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In honor of National Lash Day, we want to talk about the ins and outs of lashes! Your eyelashes are more than just an accessory to your fabulous full-glam looks, so this week in the blog we are going to be going through how to care for your lashes, our favorite mascara to reach for, and how to take your look from day to night in one easy step.     Lash Care 101 The first step to having naturally luscious lashes is to ensure that you are taking the proper care of your lashes. This starts with ensuring that your lashes are clean, especially when you are going to bed or after going to the gym. We recommend using our Melt Away Gel Oil Makeup Remover to help breakdown makeup while providing much-needed hydration. A blend of six essential oils help break down stubborn makeup as the gel-to-milk formula removes excess oil, dirt, and daily impurities.     Look Carefully at Ingredients It is no secret that the eye area is sensitive due to the skin on and under our eyes being especially thin. Because of this, it’s uber important to make sure that we are taking the proper care of our undereyes. Our Tone Up Niacinamide Firming Eye Serum has an antioxidant rich formula with multiple hydrators and vitamins to help replenish and restore the undereyes for a visibly firmer and smoother appearance.       Our Fav Mascara It is especially important to make sure that the mascara that you apply to your lashes is full of good-for-you ingredients. Our best selling Fully Charged Mascara Powered by Magnetic Technology has a lash-loving formula that helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. A powerful blend of Biotin and Peptides deliver lash-conditioning ingredients and shine to help separate and set each lash for all day length, volume, and curl.     Day to Night To take your makeup look from day to night without having to take your makeup off and start over, try adding false lashes! Our Pro Eyelashes are handmade and feature lightweight synthetic silk fibers that add some extra glam to your look with fully customizable definition. To apply our falsies, we recommend our Pro Eyelash Glue that’s easy-to-apply with an ultra-thin brush applicator. This lash glue is formulated with Vitamin E to help moisturize and soothe the delicate skin around the eye area with a longwearing, Latex-free formula.   To shop more of our fan-favorite mascaras and other under eye treatments, head to purcosmetics.com to see more lash favorites to celebrate National Lash Day.

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

Are you wondering how celebrities and influencers always have picture-perfect makeup? We reached out to professional makeup artist Jamie Greenberg, who is a LA based makeup artists with celebrity clients such as Radisha Jones and Kaley Cuoco, to find out her tips and tricks so our makeup can be flawless for all of your upcoming holiday parties this season.     Step 1: Start with Clean Skin Starting with clean skin is an essential first step for any MUA approved makeup routine. Making sure that you are starting with a blank slate is the best way to ensure that your end result can look its best. We love starting with Forever Clean Gentle Cleanser to remove excess oil and help restore balance to the complexion. See why Jamie is so passionate about starting with clean skin below:   “I like to compare prepping your skin to preparing a canvas for a painting—you’re literally preparing your skin for the makeup you’re about to put on it!”     Step 2: Don’t Skip Out on Skincare! Using a brightening serum can help take your makeup to the next level. We love using Go with the Glow Niacinamide Drops to add a radiant-looking glow to the skin to help reduce redness and promote a brighter, plumper-looking complexion. Having a hydrating skincare routine before applying makeup will help your makeup last longer and look more natural throughout the day. We love what Jamie had to say about skincare below:   “Great skincare isn’t even an option… it’s like drinking water. EVERYONE NEEDS IT! Half of a good makeup look comes from prepping the skin beforehand. Cleansing, hydrating, using SPF… all of that contributes so much to the looks you see on red carpets or Instagram. On top of that, the better your skincare routine, the less makeup you need to achieve that gorgeous glow we all strive for. It’s a no brainer… take care of your skin!”      Step 3: Eyes Before Face Applying your eye makeup before going in with foundation and/or concealer allows you to clean up any fallen eyeshadow or smudged eyeliner without messing up your base. This is especially true if you are going in with darker eyeshadow colors that may have fallout. One of our favorite palettes for holiday parties is our On Point Eyeshadow Palette in shade “Saturday (Bolds).” This color story is so fun for holiday glam and can help you create the perfect smoky eye. See Jamie’s technique for applying eyeshadow below:   “Don’t be afraid to blend some darker colors in the corners of your eyes. Some days I like to put a lighter shade on my lid and blend darker into the corner and some days I like to do dark on my lid and get lighter as I go up. I love the idea of using [eyeshadow] as an eyeliner as well.”     Step 4: Don’t Go Too Heavy with Foundation When doing a full glam makeup look, there is no need to pile on foundation! We love using a tinted moisturizer like our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 when doing party makeup as it is more comfortable on the skin and allows your natural skin to shine through (especially with the proper skincare!). See why Jamie reaches for our tinted moisturizer below:   “It moisturizes, primes, covers, and protects from the sun. The ingredients are amazing: Sodium Hyaluronate, Aloe and Vitamin E to hydrate, Ceretin Complex with Retinol to diminish the look of lines and wrinkles, and Chamomile and Shea Butter to help soothe.”     Step 5: Neutral Lips to Balance Out Sparkly Eyes When doing a bold smoky eye, we like to balance out our look with a neutral lip. Our Silky Pout Creamy Lip Chubby in shade Blushing Rose is a perfect dusty nude to pair with a dark eye look. Silky Pout has a creamy skincare-infused formula that helps to condition and protect lips while leaving a natural flush of pigment rich color. See Jamie’s review on our Lip Chubbies below:   “These are so easy to swipe on. They feel great. You can layer them, wear them alone, and or put a gloss on top of it. And of course, they’re good for you.”   If you try out any of these tips for your next holiday party or event, be sure to tag us @purcosmetics so we can check out your looks! To see more of our bestselling beauty and skincare products, head over to purcosmetics.com    

