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If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thing! Find out all the reasons why our best-selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a must-have for beautifully mature skin. What Makes 4-in-1 Pressed Mineral Makeup Good for Mature Skin? 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is formulated with a blend of skincare-infused ingredients such as Waltheria Extract, Shea Butter and Vitamin E to help condition and smooth the look of skin for a more even-looking skin tone. This award-winning PUR powder is also formulated with Ceretin Complex! Ceretin Complex features an encapsulated blend of Retinol, Lactic Acid, Shea Butter and a Ceramide to help improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles, making it a great choice for mature skin.   What does 4-in-1 Pressed Mineral Makeup Look Like on the Skin?  4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 features a lightweight formula that effortlessly applies on the skin with buildable, medium coverage and a natural, skin-like finish. In a perception study with 45 participants over a two-week trial, 97.8% of participants said this powder helped brighten and conceal discoloration* and 90% of participants said this PUR powder foundation helped color correct and reduce redness.* *Independent user trial over two weeks with 45 participants. How Do You Use This 4-in-1 Powder? To use the best selling 4-in-1 Pressed Mineral Makeup in your daily makeup routine, start with the Chisel Brush and gently swirl the makeup brush into the mess-free compact. For light-to-medium coverage, lightly dust the powder onto the skin in circular motions for a more even-looking skin tone. For medium to full coverage, gently press the powder onto the skin and continue to build for a flawless-looking finish. To use as a concealer, gently press the powder onto the skin and apply to areas where you desire more coverage, such as dark spots or blemishes, to help blur the look of imperfections.   Don’t Just Take Our Word for It! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 a bestseller for a reason! Check out some of our favourite reviews to share the love for this multitasking PUR powder for mature skin: Perfect for Mature Skin! “Love, love, love this foundation! I am 62 years old and this is the first foundation I have found that doesn't look/feel like a foundation. It is lightweight and blends beautifully into my skin. Looks just as great in bright sunshine as it does under artificial light!” –five stars from Susan A. Great Pressed Finishing Powder “As a mature woman, I am finding it harder to find powders that don't look cakey. This does not. I found a winner here. I love the sheerness, yet the light coverage of this. This is a fantastic product that I will gladly buy over and over!” –five stars from Vicki B. Fabulous! “At nearly 69 years old, aging skin is a thing—so, I opted to make changes to my makeup products. PUR is perfect and one layer of PUR powder is all I need.” –five stars from Katy Y.   To shop for more multitasking makeup for mature skin, or other skincare-infused beauty and best selling skincare products, head to purcosmetics.com  

Taking time to do your makeup can be stressful, especially if you are in a rush! Between doing your skincare, fixing your hair, and getting ready for whatever the day holds, it can be hard to dedicate more than 20 minutes to your appearance. This week in the blog, we are going to be going through our favorite quick makeup routines to help you look fabulous in no time!   The 5 Minute Lazy Sunday Makeup Routine If you are wanting to wear a little bit of makeup but don’t want to dedicate a long time to get ready, the 5 Minute Lazy Sunday Makeup Routine is for you! Our 5 Minute Lazy Sunday Makeup Routine has everything you need to put your best face forward, including our indulgent 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, and a Fully Charged Mascara Powered by Magnetic Technology. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin to help hydrate and prep the skin. Step 2: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum 15 in circular motions until desired coverage is achieved. Step 3: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 10 Minute Work Week Makeup Routine If you want to save time getting ready but still look put together with a bit of glam, our 10 Minute Work Week Makeup Routine is for you! Our 10 Minute Work Week Routine has everything you need for an on-the-go look that can have you out the door in just ten minutes. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 20 Minute Date Night Makeup Routine If you’re getting ready for a date night but don’t want to spend too much time getting ready, our 20 Minute Date Night Makeup Routine is for you! Get glam with this customizable 6-piece bundle that includes everything you need for the perfect night out look. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using a Blurring Powder Brush (not included), sweep Skin Perfecting Powder Blushing Act over the apples of your cheeks, blending along the cheekbones to your hairline. Build as desired. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Step 6: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved.   To shop these kits and other multitasking beauty and skincare products, head to purcosmetics.com    

Spring has *finally* sprung, which means it’s time to revamp our makeup looks for the warmer weather! We have been loving seeing different makeup trends on social media ranging from application techniques to new colors to try out for the spring season. This week in the blog, we put together four of our favorite spring makeup looks that we can’t get enough of!   Underpainting Underpainting has been all the rage on social media lately as professional makeup artists have been sharing their techniques when applying contour. The underpainting technique consists of applying a cream contour on the skin first before applying any foundation or concealer. This technique can be achieved with our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation! By choosing a shade slightly darker than your normal foundation shade, you can contour your cheekbones, nose, or any other part of the face with ease. This age-defying formula helps plump the appearance of skin and boosts hydration for a more youthful-looking complexion. To try out this look yourself, follow these steps: Step 1: After applying your morning skincare, go in with our 4-in-1 Foundation Stick on places you would normally contour (cheeks, jaw, forehead, nose, etc.). Step 2: Blend out the contour slightly with a blending brush or sponge. Step 3: Now, go over the contour with your foundation/concealer and complete the rest of your routine. The contour being under your foundation and concealer will help blend any harsh lines and give a more natural-looking appearance.     Super Blush We have been *loving* using heavy blush for the spring season! Using more blush than you usually do allows you to have some fun with your makeup and add a rosy pop of color to any look. Our Skin Perfecting Powder Blushing Act’s in shades Berry Beautiful and Pretty in Peach are perfect to try out this trend. We suggest using our Blurring Powder Brush to apply this blush to the apples of the cheeks for a beautifully blushing look.   Dewy Skin Dewy skin has been popular for a while now, but it is here to stay for the Spring and we can’t get enough of hydrated, glowy-looking skin! Whether you are naturally dewy or need to add extra hydration to achieve the look, a lit-from-within appearance is perfect for warmer weather. Some of our favorite products to achieve dewy-looking skin include: Lit Mist Illuminating Setting Spray to deliver instant luminosity. Go with the Glow Niacinamide Drops to promotes a brighter and more radiant-looking appearance. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin. Miracle Mist Hydrating Spray to help brighten, tone, and renew the appearance of skin for a radiant-looking glow.   A Pop of Color The last makeup trend we have been loving for spring is adding a pop of color to a natural look! Wearing little to no makeup and throwing on a bright lip is a fun and fresh way to get ready for spring weather. Our Silky Pout Creamy Lip Chubbies are the perfect lip pencils for this trend as they give natural flush of pigment-rich color to indulge your pout. Available in four different shades, Blushing Rose, a dusty rose, So Peachy, a peachy nude, Sugar Plum, a soft berry, and Raspberry Sprits, a honey pink, each of our Silky Pout’s will help you give yourself a pop of color on the lips. **Pro Tip: Silky Pout Creamy Lip Chubbies can also be used on the cheeks to give yourself a monochromatic look!   To shop products mentioned in this week’s blog, or to shop other bestselling multitasking beauty, head to purcosmetics.com  

