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  Skincare buzzwords may come and go, but Retinol is forever! Dark spots, fine lines and blemishes are some of the most talked about skincare woes. But did you know there is a simple ingredient you can add to your skincare routine to help address all these concerns—at once? Encapsulated Retinol. This skincare superstar is one of our absolute faves! Not only does it pack a list of benefits, but it also features a time released formula that works below the surface of the skin to deliver multi-tasking goodness. Want to know more about this skincare powerhouse? Keep on scrolling for the PUR breakdown on everything Encapsulated Retinol has to offer—plus how you can work it into your beauty routine: What Does Encapsulated Retinol Do? Reduce Signs of Aging | Packed with age-defying properties, Encapsulated Retinol helps promote healthy skin renewal to boost the overall look of firmness and elasticity in the skin. This gives the complexion a plumper-looking appearance which helps improve the look of fine lines and refines the look of pores.  Improve Uneven Skin Tone and Texture | Retinol is a powerhouse exfoliator. Why is that important you ask? Well, like we said, Encapsulated Retinol works below the surface to help improve the overall look of skin for a radiant-looking glow. By exfoliating the deeper layers, Retinol can help reduce dark spots and promote a more even texture. Address Blemishes | Last but not least, Retinol gets a lot of praise for its anti-aging benefits, but did you know it’s also great for blemish prone skin? The exfoliating properties help reduce pore-clogging impurities by polishing dull skin and boosting product absorption. Those with pigmentation caused by blemishes can also use retinol to help improve the look of spots or uneven skin tone. PÜR Encapsulated Retinol Skin Care Must-Haves Ceretin Serum | Indulge your complexion to a boost of the Age-Defying Concentrate that helps moisture, brighten and plump the look of skin. Formulated with an Encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently help reduce the appearance of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture. 4-in-1 Cloud Cream | Take your skin to cloud nine with this light-as-air moisturizer that can be applied both morning and night. This Hydrating Essence transforms from gel to water to deliver four benefits in one jar: hydrates, soothes, smooths, and primes. Gently diminish the look of fine lines and dark spots with the help of plant-based ingredients like Green Tea, Aloe Vera and Shea Butter.  4-in-1 Sculpting Concealer | Wake up the look of under eyes with the 4-in-1 Sculpting Concealer. With a second skin finish, this best-selling concealer features the PUR proprietary Certain Complex—powered by an Encapsulated Retinol—to help conceal the look of dark circles, improve the look of fine lines and hydrate the under eyes. Love Your Selfie | The fan-favorite Longwear Concealer and Foundation is packed with antioxidants and age-defying properties to help cover the look of imperfections while wrapping the complexion in skincare-inspired ingredients. This full coverage foundation features a blendable formula that melts into skin and improves the look of dark spots, blemishes and pores. Natural, matte finish. Available in 100 shades!

Let’s be honest. This past year shook our world. While I personally used to gripe over reckless drivers on my morning commute, pricey drinks at the bar and long lines at the mall, I’ve oddly found myself missing these charming moments of human interaction. Don’t get me wrong. I thoroughly enjoyed my pandemic life of sweatpants and messy buns, but I think we can all agree that ‘real’ life needs to start again.  The good news is that this reality seems to be in the near future. As the world begins to revive itself, people have started to ease back into their day-to-day work, fitness and beauty routines. And while I might not be able to give you advice on restarting your career or the perfect squat form, I can help you rediscover your makeup routine. If you are looking to finally bust back open your beauty cabinet, but aren’t sure where to start, I’m here to share the top 4 makeup products that I'm loving as I ease back into beauty: Eye Serum Tired eyes were my quarantine staple, but now that I’m out and about, it’s best I do what I can to look awake. If you’re like me and suffer from puffy or dry under eyes, try adding an eye serum into your new beauty routine. PÜR Tone Up Total Eye Fitness Serum is a lightweight under eye serum that is designed to help smooth, lift and firm the look of skin. Rich in antioxidants and hydrating ingredients, you can gently dot this cooling serum under your eyes day or night to help improve dark circles and fine lines. Tinted Moisturizer It’s no secret that my skin loved going makeup-free for the last 365 days. And now that I’ve given my complexion time to breathe, I’m ready for a just a hint of coverage. Tinted moisturizer is a fool proof way to ease your skin back into makeup while also indulging it to skincare inspired ingredients. The best-selling PÜR 4-in-1 Tinted Moisturizer is my top pick, as it features powerhouse ingredients like Sodium Hyaluronate and retinol, along with a broad spectrum SPF to help hydrate, even the look of imperfections and protect the complexion from the sun—all in one easy step. Mascara Long lashes are always a must when it comes to a simple beauty look. Mascara was—without a doubt—the top product I missed while in quarantine, and you can bet I’ve swiftly grown my collection in the past few months. If you are back into the beauty game and share a similar love of lengthy lashes, try one of my personal PÜR favorites: On Point Mascara. This jet black mascara is infused with Hemp to help condition the lashes, while the precise mascara wand helps lengthen, separate and define the look of lashes. Illuminating Setting Spray Last but not least, an illuminating setting spray is my favorite way to top off a lightweight makeup look. A glowy complexion has been one of the biggest hits this season and it is perfect for anyone starting to reconnect with their beauty bag! After apply your tinted moisturizer and mascara, simply spritz the PÜR Lit Mist Illuminating Setting Spray onto the face to help restore hydration and lock in makeup. Formulated with an Energy Complex made from a signature blend of Green Tea, Ginseng and Vitamin B, this shimmer spray helps revitalize the look of skin and delivers good-for-your-skin nutrients in just one spritz! 

