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Happy anniversary to one of our fan favorite serums, Go with the Glow Niacinamide Drops! We can’t believe these Superfood drops hit the shelves only one year ago, and we couldn’t be more excited that you all love the drops as much as we do! This week in the blog, we are going to be going through the highlights of Go with the Glow with product reviews, comments from our favorite board certified dermatologist Dr. Hadley King, Tik Tok’s and press!     What is Go with the Glow? In case you haven’t heard by now, Go with the Glow Niacinamide Drops help reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized. Formulated with age-defying Niacinamide, Squalane, Vitamin C and a Superfood blend, these indulgent drops help reduce the appearance of redness while promoting a brighter, more radiant-looking complexion. In a perception study over 30 days with 34 respondents, 82.4% of users said their skin looked smoother while 80% said their skin appeared brighter.*     Let’s Hear from Our Customers! To begin our Go with the Glow highlights, we want to start by hearing some of our customer reviews! Go with the Glow could not have been as successful as it is without all of you. Here are some of our favorite reviews that real customers have left about Go with the Glow: Sarah G. 5.0 star rating “Best product I have used in a long time! Helps plump my skin, making it look and feel hydrated and youthful! The sheer glow this product gives is incredible and makes my skin look and feel so healthy!” Ktroeck24 5.0 star rating “Great! I love this facial serum! I have been using it for over a month now and it has my face so smooth, soft, and glowing! I don't even have to use makeup anymore. I will definitely purchase more when I run out.” Jnm78 5.0 star rating “I received my go with the glow facial serum and I love it! It has my face feeling so soft and not to mention the glow is added to my face. I would recommend this facial serum to anybody that would love to try it. Hopefully you will love it as much as I do!” Tone 5.0 star rating “This really gives my skin a beautiful glow. I am allergic to several things, so I have to be careful as to what I use on my face. But this is perfect for me! It gives me a clean natural look with the perfect glow. I just love it!”   Is it Dermatologist Approved? We consulted our favorite dermatologist Dr. Hadley King, a board certified dermatologist that is based in New York, to discuss our Go with the Glow drops! We asked Dr. King about her opinion on the ingredients and formula of this Niacinamide serum and if she believed this serum would be effective or not. See what Dr. King had to say about this serum below: ”Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture,” says Dr. King. “Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration. And it can have stabilizing effects on the skin's barrier function, which can help improve moisture retention.”   On Social Media Seeing Go with the Glow featured on Tik Tok in your “get ready with me” videos or your everyday makeup routines is always exciting! Here are a couple of our favorite Tik Tok’s that feature our Go with the Glow Niacinamide Drops:   @breesglam on TikTok We love seeing this video from @breesglam! In this TikTok, she is responding to a comment asking what primer she recommends using. @breesglam responded and said that she uses Go with the Glow as a replacement for a primer “The one thing that I changed in my routine are the Go with the Glow drops! I prime my skin with this before applying my Love Your Selfie Longwear Foundation & Concealer for a more natural, skin-like finish.” @jamiemakeup on Tik Tok Jamie Greenberg, a renowned makeup artist who has done makeup on celebrities such as Kaley Cuoco and Chelsea Handler, featured our Go with the Glow drops on her TikTok! Jamie is showing us how she got a bride ready for her wedding day using our Go with the Glow drops. “We’re going to get you snatched!” says Jamie in her Tik Tok where she is using all PUR products for this brides special day.   Thank you all for Go with the Glow’s successful year! To shop more bestselling skincare and beauty products, head to purcosmetics.com to see more of what we have to offer! *In-house user trial over 30 days with 34 respondents. Participants used Go with the Glow Niacinamide Drops.

