PEOPLE ARE TALKING
See why beauty editors, bloggers and more are obsessing over PÜR.

GLOWSLY.COm

8 Makeup Brands With the Widest Shade Ranges
Featured: Love Your Selfie™ Longwear Foundation & Concealer     

NEWBEAUTY.COM

How to Achieve the Bleached Brow Trend Without Any Dye
Featured: Love Your Selfie™ Longwear Foundation & Concealer  

VOGUE.COm

15 Items Vogue Editors Purchased (and Loved) In October
Featured: 4-in-1 Tinted Moisturizer with SPF 20    

elitedaily.COM

The Best Blush, Bronzer, & Highlighter Palettes
Featured: 4-in-1 Skin-Perfecting Powders Face Palette  

elitedaily.COm

The Best Eyebrow Pencils For Redheads
Featured: Arch Nemesis 4-in-1 Dual Ended Brow Pencil in Light   

BYRDIE.COM

The 12 Best Concealers for Acne in 2022
Featured: 4-in-1 Sculpting Concealer   

eonline.COm

Real Housewives of New Jersey's Teresa Giudice Shares Bridesmaid Gifts You'll "Love, Love, Love
Featured: Silky Pout Creamy Lip Chubby  

COSMOPOLITIAN.COM

70 Fabulous Stocking Stuffers for Women That'll Really Pack a Punch
Featured: On Point Eyeshadow Palette in Friday  

Byrdie.COm

How to Make Mineral Makeup Look Dewy, Straight From Pro Makeup Artists
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

ELITEDAILY.COM

The Best Serums For Textured Skin
Featured: Tone Up Niacinamide Firming Eye Serum 

BRIT.CO

The Best Labor Day Sales Of 2022 To Shop Before They're Gone
Featured: Forever Soft Rejuvenating Lip Treatment 

harpersbaazar.COM

The 13 Best Tightening Creams for Firmer-Looking Skin
Featured: Get A Lift Firming Facial Cream Moisturizer  

HELLOWGLOW.CO

The Best Clean Eyeliners, According to Makeup Artists
Featured: On Point Eyeliner Pencil

SEVENTEEN.COM

The 15 Best Cleansing Balms to Melt Away Makeup & Hydrate Skin 
Featured: Melt Away Gel Oil Makeup Remover 

YAHOO.COM

PÜR Expands Core Cosmetics Offerings with New Color Innovations
Featured: On Point Eyeshadow Palettes & Silky Pout Creamy Lip Chubby

WHOWHATWEAR.COM

“People Say My Blue Eyes Are My Best Feature—10 Eye Shadows That Make Them Pop”. 
Featured: On Point Eyeshadow Palettes

GOODHOUSEKEEPING.COM

24 BEST BLUSHES FOR FRESHLY FLUSHED CHEEKS
Featured: Skin Perfecting Blushing Act

GLAMOUR.COM

The 19 Best Foundations for Oily Skin in 2022
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

HEALTHLINE.COM

8 Best Mineral Makeup Products for 2022
Featured: Love Your Selfie™ Longwear Foundation & Concealer

YAHOO

PÜR Announces Partnership with Celebrity Makeup Artist Jamie Greenberg
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

wwd.com

The 15 Best Foundations for Acne-Prone Skin to Make Your Blemishes Invisible
Featured: Love Your Selfie™ Longwear Foundation & Concealer

BYRDIE

The 13 Best Eyelash Glues for a Lasting Hold
Featured: PÜR PRO Eyelash Glue 

BYRDIE

These 13 Brands Are Re-Inventing Nude Makeup
Featured: Love Your Selfie™ Longwear Foundation & Concealer 

hipgirlie.com

best mineral foundations
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients

BYRDIE

11 concealers that cover breakouts better than anything else
Featured: 4-in-1 Sculpting Concealer 

Allure

How to Contour With Blush,
the Hidden Gem in Your Makeup Bag
Featured: Skin Perfecting Powder Blushing Act in Berry Beautiful

SEVENTEEN

The Best Face Washes for Fighting Acne
Featured: See No More Deep Pore Cleanser 

ESSENCE

CBD-Infused Beauty Products To Celebrate 4/20
Featured: Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm

Skincare.com

How to Reapply Sunscreen Without Ruining Your Makeup
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

BYRDIE

I Tried the Cult-Favorite Magnetic Mascara Celebs Love—Here's How It Holds Up
Featured: Fully Charged Mascara 

EliteDaily.com

The Best Cream Contour Sticks
Featured: 4-in-1 Foundation Stick 

Pennlive.com

Make these products part of your summer beauty routine
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients

