyeshadow below:   “Don’t be afraid to blend some darker colors in the corners of your eyes. Some days I like to put a lighter shade on my lid and blend darker into the corner and some days I like to do dark on my lid and get lighter as I go up. I love the idea of using [eyeshadow] as an eyeliner as well.”     Step 4: Don’t Go Too Heavy with Foundation When doing a full glam makeup look, there is no need to pile on foundation! We love using a tinted moisturizer like our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 when doing party makeup as it is more comfortable on the skin and allows your natural skin to shine through (especially with the proper skincare!). See why Jamie reaches for our tinted moisturizer below:   “It moisturizes, primes, covers, and protects from the sun. The ingredients are amazing: Sodium Hyaluronate, Aloe and Vitamin E to hydrate, Ceretin Complex with Retinol to diminish the look of lines and wrinkles, and Chamomile and Shea Butter to help soothe.”     Step 5: Neutral Lips to Balance Out Sparkly Eyes When doing a bold smoky eye, we like to balance out our look with a neutral lip. Our Silky Pout Creamy Lip Chubby in shade Blushing Rose is a perfect dusty nude to pair with a dark eye look. Silky Pout has a creamy skincare-infused formula that helps to condition and protect lips while leaving a natural flush of pigment rich color. See Jamie’s review on our Lip Chubbies below:   “These are so easy to swipe on. They feel great. You can layer them, wear them alone, and or put a gloss on top of it. And of course, they’re good for you.”   If you try out any of these tips for your next holiday party or event, be sure to tag us @purcosmetics so we can check out your looks! To see more of our bestselling beauty and skincare products, head over to purcosmetics.com    

The under-eye area often gets overlooked, as we are prone to cover our dark circles with layers of concealer instead of trying to fix the issue. Taking care of the under eye area can help reduce the look of puffiness, dark under eye circles, and dry under eyes. In this blog, we are going to be going through three different products to implement into your eye care routine with the help of award-winning dermatologist, Dr. Hadley King.     Yes, You Should Be Using an Eye Cream Using an eye cream helps to smooth the under eyes, as well as help with dark circles and fine lines. Tone Up, our Niacinamide Firming Eye Serum has an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet. This lightweight, cooling eye serum helps reduce the look of puffy, tired under eyes for plumper, softer-looking skin. Niacinamide is the key ingredient in Tone Up as it helps to even the appearance of skin tone and texture while addressing the appearance of fine lines and wrinkles. When we asked Dr. King about Tone Up, and specifically about Niacinamide, she said:  “Niacinamide is also a potent antioxidant that brightens skin by fading hyperpigmentation and reducing redness. And it increases the skin's production of ceramides, which help strengthen the skin barrier, preventing loss of moisture. The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff.”       Skincare Is Fun! Under eye patches are a great way to give some extra TLC to your under eyes. Our best selling Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten and smooth the appearance of the under-eye area. Formulates with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these nutrient-rich eye patches help seal in moisture while revitalizing tired, dehydrated under eyes. We love to use these under eyes first thing in the morning to help refresh skin before taking on the day. See why Dr. King loves Mellow Eyes below: “PUR Mellow Eyes Hemp Infused Eye Patches have a great texture and are fun to use! Glycerin and Sodium Hyaluronate hydrate the skin and Hemp Seed Oil and Argan Oil support the skin barrier, to help make the skin look plump, smooth and healthy.”  **Pro Tip: Store Mellow Eyes in the fridge to add an extra cooling sensation to the under eyes.   Say Goodbye to Puffy Under Eyes Pamper your eyes and improve your look as you achieve the perfect eye makeup application with this hydrating, all-purpose, cooling HydraGel Lift Under Eye Perfecting Primer! Formulated with a blend of Caffeine and an Encapsulated Water Complex, this unique under eye primer helps prep and smooth the skin under the eye for an instantly brighter, firmer, lifted look while blurring imperfections for easier concealer application. See what Dr. King has to say about the benefits of HydraGel Lift below: “Caffeine can constrict superficial blood vessels in the under-eye area, resulting in decreased puffiness. It can also enhance the absorption of other ingredients.”   To see more eye care products, or other best selling skincare and beauty products, head over to purcosmetics.com  