February 14th is right around the corner, and that means it is time to decide on some Valentine’s Day makeup and gift ideas! Whether you are deciding on your look for a romantic date or a night out with friends, we’ve got you covered. Keep reading for our sweet Valentine’s makeup ideas that can also be used as gifts for friends!   Soft and Sweet For our first Valentine’s inspired makeup look, we have this soft and subtle eyeshadow using one of our On Point Eyeshadow Palettes in shade Wednesday (Neutrals). This look is perfect for a Galentine’s date with friends, or this palette would be a great gift for a friend that enjoys trying out new eyeshadow looks. To recreate this simple yet sweet eyeshadow, follow the steps below: Step 1: With a fluffy blending brush, use shade “We Wear Pink” all over the eyelid up to the crease. Blend the color outwards so it fans out towards the tail of the eyebrow. Step 2: Next, with either a packing eyeshadow brush or your finger, apply shade “Polo Club” all over the eyelid. Be careful not to take this color up too high because we want the pink in the crease to show. Step 3: Last but not least, use Fully Charged Mascara Powered by Magnetic Technology by placing the mascara wand at the base of lashes and wiggle the wand back-and-forth and repeat to build.    I’m Blushing! For a blushing appearance, our Skin Perfecting Powder Blushing Act in Berry Beautiful is the perfect color to add a rosy flush to the face. We love this blushing look for an outdoor picnic or something where you don’t want to have on *toooo* much makeup but still want to have a little color. If you want to share the love of blush this Valentine’s day, we suggest giving one of our Blushing Acts to one of your besties. To give yourself this blushing moment, follow the steps below: Step 1: To make sure our face makeup lasts all day, begin with 4-in-1 Correcting Primer Prep & Perfect and apply all over the face and rubbing the primer in with your hands. Step 2: Next, once your skin is primed, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to help enhance the look of your complexion. You can apply this with your hands or a chisel brush depending on your preference. Step 3: Now, for the star of the show, apply shade Berry Beautiful in our Skin Perfecting Powder Blushing Act with a fluffy brush along the apples of the cheeks.   Give ‘Em a Kiss To give your lips the Valentine’s Day treatment, try out our Silky Pout Creamy Lip Chubby in shade Raspberry Spritz! This sweet honey pink shade helps condition and protect your lips while giving a natural flush of pigment-rich color. This look is perfect for a romantic dinner or a brunch with friends! If you have a girlfriend that loves trying out new lip colors, this would also be a perfect gift. To learn how to recreate this all-pink look, follow the steps below: Step One: Using a Silky Pout Creamy Lip Chubby in shade Raspberry Spritz, apply the color on the apples of the cheeks and blend with your finger for a cream blush look. Step Two: With the same Raspberry Spritz, dab the Lip Chubby on the lips until desired opaqueness is desired for a perfectly monochrome look.   All the Drama For a look with a dramatic flair, try adding a winged eyeliner! Our On Point Waterproof Liquid Eyeliner Pen has a fine, flexible, felt-tip applicator that gently glides along the lash line to give eyes instant definition. We love adding a winged eyeliner when taking a makeup look from day to night to add a sultry look. If you have a friend who always has on winged liner, this would also be a great gift idea! To learn how to apply liquid eyeliner, follow the steps below: Step One: Hold the eyeliner pen in the inner corner of the eye. Gently glide the pen along the lash line holding the pen still and steady. Step Two: Once you get to the end of the eye, gently flick the eyeliner upwards and out to create a wing. **Pro tip: Use a piece of tape and place it on the edge of your outer lash line where you want your wing to go. Draw the wing along the tape and then remove the tape. Viola! A clean winged eyeliner.   To shop more bestselling beauty to create your perfect Valentine’s Day look, or if you are searching for more gift ideas for your girlfriends, head to purcosmetics.com

Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!

