Skincare-powered correcting primer that smooths texture, calms redness, and preps skin for makeup - designed for all skin types including mature and sensitive skin.
PÜR Minerals Correcting Primer Energize & Rescue is a clean, cruelty-free, 100% vegan face primer formulated to prep skin for makeup while supporting overall skin health. This multitasking primer is powered by skincare-first ingredients, including Ceretin Complex—an encapsulated blend of retinol, lactic acid, shea butter, and ceramides—that gently improves skin tone and texture while diminishing the appearance of fine lines and wrinkles over time.
Probiotics help support a balanced skin microbiome, while Squalane and Coconut Water hydrate and soften the look of skin. Aloe and Caffeine help soothe and energize the complexion. The lightweight texture creates a smooth canvas for makeup application and helps reduce the appearance of redness.
Always clean, cruelty-free, and consciously crafted, PÜR formulates without mineral oil, petrolatum, parabens, and gluten, and excludes over 1,300 potentially harmful ingredients.
1 FL OZ/ 30 mL
Ideal For:
Mature skin, dull or uneven skin tone, redness-prone skin, and those seeking a clean, skincare-powered primer.
Awards & Editorial Highlights:
Best Color-Correcting Primer for Mature Skin, Prevention — “74 Best Primers for Mature Skin, According to Dermatologists and Makeup Artists” (2025)
Named one of StyleCraze’s ‘10 Best Blurring Primers,’ according to a certified cosmetologist (2025).
Certifications & Claims:
Clean
Vegan
Cruelty Free
Dermatologist tested
Formulated without over 1,300 potentaily harmful ingredients
Consciously crafted
Macys Conscious BeautyCertified
Ulta Conscious Beauty Certified
This Product Does Not Contain:
Aluminum
Alcohol
Colorant
Fragrance
Gluten
GMOs
Latex
Mineral Oil
Palm Oil
Paraben
Phthalate
Phenoxyethanol under 1%
PEG
Petrolatum
Petroleum Free Retinyl
Palmitate
Silica
Silicone
SLS
Gently smooth Energize & Rescue onto clean skin to refresh and prep the complexion. This lightweight formula absorbs quickly, creating a smooth, hydrated canvas that can be worn alone or layered seamlessly under your favorite PÜR Minerals foundation.
Key Ingredients:
Ceretin Complex, non-irritating Encapsulated Retinol, Lactic Acid, Shea Butter, and Ceramides gently promote cell turnover while helping to diminish the look of fine lines, wrinkles, and discoloration
Nourishing Shea Butter helps condition and moisturize the skin.
Probiotics help restore balance to the skin’s natural microbiome.
Plant-powered Squalane hydrates and softens the skin.
Coconut Water helps increase skin hydration.
Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:
Q: What makes it different? A: Unlike traditional primers, this formula combines color correction with skincare actives to improve skin appearance over time.
Q: Is it non-comedogenic for acne-prone skin?
A: Yes- The formula is lightweight and free from mineral oil and petrolatum, which are commonly associated with clogged pores, and is designed to support overall skin health.
Q: Is it safe for sensitive or rosacea-prone skin?
A: Yes- It contains soothing ingredients like aloe and caffeine and is designed to help reduce the appearance of redness, making it suitable for sensitive-looking skin.
Q: Does the formula contain silicones or heavy oils?
A: No- The primer is formulated without silcones, mineral oil or petrolatum and uses lightweight hydrators like squalane and coconut water instead of heavy oils.
Q: Will this work under all types of makeup (liquid, powder, cream)?
A: Yes- the lightweight, serum-like texture creates a smooth, hydrated canvas that works seamlessly under liquid, cream, or powder foundations.
Q: Will this primer help improve the longevity of my makeup?
A: Yes- This primer is packed with skin-loving ingredients—like squalane, coconut water, aloe, and shea butter—that hydrate, soothe, and soften the skin, creating a smooth, balanced canvas that helps foundation and concealer apply evenly and look flawless.
Beauty, PÜR & Simple
Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.
Where Clean Meets Performance
Clinically inspired, skin-loving formulas that do more than just cover.
✓ Multitasking formulas with skincare-first ingredients
✓ Designed for real results + everyday ease
✓ Always clean, cruelty-free, and consciously crafted
Powered by Skincare
Elevate Your Routine, Effortlessly
Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.
94% said their skin felt smoother, softer, and hydrated.*
BEAUTY, PÜR & SIMPLE
Clean, skin-loving color with complexion-boosting benefits.
Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.
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Find Your Perfect Match
Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.
What a let down this is and I had high hopes, but makeup flopped within 4 hours. My pores were more visible than if I had not used any primer at all, which was quite surprising to this 59-year-old women with normal skin with some new redness due to aging. My skin has actually improved with age, strangely enough, I used to be an oil slick, so now, I have few wrinkles, and very soft smooth skin and my pores have gotten smaller, but this so called primer made them stand out more! Also, my powder foundation just fell off, which is really odd. I will go back to the other type I think it was a light green tube.
W
Waytoo
Way too much fragrance
Heavily scented, sticky to the touch. Had zero effect. Disappointed.
C
Catt
Age Range:25-44
Totally Amazing
I got this PUR 4 in one correcting primer about a month ago and it's amazing! My skin has never felt so soft! I use it every day now and I have seen my skin change before my eyes! My fine lines are diminishing and my skin feels amazing
K
Kristy73
Age Range:45-64
Love!
I love all things related to make up and beauty. I was excited to see this primer and its claims. I am happy to say that I noticed an improvement in my skins appearance when I used it under my normal foundation. Ill be keeping this product in my makeup routine!
B
Bailey
Age Range:25-44
Good under makeup
I like this primer but I think it serves better as a moisturizer under makeup than a primer. I use this and they add a gripping primer on top and it works really well. My makeup is smooth and looks like I'm not wearing anything at all.
Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
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