This week on the blog we have Dr. Hadley King, a highly respected New York based dermatologist that specializes in medical and cosmetic dermatology. Dr. King has been featured on Good Morning America and in numerous publications including Harper's Bazaar, Glamour, Women's Health, Refinery 29, Men's Health, Elle, Good Housekeeping, Self and many more. This week, Dr. King is going to pop into the blog to share her favorite skincare products for different skin types.     Recommended Products for Sensitive Skin If you frequently notice redness, burning, or tingling sensations when applying your nightly skincare, you may have sensitive skin. Here are Dr. Hadley King’s recs for skin care that helps meet sensitive skin needs:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is an Antioxidant rich Firming Facial Cream Moisturizer that features a moisture-boosting formula to help protect and brighten skin’s appearance. The non-greasy, lightweight formula helps give skin a more even-looking skin tone and texture. See why Dr. King suggests this product below:   “The Get a Lift Firming Facial Cream is a nice option for sensitive skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Forever Clean Gentle Cleanser Forever Clean cleanser helps to gently cleanse away dirt, impurities, and makeup, while helping replenish and restore balance to the complexion. Forever Clean is gentle enough to use every day to help soothe sensitive skin. See what Dr. King has to say about Forever Clean below:   “I also recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating properties.”   Recommended Products for Blemish Prone/Oily Skin If you find that your skin becomes shiny throughout the day, or if you experience breakouts on the skin, we suggest the following products to help address blemish prone/oily skin needs:   Downtown Detox Detoxifying Black Lemon Face Mask Downtown Detox is a Detoxifying Black Lemon Face Mask with Charcoal and Absorbent Clay that helps draw out pore-clogging impurities and excess oil to cleanse away pore-clogging impurities for a visibly brighter, more radiant-looking complexion. See why Dr. King recommends Downtown Detox below:   “The Downtown Detox Detoxifying Black Lemon Mask is another great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess sebum, as well as Lactic Acid, which gently exfoliates.”   See No More Deep Pore Cleanser See No More exfoliating deep pore cleanser visibly helps smooth and diminish the appearance of blemishes and skin imperfections while helping to minimize the appearance of pores. See No More has a skincare-infused formula that helps reduce the appearance of an uneven skin tone. See why Dr. King suggests See No More for combination skin below:   “The See No More Deep Pore Cleanser is also great for oily and acne-prone skin because it contains both Salicylic Acid and Lactic Acid to gently exfoliate to help prevent and treat clogged pores.”   Recommended Products for Fine Lines and Wrinkles If you are looking to address fine lines and wrinkles and crave a smoother looking complexion, we recommend the following products:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. The Ceramide-rich formula helps tighten, restore firmness, and retain skin’s moisture. See why Dr. King recommends this product below:   “The Get a Lift Firming Facial Cream is also great for anti-aging because it contains Humectants, Emollients and Occlusives to hydrate and moisturize to visibly plump and smooth the skin, as well as Antioxidants to protect the skin.”   Tone Up Niacinamide Firming Eye Serum Tone Up is a Niacinamide Firming Eye Serum that helps to lift, smooth and plump the appearance of skin in the under-eye area. This luxe eye serum features an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet.   “The Tone Up Niacinamide Firming Eye Serum contains Humectants to hydrate the skin and Emollients to support the skin barrier. It also contains antioxidants to help protect the skin, and Niacinamide, which can help improve skin tone and texture.”   Recommended Products for Combination Skin If your skin is oily in some areas (like the T-zone) and dry in other areas, you may have combination skin. We suggest the following skincare products to help balance combination skin:   4-in-1 Correcting Primer Anti-Blemish & Mattifying Primer 4-in-1 Correcting Primer instantly blurs the look of imperfections while helping address blemish-prone skin and helping control shine with conditioning skincare ingredients. The skincare-infused formula helps control shine and minimize the look of pores. See why Dr. King suggests this primer for combination skin:   “The Anti-Blemish & Mattifying Acne Treatment 4-in-1 Correcting Primer is great for combination skin because it can be applied specifically to the area that tends to be oiler—such as the T Zone or hormonal areas.”   Get A Lift Firming Facial Cream Moisturizer Get a Lift is a non-greasy moisturizer that helps the skin retain moisture while helping to create a softer, smoother-looking appearance. Get a Lift Firming Facial Cream Moisturizer is a great option for combination skin as the non-greasy, yet moisture-boosting formula will help to balance out the skin. See why Dr. Kind suggests this moisturizer below:   “The Get a Lift Firming Facial Cream is very moisturizing but has a light texture and absorbs quickly—perfect for combination skin.”   