New year, new you! Right? Whether you have ambitious new year’s resolutions or none at all, now is the time to focus on skin health as we head into 2023! This week in the blog, we are going to be looking at the top skincare trends that are predicted to be big in 2023 with the help of board certified dermatologist Dr. Hadley King.   To Cycle or Not to Cycle… While skin cycling certainly had its time in the spotlight last year, it has not completely faded away! Experts are saying that while skin cycling is great, more ‘advanced skin cycling’ is predicted to be big this year. Advanced skin cycling means that instead of following the traditional 4 night cycle of switching between an exfoliation night, retinol night, and 2 rest nights, that you can switch it up depending on your skin! This means that if your skin can tolerate higher doses, maybe add in a retinol every third day. Or if your skin is still super dry even after 2 rest days, maybe reducing retinol nights to once a week. Let’s see why dermatologist Dr. Hadley King loves the idea of customized skin cycling below: “Those with sensitive skin may benefit the most from having recovery nights and limiting the nights for active ingredients. But because the cycle is entirely customizable, any skin type can benefit.”   Multi-Tasking Time Savers It has been predicted that multitasking beauty is going to be big this year! Lucky for us, we have tons of 4-in-1 products with all different kinds of benefits ranging from SPF, hydration, smoothing, and more. Makeup that doubles as skincare is something that helps save you time and helps improve your skin, making it a win-win! Some of our favorite multitasking products include our 4-in-1 Pressed Mineral Powder that helps improve dark circles, redness, fine lines and wrinkles, and uneven skin tone, and our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that hydrates, soothes, smooths, and primes the skin. See why Dr. King is a fan of our 4-in-1 products below: “As our knowledge about and interest in skincare has increased, so has our appreciation for the potential benefits of active ingredients like peptides, retinol, niacinamide, antioxidants etc.  And so it makes sense that we don't want to use a product that is *only* a moisturizer when we can instead use a moisturizer that also offers additional benefits like anti-aging peptides and antioxidants, for example.”      Spotlight Ingredient Ceramides are expected to be a popular ingredient in skincare and beauty products this year, and for good reason! Ceramide ingredients help hydrate and plump the look of skin while helping to strengthen the skins barrier. Ceramides are an ingredient that is included in PUR’s Proprietary Ceretin Complex that is made up of blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide. This Complex can be found in several of our products, such as our 4-in-1 Love Your Selfie Longwear Foundation & Concealer, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, and much, much more! See why Dr. King loves Ceramides below: “Ceramides are thought to be the most important component for maintaining barrier function. When there are healthy moisture levels in the skin, it provides the best barrier to moisture loss.”   Sometimes, Less Really is More! While having a 10-step skincare routine may be fun, dermatologists have spoken and say that it is not necessary! Choosing high quality products with effective ingredients is better for your skin than layering on too many products that don’t necessarily work together. Dermatologists say that a cleanser, such as Forever Clean Gentle Cleanser, a retinol/serum, such as Go with the Glow Niacinamide Drops, and a moisturizer, such as Get A Lift Firming Facial Cream Moisturizer, is enough to keep your skin in good shape! See what Dr. King has to say about skincare routines below: “I think one reason this idea [of using less] has gotten so popular is that the popularity of skin care and active ingredients has exploded--with mostly good results, but there are many people who are overdoing it, or who have more sensitive skin and have been struggling with actives in their routine. So, this idea allows for the benefits of the actives while keeping it all more tolerable, decreasing the risk for irritation.” To shop and learn more about skincare to help improve your skin this year, or other bestselling beauty, head over to purcosmetics.com

Why use four different products when you can have it all in 1? Here at PUR, we are big fans of using multitasking products to save time when getting ready by eliminating extra steps. This week on the blog, we have Jamie Greenberg discussing her favorite multitasking products. Jamie is a professional makeup artist who works with big-name celebrities such as Kaley Cuoco and Kristen Steward to create show-stopping red carpet looks. To find out about her favorite multitasking products and how she uses them, keep on reading!   4-in-1 Pressed Mineral Makeup First up for our favorite multitasking products is our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15. This powder is a foundation, concealer, powder, and SPF all in 1 and is formulated with conditioning skincare ingredients to help reduce the appearance of dark circles, redness, fine lines and wrinkles, and uneven skin tone. The lightweight, buildable coverage is a best seller for a reason as its multitasking formula helps you save time without having to sacrifice quality! See why professional MUA Jamie Greenberg has to say about 4-in-1 Pressed Mineral Makeup below: “I love the 4-in-1 formula of this powder. It acts as a foundation, concealer, powder, and foundation all in one. It also has a lot of skin loving ingredients like Shea Butter and Vitamin E. The formula is unbeatable!”   