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If you are active on social media, you have most likely seen viral videos of girls mixing in bronzing drops with their moisturizer to give a golden, sun kissed glow. If you have been wanting to try out this glowy trend, we have the ultimate dupe for you! Keep on reading to see how you can achieve the lit-from-within look that has taken over Instagram and Tik Tok below.   Step 1: Moisturizer Half of this trend is choosing a high quality moisturizer, such as our  4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. Cloud Cream is a fan favorite as it utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. The 4-in-1 benefits help to hydrate, soothe, smooth, and prime the skin. Formulated with Green Algae Extract and Aloe, this moisturizer is the perfect base for this trend to prep the skin for makeup. To use, simply apply a dime sized amount onto the back of your hand and wait for step 2 before applying.   Step 2: Bronzer The next half of the trend consists of bronzing drops to mix in with your lotion, such as our No Filter Primer Blurring Photography Primer in shade Bronze Glow. This primer doubles as a bronzer as it helps conceal the look of imperfections and skin concerns for a natural, radiant-looking finish. Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer provides an instant glow to the skin. To use, apply a pea sized amount onto the back of your hand next to the Cloud Cream. Mix the two together until the radiant pigments of Bronze Glow mix thoroughly with Cloud Cream.   Step 3: Application Once the moisturizer and primer are mixed on the back of your hand, it’s time to apply to the skin! Start on your forehead, nose, cheeks, and chin and blend the mixture outwards towards the hairline for a natural-looking sun-kissed finish. The 2-in-1 blend will help hydrate and prime skin for a hydrated and luminous look.   Step 4: Finish the Look To take this effortlessly glowy look up a notch, try following this makeup routine! Begin by applying 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto the skin. This tinted moisturizer is perfect for barely-there makeup days as it has light coverage and a dewy, hydrated finish. Next, apply Silky Pout Creamy Lip Chubby in shade Raspberry Spritz onto cheeks and lips for a natural-looking flush of pigment-rich color. After blush and lips, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil to the brows to give fluffy and natural-looking brow look. Last, but certainly not least, apply Fully Charged Mascara Powered by Magnetic Technology onto the lashes and voila! You have a simply yet glowy makeup look.   To shop products mentioned in this week’s blog or other bestselling skincare and multitasking beauty, head to purcosmetics.com      

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just yet without going on *oneee* more Summertime trip. If you are panicking on what to pack for this last Summertime hoorah, here are some of our ~ultimate cool girl~ travel essentials for Labor Day weekend that you don’t want to miss.    Undereye patches are your best friend if you *accidently* eat too many salty snacks or stay up too late hunched over your phone at all hours of the night (guilty). Our best selling PÜR Mellow Eyes Hemp-Infused Eye Patches are a great skincare option to help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. With ingredients, such as Cannabis Sativa (Hemp) Seed Oil and Cooling Cucumber Extract, these eye patches help retain the skin’s moisture, soothe dry skin, and help reduce the appearance of puffiness. Regardless of what you are planning on doing this Labor Day, Mellow Eye Patches should definitely be included in your weekend bag.  It’s hard to figure out which makeup you want to pack on a weekend getaway. How do you avoid packing too much? How can you be sure you’re not forgetting anything?! Our just-launched Multitasking Essentials Best Sellers Kit is the answer to your questions as this kit is packed with a PUR 4-in-1 primer, 4-in-1 pressed mineral powder, a mascara, and a chisel brush. The 4-in-1 Correcting Primer Energize and Rescue Mini and the 4-in-1 Pressed Mineral Makeup Foundation work together to help extend the look of makeup while giving buildable coverage and a natural powder finish along with the flat top and densely packed Chisel Brush helping to ensure a flawless-looking application. The Fully Charged Mascara Powered by Magnetic Technology helps your lashes maintain lift and curl while appearing more flexible. Packed with on-the-go multitasking essentials, this Best Sellers Kit has everything you need for a natural, everyday look this Labor Day weekend. To accompany your natural makeup base, consider adding a fun eyeshadow to complement your look! Whether you are spending time with family or going out on the town, the On Point Eyeshadow Palettes have you covered. With four color stories to choose from and six easy-to-blend matte, shimmer, and metallic shades in each palette, these On Point Eyeshadow Palettes help you go from weekday to weekend effortlessly with customizable looks and intense color payoff. Throw a palette (or two... or three…) in your bag this weekend for ultimate eyeshadow looks.   **Pro Tip: Use the “Wednesday” palette for a sweet daytime look and “Saturday” for a sultry smokey eye.   Wait! Don’t forget about the lips when packing for this weekend! Throw a couple of PÜR’s Silky Pout Creamy Lip Chubbies in your bag to help condition and protect delicate lips while leaving a natural flush of pigment-rich lip color for the perfect-looking pout. With key ingredients like Sunflower Seed Oil and Rosemary Leaf Extract, these creamy lip chubbies help condition the lips while also helping protect lips from environmental stressors. Available in four different buildable shades including Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz, you are sure to find a 2-in-1 lip and blush color that works for you.   **Pro Tip: Apply a dab of any of the four Lip Chubby’s to the cheeks for a quick, on-the-go flush of color!        

