In the press
See why beauty editors, bloggers and more are
obsessing over PÜR.
![Take Clean Mascara to the Next Level with the NEW Bio Charged Mascara - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/take-clean-mascara-to-the-next-level-with-the-new-bio-charged-mascara-750417.jpg?v=1732257493&width=2048)
Take Clean Mascara to the Next Level with the N...
Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This...
READ THE STORY![This Multitasking Foundation is the Go-To Favorite for Beautifully Mature Skin - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/this-multitasking-foundation-is-the-go-to-favorite-for-beautifully-mature-skin-324234.jpg?v=1732257491&width=2000)
This Multitasking Foundation is the Go-To Favor...
If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thi...
READ THE STORY![Feel the Joy with the Joystick Exfoliating Deep Pore Cleansing Stick - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/jump-for-joy-for-the-joystick-exfoliating-deep-pore-clay-cleansing-stick-346711.jpg?v=1732257488&width=593)
Feel the Joy with the Joystick Exfoliating Deep...
Joystick is your go-to Exfoliating Deep Pore Clay Cleansing Stick—a skincare essential you’ll love. This mu...
READ THE STORY![Perfect Your On-The-Go Beauty Routine With These Perfect, Multitalented Travel Essentials - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/perfect-your-on-the-go-beauty-routine-with-these-perfect-multitalented-travel-essentials-794874.webp?v=1720491448&width=480)
Perfect Your On-The-Go Beau...
With vacation season in full swing, what better time than now to simplif...
READ THE STORY![PUR Favorite SPF Essentials You Need for an Epic Summer Beauty Routine - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/pur-favorite-spf-essentials-you-need-for-an-epic-summer-beauty-routine-857974.jpg?v=1719994229&width=2000)
PUR Favorite SPF Essentials...
With the hot summer season in full swing, it’s important that you wear S...
READ THE STORY![The Must-Have Moisturizer of Your Dreams for Effortlessly Glowy-Looking Skin - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/the-must-have-moisturizer-of-your-dreams-for-effortlessly-glowy-looking-skin-536404.png?v=1719994230&width=480)
The Must-Have Moisturizer o...
Cloud Cream is a fan-favorite Gel-to-Water Hydrating Essence Moisturizer...
READ THE STORY![Must-Have Makeup Essentials You Need to Elevate Your Summer No Makeup Makeup Looks - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/must-have-makeup-essentials-you-need-to-elevate-your-summer-no-makeup-makeup-looks-993552.jpg?v=1719994230&width=605)
Must-Have Makeup Essentials...
Enhance your natural beauty this summer effortlessly with the PUR 4-in-1...
READ THE STORY![Check Out Our Top Makeup Picks for Blemish-Prone Skin! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/check-out-our-top-makeup-picks-for-blemish-prone-skin-157443.jpg?v=1719994230&width=480)
Check Out Our Top Makeup Pi...
Here at PÜR, we pride ourselves on our fan-favorite skincare-infused mak...
READ THE STORY![PUR Has You Covered this Summer with These Must-Try Makeup Trends! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/pur-has-you-covered-this-summer-with-these-must-try-makeup-trends-608310.webp?v=1719994230&width=480)
PUR Has You Covered this Su...
Summer is *almost* here, and to help you get ready for the hot summer se...
READ THE STORY![How to Get Shimmering Eye Makeup with Skincare-Infused Benefits with On Point Tint Creamy Eyeshadow and Primer with Peptides - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-get-shimmering-eye-makeup-with-skincare-infused-benefits-with-on-point-tint-creamy-eyeshadow-and-primer-with-peptides-678298.jpg?v=1719994231&width=1080)
How to Get Shimmering Eye M...
Everyone is talking about PÜR’s newest multitasking beauty must-have—On ...
READ THE STORY![Have a Mom-umental Mother’s Day This Year with These Must-Have Gifts for Mom! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/have-a-mom-umental-mothers-day-this-year-with-these-must-have-gifts-for-mom-817081.jpg?v=1719994231&width=2048)
Have a Mom-umental Mother’s...