PUR 4-in-1 Sculpting Concealer Next up for our list of favorite multitaskers, we have a 4-in-1 Sculpting Concealer to help cover the look of imperfections, brighten, renew, and moisturize skin! This skincare infused concealer helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and dark spots for a seamless finish on the skin. Let’s see what Jamie has to say about this concealer below: “Minimize your routine and use PUR 4 in 1 concealer and spot treat with a beauty blender to make it look like real skin”   4-in-1 Love Your Selfie™ Longwear Foundation & Concealer If you are looking for a full coverage foundation that helps instantly mask blemishes and imperfections, look no further! 4-in-1 Love Your Selfie Longwear Foundation & Concealer works as a foundation, concealer, has skincare benefits, and long wear benefits all in one product! This skincare infused formula is available in 100 shades and helps to conceal redness and discoloration, blemishes and skin imperfections with its unique dual-applicator component. We love Love Your Selfie for full glam makeup days, see why Jamie loves it, too: “The PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer is a game changer and definitely my holy grail product. It acts as a long lasting foundation and concealer at once and has tons of skin loving ingredients. I love multifunctional products that work hard for the user, and this is definitely one of those products.”   4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 For days when you want a light coverage foundation with 4-in-1 benefits, try reaching for our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20! This dewy formula is a moisturizer, primer, foundation, and SPF all in one and has a skincare infused formula to enhance the look of your natural complexion. With ingredients such as Chamomile and Shea Butter, this 4-in-1 Tinted Moisturizer helps to soothe the skin. See why pro MUA Jamie loves our 4-in-1 Tinted Moisturizer below: “I’m obsessed with PUR’s 4 in 1 tinted moisturizer because it’s light weight, leaves you looking super hydrated, and feels fantastic. It also has SPF 20 and a great color range too!”   4-in-1 Correcting Primer Prep & Perfect Our 4-in-1 Correcting Prep & Perfect Primer is a 4-in-1 formula that works as a makeup primer, pore reducer, redness reducer, and works to help even the look of skin tone. Prep & Perfect is infused with skincare ingredients to help condition and moisturize the skin and helps makeup wear longer. See the creative way that Jamie uses our Correcting Primer below: “I would recommend applying a little PUR 4-in-1 Correcting Primer to the eyelid and under eye area. A good base is key!”   To shop more multitasking products to save you time, as well as other best selling beauty and skincare, head over to purcosmetics.com

Flushed cheeks, rosy lips, matte skin, fluffy brows… these are all qualities of what social media has deemed as “cold girl” makeup, and we can’t get enough! Cold girl makeup is a makeup technique that mimics the way skin looks when you have been outside during any chilly weather. It is effortlessly chic, and we are going to take you through everything you need to know so you, too, can have the perfect cold girl look this winter.     Step 1: A Matte, Flawless Base To begin your cold girl makeup look, we must start with a smooth, matte base. To achieve this, we suggest reaching for a foundation with light-to-medium coverage that gives a matte finish, such as our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This powder foundation is perfect for this trend as it gives a natural finish and has buildable coverage.       Step 2: Chilly Cheeks A flushed, rosy cheek is a must-have for the cold girl makeup look! We recommend reaching for one of our Silky Pout Creamy Lip Chubbies in shade Raspberry Spritz or Sugar Plum to give cheeks a flushed-look. To apply, simply rub the lip chubby on each cheek and tip of nose until you achieve the coverage you desire.     Step 3: Fluffy Brows Having a fluffy, clean-looking brow is a perfect addition to our cold girl look! Reach for our Arch Nemesis 4-in-1 Dual-Ended Brow Pencil, available in three shades, and use the small tip to gently outline the base of the brow with short, hair-like strokes. Clearly define the arch and tail to a desirable shape. Use the slanted, triangular side to fill in any sparse areas for a thicker, more defined brow using tiny, upward strokes. With the included brush, brush brow hairs upwards for a feathery effect.     Step 4: Sparkly Lids Having sparkly eyeshadow when trying to mimic the cold girl makeup look is a must! We love using our Thursday On Point Eyeshadow Palette to achieve this look. Simply apply shade “Happy Hour” all over the lid with your fingertip for the ultimate pigment and an effortlessly messy look. Finish off the eye look with our Big Look Lengthening Mascara with Argan Oil for a wispy, false eyelash effect.     Step 5: Mauve Lips Last but not least for the lips, indulge your pout in the ultimate hydration with our multi-use Silky Pout Creamy Lip Chubby in shade Blushing Rose. Follow with a layer of our Forever Soft Rejuvenating Lip Treatment to give lips a boost of hydration and shine to moisturize and condition lips.   Want to learn more about cold girl makeup and other trendy makeup looks? Head over to purcosmetics.com to see more popular beauty and other bestselling makeup and skincare products.    

