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Trend Watch: Glazed Donut Skin is Summer’s Biggest Beauty Trend

Trend Watch: Glazed Donut Skin is Summer’s Biggest Beauty Trend

Glisten. Glowing. Glossy. Glazed? That’s right: the newest term for that youthful-looking, shimmering face is inspired by the sugary doughnut you g...

PÜR Beauty Insider Program + Must-Have Clean Beauty Products

This week we’re introducing the PÜR Beauty Pro Insider Program, an exciting new community for industry insiders, like licensed beauty professionals...

Multitasking Moms: How to Get it All Done this Mother’s Day with PÜR Multitaskers!

If you have angelic kids who sit quietly while you apply moisturizer, primer, foundation, and SPF before work in the morning, please consider writi...

Earth Month Spotlight: Aloe Vera

At PÜR, we care about the Earth all year round—you can read more about how to reduce, reuse, and recycle some of your PÜR favorites here. There are...

April Showers Bring… Hydration!

April is upon us again, complete with the possibility of dreary, stormy afternoons spent stuck indoors dreaming about brighter spring and summer da...

Earth Month: Beauty PÜR and Simple… and Sustainable

Now that it’s Spring, the days are getting longer, the sun is bright and warm, the trees and flowers are coloring our days with green and yellow an...

Stress Relief for Your Skin with PÜR

We don’t want to stress you out, but did you know that stress can affect the look of your skin? When you’re in a tizzy night and day, your body res...

It’s Time to Get Your Glow Up. Introducing Go With The Glow!

Whether it’s on the red carpet, your TikTok feed, or in-person, it’s pretty clear the fresh, dewy, glowing look of skin is here to stay. Luckily, P...

Which PÜR Cleanser Is Right For You?

PÜR-fecting the basics of your skincare routine can make all the difference when it comes to showcasing a healthier-looking complexion. But with so...

Fall in Love with the PÜR xo Nabela Beauty Collection

“Discover what makes you beautifully you.” - Nabela Embrace self-love and self-care with this limited edition PÜR xo Nabela collection made in coll...

Which PÜR Moisturizer Is Right For Your Skin Concerns?

Take the fall as an opportunity to rethink your moisturizing routine and indulge in a deeply conditioning, antioxidant-rich PÜR moisturizer that he...

#BlurredSkin: Get the Trend in 4 PÜR Simple Steps

While we’re personally hoping for things to come a bit more into focus in our lives at the moment, the #BlurredSkin trend is the one instance where...

What are Soap Brows and Why Are They Trending?

Like so many trends this past year, Tik Tok has gifted us yet another beauty hack, this time, how to help attain full & fluffy brows that we th...