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Taking time to do your makeup can be stressful, especially if you are in a rush! Between doing your skincare, fixing your hair, and getting ready for whatever the day holds, it can be hard to dedicate more than 20 minutes to your appearance. This week in the blog, we are going to be going through our favorite quick makeup routines to help you look fabulous in no time!   The 5 Minute Lazy Sunday Makeup Routine If you are wanting to wear a little bit of makeup but don’t want to dedicate a long time to get ready, the 5 Minute Lazy Sunday Makeup Routine is for you! Our 5 Minute Lazy Sunday Makeup Routine has everything you need to put your best face forward, including our indulgent 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, and a Fully Charged Mascara Powered by Magnetic Technology. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin to help hydrate and prep the skin. Step 2: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum 15 in circular motions until desired coverage is achieved. Step 3: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 10 Minute Work Week Makeup Routine If you want to save time getting ready but still look put together with a bit of glam, our 10 Minute Work Week Makeup Routine is for you! Our 10 Minute Work Week Routine has everything you need for an on-the-go look that can have you out the door in just ten minutes. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 20 Minute Date Night Makeup Routine If you’re getting ready for a date night but don’t want to spend too much time getting ready, our 20 Minute Date Night Makeup Routine is for you! Get glam with this customizable 6-piece bundle that includes everything you need for the perfect night out look. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using a Blurring Powder Brush (not included), sweep Skin Perfecting Powder Blushing Act over the apples of your cheeks, blending along the cheekbones to your hairline. Build as desired. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Step 6: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved.   To shop these kits and other multitasking beauty and skincare products, head to purcosmetics.com    

If you have mature skin, it can be difficult to know which makeup and skincare is going to work best to get you the results you crave. With so many different anti-aging products on the market, where do you begin?! We consulted board certified, New York based dermatologist Dr. Hadley King to discuss different ingredients and products that are some of her skincare and beauty favorites that will work best for mature skin.   Cleanser The first step for mature skin is choosing a good cleanser! Our Forever Clean Gentle Facial Cleanser has a gentle formula that lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The indulgent formula encourages a healthier-looking complexion as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil. See why Dr. King recommends using Forever Clean for mature skin below: “Mature skin often becomes drier and more delicate or more vulnerable to becoming irritated by harsh or drying ingredients. I recommend a gentle cleanser, like PUR's Forever Clean Gentle Cleanser. The formulation contains Humectants to hydrate and emollients to support the skin barrier. It is also rich in Botanical Extracts which help to protect the skin from environmental damage.”   Serum Using serums and other skincare products such as cleansers and moisturizers that cater to your skin type is super important to ensure that you get the best results. For mature skin, we recommend using Go with the Glow Niacinamide Drops to help keep skin looking smooth and moisturized with an age-defying blend of Niacinamide, Vitamin C, and Superfoods. See why Dr. King suggests Go with the Glow below: “Niacinamide helps improve skin tone and texture, and the formulation is also rich in Vitamin C and other antioxidants that help to protect the skin from damage from environmental stressors.”    Moisturizer Get a Lift Firming Facial Cream is a great moisturizer for mature skin! This age-defying moisturizer helps address the look of lines, wrinkles and sagging skin with a triple-action formula to help visibly renew the skins appearance while helping to create a softer, smoother surface. See why Dr. King recommends Get a Lift below: “Get a Lift contains Humectants to hydrate the skin, emollients to support the skin barrier, and Occlusives to lock in moisture-- helping the skin to look plumper and smoother. It also contains Alfalfa Extract and Manihot Esculenta Tuber Extract for additional anti-aging properties.”     Foundation When it comes to foundation for mature skin, it is best to reach for something that has a thinner consistency with lighter coverage to not exaggerate any fine lines or wrinkles. Our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 blurs the line between skincare and makeup to help enhance the look of your complexion and boost hydration for healthier-looking skin. See why Dr. King recommends this foundation below: “PUR’s 4-in-1 Tinted Moisturizer moisturizes while also providing additional anti-aging benefits from Retinol, Retinyl Palmitate, Antioxidants and Mineral Sunscreen.”   Setting Spray Having a hydrating setting spray is a great way to help set makeup and refresh skin throughout the day. We recommend using Lit Mist Illuminating Setting Spray as it instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging. Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance to illuminate mature skin. See why Dr. King recommends Lit Mist below: “Any makeup routine can be followed by the Lit Mist Illuminating Setting Spray for extra hydration and antioxidants.”   To shop more products that work well with mature skin to create a full skincare and makeup routine, or to shop other bestselling skincare and beauty, head to purcosmetics.com

