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Article: All About Lashes

All About Lashes - PÜR Beauty

All About Lashes

Mascara or false lashes can transform an eye look and can really make your eyes pop—but depending on skill level, they can be tricky to apply. With so many beauty products and methods of application to choose from, you may be wondering where to start? We’ve curated a list of some of our favorite PÜR mascara and false lashes to help you achieve the perfect eyelash look, faster than you can bat an eye.

So, let’s get started!

Firstly, if your lashes don’t have a natural curl try using a lash curler to lock in curled and lifted lashes all day long; the PÜR Pro Eyelash Curler is the perfect tool to lift the lashes, preparing them for the next steps.

Apply lash primer. Many people skip this step or may have never heard of a lash primer, but priming the lashes adds more volume, length and curl, and is the perfect base for your favorite mascara. Our bestselling Fully Charged Mascara Primer is the ideal base for your mascara.

Mascara. At PÜR, we formulate our mascara products with lash-loving ingredients that help to nourish your lashes. Following the lash priming step, apply the sister to the Fully Charged Mascara Primer, the Fully Charged Mascara with Magnetic Technology. This inky-black mascara helps to lift, separate and impart bold black pigment onto each lash. Starting at the base of the lashes, place the mascara wand and wiggle the wand up the lashes to the tips of your lashes, repeat until you achieve your desired results. For more pigment, place the wand at the back of the lashes and coat the tips of the lashes with one last coat of mascara.

*Pro Tip- If you make a mistake when applying your mascara, simply let it dry and gently flake it off using a cotton swab.

The next step is up to you. If you want more length and drama, we recommend adding false lashes after mascara. We have some amazing styles to choose from. If you prefer a natural lash, try the Pro Eyelashes in Socialite. For a more glam look, try the Bombshell or Diva Pro False Eyelashes.

For tips and tricks on how to apply falsies, visit

We hope you love your new eye-popping lash look. Make sure to tag us @purcosmetics for your chance to be featured.

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