Mother’s Day is right around the corner, which means it’s time to figure...
READ THE STORY![Our Skincare-Infused 4-in-1 Pressed Powder is Anything but Basic! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/our-skincare-infused-4-in-1-pressed-powder-is-anything-but-basic-375587.jpg?v=1719994231&width=2000)
Our Skincare-Infused 4-in-1...
While it is easy to get caught up in the latest makeup trends, there is ...
READ THE STORY![Elevate Your Easter Beauty Baskets with these Must-Have Beauty Favorites! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/elevate-your-easter-beauty-baskets-with-these-must-have-beauty-favorites-908507.jpg?v=1719994231&width=594)
Elevate Your Easter Beauty ...
Easter is right around the corner, which means we have been busy putting...
READ THE STORY![How to Multitask with Our New Silky Tint Creamy Multitasking Stick with Peptides! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-multitask-with-our-new-silky-tint-creamy-multitasking-stick-with-peptides-301565.jpg?v=1719994231&width=594)
How to Multitask with Our N...
In case you missed it, we just launched two brand new multitasking color...
READ THE STORY![Customize Your Makeup Look with These Ultimate Product Pairings Featuring Our New Spring 2024 Collection! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/customize-your-makeup-look-with-these-ultimate-product-pairings-featuring-our-new-spring-2024-collection-178043.png?v=1719994232&width=800)
Customize Your Makeup Look ...
In case you missed it, PÜR just launched two brand new products in our S...
READ THE STORY![Introducing our NEW Spring 2024 Collection, Silky Tint and On Point Tint! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/introducing-our-new-spring-2024-collection-silky-tint-and-on-point-tint-552063.jpg?v=1719994232&width=1080)
Introducing our NEW Spring ...
Introducing the newest additions to the PÜR beauty lineup… Silky Tint Cr...
READ THE STORY![Why You Should be Cocktailing Your Mascara for Your Best-Looking Lashes Yet! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/why-you-should-be-cocktailing-your-mascara-for-your-best-looking-lashes-yet-944980.jpg?v=1719994232&width=2000)
Why You Should be Cocktaili...
Did you know that you can customize your mascara by mixing and matching ...
READ THE STORY![The Ultimate 5-Minute Makeup Routine! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/the-ultimate-5-minute-makeup-routine-676980.jpg?v=1719994233&width=1080)
The Ultimate 5-Minute Makeu...
If you are typically rushing out the door in the mornings, or don’t want...
READ THE STORY![Our Favorite Flirty Makeup Products for Valentine’s Day - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/our-favorite-flirty-makeup-products-for-valentines-day-213050.jpg?v=1719994233&width=2000)
Our Favorite Flirty Makeup ...
If you have plans this Valentine’s Day, (or just want to look cute for w...
READ THE STORY![PURfect Your Base with These Skin Loving Complexion Pairings! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/purfect-your-base-with-these-skin-loving-complexion-pairings-268182.jpg?v=1719994233&width=1080)
PURfect Your Base with Thes...
If you want to give yourself a more even-looking complexion, but aren’t ...
READ THE STORY![Powdered Perfection: How It Started VS. How It's Going - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/powdered-perfection-how-it-started-vs-how-its-going-696431.jpg?v=1719994233&width=1080)
Powdered Perfection: How It...
Today in the blog we’re feeling nostalgic! Let's take a dive into PUR hi...
READ THE STORY![Why You Should be Using a Pressed Powder Foundation - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/why-you-should-be-using-a-pressed-powder-foundation-768535.jpg?v=1719994234&width=1080)
Why You Should be Using a P...
When you are searching for a new foundation, it can be hard to figure ou...
READ THE STORY![Upgrade Your Skin Prep Routine for Flawless-Looking Makeup with PUR! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/upgrade-your-skin-prep-routine-for-flawless-looking-makeup-with-pur-800264.jpg?v=1719994234&width=1080)
Upgrade Your Skin Prep Rout...