This Mother’s Day, give mom the gift of beauty with the ultra-popular PUR fan favorites of skincare, lip care and beauty. Whether near or far—moms are such an impactful part of our lives. Show mom just how much you care this Mother’s Day by spoiling her to a gift (or gifts) that will help her feel and look her best! For the Eyes: Mellow Eyes Let mom indulge her under eyes to a little pick-me-up with PUR new Mellow Eyes Hemp-Infused Eye Patches. These best-selling hydrogel eye mask patches are the perfect “reset” after a long day of work, kids and playing superhero. Infused with plant-based ingredients like Green Tea, Kiwi Fruit and Cooling Cucumber, Mellow Eyes undereye eye mask helps to brighten the look of under eyes while reduce the appearance of puffiness and adding an instant rush of hydration. Includes 30 pairs of individual use hemp-infused hydrogel eye mask patches! For the Lips: Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm Keeping with the CBD trend, this next beauty buy is a match made in heaven for the ultimate multi-tasker. Hybrid Balm is a multipurpose tinted lip and cheek balm that can be applied to the lips and cheeks to help hydrate and nourish the skin. With a soft, dewy glow, this lightweight lip and cheek balm effortlessly blends into the skin and lips to help soothe the complexion and add a pop of classic, nude or clear color that’s flattering on all skin tones. Choose from a monochromatic tinted Berry, Nude or Clear hue! For the Face: 4-in-1 Tinted Moisturizer with Broad Spectrum SPF 20 Skincare meets beauty with this on-the-go 4-in-1 Tinted Moisturizer. Ideal for days when mom doesn’t feel like a full face of makeup (me, everyday), this best-selling silky-smooth moisturizer adds just enough coverage and tint to help even the look of skin with a radiant-looking glow. Formulated with Certain Complex, Aloe Vera and a form of Hyaluronic Acid, this tinted moisturizer locks 4 benefits in 1 bottle: hydrates, plumps, corrects and protects. For the Skin: Ceretin Serum Age-defying Concentrate Our mothers always told us to take care of our skin, so give her a gift that does just that! The PUR Ceretin Serum is an Age-defying Concentrate that is powered by Encapsulated Retinol to help improve the look fine lines, wrinkles and dark spots. This age-defying serum also features a gentle chemical exfoliant that helps minimize oil and shine while hydrating ingredients help maintain moisture. It is a bed time must-have for any mom that wants all the skincare benefits in one! For the Bundle Lover: PUR x Barbie Glow Up Bundle Help mom glow from head-to-toe with this 2-piece PUR x Barbie Glow Up Bundle. Featuring an Illuminating Scented Powder and a Glowing Setting Spray, this PUR x Barbie duo coats the skin in a veil of radiance with an indulgent scent. Use the Forever Glow Powder, and the adorable puff applicator, to apply a subtle glow to the body then lock your face in place with the hydrating Lit Mist Illuminating Setting Spray!

Au natural is beautiful, but we all know that feeling we get walking out the front door in a full face of glam. It’s like we just know the day is about to be ~conquered~. But what about that mid-day moment when you come face to face with the bathroom mirror, only to be met by a shiny, cakey mess. Wonder what went wrong? Well, you probably forgot one very important product: makeup primer. Primer is like the glue that helps hold foundation to the face, and without it, your entire look can turn into a crease catastrophe. The good news is, with one simple step you can help create a flawless-looking canvas that helps lock makeup in place, plus adds an all-day glow. *Enter the PUR No Filter Blurring Primer* Now available in 3 glow-getter shades, PUR No Filter Blurring Primer is the latest skincare makeup must-have for your beauty arsenal. This radiance-boosting base is made with clean ingredients to help seal in makeup for all day wear while complimenting your unique skin tone. Want to find out which one is right for you? Keep on scrolling to discover the No Filter skincare-infused benefits, plus which tint is your match made in heaven: What Are the No Filter Primer Benefits? Powered by a Cannabis Sativa (Hemp) Seed Oil, Certain Complex and complexion-boosting ingredients, this silky makeup primer helps lock makeup in place with these added benefits: Help improve the look of imperfections: Packed with a balanced blend of Encapsulated Retinol, Lactic Acid and Ceramides, No Filter helps improve the look of wrinkles, refine the look of pores and reduce the look of uneven skin tone. Add a radiant-looking glow: Prismatic pigment made from micro-pearls helps further reduce the appearance of skin imperfections while coating the complexion in a radiant-looking glow. Hydrate the skin: Rich in Fatty Acids, Cannabis Sativa (Hemp) Seed Oil helps boost hydration in the as it helps retain moisture and soothe the look of a dry complexion. What Primer Shade Is Right for Me? Rose Gold | Perfect for fair and light skin tones, this pink-tinted blurring primer seamlessly blends into the skin to add a touch of radiance and compliment complexions with red and blush undertones. Easily add a few drops into your favorite foundation or swipe it underneath your powder highlighter for an illuminating rosy glow. Bronze| Channel your inner goddess with this radiant bronze primer. The tan tone of this lightweight base makes it a flawless match for olive and dark skin tones. With a rich undertone, you can add a touch of warmth to your overall complexion or boost your powdered bronzer by applying the primer across the cheekbone and forehead before locking it in. Blur | The original of the No Filter primer trio, this pearly white primer is ideal for all skin tones. Formulated with micro pearls and hydrating ingredients, this primer flawlessly melts into the skin, leaving behind a healthier-looking glow. 

