Mineral Makeup, Simplified
Beauty that treats your skin like skincare— because it is. For over 20 years, we’ve reimagined mineral makeup to feel as good as it looks, with clean, skin-enhancing formulas that simplify your routine and deliver real results.
THE PUR DIFFERENCE
Where Skincare Meets Makeup
We pioneered skincare-infused beauty before it was trending. Every PÜR complexion product is powered by our proprietary Ceretin Complex— a encapsulated blend of ingredients that help improve skin with every wear:
ENERGY COMPLEX
Protects and energizes complexion
CERETIN COMPLEX
Proprietary blend of encapsulated retinol and ceramides to smooth and renew
CERAMIDES
Helps improve the look of skin tone and texture.
SUPERFOOD BLEND
Enriched with Turmeric and Elderberry Fruit Extract for a more conditioned, brighter, and radiant-looking appearance
CLEAN & CONSCIOUS
No Compromises. Just Clean Beauty. Clean isn’t a trend for us—it’s our standard.
Since 2002, PÜR has set the bar for clean,
cruelty-free beauty with high-performance
formulas and ingredient integrity.
We’re 100% vegan and never test on animals.
Every product is thoughtfully formulated
without over 1,300 potentially harmful
ingredients, including:
PÜR IS ALL ABOUT THE BEAUTY YOU LOVE—WITH NONE OF THE INGREDIENTS DON’T.
NEW TO PÜR? START HERE
No guesswork. No extra steps. Our Multitasking Essentials Kit includes best sellers designed to work harder for your skin and simplify your routine from day one.
WHAT'S INSIDE?
4-N-1 PRESSED MINERAL MAKEUP SPF 15
Full-size. Buildable foundation, concealer, setting powder, and SPF in one. Smooths, evens, and perfects with a natural finish.
CHISEL BRUSH
Full-size. Pro-quality synthetic brush for seamless application. Cruelty-free, vegan.
ENERGIZE & RESCUE PRIMER (Travel Size)
Hydrating, calming, and pore-blurring. Preps skin for smooth, lasting makeup.
FULLY CHARGED MASCARA (Travel Size)
Lash-lifting, peptide-powered formula. Magnetic polymers + volume without clumps or flakes.
One kit. Real results. Welcome to PÜR.
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