If you are active on social media, you have most likely seen viral videos of girls mixing in bronzing drops with their moisturizer to give a golden, sun kissed glow. If you have been wanting to try out this glowy trend, we have the ultimate dupe for you! Keep on reading to see how you can achieve the lit-from-within look that has taken over Instagram and Tik Tok below.   Step 1: Moisturizer Half of this trend is choosing a high quality moisturizer, such as our  4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. Cloud Cream is a fan favorite as it utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. The 4-in-1 benefits help to hydrate, soothe, smooth, and prime the skin. Formulated with Green Algae Extract and Aloe, this moisturizer is the perfect base for this trend to prep the skin for makeup. To use, simply apply a dime sized amount onto the back of your hand and wait for step 2 before applying.   Step 2: Bronzer The next half of the trend consists of bronzing drops to mix in with your lotion, such as our No Filter Primer Blurring Photography Primer in shade Bronze Glow. This primer doubles as a bronzer as it helps conceal the look of imperfections and skin concerns for a natural, radiant-looking finish. Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer provides an instant glow to the skin. To use, apply a pea sized amount onto the back of your hand next to the Cloud Cream. Mix the two together until the radiant pigments of Bronze Glow mix thoroughly with Cloud Cream.   Step 3: Application Once the moisturizer and primer are mixed on the back of your hand, it’s time to apply to the skin! Start on your forehead, nose, cheeks, and chin and blend the mixture outwards towards the hairline for a natural-looking sun-kissed finish. The 2-in-1 blend will help hydrate and prime skin for a hydrated and luminous look.   Step 4: Finish the Look To take this effortlessly glowy look up a notch, try following this makeup routine! Begin by applying 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto the skin. This tinted moisturizer is perfect for barely-there makeup days as it has light coverage and a dewy, hydrated finish. Next, apply Silky Pout Creamy Lip Chubby in shade Raspberry Spritz onto cheeks and lips for a natural-looking flush of pigment-rich color. After blush and lips, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil to the brows to give fluffy and natural-looking brow look. Last, but certainly not least, apply Fully Charged Mascara Powered by Magnetic Technology onto the lashes and voila! You have a simply yet glowy makeup look.   To shop products mentioned in this week’s blog or other bestselling skincare and multitasking beauty, head to purcosmetics.com      

March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.   Laurie McKee Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her. Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!” Q: What PÜR Beauty product makes you feel most beautiful? “The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!” Q: What’s the best advice another woman has given you? “Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”     Jazmine Minjarez Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.” Q: What PÜR Beauty product makes you feel most beautiful? “My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day” Q: What’s the best advice another woman has given you? “The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”   Azeanne Jones Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!” Q: What PÜR Beauty product makes you feel most beautiful? “I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.” Q: What’s the best advice another woman has given you? “The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”   To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com

As Spring time approaches, it’s time to give our makeup routine a refresh! Whether you are looking to save time getting ready, start using less products, or just want a good reset, our multitasking products are the perfect additions to your makeup routine. This week in the blog we are going through some of our favorite beauty products and how to use them for a perfectly simple yet chic look.   A Multi-Tasking Must-Have First up on our makeup revamp, we have our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15! This fan-favorite powder works as a foundation, concealer, powder, and sunscreen all in one product. The medium, buildable coverage leaves behind a natural finish with a lightweight feel. Formulated with Waltheria Extract, Shea Butter, and our Proprietary Ceretin Complex, this powder helps improve the look of skin tone and texture while also helping to diminish the look of fine lines and wrinkles.   To apply, we suggest using our Chisel Brush and applying the powder in circular motions to attain an even and flawless-looking finish until desired coverage is achieved. This Chisel Brush is designed to provide buildable, controlled coverage and is a perfect companion with the pressed powder!     Sculpt, Conceal, and Brighten Up next, refresh your look by trying a new concealer! Our 4-in-1 Sculpting Concealer helps to cover the look of imperfections, brightens, and renews the appearance of skin with Encapsulated Retinol and antioxidant-rich superfood ingredients. This naturally-moisturizing formula blends out seamlessly as it helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and hyperpigmentation. Formulated with Sodium Hyaluronate and our Proprietary Ceretin Complex, our Sculpting Concealer helps reduce dryness while locking in hydration for plumper-looking skin.     Take Your Lashes to the Next Level If you want to revamp your lashes to look thicker and more volumized, look no further! Our bestselling Fully Charged Mascara Powered by Magnetic Technology acts like a magnet as it attracts negatively charged lashes to the positively charged formula so each stroke coats lashes for all-day performance. Formulated with Biotin, Peptides and Carnauba Wax, Fully Charged helps condition lashes to help prevent premature lash fall out as it separates and sets each lash for length, volume, and curl.     Pops of Color Last but certainly not least for our makeup revamp list, we’re adding some color! We love using our Silky Pout Creamy Lip Chubbies as a 2-in-1 cheek and lip product. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help protect skin from environmental stressors and prevent signs of aging. Available in four lip-indulgent colors, the Lip Chubbies leave a natural flush of pigment-rich color for a perfectly rosy look.   To shop more multitasking beauty to revamp your makeup look, as well as other best selling makeup and skincare, head to purcosmetics.com.