Who What Wear

18 New Cleansers to Immediately Level Up Your Skincare Game in 2022
Featured: PÜR xo Nabela Refresh Brightening Cleanser with Turmeric 

The List

These Are The Best Vegan Foundations Of 2021
Featured: Love Your Selfie™ Longwear Foundation & Concealer 

Reviewed

For Makeup That Lasts All Day, Try One of These primers
Featured: 4-in-1 Correcting Primer Dark Spot Corrector 

The Zoe Report

How Nabela Noor Leveraged TikTok For A Mental Health Movement
Featured: PÜR xo Nabela Vault

Byrdie

Nabela Noor Says This Turmeric-Infused Cleanser Restores Her Skin After a Long Day
Featured: PÜR xo Nabela Refresh Brightening Cleanser with Turmeric 

Coveteur

This Year’s Biggest Beauty Trend? Dolphin Skin
Featured: Skin Perfecting Powder Afterglow Illuminating Powder

Allure

The Best New Makeup Launches Arriving in November
Featured: PÜR xo Nabela Celebrate You Creamy Lip Chubby
READ THE STORY

The List

The Best Foundations With SPF
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15

Teen Vogue

51 Gifts That Give Back
Featured: PÜR x CARE 5-Piece Brush Set with Holder 

Elle

Nabela Noor’s New Beauty Collaboration Celebrates Her Bangladeshi Heritage
Featured: PÜR xo Nabela Presale Vault

Life & Style

The Best Tinted Moisturizer of 2021
Featured: 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 

SHE FINDS

3 Age-Defying Makeup Tips Experts Swear By For Mature Skin
Featured: No Filter Primer Blurring Photography Primer 

Elle

The 30+ Best Under Eye Masks For Puffiness, Dark Circles, And Wrinkles
Featured: Mellow Eyes Hemp-Infused Eye Patches 

IN STYLE

The Exact Order You Should Be Applying Your Makeup
Featured: 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturize 

BYRDIE

11 Concealers That Cover Breakouts Better Than Anything Else
Featured: 4-in-1 Sculpting Concealer

USA TODAY

Love your skin in these foundations from Clinique, Maybelline, Estée Lauder and more
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15

Marie Claire

The 12 Best Concealers for Acne
Featured: 4-in-1 Sculpting Concealer 

Refinery29

22 Makeup Brands That Are Totally Cruelty-Free
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15

Elite Daily

43 Cheap Beauty Products Every Bougie AF Woman Needs
Featured: 4-in-1 Correcting Primer Prep & Perfect 

sTYLECASTER

I Shop Online For A Living & These Are The 8 Things I’m Buying In September
Featured: 4-in-1 Sculpting Concealer

Honey Good

The best under eye concealer for women over 50
Featured: 4-in-1 Sculpting Concealer 

ESSENCE

CBD-Infused Beauty Products To Celebrate 4/20
Featured: Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm 

StyleCaster

I Shop Online For A Living & These Are The 8 Things I’m Buying In September
Featured: 4-in-1 Sculpting Concealer

NBC News Select

10 best tinted sunscreens of 2021, according to experts
Featured: 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 

StyleCaster

Tinted Moisturizers for Oily Skin That Won’t Leave You With a Greasy Complexion
Featured: 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 

Byrdie

11 Concealers That Cover Breakouts Better Than Anything Else
Featured: 4-in-1 Sculpting Concealer

Essence

Wake Up With These 12 Eye Creams and Patches to Brighten Eyes
Featured: Mellow Eyes Hemp-Infused Eye Patches 

The Pioneer Woman

20 Best Concealers for Mature Skin That'll Give You Flawless, Natural Results
Featured: 4-in-1 Sculpting Concealer 

Reader's Digest

The 24 Best Lip Balms to Nourish Chapped Lips
Featured: Forever Soft Rejuvenating Lip Treatment

PopSugar

I Tested the Viral 5-Minute Makeup Hack From TikTok to See If It Really Works, and Whoa
Featured: 4-in-1 Sculpting Concealer 

SHEFINDS

How to Reapply Sunscreen Without Ruining Your Makeup
Featured: Mellow Eyes Hemp-Infused Eye Patches 

Best Products

17 Best Powder Foundations for an Oil-Free Finish
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation

Healthline

Leave Your Bags at the Door: 12 Best Under-Eye Patches of 2021
Featured: Mellow Eyes Hemp-Infused Eye Patches

Allure

21 CBD Products That Will Elevate Your Beauty Routine But Won't Get You High
Featured: Skin Haze CBD Glass Glow Skin Highlighter 

Byrdie

Best Powder Foundations
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

LA Times

Best Powder Foundations
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

Coveteur

Juiced-Up Skin Care Is Going To Be Big For 2021—Here’s What We Know
Featured: 4-in-1 Sculpting Concealer 

