Flushed cheeks, rosy lips, matte skin, fluffy brows… these are all qualities of what social media has deemed as “cold girl” makeup, and we can’t get enough! Cold girl makeup is a makeup technique that mimics the way skin looks when you have been outside during any chilly weather. It is effortlessly chic, and we are going to take you through everything you need to know so you, too, can have the perfect cold girl look this winter.
Step 1: A Matte, Flawless Base
To begin your cold girl makeup look, we must start with a smooth, matte base. To achieve this, we suggest reaching for a foundation with light-to-medium coverage that gives a matte finish, such as our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This powder foundation is perfect for this trend as it gives a natural finish and has buildable coverage.
Step 2: Chilly Cheeks
A flushed, rosy cheek is a must-have for the cold girl makeup look! We recommend reaching for one of our Silky Pout Creamy Lip Chubbies in shade Raspberry Spritz or Sugar Plum to give cheeks a flushed-look. To apply, simply rub the lip chubby on each cheek and tip of nose until you achieve the coverage you desire.
Step 3: Fluffy Brows
Having a fluffy, clean-looking brow is a perfect addition to our cold girl look! Reach for our Arch Nemesis 4-in-1 Dual-Ended Brow Pencil, available in three shades, and use the small tip to gently outline the base of the brow with short, hair-like strokes. Clearly define the arch and tail to a desirable shape. Use the slanted, triangular side to fill in any sparse areas for a thicker, more defined brow using tiny, upward strokes. With the included brush, brush brow hairs upwards for a feathery effect.
Step 4: Sparkly Lids
Having sparkly eyeshadow when trying to mimic the cold girl makeup look is a must! We love using our Thursday On Point Eyeshadow Palette to achieve this look. Simply apply shade “Happy Hour” all over the lid with your fingertip for the ultimate pigment and an effortlessly messy look. Finish off the eye look with our Big Look Lengthening Mascara with Argan Oil for a wispy, false eyelash effect.
Step 5: Mauve Lips
Last but not least for the lips, indulge your pout in the ultimate hydration with our multi-use Silky Pout Creamy Lip Chubby in shade Blushing Rose. Follow with a layer of our Forever Soft Rejuvenating Lip Treatment to give lips a boost of hydration and shine to moisturize and condition lips.
Want to learn more about cold girl makeup and other trendy makeup looks? Head over to purcosmetics.com to see more popular beauty and other bestselling makeup and skincare products.