February 14th is right around the corner, and that means it is time to decide on some Valentine’s Day makeup and gift ideas! Whether you are deciding on your look for a romantic date or a night out with friends, we’ve got you covered. Keep reading for our sweet Valentine’s makeup ideas that can also be used as gifts for friends!   Soft and Sweet For our first Valentine’s inspired makeup look, we have this soft and subtle eyeshadow using one of our On Point Eyeshadow Palettes in shade Wednesday (Neutrals). This look is perfect for a Galentine’s date with friends, or this palette would be a great gift for a friend that enjoys trying out new eyeshadow looks. To recreate this simple yet sweet eyeshadow, follow the steps below: Step 1: With a fluffy blending brush, use shade “We Wear Pink” all over the eyelid up to the crease. Blend the color outwards so it fans out towards the tail of the eyebrow. Step 2: Next, with either a packing eyeshadow brush or your finger, apply shade “Polo Club” all over the eyelid. Be careful not to take this color up too high because we want the pink in the crease to show. Step 3: Last but not least, use Fully Charged Mascara Powered by Magnetic Technology by placing the mascara wand at the base of lashes and wiggle the wand back-and-forth and repeat to build.    I’m Blushing! For a blushing appearance, our Skin Perfecting Powder Blushing Act in Berry Beautiful is the perfect color to add a rosy flush to the face. We love this blushing look for an outdoor picnic or something where you don’t want to have on *toooo* much makeup but still want to have a little color. If you want to share the love of blush this Valentine’s day, we suggest giving one of our Blushing Acts to one of your besties. To give yourself this blushing moment, follow the steps below: Step 1: To make sure our face makeup lasts all day, begin with 4-in-1 Correcting Primer Prep & Perfect and apply all over the face and rubbing the primer in with your hands. Step 2: Next, once your skin is primed, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to help enhance the look of your complexion. You can apply this with your hands or a chisel brush depending on your preference. Step 3: Now, for the star of the show, apply shade Berry Beautiful in our Skin Perfecting Powder Blushing Act with a fluffy brush along the apples of the cheeks.   Give ‘Em a Kiss To give your lips the Valentine’s Day treatment, try out our Silky Pout Creamy Lip Chubby in shade Raspberry Spritz! This sweet honey pink shade helps condition and protect your lips while giving a natural flush of pigment-rich color. This look is perfect for a romantic dinner or a brunch with friends! If you have a girlfriend that loves trying out new lip colors, this would also be a perfect gift. To learn how to recreate this all-pink look, follow the steps below: Step One: Using a Silky Pout Creamy Lip Chubby in shade Raspberry Spritz, apply the color on the apples of the cheeks and blend with your finger for a cream blush look. Step Two: With the same Raspberry Spritz, dab the Lip Chubby on the lips until desired opaqueness is desired for a perfectly monochrome look.   All the Drama For a look with a dramatic flair, try adding a winged eyeliner! Our On Point Waterproof Liquid Eyeliner Pen has a fine, flexible, felt-tip applicator that gently glides along the lash line to give eyes instant definition. We love adding a winged eyeliner when taking a makeup look from day to night to add a sultry look. If you have a friend who always has on winged liner, this would also be a great gift idea! To learn how to apply liquid eyeliner, follow the steps below: Step One: Hold the eyeliner pen in the inner corner of the eye. Gently glide the pen along the lash line holding the pen still and steady. Step Two: Once you get to the end of the eye, gently flick the eyeliner upwards and out to create a wing. **Pro tip: Use a piece of tape and place it on the edge of your outer lash line where you want your wing to go. Draw the wing along the tape and then remove the tape. Viola! A clean winged eyeliner.   To shop more bestselling beauty to create your perfect Valentine’s Day look, or if you are searching for more gift ideas for your girlfriends, head to purcosmetics.com

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

New year, new you! Right? Whether you have ambitious new year’s resolutions or none at all, now is the time to focus on skin health as we head into 2023! This week in the blog, we are going to be looking at the top skincare trends that are predicted to be big in 2023 with the help of board certified dermatologist Dr. Hadley King.   To Cycle or Not to Cycle… While skin cycling certainly had its time in the spotlight last year, it has not completely faded away! Experts are saying that while skin cycling is great, more ‘advanced skin cycling’ is predicted to be big this year. Advanced skin cycling means that instead of following the traditional 4 night cycle of switching between an exfoliation night, retinol night, and 2 rest nights, that you can switch it up depending on your skin! This means that if your skin can tolerate higher doses, maybe add in a retinol every third day. Or if your skin is still super dry even after 2 rest days, maybe reducing retinol nights to once a week. Let’s see why dermatologist Dr. Hadley King loves the idea of customized skin cycling below: “Those with sensitive skin may benefit the most from having recovery nights and limiting the nights for active ingredients. But because the cycle is entirely customizable, any skin type can benefit.”   Multi-Tasking Time Savers It has been predicted that multitasking beauty is going to be big this year! Lucky for us, we have tons of 4-in-1 products with all different kinds of benefits ranging from SPF, hydration, smoothing, and more. Makeup that doubles as skincare is something that helps save you time and helps improve your skin, making it a win-win! Some of our favorite multitasking products include our 4-in-1 Pressed Mineral Powder that helps improve dark circles, redness, fine lines and wrinkles, and uneven skin tone, and our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that hydrates, soothes, smooths, and primes the skin. See why Dr. King is a fan of our 4-in-1 products below: “As our knowledge about and interest in skincare has increased, so has our appreciation for the potential benefits of active ingredients like peptides, retinol, niacinamide, antioxidants etc.  And so it makes sense that we don't want to use a product that is *only* a moisturizer when we can instead use a moisturizer that also offers additional benefits like anti-aging peptides and antioxidants, for example.”      Spotlight Ingredient Ceramides are expected to be a popular ingredient in skincare and beauty products this year, and for good reason! Ceramide ingredients help hydrate and plump the look of skin while helping to strengthen the skins barrier. Ceramides are an ingredient that is included in PUR’s Proprietary Ceretin Complex that is made up of blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide. This Complex can be found in several of our products, such as our 4-in-1 Love Your Selfie Longwear Foundation & Concealer, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, and much, much more! See why Dr. King loves Ceramides below: “Ceramides are thought to be the most important component for maintaining barrier function. When there are healthy moisture levels in the skin, it provides the best barrier to moisture loss.”   Sometimes, Less Really is More! While having a 10-step skincare routine may be fun, dermatologists have spoken and say that it is not necessary! Choosing high quality products with effective ingredients is better for your skin than layering on too many products that don’t necessarily work together. Dermatologists say that a cleanser, such as Forever Clean Gentle Cleanser, a retinol/serum, such as Go with the Glow Niacinamide Drops, and a moisturizer, such as Get A Lift Firming Facial Cream Moisturizer, is enough to keep your skin in good shape! See what Dr. King has to say about skincare routines below: “I think one reason this idea [of using less] has gotten so popular is that the popularity of skin care and active ingredients has exploded--with mostly good results, but there are many people who are overdoing it, or who have more sensitive skin and have been struggling with actives in their routine. So, this idea allows for the benefits of the actives while keeping it all more tolerable, decreasing the risk for irritation.” To shop and learn more about skincare to help improve your skin this year, or other bestselling beauty, head over to purcosmetics.com

