New Year, New Resolutions, New Foundation Base?
Why Mineral Makeup Is the Foundation of a Better Routine
Every new year starts with a reset. We take stock of our habits, clean out what no longer serves us, and commit to doing better — for our health, our routines, and our skin.
When it comes to makeup, that reset often starts with one simple question: what am I putting on my skin every day?
That’s where mineral makeup comes in.
Mineral makeup was created to work with your skin, not against it. Built on naturally derived mineral pigments, mineral formulas are designed to feel lighter, breathe better, and support skin balance over time. It’s makeup that respects your skin — making it the perfect foundation for a fresh start.
As you step into the new year, upgrading your face base to mineral makeup can be one of the most impactful (and easiest) resolutions you make.
Best for: Hydration, anti-aging benefits, everyday wear
If your goal is hydrated, naturally dewy skin, a tinted moisturizer with SPF is the perfect starting point. PUR’s mineral-based Tinted Moisturizer delivers light-to-medium coverage while helping nourish and plump skin.
Why it works:
-
Creamy Tinted Hydrator for comfortable all-day wear
-
Anti-aging benefits that support skin over time
-
A fresh, “your skin but better” finish
-
Ideal for dry, normal, or mature skin types
This is the ultimate clean makeup base for effortless, everyday beauty.
Best for: Daily SPF, skincare-first makeup, multitasking routines
If wearing SPF every single day is one of your top resolutions, this mineral skin tint belongs in your routine. The 4-in-1 Skin Tint combines coverage, skincare ingredients, and mineral SPF 50 into one easy step.
Why it’s a standout:
-
Broad-spectrum mineral SPF 50 for daily protection
-
Skincare-infused formula that supports healthy-looking skin
-
Buildable coverage with a natural, skin-like finish
-
Ideal for busy mornings or minimalist routines
This multitasking formula makes prioritizing sun protection easier than ever.
Best for: Balanced skin, quick routines, iconic mineral coverage
A true icon for over 20 years, PUR’s 4-in-1 Pressed Mineral Makeup remains a gold standard in powder mineral foundation. Known for its balancing benefits, this formula helps even skin tone while minimizing shine.
Why it’s a cult favorite:
-
Foundation, concealer, finishing powder, and SPF in one
-
Helps balance skin and smooth imperfections
-
Buildable mineral coverage that never feels heavy
-
Perfect for normal, combination, and oily skin types
This hero proves that mineral makeup can be both powerful and effortless.
Best for: Full coverage, flawless finish, confidence
For those seeking full coverage mineral foundation without the heavy feel, Love Your Selfie delivers. This complexion-perfecting foundation smooths and evens skin tone while remaining comfortable and long-wearing.
Why it’s loved:
-
Longwear hybrid with a natural matte finish
-
Helps blur imperfections and uneven tone
-
Full coverage performance for all-day confidence
-
Ideal for full-glam moments or polished everyday looks
When your resolution is confidence, this base has you covered.
Start the Year with a Better Mineral Base
No matter your makeup goals this year, building your routine with mineral makeup is a resolution your skin will thank you for. PUR’s mineral-based foundations, skin tints, and powders make it easy to prioritize clean ingredients, skin benefits, and effortless beauty — all in one streamlined routine.
New year. New habits. New mineral base with PUR.
Share