Spring has *finally* sprung, which means it’s time to revamp our makeup looks for the warmer weather! We have been loving seeing different makeup trends on social media ranging from application techniques to new colors to try out for the spring season. This week in the blog, we put together four of our favorite spring makeup looks that we can’t get enough of!   Underpainting Underpainting has been all the rage on social media lately as professional makeup artists have been sharing their techniques when applying contour. The underpainting technique consists of applying a cream contour on the skin first before applying any foundation or concealer. This technique can be achieved with our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation! By choosing a shade slightly darker than your normal foundation shade, you can contour your cheekbones, nose, or any other part of the face with ease. This age-defying formula helps plump the appearance of skin and boosts hydration for a more youthful-looking complexion. To try out this look yourself, follow these steps: Step 1: After applying your morning skincare, go in with our 4-in-1 Foundation Stick on places you would normally contour (cheeks, jaw, forehead, nose, etc.). Step 2: Blend out the contour slightly with a blending brush or sponge. Step 3: Now, go over the contour with your foundation/concealer and complete the rest of your routine. The contour being under your foundation and concealer will help blend any harsh lines and give a more natural-looking appearance.     Super Blush We have been *loving* using heavy blush for the spring season! Using more blush than you usually do allows you to have some fun with your makeup and add a rosy pop of color to any look. Our Skin Perfecting Powder Blushing Act’s in shades Berry Beautiful and Pretty in Peach are perfect to try out this trend. We suggest using our Blurring Powder Brush to apply this blush to the apples of the cheeks for a beautifully blushing look.   Dewy Skin Dewy skin has been popular for a while now, but it is here to stay for the Spring and we can’t get enough of hydrated, glowy-looking skin! Whether you are naturally dewy or need to add extra hydration to achieve the look, a lit-from-within appearance is perfect for warmer weather. Some of our favorite products to achieve dewy-looking skin include: Lit Mist Illuminating Setting Spray to deliver instant luminosity. Go with the Glow Niacinamide Drops to promotes a brighter and more radiant-looking appearance. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin. Miracle Mist Hydrating Spray to help brighten, tone, and renew the appearance of skin for a radiant-looking glow.   A Pop of Color The last makeup trend we have been loving for spring is adding a pop of color to a natural look! Wearing little to no makeup and throwing on a bright lip is a fun and fresh way to get ready for spring weather. Our Silky Pout Creamy Lip Chubbies are the perfect lip pencils for this trend as they give natural flush of pigment-rich color to indulge your pout. Available in four different shades, Blushing Rose, a dusty rose, So Peachy, a peachy nude, Sugar Plum, a soft berry, and Raspberry Sprits, a honey pink, each of our Silky Pout’s will help you give yourself a pop of color on the lips. **Pro Tip: Silky Pout Creamy Lip Chubbies can also be used on the cheeks to give yourself a monochromatic look!   To shop products mentioned in this week’s blog, or to shop other bestselling multitasking beauty, head to purcosmetics.com  

Happy anniversary to one of our fan favorite serums, Go with the Glow Niacinamide Drops! We can’t believe these Superfood drops hit the shelves only one year ago, and we couldn’t be more excited that you all love the drops as much as we do! This week in the blog, we are going to be going through the highlights of Go with the Glow with product reviews, comments from our favorite board certified dermatologist Dr. Hadley King, Tik Tok’s and press!     What is Go with the Glow? In case you haven’t heard by now, Go with the Glow Niacinamide Drops help reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized. Formulated with age-defying Niacinamide, Squalane, Vitamin C and a Superfood blend, these indulgent drops help reduce the appearance of redness while promoting a brighter, more radiant-looking complexion. In a perception study over 30 days with 34 respondents, 82.4% of users said their skin looked smoother while 80% said their skin appeared brighter.*     Let’s Hear from Our Customers! To begin our Go with the Glow highlights, we want to start by hearing some of our customer reviews! Go with the Glow could not have been as successful as it is without all of you. Here are some of our favorite reviews that real customers have left about Go with the Glow: Sarah G. 5.0 star rating “Best product I have used in a long time! Helps plump my skin, making it look and feel hydrated and youthful! The sheer glow this product gives is incredible and makes my skin look and feel so healthy!” Ktroeck24 5.0 star rating “Great! I love this facial serum! I have been using it for over a month now and it has my face so smooth, soft, and glowing! I don't even have to use makeup anymore. I will definitely purchase more when I run out.” Jnm78 5.0 star rating “I received my go with the glow facial serum and I love it! It has my face feeling so soft and not to mention the glow is added to my face. I would recommend this facial serum to anybody that would love to try it. Hopefully you will love it as much as I do!” Tone 5.0 star rating “This really gives my skin a beautiful glow. I am allergic to several things, so I have to be careful as to what I use on my face. But this is perfect for me! It gives me a clean natural look with the perfect glow. I just love it!”   