Let’s talk about the word “value.” The word itself means usefulness. Wow. Such a great word when it comes to makeup and skincare, right? At PÜR, we love a good best-sellers kit, a travel highlighter gift set and a fun, deluxe mystery bag full of beauty surprises. We live for the excitement of holiday themed makeup collections and essential makeup brushes. Why get one primer, when you can have a gift set of four primers? It’s fun to sample makeup and try new beauty items (think liquid eyeliner, mascara with skincare ingredients, high shine lip gloss and cult-favorite mini versions of your favorite makeup), and there’s nothing like surprising your mom or best girlfriends with a swoon-worthy beauty gift set. Master the art of multi-masking and target unique skin concerns with a festive 4-Piece Mask Sampler Gift Set, or a celebratory 16pc makeup kit with high-pigment eyeshadows, glitters, blush, bronzer, a highlighter and mascara. Whether it’s Christmas, someone’s birthday, mother’s day, girl’s night or friyay, it’s always nice to treat yourself and those you love with sampler and full-size gift and value sets, like an irresistible makeup kit filled with beauty goodies. When you have the perfect eyeshadow travel makeup set or on-the-go travel highlighter palette, it’s easier to take your perfect selfie. A camera-ready look comes easy when you’re equipped with an enviable makeup value kit that has everything beauty item you need in one convenient place.