Forbes

The 15 Best New Beauty Products That Are Launching In March
Featured: On Point Mascara

Cosmetic Executive Women

International Women’s Day Spotlight: Amanda Kahn, PÜR
Featured: 4-in-1 Sculpting Concealer 

THE BEAUTY SHORTLIST

2021 beauty shortlist Awards: the winners
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

NYLON

this could be the reason for your under eye circles
Featured: 4-in-1 Sculpting Concealer 

StyleCraze.com

11 Best Cruelty-Free Tinted Moisturizers For Flawless Skin In 2021
Featured: 4-in-1 Tinted Moisturizer

InStyle.com

From an Unexpected Everlane Sale to a Magnet-Powered Mascara, These Are the Best Things to Buy This Weekend.
Featured: Fully Charged Mascara

Heavy.com

11 Best Mascara Primers for Instantly Luscious Lashes
Featured: Fully Charged Mascara Primer 

Who What Wear

Trust Me: These 5 Takes on Glowy Skin Are Too Good Not to Try
Featured: 4-in-1 Tinted Moisturizer

SHEfinds

The One Anti-Aging Ingredient Derms Swear By For Looking 10 Years Younger: CBD
Featured: Hybrid Primer CBD Hydrating Priming Serum 

BUSTLE

The Best Foundations For Sensitive Skin
Featured: 4-in-1 Foundation Stick

WOMEN'S HEALTH

The 16 Best Foundations for Mature Skin, According to Makeup Artists
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

BYRDIE

How to Never Buy the Wrong Concealer Shade Again, According to MUAs
Featured: Disappearing Act Concealer 

BYRDIE

The Best Foundations for Camouflaging Acne Scars
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

O THE OPRAH MAGAZINE

9 best eyelash glue to keep extension in place
Featured: PRO LASH GLUE

STYLE CASTER

most tinted moisturizers have SPF, but these are the best
Featured: PÜR 4-in-1 Tinted MOISTURIZIER BROAD SPECTRUM SPF 20

HOLA

The best mascara and lash products to add to your makeup bag in 2020
Featured: FULLY CHARGED MASCARA 

YAHOO.COM

Brands boast about their foundation diversity—then don't carry darker shades in-store
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER 

IPSY

10 Gym Bag Beauty Essentials to Boost Your Post-Workout Glow
Featured: 4-IN-1 PRESSED MINERAL POWDER FOUNDATION 

YAHOO.COM

PÜR This Redditor's Optical Illusion Makeup Is the Definition of “New Year, New You"
Featured: PRO LASHES IN BOMBSHELL 

STYLECRAZE

19 Best Cruelty-Free Makeup Foundations
Featured: 4-IN-1 PRESSED MINERAL FOUNDATION 

HOLA

JLo and A-Rod Share a Beauty Moment with Kim Kardashian Proving Skincare is Key for the Holidays
Featured: PUR X BARBIE™ Glitterally Pink Signature Brightening Peel Off Mask 

ELLE

14 Holiday Palettes We'd Like To Find In Our Stockings
Featured: Crystal Clear Ultimate Face Palette

BUZZFEED

48 Products You Might Find Yourself DayDreaming About
Featured: PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick 

GLOWSLY

11 Best Powder Foundations for All Skin Types: Mineral Makeup Guide
Featured: PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15 

REFINERY29

22 Beauty Products That Won Our Editors' Hearts In April
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

InStyle

16 New Beauty Products to Buy this Month
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealers 

COVETEUR

The 36 best beauty products that launched in april
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

THE ZOE REPORT

31 New May 2019 Beauty Products That You'll Want To Use All Spring (& Summer)
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

GLAMOUR

This beauty brand is launching a whopping 100 shades of foundation and concealer
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

STYLECASTER

PÜR is Launching 100 Foundation Shades and We’re Shook
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

REVELIST

PÜR Is Dropping A Foundation Line In A Whopping 100 Shades
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

BUSTLE

Adut Akech’s Foundation Shade Wasn't Easy To Find While Living In Australia
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

THE ZOE REPORT

PÜR 4-in-1 Love Your Selfie Foundation Comes In 100 Shades — Here's How I Found Mine
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

ELITE DAILY

Where To Get PÜR Cosmetics' Love Your Selfie Foundation, Which Comes In 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER 

THE ZOE REPORT

PÜR's 4-in-1 Love Your Selfie Foundation Is Taking The Industry's Shade Range To New Levels
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

COSMOPOLITAN

This Makeup Brand Is Launching A Foundation And Concealer In 100 Shades!!
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER 

REVELIST

PÜR Cosmetics Is Dropping A Foundation Line In A Whopping 100 Shades20
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER 