Is it Dermatologist Approved? We consulted our favorite dermatologist Dr. Hadley King, a board certified dermatologist that is based in New York, to discuss our Go with the Glow drops! We asked Dr. King about her opinion on the ingredients and formula of this Niacinamide serum and if she believed this serum would be effective or not. See what Dr. King had to say about this serum below: ”Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture,” says Dr. King. “Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration. And it can have stabilizing effects on the skin's barrier function, which can help improve moisture retention.”   On Social Media Seeing Go with the Glow featured on Tik Tok in your “get ready with me” videos or your everyday makeup routines is always exciting! Here are a couple of our favorite Tik Tok’s that feature our Go with the Glow Niacinamide Drops:   @breesglam on TikTok We love seeing this video from @breesglam! In this TikTok, she is responding to a comment asking what primer she recommends using. @breesglam responded and said that she uses Go with the Glow as a replacement for a primer “The one thing that I changed in my routine are the Go with the Glow drops! I prime my skin with this before applying my Love Your Selfie Longwear Foundation & Concealer for a more natural, skin-like finish.” @jamiemakeup on Tik Tok Jamie Greenberg, a renowned makeup artist who has done makeup on celebrities such as Kaley Cuoco and Chelsea Handler, featured our Go with the Glow drops on her TikTok! Jamie is showing us how she got a bride ready for her wedding day using our Go with the Glow drops. “We’re going to get you snatched!” says Jamie in her Tik Tok where she is using all PUR products for this brides special day.   Thank you all for Go with the Glow’s successful year! To shop more bestselling skincare and beauty products, head to purcosmetics.com to see more of what we have to offer! *In-house user trial over 30 days with 34 respondents. Participants used Go with the Glow Niacinamide Drops.

As Spring time approaches, it’s time to give our makeup routine a refresh! Whether you are looking to save time getting ready, start using less products, or just want a good reset, our multitasking products are the perfect additions to your makeup routine. This week in the blog we are going through some of our favorite beauty products and how to use them for a perfectly simple yet chic look.   A Multi-Tasking Must-Have First up on our makeup revamp, we have our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15! This fan-favorite powder works as a foundation, concealer, powder, and sunscreen all in one product. The medium, buildable coverage leaves behind a natural finish with a lightweight feel. Formulated with Waltheria Extract, Shea Butter, and our Proprietary Ceretin Complex, this powder helps improve the look of skin tone and texture while also helping to diminish the look of fine lines and wrinkles.   To apply, we suggest using our Chisel Brush and applying the powder in circular motions to attain an even and flawless-looking finish until desired coverage is achieved. This Chisel Brush is designed to provide buildable, controlled coverage and is a perfect companion with the pressed powder!     Sculpt, Conceal, and Brighten Up next, refresh your look by trying a new concealer! Our 4-in-1 Sculpting Concealer helps to cover the look of imperfections, brightens, and renews the appearance of skin with Encapsulated Retinol and antioxidant-rich superfood ingredients. This naturally-moisturizing formula blends out seamlessly as it helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and hyperpigmentation. Formulated with Sodium Hyaluronate and our Proprietary Ceretin Complex, our Sculpting Concealer helps reduce dryness while locking in hydration for plumper-looking skin.     Take Your Lashes to the Next Level If you want to revamp your lashes to look thicker and more volumized, look no further! Our bestselling Fully Charged Mascara Powered by Magnetic Technology acts like a magnet as it attracts negatively charged lashes to the positively charged formula so each stroke coats lashes for all-day performance. Formulated with Biotin, Peptides and Carnauba Wax, Fully Charged helps condition lashes to help prevent premature lash fall out as it separates and sets each lash for length, volume, and curl.     Pops of Color Last but certainly not least for our makeup revamp list, we’re adding some color! We love using our Silky Pout Creamy Lip Chubbies as a 2-in-1 cheek and lip product. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help protect skin from environmental stressors and prevent signs of aging. Available in four lip-indulgent colors, the Lip Chubbies leave a natural flush of pigment-rich color for a perfectly rosy look.   To shop more multitasking beauty to revamp your makeup look, as well as other best selling makeup and skincare, head to purcosmetics.com.