If 2020 taught us anything, it would be #1 we wear makeup to feel good about ourselves and for no one else! and #2 a good skincare regimen is everything! With 2021 on the horizon, we can only hope that all of the YouTube makeup and skincare tips and tricks we picked up in 2020 will come in handy this year. To help you stay ahead of the hottest trends, we’ve put together a list of our top 2 makeup trend predictions for 2021 and how you can achieve them with PÜR’s clean, high-performance skincare! Less is More The natural, “barely there” makeup is a trend that is here to stay. Many people chose to forgo heavy makeup in 2020 and embraced their natural beauty with simple eye makeup and fresh dewy-looking skin. PÜR has many products that are perfect for embracing your natural beauty while improving the look and feel of your skin over time. Our Picks: 4-in-1 Tinted Moisturizer Now In 16 Universal Shades A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and broad-spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion.What it does:• An all-in-one moisturizer, primer, foundation and SPF 20• Enhances the look of your complexion and conditions the skin for a dewy finish• Preps your skin, helps protect you from the sun and boosts hydration Hybrid CBD Hydrating Tinted Lip and Cheek Balm Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin.Transformative Ingredients:CBD | Helps soothe dry skin and improve overall skin comfort.Shea | Helps nourish and deeply hydrate skinMurumuru Butter | Soothing emollient for visibly smoother, supple lipsVitamin C | Deeply moisturizes skin Fully Charged Mascara An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.What It Does:• Instantly lifts, separates and defines each lash• Helps condition, nourish and strengthen eyelashes to help prevent lash lossTransformative Ingredients:Biotinoyl Tripeptidee-1 | Age-defying ingredient for eyelashes. Helps fight the follicle aging process by conditioning lashes to help prevent premature falloutPanthenol (Vitamin B5) & Vitamin C ester | Nourishes lashes, giving them more flexibility to maintain lift and curlCarnauba Wax and Beeswax | Separate and set each lash for all-day length, volume and curl. Joyful Eyes Joyful Eyes is a trend that is just as fun as it sounds! The Joyful Eyes trend is centered around creating fun and playful eyeshadow looks that really make a statement. With many people expected to wear face-coverings well into 2021, this trend allows you to speak with your eyes and express your mood in new and creative ways. Our Picks: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.What it does:• Instantly masks and blurs the look of imperfections with medium to full coverage• Helps protect skin against damage caused by high energy visible blue light• Helps shield skin from environmental stressors, like pollution• Helps smooth the appearance of skin and refine the look of skin texture and toneTransformative Ingredients:Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light Polysaccharide Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollutionCeretin® Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone Defense 12-Piece Anti-Pollution Eyeshadow Palette Showcase your inner artist and amp up your looks with Defense—a highly pigmented, smokey eyeshadow palette featuring 12 bold shades that instantly bring drama and attention to any makeup look!Transformative Ingredients:Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skinZingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution Big Look Mascara Extreme lash enhancer with Argan Oil Take your lashes to the extreme with PÜR’s mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout color with endless build and dewy sheen.  Transformative Ingredients: Argan Oil | Nourishes and moisturizes lashes Vitamin E | Free radical-fighting antioxidant Nylon 12 | Lash lengthening fibers

Winter can be rough on your skin, and with the exposure to the colder air outside and drier air inside, your skin may be feeling the effects of the colder weather. Drier-feeling skin or a more dull-looking complexion are common skin complaints in the winter, but there are steps you can take to help you maintain a more hydrated and balanced-looking complexion. The best thing you can do for your skin is to maintain a good skin care routine, using skin-renewing skincare products with intense hydrating ingredients. Lucky for you PÜR offers a fantastic lineup of clean, cruelty-free skin care products, each infused with good-for-your-skin ingredients to help you achieve an amazing-looking complexion all year long. Let’s get started. Use a gentle exfoliating cleanser to help you slough-away dead skin to help reveal a healthier-looking complexion. Our Skincare Pick: Joystick Exfoliating Deep Cleanser Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with Charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin. Follow up your cleansing routine with a serum to help renew the look of your skin and help reduce the appearance of discoloration. Our Skincare Pick: Ceretin Serum Age-Defying Concentrate The Secret Weapon. When PÜR introduced its proprietary Ceretin Complex to its mineral makeup formulas, it changed the beauty game forever. Now, the same anti-aging complex that revolutionized our complexion line is finally available as a highly concentrated serum. Use it as a brightening serum, moisturizing serum and an anti-aging serum—it can do it all! Next, hydration is a must! Locking in moisture during the colder months and layering your moisturizer with a skin oil is a great way to help you wake up with plumper more hydrated-looking skin. Our Skincare Picks: 4-in-1 Cloud Cream Moisturizer 4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits. Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology. Precious Metals Shimmering Dry Oil Elixir Hydrate, nourish and soothe your skin with Precious Metals Oil Shimmering Dry Oil Elixir, a fast-absorbing dry beauty oil that adds a healthy-looking glow to your complexion. And to finish it off, a refreshing face mist is a great way to add one last layer of hydration, locking everything in, while instantly refreshing the look and feel of your skin! Our Skincare Pick: Haze Mist CBD Replenishing Facial Setting Spray Haze Mist is a refreshing CBD Replenishing Facial Setting Spray with a skin-nourishing, plant-powered formula that instantly refreshes and hydrates skin for a visibly healthier-looking complexion.

