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Article: Face Mask Makeup Must-Haves: It's All About the Eyes!

Face Mask Makeup Must-Haves: It's All About the Eyes! - PÜR Beauty

Face Mask Makeup Must-Haves: It's All About the Eyes!

Now that we are all settling into the “new normal,” you may have noticed that normal may include a new accessory. When you step out, you will see that many people are wearing masks or face coverings. And, if you’re anything like most of us, as the world slowly reopens, you may be wondering how to get back into your makeup and skincare routine. Many people want to feel “back to normal,” and sticking to a routine, more specifically, a relaxing beauty and skincare routine can have an immensely positive effect on your overall zen. And as much we miss seeing your smiling faces, if you choose to wear a mask, now is the time to play up the eyes and brows since only that half of your face will be visible. So, let PÜR help you put to use some of the stellar makeup techniques you may have picked up during quarantine with these mask makeup must-haves.

Minimal Foundation

Because more than half of the face is covered, foundation should be minimal. We love the 4-in-1 Tinted Moisturizer. The 4-in-1 Tinted Moisturizer is a lightweight, multipurpose 4-in-1 complexion product. It is a moisturizer, primer, foundation, and broad-spectrum SPF 20 sunscreen protection all-in-one. The 4-in-1 Tinted Moisturizer keeps skin looking healthy and helps protect you from the sun while boosting hydration.

All About the Eyes

Play up your eyes with pops of color or intricate eyeliner. Want to have a little fun? We love this season’s hot trend of floating eyeliner, a makeup technique where bold liner is coupled with negative space resulting in a fun, fashion-forward look that is totally wearable. We suggest using the On Point Eyeliner Pencil in the color Rain—a beautiful purple eyeliner pencil. Going for a more subtle look? Try using the PÜR X TROLLS WORLD TOUR: in Classical. A neutral-colored, travel-sized Pressed Pigments Palette with six swoon-worthy, music-themed shades that work together in harmony for chart-topping looks that wow. As supermodel Tyra Banks would say, “it’s time to Smize” (smile with your eyes).

Bold Brows and Full Lashes

Again, since the focus will be on the upper half of the face, now is the time to play with your lash and brow look. Create super full brows using  Envious Brow overtop Arch Nemesis eyebrow makeup.

Next, add several coats of  Big Look Mascara. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout black mascara color with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy— even in tough inner corners! Now, that’s a stroke of genius.

Moisturized Lips

Just because you are not showing off your lips doesn’t mean you should neglect them. Try coating your lips in Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm the Hybrid Balm is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin while delivering a natural-looking flush of color to lips. Formulated with deeply moisturizing Vitamin C and skin-loving shea and murumuru butter for visibly smoother, suppler-looking lips.

*Bonus Tip*

Wearing a mask could lead to “maskne”, acne and irritation caused by wearing a mask. To help combat this issue please wash your hands before and after using your mask and wash your face at the end of your day. We recommend using our PUR See No More Deep Pore Cleanser. Infused with good-for-your-skin ingredients, this deep pore cleanser gently deep cleans and purifies the look of congested, acne-prone skin. This cleanser is perfect for washing the day away, leaving you with clean, fresher-looking skin.

And remember, nothing can dull your light; let it shine bright as you embrace the “new normal.”


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