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. This sultry look is created with smoky winged eyeliner that creates a lifted eye look for added intensity. If you’re curious about what a siren eye look is or how to create the look yourself, we’ve got you covered.        What Are Siren Eyes? Let’s start by figuring out what siren eyes even are before trying to learn how to recreate it. Siren eyes is a trend based around an eyeshadow technique that is similar to our known-and-loved winged eyeliner. What is different from siren eyes and winged liner is the smudgy-sharp fox eye look. The siren eye is designed to help you embrace your inner femininity with a dramatic, dark eye that lifts the eye. This makeup technique elongates the look of eyes for an ultimate feline look.   “Saturday” On Point Eyeshadow Palette   How to Achieve Siren Eyes with PUR “Saturday” On Point Eyeshadow Palette    1. Start the Base The first step regarding the siren eye look is setting the base of your eye look. Using our Saturday On Point Eyeshadow Palette, go in with shade Risqué (a light beige) all over the lid with a fluffy blending brush to gently blend out any harsh lines. You’ll want to keep the base of the eyes simple so the eyeliner can stand out. Adding eyeshadow before applying the eyeliner will make other eyeshadow hues easier to blend on top.    2. Blend Color on Lash Line Halfway Up Lid Take shade Walk of Shame (a deep emerald) and apply it along your lash line and continue to the outer edge of your crease. Blend this eyeshadow color upwards to where it is a little less than halfway up your eyelid. This is going to create a diffused, smudgy eye makeup look. Use a smaller, denser brush to make it easier to control where the color goes.   3. Add Some Depth Next, with a small, dense blending eyeshadow brush, go in with Nightcap (a dark grey) on the lash line in the same motion you would use to apply eyeliner. Carefully create a wing with the same Nightcap shadow starting on the edge of the eye and gently winging the eyeshadow outwards. It is okay if your wing is a little messy! This will add dimension to your eye look.   4.Time For the Liner On top of the shadow eyeliner you have already created, go in with On Point Waterproof Liquid Eyeliner Pen to create a winged eyeliner. This eyeliner should be right on the lash line and should wing out to the approximate length of your brow, depending on the level of drama you want in the look. Once you have your wing, apply a small line in a V-shape to your inner corner. This step elevates the cat-eye inspired look.   5. Add to Your Lower Lash Line If you want to fully embody the siren eyes trend, apply shades Walk of Shame (a deep emerald) and Nightcap (a dark grey) in the same order you applied on the upper lash line to your bottom lash line with a small blending brush.   6. Blend, Blend, Blend Now that all of your eyeliner is on, take a dense eyeshadow brush and blend all three colors (Walk of Shame, Nightcap, and On Point Liquid Eyeliner) on the upper lash line together. Keep this eye look smoky and smudgy but be careful not to go overboard. The darker eyeshadow colors shouldn’t cover the whole eyelid.   7. Clean it Up Take a clean makeup wipe or apply makeup remover on a Q-Tip and clean up eyeshadow beneath your wing if necessary.   8. Bring on the Lashes! Finish off the look with Fully Charged Mascara Powered by Magnetic Technology on the top and bottom lashes and enjoy your on-trend, lifted eyeshadow look!

