It's time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 5-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin skincare-infused formulas you have grown to love from PÜR. This makeup and skin care collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution, the PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This Defense Collection was designed to help you maintain your lifestyle—without compromise.

Lipstick, loved by so many an entire holiday was created in its honor. It’s the one “accessory” you can throw on without any other makeup and feel more put together. Arguably better than your favorite little black dress, and a close rival to your favorite pair of blue jeans, a great lipstick (or in most cases lipsticks) is something everyone should have in their collection and is the finishing touch to your makeup routine—and did we mention the perfect complement to virtual happy hour?! So, pucker up, and check out some of our favorite lipstick options from PÜR

Introducing Festival 2.0! Festivals are a great way for you to express yourself and experiment with your makeup looks. Get into a state of intense euphoria with this shimmer-infused, 12-Piece Pressed Pigments Palette. Fully loaded with striking, light-reflective formulas. These cruelty-free pressed pigments deliver unmatched sparkle without the unwanted chunky glitter. Complete with an array of matte transition shades, this all-in-one palette has everything you need to create a broad range of festival-approved makeup looks. But don’t stop there, check out our list of festival-approved makeup and skin care products to complete the perfect look. And even though festival season will be much different this year, you can still have some fun with these amazing products from PÜR!

PÜR The Complexion Authority™ recently announced a collaboration with @RawBeautyKristi. A beauty and lifestyle influencer with a combined following of over 1.6 million across social media platforms such as YouTube, Instagram, Twitter and Facebook. Kristi prides herself on giving people honest product reviews and fun and unique makeup tutorials. She also has many videos documenting her life where she speaks candidly about health, her love of animals, family, weight loss and more. With this collection, PÜR® beauties and Raw Beauty Kristi fans will have a chance to embrace and celebrate their duality with the same good-for-your-skin products one can expect to see from PÜR. Kristi was not a passive creator during the execution of the collection, and she was heavily involved from start to finish. Kristi wanted the collection to focus on duality, representing both sides of her personality. Some days she may want a natural, earth-toned makeup look, and other days she wants to be bold, bright and colorful. Embrace your every makeup mood with this collection, because we all have different sides and that is what makes you, Ü!

When you think of self-care you probably think of doing yoga or taking a hot bath, but one rarely thinks of skincare as self-care. Many people may cringe at the thought of washing their makeup or skincare products off their face at the end of the night, but skincare should be a relaxing and rewarding experience, not something to dread. Taking the time to focus on yourself is important, it can potentially have a positive effect on your mood and could help keep your stress level in check. So, show yourself how much you care with this 5-step TLC self-care skincare routine from PÜR.

So, it’s the middle of summer and July 4th is upon us. Happy 4th of July! This means fun in the sun with tons of socially distant outdoor activities, staycations and relaxing by the pool. Depending on where you are in the world, July can bring some serious heat, so choosing a fresh, breathable makeup and skincare routine is the way to go if you want to stay cool.

Now that we are all settling into the “new normal,” you may have noticed that normal may include a new accessory. When you step out, you will see that many people are wearing masks or face coverings. And, if you’re anything like most of us, as the world slowly reopens, you may be wondering how to get back into your makeup and skincare routine.

June is acne awareness month. Did you know that according to the American Academy of Dermatology Association: “Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. Acne usually begins in puberty and affects many adolescents and young adults.

In a weekly Facebook Live series on PÜR, The Complexion Authority, Lynnette Cole, Licensed Esthetician and Global Education Director at PÜR, takes a deep dive into beauty and skincare related questions submitted by you, our PÜR beauties. Every Thursday at 4 pm ET on Ask the Expert, Lynnette offers up expert tips and advice on a variety of subject matter based around beauty and skincare topics that Ü want to hear.

We all probably hate to admit it, but let’s face it, no one likes to clean, at least not most of us. But, with winter soon coming to an end, it’s about that time again–time to spring clean… but we’re not talking about your basement or the trunk of your car, we’re talking about your makeup brushes and skin care tools. Many Dermatologists recommend washing your makeup brushes and skin care tools every other week. Although that may seem excessive, it is essential to clean your makeup tools to remove built-up makeup, bacteria, dirt and build up. Regardless of the season, cleaning your skincare and makeup brushes is a necessary step in your beauty routine to ensure that you are not transferring bacteria back onto your face, which could lead to breakouts. As The Complexion Authority™, we know how good our cleansers are for the skin, and this is why we recommend using them to clean your brushes. Just as well as they perform on your skin, they perform well on your makeup brushes. Now, who doesn’t love multi-tasking products?

It’s more evident than ever that we are demanding more from our makeup. People are opting for more streamlined products that offer more than just coverage. With no makeup makeup looks steadily replacing the social media driven full-face, it’s easy to see why makeup / skincare hybrids are making their way into your makeup bag. More than that, people are busier than ever and want multi-tasking makeup that not only offers coverage but, also broad spectrum SPF and clean skin-loving plant-based ingredients. Lucky for you PÜR is more than makeup. We infuse skincare ingredients into our makeup formulas, earning us the name The Complexion Authority™. PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty and makeup products that help transform the look and feel of skin with innovative good-for-your-skin formulas, proprietary technology and unmatched high pigment color and payoff that can give you both immediate and long-term results.

In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

With everyone practicing responsible social distancing and spending more time indoors, it can be easy to go a little stir crazy (especially for the social butterflies out there). It’s time to get creative with your time at home. Take this as an opportunity to spend time pampering yourself by planning something fun, like an at-home spa day! It’s time to put self-care back at the top of our priority list and PÜR has you covered.

It’s that time of year again. Saint Patrick’s Day is this Tues March 17th and PÜR has all you need to create a fun and wearable St Patrick’s Day inspired makeup look–in a pinch! Find your “pot o’ gold” with PÜR using our St Patty’s Day makeup must-haves.

Your favorite Trolls tribes are back and better than ever and this limited-edition, PÜR X TROLLS WORLD TOUR collection has everything you need to create chart-topping looks that are sure to make your heart skip a beat! Complete with bold pigments, ultra-blendable shades and high-performance formulas, this entire collection is inspired by the six different Troll lands devoted to six different genres of music: Funk, Country Western, Techno, Classical, Pop and Rock. Just like people, these eye, face and lip products are incredible on their own, but together they work in perfect harmony to liven up your makeup collection for a finished look that will leave you singing for more.