With the new year upon us, it’s time to revamp our skincare routine! Whether you are wanting to try out a new face serum or want to start incorporating a face mask into your skincare rotation, we’ve got just what you need to head into the new year with healthy-looking skin. This week on the blog, we have the help from Board-Certified Dermatologist Dr. Hadley King to discuss ingredients and products to try in the new year.     Step 1: Cleanser The first step of any skincare routine should always start with a cleanser to gentle cleanse the skin to remove any dirt, oil, or impurities. Dr. King recommends reaching for something gentle, such as Forever Clean Gentle Cleanser, to help restore balance to the complexion. Forever Clean is gentle enough to use every day to help maintain skins moisture and plumpness. See why Dr. King suggests starting with Forever Clean below: “I recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating, and antioxidant properties.”     Step 2: Serum When choosing a serum, Dr. King recommends reaching for a multitasking serum, such as Go with the Glow, to help your skin in more ways with just one product. Go with the Glow Niacinamide Drops help even the appearance of skin tone and texture, locks in hydration and helps soften and soothe the skin all at once! See why else Dr. King loves this multitasking serum below: “Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture. Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration.”     Step 3: Moisturizer Having a good moisturizer is essential to perfecting your skincare routine. We suggest our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin for plumper-looking skin. Cloud Cream hydrates, smooths, soothes, and primes the skin for 4-in-1 benefits. See what Dr. King has to say about the ingredients in Cloud Cream below: “This non-comedogenic formulation hydrates, supports the skin barrier and locks in moisture with Glycerin, Triglycerides and Shea Butter. It also contains Aloe, which hydrates and has as a number of other botanical extracts that have antioxidant properties. It also contains Lactic Acid, which hydrates and gently exfoliates to help keep pores clear.”     Step 4: Under Eyes The final step to any daily skincare routine is an undereye treatment! We love Tone Up Niacinamide Firming Eye Serum to help lift, smooth and plump the appearance of the undereye. Tone Up helps brighten and reduce the look of puffy under eyes for a healthier looking undereye. This Firming Eye Serum features powerhouse ingredient, Niacinamide, which Dr. King discusses below: “The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff. Sodium Hyaluronate hydrates the skin and Squalane support the skin barrier--together they make the skin look smoother and plumper.”     Step 5: Face Mask Incorporating a face mask into your skincare routine is a great way to exfoliate and deeply cleanse the skin. Using a mask such as Downtown Detox, a Detoxifying Black Lemon Mask, can help draw out pore-clogging impurities and excess oil for brighter, more radiant-looking skin. See why Dr. King recommends adding Downtown Detox into your skincare routing below: “The Downtown Detox Detoxifying Black Lemon Mask is a great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess oil, as well as Lactic Acid, which gently exfoliates.”   To shop our bestselling skincare products to help with your skincare concerns or other must-have beauty items, head to purcosmetics.com

Are you wondering how celebrities and influencers always have picture-perfect makeup? We reached out to professional makeup artist Jamie Greenberg, who is a LA based makeup artists with celebrity clients such as Radisha Jones and Kaley Cuoco, to find out her tips and tricks so our makeup can be flawless for all of your upcoming holiday parties this season.     Step 1: Start with Clean Skin Starting with clean skin is an essential first step for any MUA approved makeup routine. Making sure that you are starting with a blank slate is the best way to ensure that your end result can look its best. We love starting with Forever Clean Gentle Cleanser to remove excess oil and help restore balance to the complexion. See why Jamie is so passionate about starting with clean skin below:   “I like to compare prepping your skin to preparing a canvas for a painting—you’re literally preparing your skin for the makeup you’re about to put on it!”     