Shopping for holiday gifts can be stressful at times. And with many of us staying at home and shopping online, it can be even more difficult trying to pick out the perfect gift for that special someone in your life — even if you know them better than they know themselves.  So, we’ve paired up our favorite clean complexion and skincare products that will make your holiday shopping easy and fun! So, sit back, get comfy and throw on your favorite holiday movie as you holiday shop from home with PÜR. PÜR X Barbie™ Doll Lash Signature Cruelty Free PRO Eyelash Collection Give lashes instant volume, texture and length with this limited-edition Barbie™ Doll Lash—a 3-Piece PÜR X Barbie™ Signature Cruelty Free PRO Eyelash Collection featuring 2 sets of lashes and a vegan-friendly, latex-free PRO eyelash glue for show-stopping looks that wow for up to 30 uses! + PÜR X Barbie™ Endless Possibilities II Signature 15-Piece Eyeshadow Palette Create your own Barbie™ looks with PÜR x Barbie™ Endless Possibilities II—a playful, limited-edition Signature 15-Piece Eyeshadow Palette featuring silky smooth matte, satin and shimmer shades with high-pigmented formulas that mix and match perfectly on all skin tones! 4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage. + Disappearing Ink 4-in-1 Concealer Pen Disappearing Ink is a buildable 4-in1 Concealer Pen that quickly brightens the appearance of dark circles, hydrates skin, blurs the look of blemishes and wakes up tired-looking eyes. 4-in-1 Tinted Moisturizer A multipurpose, all-in-one Broad Spectrum SPF 20 moisturizer, primer, foundation and broad spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion. + Disappearing Act Concealer Conceals, brightens, clarifies and is packed with age-defying ingredients all-in-one! Disappearing Act Concealer covers lines, dark circles, and blemishes. Easily blendable and buildable, this mini concealer brightens, balances and lifts the skin’s appearance with minimal effort.  Hybrid Primer CBD Hydrating Priming Serum Hybrid Primer is a powerhouse CBD Hydrating Priming Serum that features a nourishing blend of superfruits to help promote a radiant-looking complexion and prime skin for seamless makeup application. + Hybrid CBD Hydrating Tinted Lip and Cheek Balm Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin. Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology. + Downtown Detox Detoxifying Black Lemon Mask Purify your skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion.

World Kindness Day is a special day celebrated worldwide that challenges us to be kind to those around us. There are many ways you can celebrate World Kindness Day. You can buy coffee for the person behind you at the coffee shop. Give a compliment to one of your coworkers or smile at everyone you encounter throughout the day. Believe it or not, beauty and self-care is a great way to show someone kindness. Helping someone take care of themselves is the ultimate way to show them you care because self-care is essential in today’s sometimes stressful times. We’ve put together the ultimate self-care guide so you and your loved ones can be kind to yourself while being kind to your skin with our clean, high-performance, cruelty-free beauty products. Let’s make kindness the norm with PÜR. Step #1 Create a Relaxing Space Creating a relaxing environment takes a little preparation. Find a quiet and comfortable area that you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible. Step #2 Double Cleanse It may seem odd to clean your skin twice but adding in a pre-cleanse step can improve the look and feel of your skin by breaking down makeup, dirt and skincare products like sunscreen. We love using our Melt Away Gel Oil Makeup Remover. Depending on your skin type, follow that makeup remover step up with either the Forever Clean Gentle Cleanser for a gentle cleanse or the See No More Deep Pore Cleanser for a deeper cleanse with exfoliating skincare properties. Step #2 Time to Mask PÜR offers several mask options for all skin types, all of which can give you 15-20 minutes of relaxing time to yourself. DownTown Detox Detoxifying Black Lemon Mask is ideal for drawing out pore-clogging impurities and gently exfoliating dry skin. Step #3 Let’s Moisturize No matter your skin type, we have a moisturizer for you! From lightweight gel moisturizers to age-defying formulas,we have what you need to lock in moisture while nourishing and priming skin with added hydration for a radiant and healthier-looking complexion that glows. Step #4  Eye cream The delicate skin under the eye needs its own moisturizer. Hydrate and help reduce the appearance of aging and puffiness with Hazy Daze CBD Soothing Eye Cream. Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract.  Step #5 Pay It Forward! World Kindness Day focuses on being kind to others. Kindness comes in many forms, but ultimately it starts with you! Show yourself how much you care by practicing some self-care today!