Why use four different products when you can have it all in 1? Here at PUR, we are big fans of using multitasking products to save time when getting ready by eliminating extra steps. This week on the blog, we have Jamie Greenberg discussing her favorite multitasking products. Jamie is a professional makeup artist who works with big-name celebrities such as Kaley Cuoco and Kristen Steward to create show-stopping red carpet looks. To find out about her favorite multitasking products and how she uses them, keep on reading!   4-in-1 Pressed Mineral Makeup First up for our favorite multitasking products is our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15. This powder is a foundation, concealer, powder, and SPF all in 1 and is formulated with conditioning skincare ingredients to help reduce the appearance of dark circles, redness, fine lines and wrinkles, and uneven skin tone. The lightweight, buildable coverage is a best seller for a reason as its multitasking formula helps you save time without having to sacrifice quality! See why professional MUA Jamie Greenberg has to say about 4-in-1 Pressed Mineral Makeup below: “I love the 4-in-1 formula of this powder. It acts as a foundation, concealer, powder, and foundation all in one. It also has a lot of skin loving ingredients like Shea Butter and Vitamin E. The formula is unbeatable!”   PUR 4-in-1 Sculpting Concealer Next up for our list of favorite multitaskers, we have a 4-in-1 Sculpting Concealer to help cover the look of imperfections, brighten, renew, and moisturize skin! This skincare infused concealer helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and dark spots for a seamless finish on the skin. Let’s see what Jamie has to say about this concealer below: “Minimize your routine and use PUR 4 in 1 concealer and spot treat with a beauty blender to make it look like real skin”   4-in-1 Love Your Selfie™ Longwear Foundation & Concealer If you are looking for a full coverage foundation that helps instantly mask blemishes and imperfections, look no further! 4-in-1 Love Your Selfie Longwear Foundation & Concealer works as a foundation, concealer, has skincare benefits, and long wear benefits all in one product! This skincare infused formula is available in 100 shades and helps to conceal redness and discoloration, blemishes and skin imperfections with its unique dual-applicator component. We love Love Your Selfie for full glam makeup days, see why Jamie loves it, too: “The PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer is a game changer and definitely my holy grail product. It acts as a long lasting foundation and concealer at once and has tons of skin loving ingredients. I love multifunctional products that work hard for the user, and this is definitely one of those products.”   4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 For days when you want a light coverage foundation with 4-in-1 benefits, try reaching for our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20! This dewy formula is a moisturizer, primer, foundation, and SPF all in one and has a skincare infused formula to enhance the look of your natural complexion. With ingredients such as Chamomile and Shea Butter, this 4-in-1 Tinted Moisturizer helps to soothe the skin. See why pro MUA Jamie loves our 4-in-1 Tinted Moisturizer below: “I’m obsessed with PUR’s 4 in 1 tinted moisturizer because it’s light weight, leaves you looking super hydrated, and feels fantastic. It also has SPF 20 and a great color range too!”   4-in-1 Correcting Primer Prep & Perfect Our 4-in-1 Correcting Prep & Perfect Primer is a 4-in-1 formula that works as a makeup primer, pore reducer, redness reducer, and works to help even the look of skin tone. Prep & Perfect is infused with skincare ingredients to help condition and moisturize the skin and helps makeup wear longer. See the creative way that Jamie uses our Correcting Primer below: “I would recommend applying a little PUR 4-in-1 Correcting Primer to the eyelid and under eye area. A good base is key!”   To shop more multitasking products to save you time, as well as other best selling beauty and skincare, head over to purcosmetics.com

If you didn’t already guess, our 4-in-1 Pressed Mineral Makeup is our favorite multitasking product of the year! This powder is our bestseller for a reason, and this week in the blog we want to highlight some of our favorite qualities of this all-in-one powder. Keep on reading to find out tips and tricks on how to apply the powder, professional makeup artist reviews, and more!   Multitasking Benefits Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is more than just a powder—it is a powder foundation, concealer, powder and SPF 15 all in one product! This multitasking powder can help you achieve smoother-looking skin with its skincare-infused formula to help brighten and smooth the skin. Here are some of our favorite ways to use and wear this versatile powder: Wear it as a powder foundation on days when you want a medium, buildable coverage with a natural finish and added SPF for sun protection. For even more coverage, apply it as a concealer with a dense packing brush over blemishes and dark spots. Its skincare-infused formula helps reduce the appearance of dark circles, redness, and uneven skin tone. Throw the 4-in-1 Pressed Mineral Makeup in your bag for powder touch ups while on-the-go. Use as a setting powder to lock makeup in place for a longer wear time. Pro Tip: Grab a shade darker that your natural skin tone to apply the powder as a contour/bronzer for a chiseled look. Likewise, using a shade lighter than your natural skin tone will help brighten the skin to give a more lit-from-within looking appearance.   How to Apply To use our 4-in-1 Pressed Mineral Makeup, we recommend using a Skin Perfecting Foundation Brush or a Chisel Brush (both sold separately) to achieve an even and flawless-looking finish. Apply the powder in circular motions and layer as needed for desired coverage. Another way to apply this powder foundation is with a dry Blending Sponge (sold separately). Using a sponge allows you to press the powder into the skin to achieve more coverage than if you applied the powder with a brush. *Pro Tip: Press the blending sponge into the pressed powder and use the concentrated powder to contour your face. We recommend applying powder under your bronzer/contour to define your cheekbones, or under the eyes to brighten the face.     What’s the Buzz We don’t want to brag, but our 4-in-1 powder foundation has been praised on various websites this year! We have rounded up four of our favorite professional reviews as we want to highlight all the qualities that our 4-in-1 Pressed Powder Foundation has to offer. Glamour: The 19 Best Foundations for Oily Skin in 2022 Best Multitasking Powder: Pür ​​4-in-1 Pressed Mineral Powder Foundation SPF 15 Our Pressed Mineral Powder was voted as the best multitasking powder for oily skin by Glamour! We love how versatile our powder is and how it can be used on all different skin types. See what the writers from Glamour had to say below: “[Jamie] Greenberg sent along no less than three exclamation points when recommending this powder, and for good reason. While we’d typically opt for liquid, she says Pür’s 4-in-1 foundation is foolproof and easy to use, thanks to the medium buildable coverage that lets your skin breathe. It also means less makeup for you when you don't need full coverage but still want a Paris filter-esque look. Oh, and if you're wondering what the 4-in-1 refers to, you’re getting a foundation, concealer, powder, and SPF in one compact.” Bustle: The Best Vegan Foundations Best Pressed Powder Vegan Foundation With SPF We got a shout out from Bustle for being one of the best vegan foundations! See what the writers over at Bustle had to say about our bestselling powder: “Another vegan pressed powder compact, PÜR Cosmetics gives you SPF 15 protection using titanium dioxide. The brand’s 4-In-1 Pressed Mineral Makeup SPF 15 is a light-to-medium-coverage foundation that even includes a mirror for easy on-the-go application. The powder is infused with multiple nourishing ingredients like Shea Butter and Vitamin E.” Vogue: The 50 Best Beauty Products Under $50, According to the Pros Pur 4-in-1 Pressed Mineral Makeup It is an honor to be chosen by vogue as one of the 50 best beauty products, especially when all the products on this list were curated by experts. See why the professionals love our 4-in-1 Pressed Mineral Powder below: “Why We Love It: According to Greenberg, this is “an incredible multitasking product that has coverage, SPF, and adds hydration. I’ve never used a powder that was hydrating like this. It’s great for all skin types. Thanks to a blend of Waltheria Extract, Shea Butter, Vitamin E, and the brand’s Ceretin Complex, this not only provides medium, buildable coverage but works to brighten, smooth, and condition the skin. Just think of it as a skin care makeup hybrid!” Customer Reviews While we love professional reviews, reviews from our loyal customers are our favorite! After reading all of your kind words about our 4-in-1 Pressed Mineral Makeup, here are some of our favorite reviews showing how our customers love our powder as much as we do! Love this product Love this product! I have been using Pur powder for about 10 years for so many reasons. It has coverage like foundation but does not feel heavy, feels smooth and clean after application and has many skin care benefits! -Susan H.– 5.0 star rating   Absolutely amazing Absolutely amazing! This stuff is my absolute favor thing I've ever found in makeup! It covers everything and is just magic! I love it! - Virginia H. – 5.0 star rating   4 in 1 makeup I have used this product for several years and absolutely swear by it. It is very natural and soft looking, does not cake in wrinkles and provides great coverage. - Cynthia M. – 5.0 star rating   Great Coverage I love my 4 in 1 mineral powder. The coverage is great. You get a complete look with only this one product. -Tricia P. – 5.0 star rating   Overall, we are thankful for 4-in-1 Pressed Mineral Makeup and how much time it saved us throughout the year. To check out more of our bestselling multi-use 4-in-1 products, as well as other beauty and skincare, head over to purcosmetics.com

