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Fall in Love with the PÜR xo Nabela Beauty Collection

Fall in Love with the PÜR xo Nabela Beauty Collection

“Discover what makes you beautifully you.” - Nabela Embrace self-love and self-care with this limited edition PÜR xo Nabela collection made in coll...

Which PÜR Moisturizer Is Right For Your Skin Concerns?

Take the fall as an opportunity to rethink your moisturizing routine and indulge in a deeply conditioning, antioxidant-rich PÜR moisturizer that he...

#BlurredSkin: Get the Trend in 4 PÜR Simple Steps

While we’re personally hoping for things to come a bit more into focus in our lives at the moment, the #BlurredSkin trend is the one instance where...

What are Soap Brows and Why Are They Trending?

Like so many trends this past year, Tik Tok has gifted us yet another beauty hack, this time, how to help attain full & fluffy brows that we th...

No Time to Get Ready? No Worries. Introducing the PÜR 5-Min Makeup Application.

Whether we’re nurturing ourselves with an aesthetic yogurt bowl for a pre-work pick-me-up, packing in an early morning workout, or pulling covers o...

How Discovering Your Skin’s Undertones Will Change Your Glam Game

Whether you’re the kind of gal to stay up late watching IG eyeshadow tutorials or wake up early to perfect your go-to look each morning, we can *al...

Create the Perfect Makeup Base for Your Face Shape

Foundation. Contour. Blush. Highlight. There’s a lot going on when it comes to prepping the perfect base for a natural on-the-go look or a night ou...

The Skincare Superstar You Need in Your Beauty Routine… ASAP!

Skincare buzzwords may come and go, but Retinol is forever! Dark spots, fine lines and blemishes are some of the most talked about skincare woes....

Ease Back Into Your Beauty Routine with No Makeup-Makeup

Let’s be honest. This past year shook our world. While I personally used to gripe over reckless drivers on my morning commute, pricey drinks at the...

The Ultimate Guide to Mom's Beauty Wishlist

This Mother’s Day, give mom the gift of beauty with the ultra-popular PUR fan favorites of skincare, lip care and beauty. Whether near or far—moms ...

Get Glowing with the PUR-fect Primer for Your Skin

Au natural is beautiful, but we all know that feeling we get walking out the front door in a full face of glam. It’s like we just know the day is a...

Pucker Up! Get Your Lips Spring Ready in 3 Easy Steps

One of the best parts about spring is getting to switch up your skin care and beauty routine for the warmer months. From an SPF moisturizer, toner ...

Yes, You Need to Use an Eyeshadow Primer. Here Is Why!

While the saying “the eyes are the window to the soul” has always been a staple, there is nothing quite like wearing a face mask 24/7 to give us al...