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The Skin Trick Makeup Artists Swear By

The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of m...

5 Concealer Tricks Everyone Should Know

Up until the days of YouTube beauty gurus and tutorials, we all applied concealer the same way in a half moon shape under our eyes to cover dark c...

Vegan Beauty You Need Now

We are constantly striving for innovation. Each year, our development team gets together with our brand leaders to brainstorm new ways we...

How To Look Amazing All Day

Making sure both wings are even and your concealer is set takes dedication. Nothing is more frustrating than looking in the mirror after what you t...

The Lipstick Hack This Byrdie Blogger Swears By

Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whe...

PUR Goes to Paradise!

PÜR is one of the pioneers of beauty meets digital influence. Over the past year, PÜR has been working closely with top-tier beauty influencers to ...

Is Your Skincare Age Appropriate?

Needs change. As the skin ages, it requires different nutrients to keep it healthy and looking vibrant. The key to looking fabulous at any age is p...

Is It Time to Fire Up Your Makeup

Life would be so much easier if we had enough time in the day to get everything done without breaking a sweat. Our lives are not so easy and though...

Don't Let Acne Steal Your Spotlight

Acne is the worst. Cystic or not “ it’s like an annoying younger sibling that shows up and steals your spotlight when you are having a good day. Pu...

Easy Like Sunday Morning Yoga

We have this debate with ourselves every morning: do I work out in the morning or the evening? The alarm goes off and you have to decide whether yo...

Brighter Eyes with Johnny Saade

Are you tired? No. Are you tired of people asking you that? Yes? We’ve all looked ourselves in the mirror and realized that our eyes don’t look the...

Everything You Need to Know About SPF

We’ve spent the last few months faking that sun-kissed look with bronzers and self-tanners. Though, we are not ready to ditch a little help, we a...

Beauty Food

Is your skin wreaking havoc? Our breakouts and dryness may be due to what we are putting in our bodies as much as what are putting on our skin. The...