Are you wondering how celebrities and influencers always have picture-perfect makeup? We reached out to professional makeup artist Jamie Greenberg, who is a LA based makeup artists with celebrity clients such as Radisha Jones and Kaley Cuoco, to find out her tips and tricks so our makeup can be flawless for all of your upcoming holiday parties this season.     Step 1: Start with Clean Skin Starting with clean skin is an essential first step for any MUA approved makeup routine. Making sure that you are starting with a blank slate is the best way to ensure that your end result can look its best. We love starting with Forever Clean Gentle Cleanser to remove excess oil and help restore balance to the complexion. See why Jamie is so passionate about starting with clean skin below:   “I like to compare prepping your skin to preparing a canvas for a painting—you’re literally preparing your skin for the makeup you’re about to put on it!”     Step 2: Don’t Skip Out on Skincare! Using a brightening serum can help take your makeup to the next level. We love using Go with the Glow Niacinamide Drops to add a radiant-looking glow to the skin to help reduce redness and promote a brighter, plumper-looking complexion. Having a hydrating skincare routine before applying makeup will help your makeup last longer and look more natural throughout the day. We love what Jamie had to say about skincare below:   “Great skincare isn’t even an option… it’s like drinking water. EVERYONE NEEDS IT! Half of a good makeup look comes from prepping the skin beforehand. Cleansing, hydrating, using SPF… all of that contributes so much to the looks you see on red carpets or Instagram. On top of that, the better your skincare routine, the less makeup you need to achieve that gorgeous glow we all strive for. It’s a no brainer… take care of your skin!”      Step 3: Eyes Before Face Applying your eye makeup before going in with foundation and/or concealer allows you to clean up any fallen eyeshadow or smudged eyeliner without messing up your base. This is especially true if you are going in with darker eyeshadow colors that may have fallout. One of our favorite palettes for holiday parties is our On Point Eyeshadow Palette in shade “Saturday (Bolds).” This color story is so fun for holiday glam and can help you create the perfect smoky eye. See Jamie’s technique for applying eyeshadow below:   “Don’t be afraid to blend some darker colors in the corners of your eyes. Some days I like to put a lighter shade on my lid and blend darker into the corner and some days I like to do dark on my lid and get lighter as I go up. I love the idea of using [eyeshadow] as an eyeliner as well.”     Step 4: Don’t Go Too Heavy with Foundation When doing a full glam makeup look, there is no need to pile on foundation! We love using a tinted moisturizer like our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 when doing party makeup as it is more comfortable on the skin and allows your natural skin to shine through (especially with the proper skincare!). See why Jamie reaches for our tinted moisturizer below:   “It moisturizes, primes, covers, and protects from the sun. The ingredients are amazing: Sodium Hyaluronate, Aloe and Vitamin E to hydrate, Ceretin Complex with Retinol to diminish the look of lines and wrinkles, and Chamomile and Shea Butter to help soothe.”     Step 5: Neutral Lips to Balance Out Sparkly Eyes When doing a bold smoky eye, we like to balance out our look with a neutral lip. Our Silky Pout Creamy Lip Chubby in shade Blushing Rose is a perfect dusty nude to pair with a dark eye look. Silky Pout has a creamy skincare-infused formula that helps to condition and protect lips while leaving a natural flush of pigment rich color. See Jamie’s review on our Lip Chubbies below:   “These are so easy to swipe on. They feel great. You can layer them, wear them alone, and or put a gloss on top of it. And of course, they’re good for you.”   If you try out any of these tips for your next holiday party or event, be sure to tag us @purcosmetics so we can check out your looks! To see more of our bestselling beauty and skincare products, head over to purcosmetics.com    

