Blog

Niacinamide is Just What Dr. Hadley King Ordered—Here’s Why!

Niacinamide is Just What Dr. Hadley King Ordered—Here’s Why!

Get your pencils out and get ready to take notes—Dr. Hadley King, an award-winning New York City dermatologist and PÜR’s expert advisor, has enter...

How to Take Your On Point Eyeshadow Look from Day to Night!

So many plans, so little time—right, PÜR beauties? Even though day and night are two different makeup universes, we almost never have time to go ho...

Our Secret is OUT! Welcome SILKY POUT!

We’ve been keeping something BIG from you, PUR beauties! Just in time for National Lipstick Day, we’re welcoming Silky Pout, a Creamy Lip Chubby wi...

Max Out Your Glossy Makeup Look with PÜR

Glossy, glowy makeup looks are the only way to go in Summer ’22! Maintaining that glisten all day look can be a little challenging in the summer he...

Clean Beauty News and the announcement of our Clean Beauty Favorites Best-Selling 5-Piece Skincare & Makeup Discovery Box!

We’re committed to redefining clean beauty all over the world and helping you find everyday skincare, makeup and nail care products that make your ...

Are You Using Too Much Product? A PÜR Guide to How Much Skincare Product You Really Need

When it comes to skin care, we seem to be living through a “more is more” moment. PÜR is all about #selfcare, so keep with your ten-step routine if...

The Best PÜR Ingredients for Plump, Hydrated-Looking Skin

Summer ’22 is hot, but glassy, hydrated-looking skin is even hotter! The dewy look is obviously in, but what’s harder to suss out is which ingredie...

The Skin-loving Power of PUR Powder Products!

“Powder?” you may be thinking. “I thought the dewy, “Clean Girl” aesthetic was all the rage!” PUR is here to tell you that powder and dewy, hydrate...

Acne Awareness Month: Building Your Acne Prone Skincare Routine

Glistened and glazed skin rings another bell for those with oily, acne prone skin. Did you know that acne can occur at any stage of our lives and c...

Snatch Your Look with the Perfect PÜR Contour Shade

If you don’t know where to start with contour, you’re not alone! Scrolling through the endless methods and products on Instagram or TikTok can get ...

Trend Watch: Glazed Donut Skin is Summer’s Biggest Beauty Trend

Glisten. Glowing. Glossy. Glazed? That’s right: the newest term for that youthful-looking, shimmering face is inspired by the sugary doughnut you g...

PÜR Beauty Insider Program + Must-Have Clean Beauty Products

This week we’re introducing the PÜR Beauty Pro Insider Program, an exciting new community for industry insiders, like licensed beauty professionals...

Multitasking Moms: How to Get it All Done this Mother’s Day with PÜR Multitaskers!

If you have angelic kids who sit quietly while you apply moisturizer, primer, foundation, and SPF before work in the morning, please consider writi...