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamorous princess, or you can take a spookier approach and go all out zombie creating a one-of-a-kind special effect makeup look. Either way, you may find yourself using more makeup than you normally would on a daily basis. So how do you care for your skin after a night of Halloween fun? Well, just as we have some amazing complexion products to help you achieve your Halloween look, we also have great cleansers and treatments to help soothe the look and feel of your skin after your makeup comes off. So treat, don’t trick, your skin this season using clean, good-for-your-skin PÜR skincare products to help keep your complexion looking clean and feeling fresh. Melt Away Gel Oil Makeup Remover Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help clear away impurities and help protect against signs of aging caused by high energy visible blue light. Joystick Exfoliating Deep Pore Cleanser Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin. Downtown Detox Detoxifying Black Lemon Mask Purify you skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion. Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology. Hazy Daze CBD Soothing Eye Cream Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract. We hope you have a spooky-good time this Halloween and make sure to tag us in your ‘boo-tiful’ looks @purcosmetics for your chance to be featured.

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and foundation. Try this instead: apply a thick layer of moisturizer with the Contour Blending Sponge. It plumps your skin with hydration and skincare and ensures that more product stays on your face instead of on your hands. “I think where people miss the mark with creating really beautiful makeup is prepping the skin,” said PÜR beauty and makeup artist Angel Merino. He’s known across the internet and celebrity circles as @mac_daddyy. “I think people just kinda like rush to put on foundation and put on the makeup and they don’t take the time to really work the skin and perfect it.” As he was creating a look for fellow PÜR beauty and YouTuber Laura Lee (@larlarlee), he joked about using half a bottle of Mac’s Prep + Prime Fix + to hydrate Laura’s skin. PÜR’s Miracle Mist works similarly and has 70 essential vitamins, minerals, antioxidants and amino acids. Plus, you don’t have to use half as much. Angel used PÜR’s Contour Blending Sponge to layer on the MAC’s hydrating primer, an eye serum and Tom Ford’s Illuminating Primer. “A dry eye is not a good eye,” they agreed. If you want radiant skin, it needs to look that way before you apply your makeup, Angel explained. Dry and dull-looking skin is not a good foundation for makeup. You must take care of your skin first. Beauty blogger Wayne Goss agrees. “Prep is so important. You need to be using a huge amount of moisturizer to counteract negative makeup,” said Wayne in his “Number One Beautyblender Mistake for Flawless Skin” video. He explains how to use a blending sponge to apply moisturizer. “Make sure it’s completely damp,”Wayne said. “You need to embed the product into the skin” You need to press this into the skin and I don’t mean bounce. I mean press it as hard as you can.” The result is plumper, hydrated skin that allows you to layer on your primer, foundation and concealer without it settling in to fine lines and sticking to dry patches. Your skin will look like skin even after you contour and set your look. Plus, this beauty hack will keep your skin looking radiant even when the makeup comes off. Check out Angel’s makeup tutorial using his favorite contour product, Cameo Contour Stick, on COSMOPOLITAN.com here.

Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whether it’s how to turn your lipstick stash matte with a little translucent powder or how to prep your lips for drying formulas with a good exfoliator a la Alyssa Forever in her “9 Lipstick/Concealer HACKS Every Girl Should Know” YouTube tutorial. Matte has been the lipstick craze du jour.”I don’t know what it is, I’m just addicted to matte lips,” Alyssa said. “I think I’m matte squad for life.” Velvet Matte Liquid Lipstick by PÜR has been on the lips of the top beauty bloggers and they’ve praised its non-drying mousse-like texture. “There’s nothing better than a soft, sexy matte lip that doesn’t dry out or clump throughout the day!” says Andrea of @andreaschoice. She found that when she tried PÜR’s 10 shades of Velvet Mattes, they were the perfect consistency to mix to create a custom look. “I love to mix Oh Bae with About Last Night for a natural every day look,” she said. However, there was one hack that no one else thought of: matte lipstick as eye shadow.* Amanda Montell of Byrdie took her inspiration from 16-year-old Iris Law the new face of Burberry’s Liquid Lip Velvet. She used PÜR’s au courant Ever After which is a nod to the “Millennial Pink” that has been mentioned in think pieces from Vogue to Slate to New York Mag. “I figured since the texture is also whipped, it might work well””and it did. As I’d learn, a moisturizing, not-totally-matte texture is ideal for this look, so it’s best to use whipped formulas, as opposed to your Kylie Lip Kits and Colourpop tubes,” Amanda wrote. “PÜR’s velvety liquid lipstick truly feels like it was meant to double as an eye shadow.” The three-minute application proved to be a winner. She used the doe foot applicator to apply Ever After on the lid and her pinky finger to dot the product along her lower lash line, she wrote. “Honest to goodness, the first day I wore this, I received more compliments than any other eye makeup product I’ve worn in months. Who knew?” Check out other looks Amanda created with Velvet Matte Liquid Lipstick here. Disclaimer: Velvet Matte Liquid Lipstick was not tested for usage around the eyes, thus sensitivity and irritation may occur.