With Winter quickly approaching, it’s time to start trying out new holiday makeup looks! We have curated 5 of our favorite holiday makeup looks for you to recreate ASAP this Winter so you can be cute and on point all season long.   The Bolder the Better Bold, bright blush has been all the rage lately in the beauty community and we are still not over it! We are taking colorful rosy cheeks into the Winter for a wind-kissed look. To recreate this, you can use either a powder or a cream depending on your skin type. For powder blush, we love our Skin Perfecting Powder Blush Act in Berry Beautiful or Pretty in Peach for a natural flush of color to the cheeks. To take it up a notch, reach for one of our Silky Pout Creamy Lip Chubby in one of the four available shades for a more pigmented flush of color on the cheeks.   A Monochromatic Moment Another trend that we have been loving for this Winter is monochromatic makeup for the eyes and cheeks. This trend consists of using one color, particularly a shimmer, and applying the color all over the cheekbones, brow bone, and eyelid. We love using our soft illuminating Skin Perfecting Powder Afterglow Illuminating Powder for this trend as it is neutral enough to wear for day-to-day makeup looks but still a super fun take on the trend! With this Afterglow powder, take a fluffy blending brush and sweep the color over the cheeks before taking a small eyeshadow brush to apply the same highlight all over the eyelid up to the brow bone. *PUR Pro Tip: We also love applying this shimmer to the inner corner of the eye for an extra pop of highlight!   Keep On Glowing! A trend we have seen season after season has been glowy, dewy skin—and it is here to stay! During the cooler Winter months, skin tends to get dry and flaky due to the harsh weather. Because of this, we like to lean for a heavier moisturizer and more hydrating skincare routine. One way to up your hydrating skincare routine and add to the glowing skin trend is our Go with the Glow Niacinamide Drops. This multitasking serum helps you achieve a more radiant-looking glow thanks to ingredients such as Niacinamide, Vitamin C, and Squalane.   Graphic Liner We have been seeing a lot of graphic eyeliner looks on celebrities and on runways, and it looks like this trend is here to stay for Winter. A graphic liner consists of a sharp, precise liner on the eyelid in places other than the lash line. We recommend using On Point Waterproof Liquid Eyeliner Pen to achieve this look as the soft felt-tip applicator will make it easier to apply and control the liner. This eyeliner formula is also waterproof which means it will help to resist smudging and fading for all day wear so your *super cool* graphic liner look will last all day and night.     Classic Holiday Glam We couldn’t list Winter trends without mentioning the classic holiday makeup look of a shimmery, sparkly eye with a bright red lip. This look is timeless as the look is simple enough to put together but glamorous enough for every holiday party. For the eyes, our 3-Piece Eye Polish Kit in shade Gilded Copper is the perfect shimmer to apply on the lid as it is a one-step eye look for easier application. Plus, as a bonus, the three-piece kit also includes best selling Fully Charged Mascara to complete the eye makeup look. For the lips, our 4-in-1 Duo Dual-Ended Matte Lipstick + Lip Oil in shade Single 4 Tonight is the perfect pop of red for the holidays, plus it has a transfer-resistant formula for a saturated lip stain that is comfortable and stain-resistant. To learn more about makeup trends and our best selling beauty and skincare, head to purcosmetics.com

As you know, Fall is upon us which means it’s time to bring back out the vampy lips and darker eyes as we approach the cooler weather. This week in the blog, we are going to be talking about Fall trends that we’ve been loving this season as well as some of our favorite products! From winged eyeliner to darker lip colors, keep reading to find out the Fall trends we can’t get enough of.   From Day to Night Eyeshadow First up are multicolored lids. This makeup trend is so fun to try out and is something you can try at home! The trend is done by having at least two eyeshadow colors on your eyelid. We recommend using a darker color on the outer and inner corner of the eye with a shimmer in the center for a “halo” eyeshadow effect. This can be done with any of our On Point Eyeshadow Palettes, but we particularly love this trend with our Wednesday palette. To create this trend yourself, follow the steps below:   To begin, first apply shade “On The Go” all over the eyelid and the crease of your eye with a fluffy blending brush. This shade will act as a base, making other eyeshadow hues easier to blend on top. Next, with the same fluffy blending brush, apply shade “Caffeine Please” on the inner and outer corner of the eyelid. Take this shade all the way into the crease, making sure to leave the center of the eyelid bare. Remember to blend this shade in so you do not have any harsh lines. Next, for the final part of this multicolored lids trend, apply “Coffee Date” to the center of the eyelid up to the crease. Use a packing brush that has been sprayed with makeup setting spray or use your finger directly to get the most pigment. Follow up with your favorite mascara and admire your trendy eyeshadow look!   Very Berry Lips Next, in honor of Fall is berry colored lips. Rocking a darker hue on the lips as the weather cools down is perfect for a sultry, mysterious look. Our Silky Pout Creamy Lip Chubbies are perfect for this trend as the creamy skincare-infused lip pencil has hydrating ingredients to help condition and protect delicate lips. Blushing Rose (Dusty Rose) or Sugar Plum (Soft Berry) works best to do this trend. To Wing Or Not To Wing… We have been seeing cat eyes everywhere this season and for good reason! It seems that a classic cat eye never goes out of style and is acceptable year round. A dramatic or simple wing can elevate any look. Using the On Point Waterproof Liquid Eyeliner Pen for cat eyes makes the winged eyeliner glide on as the felt-tip applicator is more user-friendly for winged liner, but our On Point Eyeliner Pencil could also work in a pinch.   *PUR Pro Tip: If you can’t seem to master a sharp wing no matter how hard you try, using clear tape can help! Use a small piece of tape and gently place it at a diagonal from the outer corner of your eye. Angle the tape slightly upwards for a guide on where your wing should go for mess-free application!     Embrace Your Natural Beauty We can all agree that we hope that natural beauty stays on trend forever, right?! Fresh, dewy skin is an effortless look and can be achieved with a good skincare regimen and a tinted moisturizer, such as our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20. Use the following recommended skincare routine to help get your skin looking fresh so your natural beauty can glow through.   For natural beauty, it is important that you have clean and hydrated skin. Start off with Forever Clean Gentle Cleanser to remove any dirt, impurities, or excess oil from the skin. This cleanser is gentle enough for everyday use as it helps maintain skin’s moisture and plumpness. Next, go in with a moisturizer. Remember that the key to naturally glowing skin is skin that is hydrated! Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that provides a deep hydration while it preps and primes skin for makeup application. Once skin is prepped and ready for makeup, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to hydrate and help correct the skin while providing buildable coverage. This tinted moisturizer is great for natural beauty days as it has a dewy, hydrating finish that enhances the look of your complexion with an added bonus of sun protection. To lock in our look, top it off with Miracle Mist Hydrating Spray. This Miracle Mist refreshes, hydrates, and sets makeup while giving you a radiant-looking glow that is the *perfect* final touch for our natural beauty look.   Want to learn more about trends we’re loving and other best selling makeup and skincare? Visit purcosmetics.com to stay in the loop on all thing’s beauty.