Recommended Products for Dry Skin If you find that your skin tends to look and feel rough, itchy, or flaky, you may have dry skin. We suggest the following products to help provide extra hydration for dry skin:    Get a Lift Firming Facial Cream Moisturizer Get a Lift is great option as a moisturizer for dry skin because it contains hydrating ingredients such as Linoleic Fatty Acids (Omega 6), Ceramides and Oat Kernel Extract to help soothe the skin while helping to promote a softer, smoother texture. See why Dr. King loves Get a Lift for dry skin below:   “The Get a Lift Firming Facial Cream is a nice option for dry skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Melt Away Gel Oil Makeup Remover Melt Away is a uber-gentle multi-action makeup remover that helps provide much needed hydration to the skin without stripping the skin of its natural oils. This Gel Oil Makeup Remover is formulated with conditioning ingredients such as Panthenol, Sunflower Seed Oil and Olive Oil to help condition skin for a softer appearance whole also breaking down makeup. See why Dr. King recommends Melt Away for dry skin below:   “The Melt Away Gel Oil Makeup Remover is also good for dry skin because it breaks down and removes makeup without drying the skin.  And it contains Emollients to support the skin barrier.”   To learn more about bestselling PUR skincare for specific skin concerns, head to PURcosmetics.com

We’re getting ready for the holidays with five fabulous new limited-edition kits! If you are trying to decide what to get for your friends and family this holiday season, we’ve got you covered. Whether it be a friend who needs new skincare or someone who needs some extra glamour, keep reading to see what we have to offer this holiday season.   For the Friend Who Is Always Trying Out New Eyeshadow Looks… Eyes for You Eye Makeup Trio is the perfect gift for all of your eyeshadow obsessed besties this holiday season. This trio creates effortless glam eye makeup in minutes. Eyes For You is available in shades Rose Gold (soft shade of pink) and Gold Rush (brassy gold). Both sets also include a *new* limited-edition metallic gloss hybrid eyeshadow. Each Eyes For You set includes:   Full Size On Point Waterproof Liquid Eyeliner Pen to create the perfect winged eyeliner Fully Charged Mascara Mini to add shine and help lashes maintain life and curl Full Size On Point Metallic Eye Gloss in shade Rose Gold (soft shade of pink) or Gold Rush (brassy gold) depending on which trio you choose, blends true to color on all skin tones   For the Friend Who Does Makeup Like A Pro…   Brushing Act 5 Piece Brush Set helps to buff, blend, and elevate your makeup looks. This giftable 5-Piece Brush Set is perfect for the makeup guru who needs a makeup brush upgrade to snatch their contour and blend their shadow. Brushing Act features five makeup brushes for pro-like application. With professional quality and lightweight, densely packed synthetic fibers, Brushing Act makeup brushes help create flawless looks with controlled application. Brushing Act includes:   Powder Brush: Perfect for applying PÜR Loose Setting Powder and Skin Perfecting Face Powders Foundation Brush: Can be used to blend powder, liquid, and/or cream foundation products Angled Contour/Blush Brush: Use the flat edge of the brush for blush, and the tapered end of the brush to apply contour Utility Brush: Used to smudge and blend eyeshadows on the lid and to apply spot concealer Eyeshadow Blending Brush: Used for the crease and contours of the eye to blend out shadow   For the Skincare Obsessed… Share the gift of radiant-looking skin this holiday season with A Spritz of PÜR Mini Skincare Starter Set. This set is the perfect gift for your friends who are obsessed with skin care, or your friend who needs to establish a quality skincare routine. A Spritz of PÜR has everything you need to moisturize and hydrate skin for a healthier-looking complexion. This Mini Skincare Starter Set includes:   Go with the Glow Niacinamide Drops Mini: Helps keep skin looking smooth and moisturized Cloud Cream Gel-to-Water Hydrating Essence Moisturizer Mini: Utilizes an innovative, water-breaking technology to provide hydration deep into the skin for a healthier-looking complexion Lit Mist Illuminating Setting Spray Mini: Delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow For the Friend Who Wouldn’t Be Caught Dead Without Lipstick… Make Your Mark with the skin-conditioning benefits of these two ultra-hydrating Silky Pout Lip Chubby Duos that help protect your delicate lips while imparting a natural flush of pigment-rich lip color. Keep the four full size lip pencils for yourself or gift a duo to spread the lip-loving cheer! Make Your Mark includes TWO new limited-edition shades for maximum beauty looks. Make Your Mark Duos include:   Silky Pout Lip Chubby Blushing Rosé (Dusty Rose) Silky Pout Lip Chubby Cherry On (Scarlet Red) *NEW SHADE!   Silky Pout Lip Chubby Raspberry Spritz (Honey Pink) Silky Pout Lip Chubby Berry Nice (Deep Berry) *NEW SHADE!   