One of the best parts about spring is getting to switch up your skin care and beauty routine for the warmer months. From an SPF moisturizer, toner and skincare exfoliator to adding a more hydrating serum and skin treatment into your skin care routine—spring is the time to help refresh the look of your complexion and prep for that summertime glow. And while our skin tends to get a lot of attention in the warm weather (hello, don’t forget sunscreen), there is one very important part of the face that we tend to overlook: the lips. That’s right, your pout deserves the same love and attention that you give to your skin. Not only are the lips more delicate than your complexion, but between all that talking, chewing and breathing, they put in the work. So, treat your lips to some TLC this spring with 3 easy steps that will help rev up your lip routine: 1. Exfoliate Your Pout Exfoliation is key to polishing away dry, dull skin—even on the lips. If you tend to have lips that are cracked or peeling, work in a light lip exfoliation 1-2x a week. This will help sluff away chapped skin while giving the lips a refreshing pick-me-up (something we could all use for spring.) To help exfoliate, feel free to use a gentle sugar scrub that is specifically formulated for the lips or apply your favorite face exfoliator to the pout in gentle circular motions. 2. Apply a Lip Treatment Yet again, just like your skin, your lips need their own special treatment—preferably in the form of an actual lip treatment. Similar to lip balms, a lip treatment tends to have a thicker texture that coats the lips in nourishing skincare ingredients and helps lock in moisture. Applying a lip treatment throughout the week (or throughout the day) will help indulge your lips to the hydrating ingredients they need to look their best, while giving you the perfect base to lay a matte red lipstick or shiny nude lip gloss. Reach For: Forever Soft Rejuvenating Lip Treatment | Formulated with CBD and Sunflower Oil, this Rejuvenating Lip Treatment wraps the lips in a cooling sensation and helps instantly nourish the skin for a softer, smoother-looking pout. 3. Mix Makeup and Skincare No, we aren’t saying to mix your moisturizer into your lipstick—because we’ve already done it for you (sort of). The beauty of PÜR is that all of our products are infused with skincare inspired ingredients that help indulge the skin while you wear them. The same holds true for our lip products! Next time you want to rock a bold lip or a nude pout, make sure to choose multi-tasking products that cater to your lips needs while helping you look utterly stunning. Finding a staple lipstick or lip gloss that features hydrating ingredients like CBD, Vitamin E and Fruit Extracts will help nourish the lips and leave your pout looking soft and supple. Reach For: 4-in-1 Lip Duo | Flaunt your lips however you choose with this versatile Lip Duo that features a creamy, matte lip stain on one end and a hydrating lip oil on the other. Packed with Agave, Cranberry and Sunflower Oil, this highly pigmented Lip Duo moisturizes and nourishes the lips while coating them in stand-out colour. OR Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm | When “natural” lip days are calling, indulge your lips to the Hybrid Balm that nourishes, moisturizes and hydrates the lips with the help of CBD, Shea Butter and Vitamin C.