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We are super excited to be launching our new skincare line that is focused on the “less is more” approach to skincare! This new line of products includes skin-loving ingredients and our new packaging for a luxurious, eco-friendly experience. This week in the blog, we’re going to take you through the details of all five of our new products, as well as get some insight from our favorite board certified Dermatologist, Dr. Hadley King!   Sea Fresh Purifying Gel Foam Cleanser First up on our new skincare launch is our Sea Fresh Cleanser! This Purifying Gel Foam harnesses the power of the sea with conditioning marine-based extracts to gently wash away dead skin, dirt, oil, and other impurities without stripping the skin. Formulated with a hydrating blend of Sea Water, Sea Kelp and Green Algae, Sea Fresh helps replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. Let’s see what Dr. King has to say about these indulgent ingredients below: “Sea Kelp and Green Algae condition the skin and offer antioxidant properties to help soothe the skin.  Another key ingredient is Sea Water--which has recently been trending on TikTok, so this can be positioned as a better way of taking advantage of the benefits of Sea Water.”   Ceretin Boost Age Defying Retinol Serum Next up we have Ceretin Boost! This Age Defying Retinol Serum helps plump, hydrate and firm the appearance of skin with age-defying benefits. Formulated with 2% Ceretin Complex, Niacinamide, and Marine Biotics, Ceretin Boost helps even the look of skin tone and texture while addressing the appearance of fine lines and wrinkles. This deeply hydrating and firming formula delivers a burst of microspheres that help keep ingredients in their purest form until released upon application. See how Dr. King uses Ceretin Boost below: “Because of the high concentration of Ceretin Complex ensuring more potent results from Retinol, I'd recommend applying it to clean skin at bedtime, starting every other night and increasing to every night as tolerated. Follow with a good moisturizer, like Get a Lift Firming Facial Cream Moisturizer.”   Tropical C Brightening Vitamin C & Peptide Moisturizer Brighten the look of dull, lackluster skin with Tropical C! This Brightening Vitamin C & Peptide Moisturizer helps improve the skin’s barrier function and awaken the appearance of skin with a burst of hydration. Formulated with Vitamin C, Peptides, and Hyaluronic Acid, Tropical C helps condition skin for a more radiant-looking complexion. See what Dr. King has to say about the formula of Tropical C below: “Enzymes are a great choice for those with sensitive skin who cannot tolerate Alpha and Beta Hydroxy Acids. They provide a gentler way to exfoliate and brighten the skin. Hyaluronic Acid and Aloe hydrate and soothe, while the Peptide enhances barrier function and provides anti-aging benefits.”   Rescue C Brightening Vitamin C & Peptide Eye Cream Up next, we have Rescue C, our Vitamin C & Peptide Eye Cream! Refresh the appearance of tired-looking eyes and give the look of a well-rested glow with this “perk me up” energizing eye cream. Formulated with Vitamin C, Caffeine, and Peptides, Rescue C helps brighten and hydrate the undereye area, while helping to reduce the look of puffiness for a firmer-looking appearance. This ultra-luxe, lightweight formula is super creamy and goes on smoothly for an energized look. See what Dr. King says about the ingredients in Rescue C below: “Squalane supports the skin barrier while Caffeine decreases puffiness, and the Peptide firms. Vitamin C's antioxidant properties also protect help from environmental damage and help brighten.”   Self Soothing Nourishing Probiotic Mask Last but not least, we have our Self Soothing Nourishing Probiotic Mask! This creamy, multitasking leave-on treatment and/or wash off mask is formulated with the soothing and comforting power of skin-conditioning Calendula, a Chamomile Extract, and a deeply hydrating Cucumber Extract. These skin-loving ingredients work together to help replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. See why Dr. King recommends Self Soothing below: “Ceramides, Shea Butter, Safflower Seed Oil, and the Probiotic Complex support the skin barrier, while Cucumber, Chamomile and Cica help to soothe the skin. And Kaolin Clay absorbs excess sebum.  I'd recommend using it once a week.”   To shop these brand new skincare products with ingredients that are pure and simple, or to shop other best selling skincare products and multitasking beauty, head to purcosmetics.com  

  Skincare buzzwords may come and go, but Retinol is forever! Dark spots, fine lines and blemishes are some of the most talked about skincare woes. But did you know there is a simple ingredient you can add to your skincare routine to help address all these concerns—at once? Encapsulated Retinol. This skincare superstar is one of our absolute faves! Not only does it pack a list of benefits, but it also features a time released formula that works below the surface of the skin to deliver multi-tasking goodness. Want to know more about this skincare powerhouse? Keep on scrolling for the PUR breakdown on everything Encapsulated Retinol has to offer—plus how you can work it into your beauty routine: What Does Encapsulated Retinol Do? Reduce Signs of Aging | Packed with age-defying properties, Encapsulated Retinol helps promote healthy skin renewal to boost the overall look of firmness and elasticity in the skin. This gives the complexion a plumper-looking appearance which helps improve the look of fine lines and refines the look of pores.  Improve Uneven Skin Tone and Texture | Retinol is a powerhouse exfoliator. Why is that important you ask? Well, like we said, Encapsulated Retinol works below the surface to help improve the overall look of skin for a radiant-looking glow. By exfoliating the deeper layers, Retinol can help reduce dark spots and promote a more even texture. Address Blemishes | Last but not least, Retinol gets a lot of praise for its anti-aging benefits, but did you know it’s also great for blemish prone skin? The exfoliating properties help reduce pore-clogging impurities by polishing dull skin and boosting product absorption. Those with pigmentation caused by blemishes can also use retinol to help improve the look of spots or uneven skin tone. PÜR Encapsulated Retinol Skin Care Must-Haves Ceretin Serum | Indulge your complexion to a boost of the Age-Defying Concentrate that helps moisture, brighten and plump the look of skin. Formulated with an Encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently help reduce the appearance of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture. 4-in-1 Cloud Cream | Take your skin to cloud nine with this light-as-air moisturizer that can be applied both morning and night. This Hydrating Essence transforms from gel to water to deliver four benefits in one jar: hydrates, soothes, smooths, and primes. Gently diminish the look of fine lines and dark spots with the help of plant-based ingredients like Green Tea, Aloe Vera and Shea Butter.  4-in-1 Sculpting Concealer | Wake up the look of under eyes with the 4-in-1 Sculpting Concealer. With a second skin finish, this best-selling concealer features the PUR proprietary Certain Complex—powered by an Encapsulated Retinol—to help conceal the look of dark circles, improve the look of fine lines and hydrate the under eyes. Love Your Selfie | The fan-favorite Longwear Concealer and Foundation is packed with antioxidants and age-defying properties to help cover the look of imperfections while wrapping the complexion in skincare-inspired ingredients. This full coverage foundation features a blendable formula that melts into skin and improves the look of dark spots, blemishes and pores. Natural, matte finish. Available in 100 shades!