ALLURE

PÜR’s Love Your Selfie Foundation-Concealer Hybrid Comes in 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

STYLE CASTER

This Month’s Best Ulta Drops Are Everything You Need for Festival Season20
Featured: PÜR FESTIVAL EYESHADOW PALETTE 

HARPER'S BAZAAR

These Are The 15 Best Charcoal Masks You Can Buy Right Now
Featured: PURPLE PORE PUNISHER 

TOTAL BEAUTY

The 16 Most Kissable Wedding Day Lipsticks
Featured: 4-IN-1 LIP DUO 

THE ZOE REPORT

8 New Primers With Good-For-You Ingredients
Featured: 4-IN-1 CORRECTING PRIMER - DARK SPOT CORRECTOR 

SOUTHERN LIVING

The Best Powder Foundations for a Flawless Finish
Featured: 4-IN-1 PRESSED MINERAL POWDER FOUNDATION 

THE ZOE REPORT

These New 2019 Eyeshadow Palettes Are SO Wearable & Here's Proof
Featured: OUT OF THE BLUE LIGHT UP EYESHADOW PALETTE 

BRIT + CO

We’re Totally Obsessed With These Affordable Makeup Brushes
Featured: PÜR PILLOW BLEND COLLECTION 

PUREWOW

Headbands, Neon and All-Glitter Everything: 8 Gorgeous Spring Beauty Trends to Try
Featured: OUT OF THE BLUE LIGHT UP HYDRATING LIP BALM 

STYLECASTER

Retire Your Basic Smoky Eye & Upgrade to One of These Dark Eyeshadow Palettes
Featured: OUT OF THE BLUE LIGHT UP VANITY EYESHADOW PALETTE

COVETEUR

The 19 Best beauty Products That Launhced In February
Featured: FULLY CHARGED LIGHT UP MASCARA 

THE ZOE REPORT

31 New March 2019 Beauty Products That Give All The Springtime Feels0
Featured: OUT OF THE BLUE VANITY BLUSH PALETTE

HELLOGIGGLES

PÜR is launching an entire line of anti-blue light makeup products, and we feel so seen
Featured: OUT OF THE BLUE COLLECTION

HELLOGIGGLES

Valentine's Day Beauty Products To Pamper Yourself with, Like The Queen You Are
Featured: BE YOUR SELFIE EYESHADOW PALETTE 

MAKEUP

Top Rated Eyelash Glues And Adhesives To Add To Your Flasie Stash
Featured: PRO EYELASH GLUE

TOTALBEAUTY

The Ultimate Guide For Acne Sufferes
Featured: JOYSTICK EXFOLIATING

POPSUGAR

These Products Make It Easy To Apply Makeup in the Dark
Featured: OUT OF THE BLUE COLLECTION 

REFINERY29

12 Derm-Approved Ways To Get Rid Of Puffy Undereyes — Fast
Featured: HYDRAGEL LIFT 

STYLECRAZE

15 Best Mineral Foundations For 2018
Featured: 4-IN-1 PRESSED MINERAL FOUNDATION 



US WEEKLY

Sheet Music

ELITE DAILY

This PÜR x The Grinch Stole Christmas Collection Will Make Your Heart Grow 3 Sizes

REVELIST

What Is In The PÜR x 'The Grinch' Makeup Collection? It Will Make You Feel So Festive

BUSTLE

What Is In The PÜR x 'The Grinch' Makeup Collection? It Will Make You Feel So Festive
Featured: THE GRINCH™ COLLECTION

POPSUGAR

All the Whos in Whoville Will Love This Grinch Holiday Collection
Featured: THE GRINCH™ COLLECTION 

TEEN VOGUE

PÜR Unveils 'The Grinch'–Inspired 5-Piece Beauty Collection
Featured: THE GRINCH™ COLLECTION

BYRDIE

Out of All the Skincare We Tried in September, These Were the Best
Featured: MIRACLE MIST 

BYRDIE

Beauty Editors Share the Fall Moisturizers We Can't Live Without
Featured: 4-IN-1 CLOUD CREAM

Refinery29

11 Makeup Brands That Are Totally Cruelty-Free
Featured: FULLY CHARGED MASCARA

InStyle

The Best Unicorn Makeup Tutorials for Halloween
Featured: MY LITTLE PONY PALETTE

Good Housekeeping

The 2018 Good Housekeeping Beauty Breakthrough Awards

TEEN VOGUE

The Best Acne Treatment Products From Teen Vogue's 2018 Acne Awards
Featured: 4-IN-1 FOUNDATION STICK 

POPSUGAR

11 Setting Sprays That Actually Last Through SEX
Featured: MIRACLE MIST