If 2020 taught us anything, it would be #1 we wear makeup to feel good about ourselves and for no one else! and #2 a good skincare regimen is everything! With 2021 on the horizon, we can only hope that all of the YouTube makeup and skincare tips and tricks we picked up in 2020 will come in handy this year. To help you stay ahead of the hottest trends, we’ve put together a list of our top 2 makeup trend predictions for 2021 and how you can achieve them with PÜR’s clean, high-performance makeup and skincare!

Winter can be rough on your skin, and with the exposure to the colder air outside and drier air inside, your skin may be feeling the effects of the colder weather. Drier-feeling skin or a more dull-looking complexion are common skin complaints in the winter, but there are steps you can take to help you maintain a more hydrated and balanced-looking complexion. The best thing you can do for your skin is to maintain a good skin care routine, using skin-renewing skincare products with intense hydrating ingredients. Lucky for you PÜR offers a fantastic lineup of clean, cruelty-free skin care products, each infused with good-for-your-skin ingredients to help you achieve an amazing-looking complexion all year long.

The holiday season is right around the corner and before we know it, we'll be smack dab in the middle of the shopping rush. Year after year, many of us proclaim that we will start our holiday shopping early and year after year, most of us still put it off until the last minute. So, to help, we've rounded up our favorite PÜR holiday gift ideas so you can beat the rush and get a jump on your holiday shopping, all while staying home away from the crowd in your pj's. Send your loved one the perfect gift of clean, high-performance makeup and skincare from PÜR!

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamorous princess, or you can take a spookier approach and go all out zombie creating a one-of-a-kind special effect makeup look. Either way, you may find yourself using more makeup than you normally would on a daily basis. So how do you care for your skin after a night of Halloween fun? Well, just as we have some amazing complexion products to help you achieve your Halloween look, we also have great cleansers and treatments to help soothe the look and feel of your skin after your makeup comes off. So treat, don’t trick, your skin this season using clean, good-for-your-skin PÜR skincare products to help keep your complexion looking clean and feeling fresh.

As we bid farewell to the warmer months and embrace the cooler months, you may notice that more than just the color of the leaves is changing. With colder weather comes drier air, which could cause your skin to change too, becoming drier-looking or blemish-prone. In the summer months—depending on where you live, the moisture level in the air is much higher giving you the appearance of the coveted “summer glow.” As the seasons change the humidity level may drop and this could potentially lead to drier-feeling skin or breakouts. The key to maintaining your dewy-looking skin is to shift your skincare routine to fit the changing weather. PÜR has some fantastic, clean, high-performance, complexion and skincare products to choose from. We’ve picked a few of our best-selling skin care products to help take your routine from summer—to fall and into winter with ease.

PÜR The Complexion Authority™ is excited to announce their participation in Conscious Beauty at ULTA Beauty™. This program empowers you with transparency and choice by offering clean, cruelty-free, vegan, and sustainably packaged products. It also highlights brands that positively impact our communities and planet! Since PÜR’s inception in 2002, they have always created clean, cruelty-free, high-performance, complexion and skincare products for all; and this initiative is an extension of that mission and commitment.

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamorous princess, or you can take a spookier approach and go all out zombie creating a one-of-a-kind special effect makeup look. Either way, you may find yourself using more makeup than you normally would on a daily basis. So how do you care for your skin after a night of Halloween fun? Well, just as we have some amazing complexion products to help you achieve your Halloween look, we also have great cleansers and treatments to help soothe the look and feel of your skin after your makeup comes off. So treat, don’t trick, your skin this season using clean, good-for-your-skin PÜR skincare products to help keep your complexion looking clean and feeling fresh.

As we bid farewell to the warmer months and embrace the cooler months, you may notice that more than just the color of the leaves is changing. With colder weather comes drier air, which could cause your skin to change too, becoming drier-looking or blemish-prone. In the summer months—depending on where you live, the moisture level in the air is much higher giving you the appearance of the coveted “summer glow.” As the seasons change the humidity level may drop and this could potentially lead to drier-feeling skin or breakouts. The key to maintaining your dewy-looking skin is to shift your skincare routine to fit the changing weather. PÜR has some fantastic, clean, high-performance, complexion and skincare products to choose from. We’ve picked a few of our best-selling skin care products to help take your routine from summer—to fall and into winter with ease.