Step 2: Don’t Skip Out on Skincare! Using a brightening serum can help take your makeup to the next level. We love using Go with the Glow Niacinamide Drops to add a radiant-looking glow to the skin to help reduce redness and promote a brighter, plumper-looking complexion. Having a hydrating skincare routine before applying makeup will help your makeup last longer and look more natural throughout the day. We love what Jamie had to say about skincare below:   “Great skincare isn’t even an option… it’s like drinking water. EVERYONE NEEDS IT! Half of a good makeup look comes from prepping the skin beforehand. Cleansing, hydrating, using SPF… all of that contributes so much to the looks you see on red carpets or Instagram. On top of that, the better your skincare routine, the less makeup you need to achieve that gorgeous glow we all strive for. It’s a no brainer… take care of your skin!”      Step 3: Eyes Before Face Applying your eye makeup before going in with foundation and/or concealer allows you to clean up any fallen eyeshadow or smudged eyeliner without messing up your base. This is especially true if you are going in with darker eyeshadow colors that may have fallout. One of our favorite palettes for holiday parties is our On Point Eyeshadow Palette in shade “Saturday (Bolds).” This color story is so fun for holiday glam and can help you create the perfect smoky eye. See Jamie’s technique for applying eyeshadow below:   “Don’t be afraid to blend some darker colors in the corners of your eyes. Some days I like to put a lighter shade on my lid and blend darker into the corner and some days I like to do dark on my lid and get lighter as I go up. I love the idea of using [eyeshadow] as an eyeliner as well.”     Step 4: Don’t Go Too Heavy with Foundation When doing a full glam makeup look, there is no need to pile on foundation! We love using a tinted moisturizer like our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 when doing party makeup as it is more comfortable on the skin and allows your natural skin to shine through (especially with the proper skincare!). See why Jamie reaches for our tinted moisturizer below:   “It moisturizes, primes, covers, and protects from the sun. The ingredients are amazing: Sodium Hyaluronate, Aloe and Vitamin E to hydrate, Ceretin Complex with Retinol to diminish the look of lines and wrinkles, and Chamomile and Shea Butter to help soothe.”     Step 5: Neutral Lips to Balance Out Sparkly Eyes When doing a bold smoky eye, we like to balance out our look with a neutral lip. Our Silky Pout Creamy Lip Chubby in shade Blushing Rose is a perfect dusty nude to pair with a dark eye look. Silky Pout has a creamy skincare-infused formula that helps to condition and protect lips while leaving a natural flush of pigment rich color. See Jamie’s review on our Lip Chubbies below:   “These are so easy to swipe on. They feel great. You can layer them, wear them alone, and or put a gloss on top of it. And of course, they’re good for you.”   If you try out any of these tips for your next holiday party or event, be sure to tag us @purcosmetics so we can check out your looks! To see more of our bestselling beauty and skincare products, head over to purcosmetics.com    

The under-eye area often gets overlooked, as we are prone to cover our dark circles with layers of concealer instead of trying to fix the issue. Taking care of the under eye area can help reduce the look of puffiness, dark under eye circles, and dry under eyes. In this blog, we are going to be going through three different products to implement into your eye care routine with the help of award-winning dermatologist, Dr. Hadley King.     Yes, You Should Be Using an Eye Cream Using an eye cream helps to smooth the under eyes, as well as help with dark circles and fine lines. Tone Up, our Niacinamide Firming Eye Serum has an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet. This lightweight, cooling eye serum helps reduce the look of puffy, tired under eyes for plumper, softer-looking skin. Niacinamide is the key ingredient in Tone Up as it helps to even the appearance of skin tone and texture while addressing the appearance of fine lines and wrinkles. When we asked Dr. King about Tone Up, and specifically about Niacinamide, she said:  “Niacinamide is also a potent antioxidant that brightens skin by fading hyperpigmentation and reducing redness. And it increases the skin's production of ceramides, which help strengthen the skin barrier, preventing loss of moisture. The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff.”       