PÜR is one of the pioneers of beauty meets digital influence. Over the past year, PÜR has been working closely with top-tier beauty influencers to reshape the industry landscape using social media to engage PÜR Beauties across the globe. Last week, we invited some of these key influencers on a trip to paradise with us to celebrate our newest and biggest-yet product launches of 2017. We travelled all the way to warm and sunny Anguilla to put our new performance products to the test.
Our PÜR Beauties Sona (@simplysona), Kristen (@kristenxleanne), Laura (@larlarlee), Angel (@mac_daddyy), Jackie (@jackieaina), Nicol (@nicolconcilio), Karen (@iluvsarahii), Ellarie (@ellarie), Denise (@makeupbydenise), Sonjdra (@sonjdradeluxe), Hailie (@hailiebarber), Andrea (@andrearussett), Melissa (@alatorreee), Christen (@christendominique), Maryam (@maryamnyc) and Jade (@jadeywadey180) were among the exclusive party guests to celebrate our launches.
Our itinerary was complete with fun day-time activities including speed boating around the island of St. Marteen and enjoying stunning views from convertible Mini Coopers on the island of St. Barths. We also threw several evening parties like the Masquerade Ball, an all white Beach Affair and a Slay Soiree in Anguilla where we launched some of our most coveted new products Chrome Glaze Lip Glosses, Velvet Matte Liquid Lipsticks, self-sharpening On Point Lip Liners, PRO Eyelashes, Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation, No Filter Primer, and our Skin-Perfecting Brushes.
Our beauty gurus were extremely excited about the new launches. Nicol Concilio said “The Trolls Eye Shadow Palette was amazing! Totally loved how it was different than anything you guys have done in the past.” And others couldn’t wait to try the new lip collection and complexion products. Our PÜR Beauties tested the Bare It All foundation and found it had wonderful wear all day in and out of the sun.
If you’d like to see more of the trip, check out our pics from #paradisewithpur