For the Devoted Mascara Wearer… Two are better than one with Double Shot Fully Charged Mascara Duo—each best selling, full size mascara is Powered by Magnetic Technology that attracts to each individual lash to help thicken, volumize, and separate the look of lashes. This lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. Fully Charged Mascara delivers lash-conditioning ingredients to help life, separate and define the look of lashes. Each Double Shot Fully Charged Mascara Duo includes:   Two Fully Charged Mascara Powered by Magnetic Technology to add shine, help lashes maintain lift and curl and condition lashes to look more flexible   To see more PUR beauty products that are perfect for gifting (or keeping for yourself!), head over to purcosmetics.com to see other best selling and award winning products!    

September is officially Self Improvement Month! That means it is time to focus on self-improvement and find ways to make your everyday life a *little* bit better. Whether that be reading a good book, eating a healthy meal, or catching up on your rest, self-care is important year round. Sit back and relax as we go through how to create the ultimate skincare routine to help elevate your Self Improvement Month with our favorite skincare products.     Clean Slate In order to have a true self care spa day, it is important to ensure that your skin is cleansed and prepped before going in with any other skincare products. Forever Clean Gentle Cleanser helps maintain the skin’s moisture and plumpness with a skincare-infused formula to help reduce the appearance of an uneven skin tone. With Green Tea, Ginseng, and Vitamin B, this complexion-boosting blend helps address signs of premature aging while helping to renew the skin’s appearance. Starting with the Forever Clean Cleanser is a great way to ensure that you have a clean face to work with before moving on in your skincare routine.   Que the Cucumbers For year and years, we have seen the image of self care be a green face mask while sitting in the bathtub with cucumbers over our eyes. While it is not necessary to do the whole movie-scene self care, putting on a detoxifying face mask to clean our pores can make you feel refreshed. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay draws out pore-clogging impurities and exfoliates dead skin for a brighter and smoother-looking complexion. The gentle skin care ingredients, including Echinacea Purpurea Extract and Cucumber Extract, help to hydrate and soothe the skin, leaving behind a brighter and healthier-looking complexion. If you are looking for a reset for look of your skin while working on self-improvement, fan-favorite Dirty Girl mask is the way to go.     Get Your Glow On Nothing screams self care more than having dewy, glowing-looking skin. Go with the Glow Niacinamide Drops can help give you a fresh look with ingredients such as Squalane and Superfood Blends of Kale, Spinach, Aloe, and Lavender that help improve skin hydration for the radiant-looking glow we all crave. If you really want to take your self care up a notch, add a couple of drops of Go with the Glow to your favorite foundation or tinted moisturizer to give yourself the ultimate hydrating glow look.   Sitting on Cloud Nine Making sure your skin is hydrated and soothed is an important part of maintaining self care. This Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is 4-in-1, meaning it will hydrate, soothe, smooth, and prime the skin. Hydrating ingredients such as Green Algae Extract, Green Tea, and Aloe work together to help protect skin from visible blue light, reduce the appearance of redness, and help address premature signs of aging.   PÜR Pro Tip: Don’t forget about the skin on your neck, décolleté, and lips! Along with the face, it’s important to moisturize these areas for hydrating, youthful-looking benefits.   Bye-Bye, Tired Looking Eyes! An eye cream or eye serum is essential for a self care skincare routine. Best Selling Tone Up Niacinamide Firming Eye Serum helps to lift, smooth, and plump the appearance of the undereye area. With ingredients such as Squalane, Aloe, and Niacinamide, this eye serum helps even the appearance of skin tone, softens the look of skin, and soothes dry skin to help reduce the appearance of redness. If you stayed up too late last night watching re-runs of Friends (that’s self care, right?!), this eye serum will help replenish and restore the look of skin to  help reduce the look of puffy, tired eyes.     Nothing Says Self Care More… Eye mask patches have taken the self care world by storm—and for good reason! Nothing screams “I take care of myself” more than an undereye mask selfie on your Insta Story. These Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. These eye mask patches are perfect when prepping for concealer application or for refreshing the skin while helping to address dark circles and tired, dehydrated under eyes.   PÜR Pro Tip: Multi-mask by applying Mellow Eyes and Dirty Girl Mudd Masque for the ultimate masking and self care experience.