Skincare Is Fun! Under eye patches are a great way to give some extra TLC to your under eyes. Our best selling Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten and smooth the appearance of the under-eye area. Formulates with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these nutrient-rich eye patches help seal in moisture while revitalizing tired, dehydrated under eyes. We love to use these under eyes first thing in the morning to help refresh skin before taking on the day. See why Dr. King loves Mellow Eyes below: “PUR Mellow Eyes Hemp Infused Eye Patches have a great texture and are fun to use! Glycerin and Sodium Hyaluronate hydrate the skin and Hemp Seed Oil and Argan Oil support the skin barrier, to help make the skin look plump, smooth and healthy.”  **Pro Tip: Store Mellow Eyes in the fridge to add an extra cooling sensation to the under eyes.   Say Goodbye to Puffy Under Eyes Pamper your eyes and improve your look as you achieve the perfect eye makeup application with this hydrating, all-purpose, cooling HydraGel Lift Under Eye Perfecting Primer! Formulated with a blend of Caffeine and an Encapsulated Water Complex, this unique under eye primer helps prep and smooth the skin under the eye for an instantly brighter, firmer, lifted look while blurring imperfections for easier concealer application. See what Dr. King has to say about the benefits of HydraGel Lift below: “Caffeine can constrict superficial blood vessels in the under-eye area, resulting in decreased puffiness. It can also enhance the absorption of other ingredients.”   To see more eye care products, or other best selling skincare and beauty products, head over to purcosmetics.com  

The exciting time of Black Friday and Cyber Monday sales are upon us. It’s time to get our wish lists together on what we want to get for stocking stuffers or gifts for ourselves this season! In this blog, we have celebrity makeup artist Jamie Greenberg sharing her favorite makeup items that are perfect additions to your holiday wish list.     On Point for the Holidays The first item on our gift list is our On Point Eyeshadow Palettes. The On Point Eyeshadow collection includes four different color palettes including neutrals, mauves, warm browns, and cool bolds so you can choose a palette based on you/your friend’s complexion and eye color. Jamie Greenberg loves the Friday Brown color eyeshadow palette and says:   “This palette has the most perfect shades for an orange eye look that will complement the eyes. The shadows don't contain Talc, and there's barely any fallout.”     Two is Better Than One Next up is our Double Shot Fully charged Mascara Duo that includes two *full sized* mascaras! This lash-loving duo is part of our holiday collection and includes our best selling mascara powered by Magnetic Technology to help thicken, volumize, and separate the look of lashes. We love this duo for a stocking stuffer as it comes in perfect packaging to tuck away in a stocking this holiday season. This item is a great addition to your holiday wish list, and Jamie says:   “I love the Fully Charged Mascara because it works with a magnetic technology that really attaches to your lashes. It makes them fuller, volumized, and all-around a better lash. I have sensitive eyes and it works well with mine.”     Skincare Infused Full Coverage Foundation For a full coverage, selfie ready, matte finish foundation, reach for Love Your Selfie Longwear Foundation and Concealer. This 4-in-1 foundation is the perfect item to add to a wish list if you are looking for a new foundation to help instantly mask blemishes, dark spots, and imperfections for skin you can feel confident in. Jamie Greenberg recently used this foundation on her celebrity client, Kaley Cuoco, and said:   “So buildable. So natural-looking. Clean. 4 in 1! I can’t recommend this foundation/concealer enough,”     For Effortless Holiday Glam If you want to add a little sparkle to your Black Friday/Cyber Monday wish list, Eyes for You Eye Makeup Trio is the perfect addition. This 3-piece eye trio includes a best selling mini Fully Charged Mascara, a full size *new* limited edition gloss hybrid eyeshadow, and a full sized On Point Waterproof Eyeliner Pen (one of Jamie Greenberg’s faves!) to help create effortless glam this holiday season in minutes. See why our On Point Waterproof Eyeliner Pen is Jamie’s fav below:   “If you're wanting a more dramatic eye, the PUR On Point Waterproof Liquid Eyeliner Pen is for you. The fine tip makes it so easy to create that perfect cat eye flick. If you want to create a sharper, bolder look, especially on the top lid, go for the liquid liner. The fine tip makes it easier to be precise with your application.”   