PÜR The Complexion Authority™ is excited to announce their participation in Conscious Beauty at ULTA Beauty™. This program empowers you with transparency and choice by offering clean, cruelty-free, vegan, and sustainably packaged products. It also highlights brands that positively impact our communities and planet! Since PÜR’s inception in 2002, they have always created clean, cruelty-free, high-performance, complexion and skincare products for all; and this initiative is an extension of that mission and commitment.

Fall has arrived and it seems like just yesterday it was summer. But, if you’re like us at PÜR, fall is one of our favorite seasons; cozy sweaters, pumpkin everything and cooler weather. So how do you get out of summer-mode and embrace all of the fall feels? One way is to update your makeup and skin care routine. This fall the runways are packed with fun makeup trends as well as unexpected twists on your fall favorites. So, to make your life easier we picked out some of our favorite fall makeup looks to help you get ahead of the game—because who doesn’t want to be the first in their social circles to rock these fun fall makeup and skincare trends?

If you are a serious skincare fan, or just someone looking to help combat the early signs of aging, your current skin care routine may not be enough. You may do all of the “right” things by wearing sunscreen, a moisturizer, a cleanser and exfoliating skin care products, to name a few, but one thing that is often overlooked is how much our skin comes in contact with electronics that emit High Energy Visible Light (HEV), or Blue Light. Blue light is the visible light that is emitted from electronic devices, and some experts say it could potentially penetrate more deeply into the skin than UVA or UVB rays, scary we know. Studies have shown that even one hour a day of exposure to blue light could possibly have a negative impact on your skin, sometimes causing oxidative stress, early skin aging and hyperpigmentation. And we all know that most of us spend well beyond one hour, spending around 6-8 hours a day using electronics, (guilty as charged). But not to worry, PÜR offers makeup and skin care products that not only can help leave you with a flawless looking complexion but are also infused with good-for-your-skin ingredients that may help to protect your skin from environmental stressors such as blue light. So, before you toss out your laptop take a look at the skincare-infused Blue Light Defense PÜR products listed below to help you keep your skin looking and feeling its best.

If some of the upcoming fall makeup trends have inspired you, then you know that one thing is for sure, this season fresh face beauty is in! And since September is National Skincare Awareness Month, we’ve decided that this is the perfect time to help you better understand your skin and your skin care routine. Let PÜR, and Global Education Director and Licensed Esthetician at PÜR Lynnette Cole, help your skin look and feel its best as we move into National Skincare Awareness Month and beyond… because healthy-looking skin is always in, regardless of the season.

Mascara or false lashes can transform an eye look and can really make your eyes pop—but depending on skill level, they can be tricky to apply. With so many beauty products and methods of application to choose from, you may be wondering where to start? We’ve curated a list of some of our favorite PÜR mascara and false lashes to help you achieve the perfect eyelash look, faster than you can bat an eye.

And just like that summer is officially–unofficially over. For most Americans, Labor Day is a day to celebrate employees and their achievements throughout the year—i.e., time to relax, unwind and if you’re lucky, eat some amazing BBQ! For us at PÜR we want you to spend the day doing whatever makes you feel good. Whether you are lounging by the pool or eating popcorn and watching movies all day. Whatever you choose to do, we have the perfect makeup and skin care products to help you have a fabulous Labor Day!

PÜR The Complexion Authority™ and sister brand butter LONDON™ teamed up with Barbie™ once again to inspire endless possibilities. Iconic, playful and limitless. This collection focuses on the Barbie™ mission to see what happens when girls believe that they can be anything! This beautiful collection features all of the fantastic PÜR™ formulas you have grown to love, featuring dreamy skincare, highly pigmented complexion products and collectible makeup tools, including a limited-edition 3-Piece nail lacquer collection from butter London. The entire collection is set in playful, luxe packaging and is sure to channel Barbie™ inspiration. Containing fun and playful pops of color and universally flattering neutrals, this collection creates confidence-boosting looks that you are sure to love.