We don’t all have the same skin type, so why should we all be using the same foundation? With so many different shades, finishes, and formulas, finding the perfect foundation for your skin can be a daunting task. Lucky for you we have New York City based dermatologist Dr. Hadley King, who has been featured in Harper’s Bazaar, Glamour, Refinery 29 and more, here to help us out! If you’re struggling to find the right foundation for you, you’ve come to the right place.     If You Have Dry Skin… If your skin tends to be dry and flaky, or if you are wanting to add a dewy glow to your skin, PUR’s 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 may be for you! This tinted moisturizer blurs the line between skincare and makeup while also helping to enhance the look of your complexion, prep your skin, and help protect you from the sun while boosting hydration. PUR Tinted Moisturizer infuses the skin with powerful hydrators and can be used as a one-step, ultra-natural-looking finish for the skin. See what dermatologist Dr. King has to say about 4-in-1 Tinted Moisturizer Below:   “PUR’s 4-in-1 Tinted Moisturizer is a great choice because it contains hydrating and moisturizing ingredients like sodium hyaluronate, aloe, ceramides, shea butter and vitamin E, as well as skin-calming ingredients like chamomile. It's also rich in antioxidants and contains all-mineral sunscreens, spf 20. And the coverage is buildable, which offers versatility.”     If You Want Full Coverage…  If you are looking for full coverage with a matte finish to instantly mask blemishes and imperfections, 4-in-1 Love Your Selfie Longwear Foundation & Concealer may be the hero foundation you’ve been looking for! This Longwear Foundation & Concealer has 100 vegan-friendly shades that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. With a skincare-infused formula and 4-in-1 benefits, Love Your Selfie can help you achieve flawless, full coverage. See Dr. King’s opinion on Love your Selfie Longwear Foundation below:   “For those seeking full coverage and a matte finish, Love Your Selfie Longwear Foundation & Concealer is a great choice. It comes in 100 shades! Perfect for all skin tones and can help conceal discolorations, redness, blemishes, and other imperfections. And although there is a matte finish, the formulation is suitable for all skin types because it also contains hydrating and moisturizing ingredients like glycerin, ceramides, shea butter and sunflower seed oil.”    If You Have Oily Skin… This bestselling, multitasking 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is a great option for those who have oily skin and do not want to layer on too many products. With medium, buildable coverage and a lightweight feel, this natural finish powder foundation won’t settle into fine lines and wrinkles. The award-winning, skincare-infused formula helps to reduce the appearance of dark circles, redness, and uneven skin tone. Voted Best Powder Foundation for Acne Prone Skin by the LA Times’ Bestcovery Column, this pressed mineral powder is a best seller for a reason. See what Dr. Hadley King has to say below:   “For those with oily or acne-prone skin, the 4-in-1 Pressed Mineral Powder Foundation is a great choice because of the powder texture, but it's not drying because it also contains ingredients that moisturize and support the skin barrier, like triglycerides, ceramides and shea butter.”   Want to learn about more makeup for your skin type as well as other bestselling products? Visit purcosmetics.com today!

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just yet without going on *oneee* more Summertime trip. If you are panicking on what to pack for this last Summertime hoorah, here are some of our ~ultimate cool girl~ travel essentials for Labor Day weekend that you don’t want to miss.    Undereye patches are your best friend if you *accidently* eat too many salty snacks or stay up too late hunched over your phone at all hours of the night (guilty). Our best selling PÜR Mellow Eyes Hemp-Infused Eye Patches are a great skincare option to help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. With ingredients, such as Cannabis Sativa (Hemp) Seed Oil and Cooling Cucumber Extract, these eye patches help retain the skin’s moisture, soothe dry skin, and help reduce the appearance of puffiness. Regardless of what you are planning on doing this Labor Day, Mellow Eye Patches should definitely be included in your weekend bag.  It’s hard to figure out which makeup you want to pack on a weekend getaway. How do you avoid packing too much? How can you be sure you’re not forgetting anything?! Our just-launched Multitasking Essentials Best Sellers Kit is the answer to your questions as this kit is packed with a PUR 4-in-1 primer, 4-in-1 pressed mineral powder, a mascara, and a chisel brush. The 4-in-1 Correcting Primer Energize and Rescue Mini and the 4-in-1 Pressed Mineral Makeup Foundation work together to help extend the look of makeup while giving buildable coverage and a natural powder finish along with the flat top and densely packed Chisel Brush helping to ensure a flawless-looking application. The Fully Charged Mascara Powered by Magnetic Technology helps your lashes maintain lift and curl while appearing more flexible. Packed with on-the-go multitasking essentials, this Best Sellers Kit has everything you need for a natural, everyday look this Labor Day weekend. To accompany your natural makeup base, consider adding a fun eyeshadow to complement your look! Whether you are spending time with family or going out on the town, the On Point Eyeshadow Palettes have you covered. With four color stories to choose from and six easy-to-blend matte, shimmer, and metallic shades in each palette, these On Point Eyeshadow Palettes help you go from weekday to weekend effortlessly with customizable looks and intense color payoff. Throw a palette (or two... or three…) in your bag this weekend for ultimate eyeshadow looks.   **Pro Tip: Use the “Wednesday” palette for a sweet daytime look and “Saturday” for a sultry smokey eye.   Wait! Don’t forget about the lips when packing for this weekend! Throw a couple of PÜR’s Silky Pout Creamy Lip Chubbies in your bag to help condition and protect delicate lips while leaving a natural flush of pigment-rich lip color for the perfect-looking pout. With key ingredients like Sunflower Seed Oil and Rosemary Leaf Extract, these creamy lip chubbies help condition the lips while also helping protect lips from environmental stressors. Available in four different buildable shades including Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz, you are sure to find a 2-in-1 lip and blush color that works for you.   **Pro Tip: Apply a dab of any of the four Lip Chubby’s to the cheeks for a quick, on-the-go flush of color!        

