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How to Use Your Eyeshadow for a Smoky Eyeliner Look

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is eas...

Niacinamide is Just What Dr. Hadley King Ordered—Here’s Why!

Get your pencils out and get ready to take notes—Dr. Hadley King, an award-winning New York City dermatologist and PÜR’s expert advisor, has enter...

How to Take Your On Point Eyeshadow Look from Day to Night!

So many plans, so little time—right, PÜR beauties? Even though day and night are two different makeup universes, we almost never have time to go ho...