When doing your makeup, it is super important to prep your skin before a...
READ THE STORY![New Year, Simplified Routine - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/new-year-simplified-routine-529209.jpg?v=1719994234&width=1080)
New Year, Simplified Routine
The New Year is the perfect time to revamp your makeup routine to includ...
READ THE STORY![New Year’s Eve Made Pure and Simple - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/new-years-eve-made-pure-and-simple-412049.jpg?v=1719994234&width=2048)
New Year’s Eve Made Pure an...
While New Year’s Eve is traditionally a holiday full of glamour and cele...
READ THE STORY![Meet Us Under the Mistletoe with Our Multitasking Lip Chubby! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/meet-us-under-the-mistletoe-with-our-multitasking-lip-chubby-493248.jpg?v=1719994235&width=1080)
Meet Us Under the Mistletoe...
New Year's Eve is upon us, which means we need to find the perfect holid...
READ THE STORY![PUR-fect Stocking Stuffers for the Holidays! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/pur-fect-stocking-stuffers-for-the-holidays-916164.jpg?v=1719994235&width=1080)
PUR-fect Stocking Stuffers ...
If you have wrapped up your holiday shopping (pun intended) but are stil...
READ THE STORY![Our Favorite Pure and Simple Holiday Makeup Look - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/our-favorite-pure-and-simple-holiday-makeup-look-725021.jpg?v=1719994235&width=1080)
Our Favorite Pure and Simpl...
‘Tis the season for cozy outfits, festive get-togethers, and holiday gla...
READ THE STORY![Beauty and Makeup Hacks to Help Maintain Your Glow this Winter - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/beauty-and-makeup-hacks-to-help-maintain-your-glow-this-winter-725239.jpg?v=1719994235&width=1080)
Beauty and Makeup Hacks to ...
While we love the holiday season, we could do without the dry cold weath...
READ THE STORY![PÜR Beauty Reviews We Are Thankful for - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/pur-beauty-reviews-we-are-thankful-for-150207.jpg?v=1719994236&width=1080)
PÜR Beauty Reviews We Are T...
With Thanksgiving season in full swing, it is time to reflect on this pa...
READ THE STORY![The Ultimate Makeup Hack: Sandwich Concealer - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/the-ultimate-makeup-hack-sandwich-concealer-872427.jpg?v=1719994236&width=1080)
The Ultimate Makeup Hack: S...
If you have ever struggled with a blemish or imperfection on your skin b...
READ THE STORY![Love Your Selfie this Singles Day with Our Multitasking Foundation! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/love-your-selfie-this-singles-day-with-our-multitasking-foundation-591125.jpg?v=1719994236&width=1080)
Love Your Selfie this Singl...
Singles Day is an exciting holiday dedicated to embracing being single! ...
READ THE STORY![Boost Your Skincare Routine With Retinol This Fall! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/boost-your-skincare-routine-with-retinol-this-fall-960328.jpg?v=1719994236&width=2000)
Boost Your Skincare Routine...
As the temperatures outside continue to drop, we will most likely be spe...
READ THE STORY![Four Spooky Skincare and Makeup Mistakes to Beware of - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/four-spooky-skincare-and-makeup-mistakes-to-beware-of-968235.jpg?v=1719994237&width=2048)
Four Spooky Skincare and Ma...
If you can’t get enough of all things skincare and makeup, you need to m...
READ THE STORY![Our Favorite Halloween Makeup Ideas That Require No Costume! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/our-favorite-halloween-makeup-ideas-that-require-no-costume-367946.jpg?v=1719994237&width=1080)
Our Favorite Halloween Make...
Halloween is right around the corner, and if you’re not interested in dr...
READ THE STORY![The Perfect Holiday Gifts for Every Beauty Lover - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/the-perfect-holiday-gifts-for-every-beauty-lover-349590.jpg?v=1719994237&width=1080)
The Perfect Holiday Gifts f...
With the holidays right around the corner, it’s time to start thinking a...