The Gift of Self Care To round up our wish list for this Black Friday/Cyber Monday, we couldn’t have a wish list without including Mellow Eyes Hemp Infused Eye Patches! These eye patches are Hemp-infused and help reduce the look of puffiness, brighten, and smooth the appearance of the under-eye area. We love to put these on as we are doing our skincare or any time, we feel like we need a pick-me-up. Jamie uses eye patches regularly on her clients and says:   "If you look like you could use some extra rest, eye patches work wonders! I love putting eye patches in the fridge and using them on my clients before getting them ready to get the blood flowing."   To see more holiday beauty items and holiday kits, as well as our other best selling makeup and skincare, head to purcosmetics.com  

With Winter quickly approaching, it’s time to start trying out new holiday makeup looks! We have curated 5 of our favorite holiday makeup looks for you to recreate ASAP this Winter so you can be cute and on point all season long.   The Bolder the Better Bold, bright blush has been all the rage lately in the beauty community and we are still not over it! We are taking colorful rosy cheeks into the Winter for a wind-kissed look. To recreate this, you can use either a powder or a cream depending on your skin type. For powder blush, we love our Skin Perfecting Powder Blush Act in Berry Beautiful or Pretty in Peach for a natural flush of color to the cheeks. To take it up a notch, reach for one of our Silky Pout Creamy Lip Chubby in one of the four available shades for a more pigmented flush of color on the cheeks.   A Monochromatic Moment Another trend that we have been loving for this Winter is monochromatic makeup for the eyes and cheeks. This trend consists of using one color, particularly a shimmer, and applying the color all over the cheekbones, brow bone, and eyelid. We love using our soft illuminating Skin Perfecting Powder Afterglow Illuminating Powder for this trend as it is neutral enough to wear for day-to-day makeup looks but still a super fun take on the trend! With this Afterglow powder, take a fluffy blending brush and sweep the color over the cheeks before taking a small eyeshadow brush to apply the same highlight all over the eyelid up to the brow bone. *PUR Pro Tip: We also love applying this shimmer to the inner corner of the eye for an extra pop of highlight!   Keep On Glowing! A trend we have seen season after season has been glowy, dewy skin—and it is here to stay! During the cooler Winter months, skin tends to get dry and flaky due to the harsh weather. Because of this, we like to lean for a heavier moisturizer and more hydrating skincare routine. One way to up your hydrating skincare routine and add to the glowing skin trend is our Go with the Glow Niacinamide Drops. This multitasking serum helps you achieve a more radiant-looking glow thanks to ingredients such as Niacinamide, Vitamin C, and Squalane.   Graphic Liner We have been seeing a lot of graphic eyeliner looks on celebrities and on runways, and it looks like this trend is here to stay for Winter. A graphic liner consists of a sharp, precise liner on the eyelid in places other than the lash line. We recommend using On Point Waterproof Liquid Eyeliner Pen to achieve this look as the soft felt-tip applicator will make it easier to apply and control the liner. This eyeliner formula is also waterproof which means it will help to resist smudging and fading for all day wear so your *super cool* graphic liner look will last all day and night.     Classic Holiday Glam We couldn’t list Winter trends without mentioning the classic holiday makeup look of a shimmery, sparkly eye with a bright red lip. This look is timeless as the look is simple enough to put together but glamorous enough for every holiday party. For the eyes, our 3-Piece Eye Polish Kit in shade Gilded Copper is the perfect shimmer to apply on the lid as it is a one-step eye look for easier application. Plus, as a bonus, the three-piece kit also includes best selling Fully Charged Mascara to complete the eye makeup look. For the lips, our 4-in-1 Duo Dual-Ended Matte Lipstick + Lip Oil in shade Single 4 Tonight is the perfect pop of red for the holidays, plus it has a transfer-resistant formula for a saturated lip stain that is comfortable and stain-resistant. To learn more about makeup trends and our best selling beauty and skincare, head to purcosmetics.com