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If you are active on social media, you have most likely seen viral videos of girls mixing in bronzing drops with their moisturizer to give a golden, sun kissed glow. If you have been wanting to try out this glowy trend, we have the ultimate dupe for you! Keep on reading to see how you can achieve the lit-from-within look that has taken over Instagram and Tik Tok below.   Step 1: Moisturizer Half of this trend is choosing a high quality moisturizer, such as our  4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. Cloud Cream is a fan favorite as it utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. The 4-in-1 benefits help to hydrate, soothe, smooth, and prime the skin. Formulated with Green Algae Extract and Aloe, this moisturizer is the perfect base for this trend to prep the skin for makeup. To use, simply apply a dime sized amount onto the back of your hand and wait for step 2 before applying.   Step 2: Bronzer The next half of the trend consists of bronzing drops to mix in with your lotion, such as our No Filter Primer Blurring Photography Primer in shade Bronze Glow. This primer doubles as a bronzer as it helps conceal the look of imperfections and skin concerns for a natural, radiant-looking finish. Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer provides an instant glow to the skin. To use, apply a pea sized amount onto the back of your hand next to the Cloud Cream. Mix the two together until the radiant pigments of Bronze Glow mix thoroughly with Cloud Cream.   Step 3: Application Once the moisturizer and primer are mixed on the back of your hand, it’s time to apply to the skin! Start on your forehead, nose, cheeks, and chin and blend the mixture outwards towards the hairline for a natural-looking sun-kissed finish. The 2-in-1 blend will help hydrate and prime skin for a hydrated and luminous look.   Step 4: Finish the Look To take this effortlessly glowy look up a notch, try following this makeup routine! Begin by applying 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto the skin. This tinted moisturizer is perfect for barely-there makeup days as it has light coverage and a dewy, hydrated finish. Next, apply Silky Pout Creamy Lip Chubby in shade Raspberry Spritz onto cheeks and lips for a natural-looking flush of pigment-rich color. After blush and lips, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil to the brows to give fluffy and natural-looking brow look. Last, but certainly not least, apply Fully Charged Mascara Powered by Magnetic Technology onto the lashes and voila! You have a simply yet glowy makeup look.   To shop products mentioned in this week’s blog or other bestselling skincare and multitasking beauty, head to purcosmetics.com      

March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.   Laurie McKee Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her. Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!” Q: What PÜR Beauty product makes you feel most beautiful? “The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!” Q: What’s the best advice another woman has given you? “Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”     Jazmine Minjarez Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.” Q: What PÜR Beauty product makes you feel most beautiful? “My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day” Q: What’s the best advice another woman has given you? “The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”   Azeanne Jones Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!” Q: What PÜR Beauty product makes you feel most beautiful? “I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.” Q: What’s the best advice another woman has given you? “The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”   To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

The exciting time of Black Friday and Cyber Monday sales are upon us. It’s time to get our wish lists together on what we want to get for stocking stuffers or gifts for ourselves this season! In this blog, we have celebrity makeup artist Jamie Greenberg sharing her favorite makeup items that are perfect additions to your holiday wish list.     On Point for the Holidays The first item on our gift list is our On Point Eyeshadow Palettes. The On Point Eyeshadow collection includes four different color palettes including neutrals, mauves, warm browns, and cool bolds so you can choose a palette based on you/your friend’s complexion and eye color. Jamie Greenberg loves the Friday Brown color eyeshadow palette and says:   “This palette has the most perfect shades for an orange eye look that will complement the eyes. The shadows don't contain Talc, and there's barely any fallout.”     Two is Better Than One Next up is our Double Shot Fully charged Mascara Duo that includes two *full sized* mascaras! This lash-loving duo is part of our holiday collection and includes our best selling mascara powered by Magnetic Technology to help thicken, volumize, and separate the look of lashes. We love this duo for a stocking stuffer as it comes in perfect packaging to tuck away in a stocking this holiday season. This item is a great addition to your holiday wish list, and Jamie says:   “I love the Fully Charged Mascara because it works with a magnetic technology that really attaches to your lashes. It makes them fuller, volumized, and all-around a better lash. I have sensitive eyes and it works well with mine.”     Skincare Infused Full Coverage Foundation For a full coverage, selfie ready, matte finish foundation, reach for Love Your Selfie Longwear Foundation and Concealer. This 4-in-1 foundation is the perfect item to add to a wish list if you are looking for a new foundation to help instantly mask blemishes, dark spots, and imperfections for skin you can feel confident in. Jamie Greenberg recently used this foundation on her celebrity client, Kaley Cuoco, and said:   “So buildable. So natural-looking. Clean. 4 in 1! I can’t recommend this foundation/concealer enough,”     For Effortless Holiday Glam If you want to add a little sparkle to your Black Friday/Cyber Monday wish list, Eyes for You Eye Makeup Trio is the perfect addition. This 3-piece eye trio includes a best selling mini Fully Charged Mascara, a full size *new* limited edition gloss hybrid eyeshadow, and a full sized On Point Waterproof Eyeliner Pen (one of Jamie Greenberg’s faves!) to help create effortless glam this holiday season in minutes. See why our On Point Waterproof Eyeliner Pen is Jamie’s fav below:   “If you're wanting a more dramatic eye, the PUR On Point Waterproof Liquid Eyeliner Pen is for you. The fine tip makes it so easy to create that perfect cat eye flick. If you want to create a sharper, bolder look, especially on the top lid, go for the liquid liner. The fine tip makes it easier to be precise with your application.”   The Gift of Self Care To round up our wish list for this Black Friday/Cyber Monday, we couldn’t have a wish list without including Mellow Eyes Hemp Infused Eye Patches! These eye patches are Hemp-infused and help reduce the look of puffiness, brighten, and smooth the appearance of the under-eye area. We love to put these on as we are doing our skincare or any time, we feel like we need a pick-me-up. Jamie uses eye patches regularly on her clients and says:   "If you look like you could use some extra rest, eye patches work wonders! I love putting eye patches in the fridge and using them on my clients before getting them ready to get the blood flowing."   To see more holiday beauty items and holiday kits, as well as our other best selling makeup and skincare, head to purcosmetics.com  

