Blog

Let’s Talk About Lashes!

In honor of National Lash Day, we want to talk about the ins and outs of lashes! Your eyelashes are more than just an accessory to your fabulous full-glam looks, so this week in the blog we are goi...

Introducing PUR’s 22 Bestselling Makeup and Skincare Products of 2022

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a s...

Tips On How to Do Your Makeup Like a Pro MUA

Are you wondering how celebrities and influencers always have picture-perfect makeup? We reached out to professional makeup artist Jamie Greenberg, who is a LA based makeup artists with celebrity c...

Join In on the Viral Siren Eyes Trend with a Beginner Tutorial

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. This sultry look is created with smoky winged eyeline...

How to Use Your Eyeshadow for a Smoky Eyeliner Look

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is easy to run into issues when applying eye liner in a ...

Yes, You Need to Use an Eyeshadow Primer. Here Is Why!

While the saying “the eyes are the window to the soul” has always been a staple, there is nothing quite like wearing a face mask 24/7 to give us all a newfound appreciation for our peepers. Help lo...