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just yet without going on *oneee* more Summertime trip. If you are panicking on what to pack for this last Summertime hoorah, here are some of our ~ultimate cool girl~ travel essentials for Labor Day weekend that you don’t want to miss.    Undereye patches are your best friend if you *accidently* eat too many salty snacks or stay up too late hunched over your phone at all hours of the night (guilty). Our best selling PÜR Mellow Eyes Hemp-Infused Eye Patches are a great skincare option to help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. With ingredients, such as Cannabis Sativa (Hemp) Seed Oil and Cooling Cucumber Extract, these eye patches help retain the skin’s moisture, soothe dry skin, and help reduce the appearance of puffiness. Regardless of what you are planning on doing this Labor Day, Mellow Eye Patches should definitely be included in your weekend bag.  It’s hard to figure out which makeup you want to pack on a weekend getaway. How do you avoid packing too much? How can you be sure you’re not forgetting anything?! Our just-launched Multitasking Essentials Best Sellers Kit is the answer to your questions as this kit is packed with a PUR 4-in-1 primer, 4-in-1 pressed mineral powder, a mascara, and a chisel brush. The 4-in-1 Correcting Primer Energize and Rescue Mini and the 4-in-1 Pressed Mineral Makeup Foundation work together to help extend the look of makeup while giving buildable coverage and a natural powder finish along with the flat top and densely packed Chisel Brush helping to ensure a flawless-looking application. The Fully Charged Mascara Powered by Magnetic Technology helps your lashes maintain lift and curl while appearing more flexible. Packed with on-the-go multitasking essentials, this Best Sellers Kit has everything you need for a natural, everyday look this Labor Day weekend. To accompany your natural makeup base, consider adding a fun eyeshadow to complement your look! Whether you are spending time with family or going out on the town, the On Point Eyeshadow Palettes have you covered. With four color stories to choose from and six easy-to-blend matte, shimmer, and metallic shades in each palette, these On Point Eyeshadow Palettes help you go from weekday to weekend effortlessly with customizable looks and intense color payoff. Throw a palette (or two... or three…) in your bag this weekend for ultimate eyeshadow looks.   **Pro Tip: Use the “Wednesday” palette for a sweet daytime look and “Saturday” for a sultry smokey eye.   Wait! Don’t forget about the lips when packing for this weekend! Throw a couple of PÜR’s Silky Pout Creamy Lip Chubbies in your bag to help condition and protect delicate lips while leaving a natural flush of pigment-rich lip color for the perfect-looking pout. With key ingredients like Sunflower Seed Oil and Rosemary Leaf Extract, these creamy lip chubbies help condition the lips while also helping protect lips from environmental stressors. Available in four different buildable shades including Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz, you are sure to find a 2-in-1 lip and blush color that works for you.   **Pro Tip: Apply a dab of any of the four Lip Chubby’s to the cheeks for a quick, on-the-go flush of color!        

PÜR-fecting the basics of your skincare routine can make all the difference when it comes to showcasing a healthier-looking complexion. But with so many options out there, how do you know which cleanser is best for your skin?