There seems to be a growing interest around environmental factors and how they can potentially impact our skin overtime. For years we have been taught to wear SPF, cleanse our skin and eat right, but what about the increasing concerns many are having about pollution and their skin? Pollution may not cross your mind when you step outside of your home. Still, according to The National Center for Biotechnology Information, “Air pollution represents another environmental threat to which millions of humans worldwide are exposed.” But what exactly is “anti-pollution” skincare and cosmetics? PÜR has always placed innovation and good-for-your-skin ingredients at the forefront and we are here to help you better understand the Defense Collection and how these innovative makeup and skincare products could have a positive effect on the look and feel of your skin.

It's time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 5-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin skincare-infused formulas you have grown to love from PÜR. This makeup and skin care collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution, the PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This Defense Collection was designed to help you maintain your lifestyle—without compromise.

So, it’s nearing the end of summer and spending more time outdoors while the weather is still pleasant seems like a fantastic idea: fresh air, cool breezes and sun-kissed skin. C’mon, who doesn’t love warm weather? And as much as we could all use more vitamin D, too much exposure can potentially negatively impact your skin. At PÜR, we formulate our products with good-for-your-skin ingredients, including broad-spectrum SPF complexion products and correctors to help nourish and brighten the appearance of skin—which is a must in the warmer months. So we’ve put together a list of our favorite skincare and complexion products to help you keep your skin looking and feeling its best this summer and beyond…

Lipstick, loved by so many an entire holiday was created in its honor. It’s the one “accessory” you can throw on without any other makeup and feel more put together. Arguably better than your favorite little black dress, and a close rival to your favorite pair of blue jeans, a great lipstick (or in most cases lipsticks) is something everyone should have in their collection and is the finishing touch to your makeup routine—and did we mention the perfect complement to virtual happy hour?! So, pucker up, and check out some of our favorite lipstick options from PÜR

Introducing Festival 2.0! Festivals are a great way for you to express yourself and experiment with your makeup looks. Get into a state of intense euphoria with this shimmer-infused, 12-Piece Pressed Pigments Palette. Fully loaded with striking, light-reflective formulas. These cruelty-free pressed pigments deliver unmatched sparkle without the unwanted chunky glitter. Complete with an array of matte transition shades, this all-in-one palette has everything you need to create a broad range of festival-approved makeup looks. But don’t stop there, check out our list of festival-approved makeup and skin care products to complete the perfect look. And even though festival season will be much different this year, you can still have some fun with these amazing products from PÜR!

PÜR The Complexion Authority™ recently announced a collaboration with @RawBeautyKristi. A beauty and lifestyle influencer with a combined following of over 1.6 million across social media platforms such as YouTube, Instagram, Twitter and Facebook. Kristi prides herself on giving people honest product reviews and fun and unique makeup tutorials. She also has many videos documenting her life where she speaks candidly about health, her love of animals, family, weight loss and more. With this collection, PÜR® beauties and Raw Beauty Kristi fans will have a chance to embrace and celebrate their duality with the same good-for-your-skin products one can expect to see from PÜR. Kristi was not a passive creator during the execution of the collection, and she was heavily involved from start to finish. Kristi wanted the collection to focus on duality, representing both sides of her personality. Some days she may want a natural, earth-toned makeup look, and other days she wants to be bold, bright and colorful. Embrace your every makeup mood with this collection, because we all have different sides and that is what makes you, Ü!

When you think of self-care you probably think of doing yoga or taking a hot bath, but one rarely thinks of skincare as self-care. Many people may cringe at the thought of washing their makeup or skincare products off their face at the end of the night, but skincare should be a relaxing and rewarding experience, not something to dread. Taking the time to focus on yourself is important, it can potentially have a positive effect on your mood and could help keep your stress level in check. So, show yourself how much you care with this 5-step TLC self-care skincare routine from PÜR.