PÜR is one of the pioneers of beauty meets digital influence. Over the past year, PÜR has been working closely with top-tier beauty influencers to reshape the industry landscape using social media to engage PÜR Beauties across the globe. Last week, we invited some of these key influencers on a trip to paradise with us to celebrate our newest and biggest-yet product launches of 2017. We travelled all the way to warm and sunny Anguilla to put our new performance products to the test. Our PÜR Beauties Sona (@simplysona), Kristen (@kristenxleanne), Laura (@larlarlee), Angel (@mac_daddyy),  Jackie (@jackieaina), Nicol (@nicolconcilio), Karen (@iluvsarahii), Ellarie (@ellarie), Denise (@makeupbydenise), Sonjdra (@sonjdradeluxe), Hailie (@hailiebarber), Andrea (@andrearussett), Melissa (@alatorreee), Christen (@christendominique), Maryam (@maryamnyc) and Jade (@jadeywadey180) were among the exclusive party guests to celebrate our launches. Our itinerary was complete with fun day-time activities including speed boating around the island of St. Marteen and enjoying stunning views from convertible Mini Coopers on the island of St. Barths. We also threw several evening parties like the Masquerade Ball, an all white Beach Affair and a Slay Soiree in Anguilla where we launched some of our most coveted new products Chrome Glaze Lip Glosses, Velvet Matte Liquid Lipsticks, self-sharpening On Point Lip Liners, PRO Eyelashes, Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation, No Filter Primer, and our Skin-Perfecting Brushes. Our beauty gurus were extremely excited about the new launches. Nicol Concilio said “The Trolls Eye Shadow Palette was amazing! Totally loved how it was different than anything you guys have done in the past.” And others couldn’t wait to try the new lip collection and complexion products. Our PÜR Beauties tested the Bare It All foundation and found it had wonderful wear all day in and out of the sun. If you’d like to see more of the trip, check out our pics from #paradisewithpur

Needs change. As the skin ages, it requires different nutrients to keep it healthy and looking vibrant. The key to looking fabulous at any age is prevention, protection and the right products. It is best to consult an aesthetician or dermatologist to get an analysis of the skin and to address any skin concerns. Here are some basics to consider when picking skincare. 20s Focus on cleansing. This is the perfect time for those who haven’t invested in a proper skin care regimen to do so. Skin is more likely to be oily and blemish-prone due to lingering adolescent acne and lack of proper care. Also, females may experience heightened skin issues due to hormonal birth control. Identify whether skin is sensitive, oily, dry, or combination? A cleanser, toner, moisturizer, and sun protection based on skin type is a good start. A skin-loving makeup remover is also a good investment. Those cheap towelettes are laced with ingredients that can irritate sensitive skin and can be overdrying. Remember, removing makeup is not the same as washing the face. Cleansing and toning after makeup removal , especially if using long-wear products , is essential and so is sun protection. It needs to be worn everyday , no exceptions. Try COSMEDIX’s Purity Solution, PÜR’s Joystick, PÜR’s Air Perfection SPF 50 30s Focus on the eyes. It may be starting to show how much a certain someone enjoyed their 20s or how much sleep they haven’t gotten since they’ve had children. Fine lines and dark circles may be more noticeable. Pores may appear larger and skin may appear less smooth due to its natural exfoliation rate decreasing by half. This is the time to add an eye cream with a humectant like squalane or a plumping peptide. To keep the skin bright and smooth, add an exfoliator to the regimen. It can be a manual exfoliator like a mask or scrub or a chemical exfoliator like a retinol, enzymes, or hydroxy acids. Sun protection is crucial when using an exfoliator. It can make skin more sensitive to the sun so an SPF needs to be worn daily. Try PÜR’s Tone Up, Dirty Girl and Ceretin Serum 40s Focus on elasticity. The neck and chest may start to look crepey. Fine lines, wrinkles, droopiness around the eyes and sagging skin may start to appear. These are all signs of loss of elasticity. Adding a serum, eye cream, or a moisturizer with peptides can help stimulate collagen production to improve the look of the skin. Try PÜR’s Tone Up, Aloette’s Be Smooth and PÜR’s Get A Lift Over 50 Focus on moisture. Anti-aging moisturizers aren’t going to magically take 20 years off the face or make up for decades of improper care, but it will give the skin what it needs to look its best. Lines and wrinkles in skin over fifty can deepen as skin starts to thin and sag. Hyperpigmentation and blotchiness can also increase. Nourishing the skin with moisture and continue a nighttime regimen of retinol, alpha hydroxy acids, amino acids, and other firming and retexturizing ingredients to keep skin from becoming rough, flaky and dull. Try PÜR’s M.M.C., Vintner’s Daughter Active Botanical Serum, Tata Harper Concentrated Brightening Serum