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is easy to run into issues when applying eye liner in a traditional sense with either an ink pen or a pencil applicator. Nonetheless, if you are tired of wiping off and reapplying your gel eyeliner two or three times every morning—try using eyeshadow as eyeliner! Follow the steps below if you want to create a smoky eye with the PÜR On Point Thursday Palette as an eyeliner option for an effortless look.   Step 1: Prime the Eyes   Do not skip this step! Priming your eyes is basically the glue that will help make your eyeshadow last longer on your eyelids. The HydraGel Lift Under Eye Perfecting Primer is an all-purpose, cooling eye primer that hydrates the lid and under eye area for an instant brighter, firmer, lifted look while blurring imperfections. Apply directly to the eyelid and under eye for a flawless application.   **Tip: If you do not have access to an eyeshadow primer, the 4-in-1 Sculpting Concealer can work as a substitute. Apply the concealer on the eyelid as you would an eye primer, but do not set with powder. The tackiness from the concealer can help your eyeshadow adhere to your eyes for a longer wear time.     Step 2: Go in with an All Over Color   Using the On Point: Thursday Eyeshadow Palette, apply the shade “Wine Time,” a light purple mauve shade, all over the lid. With a fluffy blending eyeshadow brush, go slightly over the crease but do not touch the brow bone. Use windshield wiper motions to ensure the eyeshadow has an even application over the lid and is fully blended. The eyeshadow should blend upwards on the eye and should not have any harsh lines.     Step 3: Apply a Darker Shade in the Crease   Next, use the shade “Day Date,” a pinky mauve eyeshadow shade, in the crease of the eyelid. With a slightly smaller or more densely packed fluffy blending brush, use windshield wiper motions to apply “Day Date” only in the crease. This step will add depth and dimension to the eyeshadow look.   Step 4: Apply a Shimmer on the Lid   Apply the shade “Happy Hour,” a shimmery pink mauve, only on the lid. With a small, flat, packing brush, apply “Happy Hour” in a stamping/tapping motion to the lid. Make sure this shade does not go over the crease, as we want to ensure that “Day Date” is still visible. This eyeshadow should be applied in a semicircle shape with the flat side of the semicircle on your lash line.   **Tip: Spray your brush with Miracle Mist Hydrating Spray for more pigment in the shimmer before applying it to your lid.     Step 5: Apply a Highlight Shade on the Brow Bone   With the same palette, use shade “Pampered,” a champagne shimmer, on the brow bone directly under the center/arch of the eyebrow and on the inner corner of the eye. With a small fluffy blending brush (such as the brush you used in step 3) lightly apply “Pampered” to highlight the brow bone and inner corner. This step can help give your eye a more lifted look.   Step 6: Create a Wing with Eyeshadow   Using the shade “Taxi Please,” a dark mauvy grey, on a small, angled brush, gently stamp the shade on the lash line. You may need to apply two to three layers to achieve the level of darkness you want for your eyeliner look. Once you have the “eyeliner” where you want it, flick the end out on the edge of your eyelid to create a wing.   **Tip: For a more glam eyeshadow look, use the shade “Friday Jr.” instead of “Taxi Please” to create a dark shimmery wing.   Step 7: Clean up the eyeshadow   For the final step of this look, you will need makeup remover and a Q-tip or a makeup wipe to clean any fallout or mistakes from the eyeshadow. Make sure you gently clean under the wing from step 6 to create a sharp line. This step helps your eyeshadow appear cleaner and more put together.          

While the saying “the eyes are the window to the soul” has always been a staple, there is nothing quite like wearing a face mask 24/7 to give us all a newfound appreciation for our peepers. Help lock your eye makeup in place for all day wear and discover the benefits of using a longwear eyeshadow primer, here!