Let’s be honest. This past year shook our world. While I personally used to gripe over reckless drivers on my morning commute, pricey drinks at the bar and long lines at the mall, I’ve oddly found myself missing these charming moments of human interaction. Don’t get me wrong. I thoroughly enjoyed my pandemic life of sweatpants and messy buns, but I think we can all agree that ‘real’ life needs to start again.  The good news is that this reality seems to be in the near future. As the world begins to revive itself, people have started to ease back into their day-to-day work, fitness and beauty routines. And while I might not be able to give you advice on restarting your career or the perfect squat form, I can help you rediscover your makeup routine. If you are looking to finally bust back open your beauty cabinet, but aren’t sure where to start, I’m here to share the top 4 makeup products that I'm loving as I ease back into beauty: Eye Serum Tired eyes were my quarantine staple, but now that I’m out and about, it’s best I do what I can to look awake. If you’re like me and suffer from puffy or dry under eyes, try adding an eye serum into your new beauty routine. PÜR Tone Up Total Eye Fitness Serum is a lightweight under eye serum that is designed to help smooth, lift and firm the look of skin. Rich in antioxidants and hydrating ingredients, you can gently dot this cooling serum under your eyes day or night to help improve dark circles and fine lines. Tinted Moisturizer It’s no secret that my skin loved going makeup-free for the last 365 days. And now that I’ve given my complexion time to breathe, I’m ready for a just a hint of coverage. Tinted moisturizer is a fool proof way to ease your skin back into makeup while also indulging it to skincare inspired ingredients. The best-selling PÜR 4-in-1 Tinted Moisturizer is my top pick, as it features powerhouse ingredients like Sodium Hyaluronate and retinol, along with a broad spectrum SPF to help hydrate, even the look of imperfections and protect the complexion from the sun—all in one easy step. Mascara Long lashes are always a must when it comes to a simple beauty look. Mascara was—without a doubt—the top product I missed while in quarantine, and you can bet I’ve swiftly grown my collection in the past few months. If you are back into the beauty game and share a similar love of lengthy lashes, try one of my personal PÜR favorites: On Point Mascara. This jet black mascara is infused with Hemp to help condition the lashes, while the precise mascara wand helps lengthen, separate and define the look of lashes. Illuminating Setting Spray Last but not least, an illuminating setting spray is my favorite way to top off a lightweight makeup look. A glowy complexion has been one of the biggest hits this season and it is perfect for anyone starting to reconnect with their beauty bag! After apply your tinted moisturizer and mascara, simply spritz the PÜR Lit Mist Illuminating Setting Spray onto the face to help restore hydration and lock in makeup. Formulated with an Energy Complex made from a signature blend of Green Tea, Ginseng and Vitamin B, this shimmer spray helps revitalize the look of skin and delivers good-for-your-skin nutrients in just one spritz!