Life would be so much easier if we had enough time in the day to get everything done without breaking a sweat. Our lives are not so easy and though the internet has us believing that we have just as many hours in our day as Beyonce, many of us are still running a few minutes behind and often on empty sans entourage. Though the idea of “waking up flawless” is a self-loving mantra we can get behind, we slather on our retinol, masks and night creams as insurance. We are busy. Our calendars are filled with obligations from work or school with slivers of time for errands and appointments. We need the work that we put into our beauty routine to pay off at the end of the day instead of giving up and rubbing off. Is there a such thing as beauty that keeps up with the demands of a #girlboss on the go? We don’t have time for our makeup to fail us. We don’t have time to fix it if it does. That’s more work for us and less time to tend to the things that matter in our lives. How do we put our best face forward when our contour is taking a break? We have to ask, does your makeup live up to your lifestyle or is it time to fire your foundation? Your makeup must smarten up. It should be working as hard as you do. It’s true, we know what we want out of our lives  even our relationships more than we know what we want out of our makeup. It’s part of knowing who we are as a person. We’ve become complacent, afraid to try new things, shuffling through that drawer of lipsticks to get to an old faithful even if you don’t love it like you used to. We should shop for makeup like we’re looking for our next employee: does it have longevity in the industry? Do we have the same values? Can it multitask? Does it mix well with others? Is it willing to work late nights and evenings if necessary? We should spend more time reading the labels and checking references online. Sometimes, being a boss means making hard decisions. And, sometimes it means letting go of makeup that doesn’t work for you. It’s time to say goodbye to bad makeup. Your skin will thank you.

Acne is the worst. Cystic or not “ it’s like an annoying younger sibling that shows up and steals your spotlight when you are having a good day. Pus-filled pimples, blackheads and red, irritated bumps are all signs of acne and pop up for lack of a better term “  when pores are clogged with oil, bacteria and dead skin cells. Though some acne is hereditary, acne breakouts can be triggered by hormonal changes including those caused by birth control, other medications, or too much sugar and carbohydrates. (Read: Too much pizza.) More annoyingly, these rude interruptions may leave behind permanent scarring reminding you of acne past even when your breakouts cease. Severe acne may require a prescription from a dermatologist, but taking preventative steps to curb what we can control is key. “Getting on a good skin-care regimen, avoiding picking, popping, or traumatizing the skin, and protecting it with SPF so it does not darken are important ways to avoid acne scarring,” said dermatologist Annie Chiu in a recent cosmopolitan.com article. Sure, bursting those suckers gives you instant satisfaction, but it could cause more harm than good. (Actually, don’t burst them at all AND stop touching your face.) First, to prevent breakouts all together, make sure you are removing your makeup at night and using a clarifying and deep pore cleanser that targets oil without drying it out such as In the Clear morning and night. It’s Lactic Acid gently exfoliates the skin while its Tea Tree Oil has antibacterial properties that help curb breakouts. “Not all oils are bad for oily skin,” said Rachel Sullivan, Director of Product Development at PÜR. Oily skin is caused by the skin’s own attempt to moisturize itself with sebum. Adding an exfoliating mask like Dirty Girl to your weekly regimen also helps decrease the likelihood of your pores getting clogged with dead skin cells. “It’s detoxfying clay, sulfur and acne-fighting Salicylic Acid help exfoliate the skin and kill bacteria,”Sullivan told Forbes. Masks can also be used more frequently as a spot treatment. Sun protection is also essential for already sensitive skin. It helps curb the hyperpigmentation sometimes left behind from a breakout. Rescue Squad adds moisture, SPF 25, smoothing and firming peptides to curb signs of aging, and fights the visible signs of stressed skin. (Moisturizing is essential because dehydrated skin can quickly start to show lines and wrinkles.) Rescue Squad is literally like your grime-fighting, daily skin savior. Don’t let your acne take center stage. Start a skin care regimen that prevents breakouts not just corrects blemishes.

We have this debate with ourselves every morning: do I work out in the morning or the evening? The alarm goes off and you have to decide whether you’re going to the 6:30 a.m. booty boot camp or am I going to spin at 7. If the morning routine wins, we shuffle to the bathroom to wash our faces and freshen our breath before gearing up to get going. As we rush past the mirror one more time we make the decision whether or not to wear makeup. I polled the PÜR office about going to the gym au naturale. I was met with nervous admissions no one goes to the gym barefaced. It’s not like we’re going to the gym with intentional smoky eyes and fully contoured cheekbones. None of us go to the gym looking like Khloe Kardashian in Shape. We did admit to adding “little” powder foundation or some mascara “to look more awake.” I took another poll for those of us that workout after work. I asked: do you remove your makeup before breaking a sweat? Everyone said no. Sure, one could take the extra step to remove our makeup before our run, pilates or CrossFit, but if your makeup doesn’t work against your skin, why take it off? Well, it depends on what’s in your makeup. PÜR’s foundations are full of good-for-your skin ingredients that improve the skin with each use. Think of it as your skin getting fit along with your body. For instance, PÜR’s Ceretin Complex has retinol which helps firm and clarify the skin. So, with each use “ even during your workouts “ your makeup is working to smooth and tighten your skin. The longer you keep it on. The better your results. There is no such thing as a wrong decision when it comes to your gym appearance. If a little mascara makes you want to stay in the gym a little longer “ apply two coats. If a little concealer is needed to cover up those early morning bags “ go for it. Your skin will tell you if you’re making the right decision. Now, imagine a workout that just requires you to slather it on your body for 60 days to see results. If only staying fit was that easy.

