The Skincare Superstar You Need in Your Beauty Routine… ASAP!


Skincare buzzwords may come and go, but Retinol is forever!

Dark spots, fine lines and blemishes are some of the most talked about skincare woes. But did you know there is a simple ingredient you can add to your skincare routine to help address all these concerns—at once?

Encapsulated Retinol. This skincare superstar is one of our absolute faves! Not only does it pack a list of benefits, but it also features a time released formula that works below the surface of the skin to deliver multi-tasking goodness.

Want to know more about this skincare powerhouse? Keep on scrolling for the PUR breakdown on everything Encapsulated Retinol has to offer—plus how you can work it into your beauty routine:

What Does Encapsulated Retinol Do?

Reduce Signs of Aging | Packed with age-defying properties, Encapsulated Retinol helps promote healthy skin renewal to boost the overall look of firmness and elasticity in the skin. This gives the complexion a plumper-looking appearance which helps improve the look of fine lines and refines the look of pores. 

Improve Uneven Skin Tone and Texture | Retinol is a powerhouse exfoliator. Why is that important you ask? Well, like we said, Encapsulated Retinol works below the surface to help improve the overall look of skin for a radiant-looking glow. By exfoliating the deeper layers, Retinol can help reduce dark spots and promote a more even texture.

Address Blemishes | Last but not least, Retinol gets a lot of praise for its anti-aging benefits, but did you know it’s also great for blemish prone skin? The exfoliating properties help reduce pore-clogging impurities by polishing dull skin and boosting product absorption. Those with pigmentation caused by blemishes can also use retinol to help improve the look of spots or uneven skin tone.

PÜR Encapsulated Retinol Skin Care Must-Haves

Ceretin Serum | Indulge your complexion to a boost of the Age-Defying Concentrate that helps moisture, brighten and plump the look of skin. Formulated with an Encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently help reduce the appearance of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture.

4-in-1 Cloud Cream | Take your skin to cloud nine with this light-as-air moisturizer that can be applied both morning and night. This Hydrating Essence transforms from gel to water to deliver four benefits in one jar: hydrates, soothes, smooths, and primes. Gently diminish the look of fine lines and dark spots with the help of plant-based ingredients like Green Tea, Aloe Vera and Shea Butter. 

4-in-1 Sculpting Concealer | Wake up the look of under eyes with the 4-in-1 Sculpting Concealer. With a second skin finish, this best-selling concealer features the PUR proprietary Certain Complex—powered by an Encapsulated Retinol—to help conceal the look of dark circles, improve the look of fine lines and hydrate the under eyes.

Love Your Selfie | The fan-favorite Longwear Concealer and Foundation is packed with antioxidants and age-defying properties to help cover the look of imperfections while wrapping the complexion in skincare-inspired ingredients. This full coverage foundation features a blendable formula that melts into skin and improves the look of dark spots, blemishes and pores. Natural, matte finish. Available in 100 shades!