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Roll Out The Red Carpet with Celebrity Makeup Artist Jamie Greenberg

Roll Out The Red Carpet with Celebrity Makeup Artist Jamie Greenberg

Jamie Greenberg is a Los Angeles based makeup artist with expertise ranging from iconic red carpet glam to real beauty and natural makeup looks. Ja...

A Holiday Gift Guide For Every Beauty in Your Life

We’re getting ready for the holidays with five fabulous new limited-edition kits! If you are trying to decide what to get for your friends and fami...

Fall Trends We Have Been Loving At PUR

As you know, Fall is upon us which means it’s time to bring back out the vampy lips and darker eyes as we approach the cooler weather. This week in...

Finding The Right Foundation For Your Skin Type is Easy With the Help of Award-Winning Dermatologist Dr. Hadley King

We don’t all have the same skin type, so why should we all be using the same foundation? With so many different shades, finishes, and formulas, fin...

Join In on the Viral Siren Eyes Trend with a Beginner Tutorial

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. Thi...

6 Simple Ways to Curate the Perfect Self-Care Spa Day For Self-Improvement Month

September is officially Self Improvement Month! That means it is time to focus on self-improvement and find ways to make your everyday life a *litt...

The Ultimate Cool Girl Travel Essentials for Labor Day Weekend with PÜR Beauty

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite car...

Set Yourself Up for a Glowing Complexion with PÜR’s #1 Best Selling Multitasking Vegan Foundation

With the “clean girl aesthetic” being all the rage, it can sometimes be challenging to find a formula that is both clean and has enough coverage fo...

How to Use Your Eyeshadow for a Smoky Eyeliner Look

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is eas...

Niacinamide is Just What Dr. Hadley King Ordered—Here’s Why!

Get your pencils out and get ready to take notes—Dr. Hadley King, an award-winning New York City dermatologist and PÜR’s expert advisor, has enter...

How to Take Your On Point Eyeshadow Look from Day to Night!

So many plans, so little time—right, PÜR beauties? Even though day and night are two different makeup universes, we almost never have time to go ho...

Our Secret is OUT! Welcome SILKY POUT!

We’ve been keeping something BIG from you, PUR beauties! Just in time for National Lipstick Day, we’re welcoming Silky Pout, a Creamy Lip Chubby wi...

Max Out Your Glossy Makeup Look with PÜR

Glossy, glowy makeup looks are the only way to go in Summer ’22! Maintaining that glisten all day look can be a little challenging in the summer he...