Are you tired? No. Are you tired of people asking you that? Yes? We’ve all looked ourselves in the mirror and realized that our eyes don’t look their best. Whether you’ve had a long flight, not enough sleep or just a rough start, sometimes we have to fake “awake” and it doesn’t involve a cappuccino. We asked makeup artist Johny Saade, who has used this trick on Chrissy Teigen and Rosario Dawson, how to get brighter eyes. “It’s a combination of makeup and a good eye cream,” Johny said. “The skin around the eyes is the thinnest so you have to make sure the under eye area is hydrated. A good eye treatment can help with the depuffing. Eye drops help reduce redness and the blue drops that you can only get in Europe or overseas make the whites of your eyes whiter.” We dabbed our HydraGel Lift around our eyes immediately, it’s practically coffee for your eyes; it has caffeine and encapsulated water , and listened intently. Johny instructed us to use a flesh-toned eye pencil on your water line. We used Hello Bright Eyes on our dual-ended Wake Up Brow Pencil. He told us to apply a light shimmery eye shadow to the lid and a little highlighter under the eyes to reflect light. We patted Eye Polish in Cashmere on our lids and brushed a little Twilight from the Moonlight Glow Strobe/Highlight Palette along the bottom lash line. He also recommended that we curled our lashes. Then, voila  magic. We’re having a brighter day already. No nap needed.

Is your skin wreaking havoc? Our breakouts and dryness may be due to what we are putting in our bodies as much as what are putting on our skin. The nutrients and antioxidants that we digest effect our internal organs to make sure that they are properly fueled and working their best, but do you ever think that about how that extra cheese pizza may be affecting the largest organ you have “ your skin? It may be time to go on a skin diet. Your skin is thirsty, so it’s imperative to stay hydrated. 85 percent of the brain, is comprised of water. Maintain your skin’s radiant glow and improve its texture by drinking plenty of water. Believe it or not, water is one of the best method for keeping your skin healthy and supple. The lack of moisture in the skin or dehydration causes skin cells to shrivel which leads to the look of fine lines and wrinkles. Healthy skin starts with a healthy diet of protein, vegetables and fruits. Try foods high in skin-strengthening Omega-3 fatty acids such as sardines, chia seeds, flaxseed, avocado and walnuts. Vitamin C helps stimulate collagen production so try adding bell peppers, strawberries, kale, broccoli and, of course, citrus fruits, to your diet. Antioxidants are great for your skin whether applied topically or eaten. Try vitamins A and E charged almond butter, wheat germ, pumpkin, sweet potatoes, carrots and melons such as cantaloupe. Some of our favorite ways to incorporate these foods into our diets are through juicing, smoothies and constant inspiration from or PÜR Beauties. Madelynn @madewin’s vegan ramen or avocado toast anyone? All those Pinterest worthy DIY masks have their merits. Plants often referred to as botanicals and a lot of the foods you find tasty have ingredients that we use topically to improve skin. For instance, Malic Acid is the sour taste that in green apples. However, it also smoothes and brightens the complexion. Meanwhile, Basil, Turmeric and Eggplant are used in Tone Up Total Eye Fitness to reduce the look of fatigue, puffiness, dark circles and fine lines. It’s not as easy as blending a few ingredients and slathering them on your face “ because the concentration of these vitamins, antioxidants and acids is what makes the difference“ but you get the idea. Being mindful of what you eat can improve your skin from the inside out.

Every star you’ve ever loved has a look. Whether it’s Kim Kardashian’s contour and curves or Zooey Deschanel’s quirky-cool bangs, they all have an undeniably, unmistakable style. Personal style is personal, but it takes some work (and help) to figure out how to create a signature. According to celebrity makeup artist Amy Strozzi, it starts with knowing what you want and knowing what you don’t want (Insert diva moment here). “It’s always interesting working with talent that is just getting started in the industry, especially young musicians! Most of them have a very strong idea of what they want to look like, but it takes a few tries and a lot of opinions to decide on a look that suits the artist but is also marketable,” said Strozzi who created singer Banks’ sentimental look. “When I met Banks she hadn’t released anything yet, we had a clean slate. We knew these images would be impactful, so they had to encompass her sultriness but also leave you with a sense of mystery… who is this girl?” It worked. Her album Goddess has been in heavy rotation since its release in 2014. The gritty nature of the So-Cal girl mixes intensely with her extreme vulnerability. It appeals to our emo side. Back to Banks. “At the time, she had strong feelings about colors used on her, cool browns rather than warm browns, and I don’t think she wanted black at all. She has fantastic brows and I was adamant about keeping them that way.” Strozzi said that the process is totally collaborative and that there is still room to have some fun. So when picking your trademark look, know that you are not a slave to it. Your look should be interesting, but it should also be something that represents you and makes you comfortable in your skin instead of say an alter ego. “I always want my clients to feel like themselves,” Strozzi said. “When they are comfortable enough to push some boundaries, I am there waiting with my red lipstick or blue cobalt eyeliner.” We asked celebrity makeup artist Kristee Liu what happens when you work with an artist with a look with an undeniable signature like the incomparable Cher. “What didn’t I learn from working with Cher!” Liu said. “She is such an inspiration and fun to work with.  In case you didn’t know, Cher has always done her own makeup and is a makeup expert! think the most valuable lessons I learned from her is probably how to deal with life itself.  Never apologize for being who you are, be kind to others and if you truly want something, you will figure out a way to get it.” Well, those are lessons to brighten all of our star power or at least enhance our music festival look.