Take the fall as an opportunity to rethink your moisturizing routine and indulge in a deeply conditioning, antioxidant-rich PÜR moisturizer that helps to create a healthier-looking complexion. It’s no secret that PÜR moisturizers are formulated with cruelty-free, good-for-you skincare-infused ingredients for all skin tones and types. But which one is right for you? Whether you are looking to help improve the look of aging skin, indulge your skin with intense daily hydration, or wake up refreshed after a creamy nighttime treatment, there’s a PÜR moisturizer for your skincare needs. I WANT MY PÜR MOISTURIZER TO… …Help reduce the appearance of fine lines and wrinkles TRY: Get A Lift Firming Facial Cream Moisturizer Make the most of your skincare routine with Get A Lift, a multi-action moisturizer that delivers deep hydration to parched skin while also helping to reduce the appearance of common signs of aging, like fine lines and wrinkles. This lightweight, creamy formula helps restore and firm the appearance of skin for the look of an age-defying, more hydrated complexion Infused with a Ceramide and a skin-loving blend of plant-based ingredients like Alfalfa and Tuber Extracts, Get A Lift helps reduce the appearance of fine lines and wrinkles for a more radiant-looking complexion Fast-absorbing, non-greasy moisturizer can be applied day or night to help encourage a more even-looking complexion SUPPLEMENT: Ceretin Serum Age-Defying Concentrate Upgrade your skincare journey for a more vibrant-looking glow with an antioxidant-packed serum! Ceretin Serum is a velvety, age-defying concentrate that’s powered by Encapsulated Retinol to help reduce the appearance of fine lines, wrinkles, and dark spots for a more clarified-looking complexion. Featuring PÜR’s Proprietary Ceretin Complex, Lactic Acid, Goji Berries, Vitamin C, and more, this nutrient-rich serum helps exfoliate away dead skin for a brighter-looking, more even-looking skin tone and texture. Apply Ceretin Serum before Get A Lift moisturizer for maximum skin-loving results. … Deliver the ultimate daytime hydration TRY: 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer 4 benefits in one? Yes, please! Help hydrate, soothe, smooth, and prime the skin with PÜR 4-in-1 Cloud Cream. Pillowy-soft and incredibly refreshing, 4-in-1 Cloud Cream is a must-have moisturizer for your skincare routine. Ultra-light moisturizer showcases unique gel-to-water technology that delivers hydration deep into the skin for the ultimate conditioning experience Helps to address skin concerns with PÜR’s Proprietary Ceretin Complex and Aloe Green Algae Extract helps protect the complexion from environmental stressors like high energy visible blue light Helps create a smooth skin surface for your foundation, encouraging a more even application SUPPLEMENT: Hybrid Primer CBD Hydrating Priming Serum The glass effect is totally trending right now, and Hybrid Primer is just the serum to help create an ultra-soothed, naturally hydrated look. With 25mg CBD and Green Tea, Turmeric, and Elderberry Extracts, this CBD Hydrating Priming Serum helps soothe dry, stressed skin while also invigorating the complexion for a more vibrant appearance. Help smooth the look of skin and prep it for a more even foundation application with Hybrid Primer. Simply apply 1-2 drops onto cleansed skin after moisturizing with the easy-to-use applicator for a deeply conditioned complexion. … Help protect and renew the appearance of my skin overnight TRY: Submerge Overnight Detox Anti-Pollution Moisturizer Not only does a good night’s sleep help *us* feel ready to take on the world, but it also helps our skin glow its best. Give your complexion a lending hand with Submerge, the moisturizer that wears like a sleep skincare mask to help restore skin’s hydration levels. Formulated with Sodium Hyaluronate, Charcoal, and a unique blend of plant-based powerhouse ingredients, this moisturizer intensely conditions skin overnight to help renew the appearance of your complexion Alteromonas Ferment Extract aids in protecting skin from environmental stressors Helps to revitalize the appearance of fatigued, dull, and dry skin and create a brighter, smoother, and softer-looking appearance throughout the night SUPPLEMENT: Tone It Up Total Eye Fitness Serum Prep for your nighttime moisturizer with Tone It Up, the superstar serum that targets the delicate under eye area with age-defying antioxidants and intensely hydrating nutrients to help reduce the appearance of common signs of aging like fine lines and wrinkles, dark circles, and crow’s feet. This lightweight, cooling serum helps bring relief to the puffy, tired under eye area with Niacinamide, Dermafit Mineral Complex, Sodium Hyaluronate, Squalene, and more. Plus, Tone It Up delivers real results. After continued use, 66% saw an increase in skin hydration after 14 days, 60% saw a reduction in skin roughness after 56 days, and 50% noticed a reduction in the appearance of wrinkle depth after 28 days.