With the “clean girl aesthetic” being all the rage, it can sometimes be challenging to find a formula that is both clean and has enough coverage for your specific skin tone and type. Enter: our best selling PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This all-in-one 4-in-1 pressed powder, concealer, foundation, and SPF is versatile for many different skin types with a skin care infused formula that you can feel good about. For those looking for a powder that provides a natural finish with good-for-your skin ingredients, it’s time to see what this 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients cult favorite has to offer.     What makes 4-in-1 Pressed Powder, Concealer, Foundation and SPF stand out? The 4-in-1 Powder Foundation is a bestselling foundation, concealer, powder, and broad spectrum SPF in one multitasking product. Not only is this face powder convenient to throw in your bag when you are on the go, but it also has a skin care infused formula that helps reduce the appearance of dark circles, redness, fine lines, wrinkles, and an uneven skin tone. What makes it so skin-loving? It’s skin care ingredients! The 4-in-1 pressed powder, concealer, foundation, and SPF is created with a Ceretin Complex, which is an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently helps improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles. If you have been having trouble finding a product that is better for your skin while also providing skin care results, look no further! This powder foundation also helps to plump, lift, and firm the appearance of skin. It has medium, buildable coverage with a natural finish to help you achieve the complexion you want without looking cakey. With 26 skin care-infused powder foundation shades, this universally flattering powder is great for all skin tones and skin types.     How do I use a powder foundation? Using a Skin Perfecting Foundation Brush or a Chisel Brush, apply the 4-in-1 pressed powder, concealer, foundation, and SPF in circular motions to help achieve an even and flawless-looking finish. You can layer as needed for desired coverage to help give your skin a healthy-looking glow. “For a flawless application, apply your pressed foundation with the PÜR Chisel Brush,” says Lynnette Cole, our PÜR Global Educator. “The dense, flat head will give you buildable coverage and a beautiful finish.” To apply this product with a sponge, use a dampened Mini Blending Sponge and lightly press the sponge into the powder and proceed to press the powder into the skin until you achieve your preferred coverage.   Don’t just take our word for it… We conducted a perception study to put our 4-in-1 powder to the test. In just 4 weeks, 95% of participants reported a softer, smoother texture and 89% saw an increase in skin radiance. In just 6 weeks, 75% experienced visibly less skin irritation.* 4-in-1 pressed powder, concealer, foundation, and SPF has been voted “Best Powder Foundation for Acne Prone Skin” by the LA Times Bestcovery Column. With over 10 million units sold, 29,000 product reviews, and thousands of 5-star reviews on all retailer sites, it is no secret why the 4-in-1 pressed powder, concealer, foundation, and SPF is PÜR’s #1 best selling multitasking vegan foundation.   *8 Week Clinical Study. Participants used 4-in-1 Pressed Mineral Makeup, Prep & Perfect Primer.

Whether you’re the kind of gal to stay up late watching IG eyeshadow tutorials or wake up early to perfect your go-to look each morning, we can *all* agree that makeup is art! And, just like the best artists, we need to know a ~teensy~ bit of color theory to understand which colors work best on our canvas. A big part of that is knowing our skin’s undertones, or the naturally-occurring colors within our skin. Glamor smocks on, ladies, let’s think more about color. Imagine a canvas painted blue. Now, imagine if the canvas is painted pink, then blue. Or yellow, then blue. All of these canvases still end up blue, but a wonderfully unique shade! That’s what your undertone does for your skin. It’s the base color for your beauty. And, just to keep things straight, let’s note that undertones are not the same as skin tones (i.e. fair, medium, olive, dark). Your skin tone can change throughout the year depending on a variety of factors, like sun exposure, weather, or age. Your skin’s undertones remain the same. By discovering your undertone, you can more easily match foundations, concealers, or BB creams (choose your fighter) to your natural skin color. Get ready for this PÜR genius guide on how to determine your undertone and highlight your special ~je ne sais quoi.~ Types of Undertones There are three main types of undertones: warm, cool, and neutral. Warm: Think #Golden by Harry Styles vibes. Golds, yellows, and even peach are common in this undertone. Cool: Pinks, reds, and blues give cool undertone skin a romantic glow. Neutral: Best of both worlds, baby! You’ve got warm and cool colors shining through. Four Ways to Determine Your Undertone Ready to take a look in the mirror? Get ready for a true #tagyourself adventure. White or Off-White? We love a SYTTD binge, and if there’s one thing we’ve learned, some people *love* the way they look in white, while some opt for an off-white option. So try it out for yourself! In natural light, hold a bright white tee (or piece of paper) to your face. If your skin seems more rosy in comparison, you have cool undertones. If it seems more yellow, you’re warm. People with warm undertones tend to prefer cream/off-white clothing to pure white. If you feel like you can rock both, you have neutral undertones! Get Some Sun The way your skin reacts to the sun is often a tell-tale indicator of your undertone. Do you burn easily? Cool. You’re cool. Also, check out our Sun Protection line for everyday wear. Do you tan easily? You’re warm, you little sun goddess, you. Try out our See No More Deep Pore Cleanser to help bring out that natural sun-kissed glow. If you burn *then* tan, you’re neutral. You often find yourself saying, “It’ll fade in.” Vein Check A great way to determine your undertone, and most likely the next Tik Tok trend. If your veins appear to be blue, you have cool undertones, while green veins point towards warm tones. If you’ve got both, you’re most likely in the neutral category. Get Glitzed Out You don’t have to jump ~through~ hoops to find out your undertone, you just have to put some in. If you tend to prefer the way silver jewelry looks on your skin compared to gold, you’re likely to have cool undertones. But if traditional yellow gold is more your vibe, you’re more likely to be warm. If you can wear both, you could be a neutral gal. *But* this test can be subjective, so it’s best used as supporting evidence to one of the other methods rather than the end-all be-all. Choosing the Right Foundation for Your Undertone Knowing your undertone is a big part of finding that perfect shade. And now that you know it, let’s go get you a foundation that helps you love your complexion! But! Before we do, know this: A good foundation product doesn’t just cover your skin. It helps correct your skin to enhance your natural beauty. Because, trust us, you are ~beauty~ itself. Here are some of our favorite foundation products that honor your natural glow while helping to give you that extra boost of confidence to take on the day. Love Your Selfie Longwear Foundation and Concealer Our Love Your Selfie™ Longwear Foundation & Concealer is a paradise for undertone-based shade selection. With 100 vegan-friendly 2-in-2 foundation and concealer shades to choose from, Love Your Selfie will help mask blemishes and discoloration to showcase a natural-looking complexion. Not to mention, we’re in love with how comfy the #nofilter matte finish is on our skin! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients If you’re anything like us, you want to break free from breakouts. This 4-in-1 Pressed Mineral Powder has been voted “Best Powder Foundation for Acne Prone Skin” by LA Times’ “Bestcovery” column! Its medium, buildable coverage helps achieve smoother-looking skin in 26 undertone-based shades. Plus, the skincare-infused formula helps reduce the appearance of dark circles, redness, fine lines, wrinkles and uneven skin tone. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 For a lighter look, check out this 4-in-1 SPF 20 Tinted Moisturizer that does way more than meets the eye. Acting as a moisturizer, primer, foundation and SPF, this tinted moisturizer enhances your complexion and helps renew the appearance of skin with proven correctives like our Retinol-powered Ceretin Complex. Talk about blurring the line between skincare and makeup, not to mention your skin, for a dewy, supple-looking glow. These 16 skin-loving shades pair well with those natural hair, tote bag-carrying, mascara-only kind of days. Are you ready to find your perfect match?