Jamie Greenberg is a Los Angeles based makeup artist with expertise ranging from iconic red carpet glam to real beauty and natural makeup looks. Jamie has had several campaigns and collaborations with top selling magazines and has worked with A-List celebrities such as Kaley Cuoco, Kristen Stewart, and Elizabeth Moss. Today in the blog, we are going through which products Jamie used on Kaley Cuoco to get her red carpet ready.     Lights, Camera, Action! We are flattered that Jamie Greenberg used PUR products on Hollywood Star Kaley Cuoco for the 2022 Emmy’s. Jamie posted every product that she used to get Kaley red carpet ready so you can recreate this red carpet glam at home! We are going to go through each product that Jamie used to get Kaley ready for the red carpet. Jamie is as excited about PUR as we are, which we can see in this Instagram caption below. “@kaleycuoco’s makeup look is all @purcosmetics!!! I’ve been talking about PÜR like a broken record because we love it so much lol.”   All About the Face Jamie used several PUR products on Kaley to have her looking angelic and ethereal for the Emmy’s. Jamie started with 4-in-1 Correcting Primer Energize & Rescue to help hydrate and smooth the skin while helping to restore the skin’s microbiome. Next, Jamie went in with the iconic 4-in-1 Love Your Selfie Longwear Foundation & Concealer to help mask any blemishes and imperfections with full coverage for red carpet ready skin. Once the foundation was on, Jamie went in with our 4-in-1 Sculpting Concealer to help cover imperfections and then set the face with a combination of 4-in-1 Loose Setting Powder and our #1 bestselling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients to ensure that Kaley’s makeup was set and secure for a night of Emmy celebrations. Check out Jamie’s Instagram @jamiemakeup to see a video on how she applies her favorite PUR products!  Bronze & Glow To give Kaley a sun-kissed glow, Jamie applied Skin Perfecting Powder Bronzing Act Matte Bronzer in Light on Kaley’s cheekbones and around the perimeter of her face before applying a generous blushing dose of Skin Perfecting Powder Blushing Act in shade Berry Beautiful on the cheeks and upper cheekbones to give Kaley a sweet, rosy appearance. Jamie topped off the look with Skin Perfecting Powder Afterglow Illuminating Powder to give a luminous healthy-looking glow for Kaley to shimmer under the flashing lights on the red carpet.  Pretty in Pink For the eyes, Jamie went in with On Point Eyeshadow Palette in shade Wednesday for a neutral yet rosy eyeshadow look. Jamie then went in with On Point Waterproof Liquid Eyeliner Pen to give eyes instant definition while resisting smudging and fading for all day wear. For the lashes, Jamie went in with our Fully Charged Mascaras including Fully Charged Mascara Primer and Fully Charged Mascara both Powered by Magnetic Technology.   Kisses For the Camera For the lips, Jamie applied two of our Silky Pout Creamy Lip Chubby in shades Raspberry Spritz and Blushing Rose for a natural flush of pigment-rich lip color to condition and protect lips. We can see Jamie applying a Silky Pout Lip Chubby on Kaley in one of her Instagram videos as she was getting Kaley ready for the Emmy’s. Jamie topped off the look with Lit Mist Illuminating Setting Spray to deliver instant luminosity while setting makeup for an all-day, radiant-looking glow.   We loved getting to learn about how Jamie used some of our favorite PUR beauty and skincare products to get Kaley Cuoco ready to walk down the red carpet. Be sure to check out @jamiemakeup on Instagram to keep up with her PUR makeup looks! To shop these products or other bestselling PUR beauty, go to PURcosmetics.com.