So, it’s the middle of summer and July 4th is upon us. Happy 4th of July! This means fun in the sun with tons of socially distant outdoor activities, staycations and relaxing by the pool. Depending on where you are in the world, July can bring some serious heat, so choosing a fresh, breathable makeup and skincare routine is the way to go if you want to stay cool.

Now that we are all settling into the “new normal,” you may have noticed that normal may include a new accessory. When you step out, you will see that many people are wearing masks or face coverings. And, if you’re anything like most of us, as the world slowly reopens, you may be wondering how to get back into your makeup and skincare routine.

June is acne awareness month. Did you know that according to the American Academy of Dermatology Association: “Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. Acne usually begins in puberty and affects many adolescents and young adults.

In a weekly Facebook Live series on PÜR, The Complexion Authority, Lynnette Cole, Licensed Esthetician and Global Education Director at PÜR, takes a deep dive into beauty and skincare related questions submitted by you, our PÜR beauties. Every Thursday at 4 pm ET on Ask the Expert, Lynnette offers up expert tips and advice on a variety of subject matter based around beauty and skincare topics that Ü want to hear.

We all probably hate to admit it, but let’s face it, no one likes to clean, at least not most of us. But, with winter soon coming to an end, it’s about that time again–time to spring clean… but we’re not talking about your basement or the trunk of your car, we’re talking about your makeup brushes and skin care tools. Many Dermatologists recommend washing your makeup brushes and skin care tools every other week. Although that may seem excessive, it is essential to clean your makeup tools to remove built-up makeup, bacteria, dirt and build up. Regardless of the season, cleaning your skincare and makeup brushes is a necessary step in your beauty routine to ensure that you are not transferring bacteria back onto your face, which could lead to breakouts. As The Complexion Authority™, we know how good our cleansers are for the skin, and this is why we recommend using them to clean your brushes. Just as well as they perform on your skin, they perform well on your makeup brushes. Now, who doesn’t love multi-tasking products?

It’s more evident than ever that we are demanding more from our makeup. People are opting for more streamlined products that offer more than just coverage. With no makeup makeup looks steadily replacing the social media driven full-face, it’s easy to see why makeup / skincare hybrids are making their way into your makeup bag. More than that, people are busier than ever and want multi-tasking makeup that not only offers coverage but, also broad spectrum SPF and clean skin-loving plant-based ingredients. Lucky for you PÜR is more than makeup. We infuse skincare ingredients into our makeup formulas, earning us the name The Complexion Authority™. PÜR has developed a unique formulation standard that delivers all the beauty you love with none of the ingredients you don’t. That’s right—indulge in high-performance beauty and makeup products that help transform the look and feel of skin with innovative good-for-your-skin formulas, proprietary technology and unmatched high pigment color and payoff that can give you both immediate and long-term results.

In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

With everyone practicing responsible social distancing and spending more time indoors, it can be easy to go a little stir crazy (especially for the social butterflies out there). It’s time to get creative with your time at home. Take this as an opportunity to spend time pampering yourself by planning something fun, like an at-home spa day! It’s time to put self-care back at the top of our priority list and PÜR has you covered.

It’s that time of year again. Saint Patrick’s Day is this Tues March 17th and PÜR has all you need to create a fun and wearable St Patrick’s Day inspired makeup look–in a pinch! Find your “pot o’ gold” with PÜR using our St Patty’s Day makeup must-haves.

Your favorite Trolls tribes are back and better than ever and this limited-edition, PÜR X TROLLS WORLD TOUR collection has everything you need to create chart-topping looks that are sure to make your heart skip a beat! Complete with bold pigments, ultra-blendable shades and high-performance formulas, this entire collection is inspired by the six different Troll lands devoted to six different genres of music: Funk, Country Western, Techno, Classical, Pop and Rock. Just like people, these eye, face and lip products are incredible on their own, but together they work in perfect harmony to liven up your makeup collection for a finished look that will leave you singing for more.