READ THE STORY![Multitasking Moments with PÜR - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/multitasking-moments-with-pur-625401.jpg?v=1719994237&width=2048)
Multitasking Moments with PÜR
Here at PUR, we offer many multitasking products to help you streamline ...
READ THE STORY![How to Tell if Your Skin is Dry or Dehydrated - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-tell-if-your-skin-is-dry-or-dehydrated-747157.jpg?v=1719994238&width=1080)
How to Tell if Your Skin is...
Have you ever wondered if you have dry skin, or if your skin is just deh...
READ THE STORY![What’s the Difference Between Foundation and Concealer? - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/whats-the-difference-between-foundation-and-concealer-952624.jpg?v=1719994238&width=1080)
What’s the Difference Betwe...
Foundation and concealer are two products that both help even the look o...
READ THE STORY![How to Take Your Beauty Routine from Summer to Fall - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-take-your-beauty-routine-from-summer-to-fall-399394.jpg?v=1719994238&width=1080)
How to Take Your Beauty Rou...
As Fall time quickly approaches, we start thinking about all the things ...
READ THE STORY![How to Choose the Right Foundation for Your Skin Type and Tone - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-choose-the-right-foundation-for-your-skin-type-and-tone-820615.png?v=1719994238&width=260)
How to Choose the Right Fou...
When it comes to foundation, finding the right shade is often easier sai...
READ THE STORY![Our Favorite Fall Makeup Products - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/our-favorite-fall-makeup-products-322719.jpg?v=1719994238&width=1080)
Our Favorite Fall Makeup Pr...
The season of cool air and pumpkin-flavored-everything is upon us, which...
READ THE STORY![How to Recreate the Viral Sun Bask Skin and Latte Makeup Trends - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-recreate-the-viral-sun-bask-skin-and-latte-makeup-trends-802083.png?v=1719994239&width=1500)
How to Recreate the Viral S...
Makeup trends are a fun way to switch up your beauty routines and try so...
READ THE STORY![Our Ultimate Back-to-School Guide - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/our-ultimate-back-to-school-guide-541517.jpg?v=1719994239&width=1080)
Our Ultimate Back-to-School...
Back-to-school season is here, which means it’s time to get back in the ...
READ THE STORY![How to Multitask with Your Favorite PÜR Products - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-multitask-with-your-favorite-pur-products-318808.jpg?v=1719994239&width=2000)
How to Multitask with Your ...
We pride ourselves on creating multitasking beauty to help you get the m...
READ THE STORY![Back to School Beauty and Skincare Must Haves - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/back-to-school-beauty-and-skincare-must-haves-119778.png?v=1719994239&width=259)
Back to School Beauty and S...
Back-to-school season is upon us, which means it's time to get everythin...
READ THE STORY![Meet 2 NEW PÜR 4-Piece On-the-Go Essential Kits! - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/meet-2-new-pur-4-piece-on-the-go-essential-kits-522360.png?v=1719994240&width=240)
Meet 2 NEW PÜR 4-Piece On-t...
Meet our brand new, highly anticipated 4-piece skincare and makeup kits,...
READ THE STORY![How to Choose the Right Primer for Your Skin Type - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/how-to-choose-the-right-primer-for-your-skin-type-929111.jpg?v=1719994240&width=1080)
How to Choose the Right Pri...
A makeup primer is something that is designed to help extend the wear ti...
READ THE STORY![This Summers Must-Try Makeup Trends - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/this-summers-must-try-makeup-trends-804291.jpg?v=1719994240&width=550)
This Summers Must-Try Makeu...
With summer in full swing, we are seeing tons of different makeup trends...
READ THE STORY![Multitasking Beauty We Couldn’t Travel Without - PÜR Beauty](http://www.purcosmetics.com/cdn/shop/articles/multitasking-beauty-we-couldnt-travel-without-729471.jpg?v=1719994240&width=1080)
Multitasking Beauty We Coul...
With vacation season upon us, what better time than now to narrow down y...
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