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Article: What is “Anti-Pollution” Beauty?

What is “Anti-Pollution” Beauty? - PÜR Beauty

What is “Anti-Pollution” Beauty?

There seems to be a growing interest around environmental factors and how they can potentially impact our skin overtime. For years we have been taught to wear SPF, cleanse our skin and eat right, but what about the increasing concerns many are having about pollution and their skin? Pollution may not cross your mind when you step outside of your home. Still, according to The National Center for Biotechnology Information, “Air pollution represents another environmental threat to which millions of humans worldwide are exposed.” But what exactly is “anti-pollution” skincare and cosmetics? PÜR has always placed innovation and good-for-your-skin ingredients at the forefront and we are here to help you better understand the Defense Collection and how these innovative makeup and skincare products could have a positive effect on the look and feel of your skin.

Downtown Detox | Detoxifying Black Lemon Peel Mask

We took the classic mud mask to another level with our new Detoxifying Black Lemon Peel Mask. We added purifying and good-for-skin ingredients like bentonite clay and charcoal. We infused the face mask skincare formula with anti-pollution benefits to help protect the skin from environmental stressors like pollution.  

Perfect for | Oily skin, blemish-prone skin, overstressed skin.

Formulated with:

Bentonite Clay and Charcoal | Draw out pore-clogging impurities.

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Lactic Acid | Gently exfoliates skin for a smoother, softer appearance.

Submerge | Overnight Detox Anti-Pollution Moisturizer

We all know about the damaging effects of spending too much time in the sun has on our skin, but many of us may never think about the impact pollution could have on our skin. Overexposure to these environmental stressors, like pollutants, can cause premature aging of the skin. This overnight mask is a beautiful blend of skin-purifying ingredients that help to protect and purify the skin while you sleep.

Perfect For | All skin types. Great for adding instant hydration and skin-benefiting ingredients aimed to help reduce the appearance of dry skin, fine lines and wrinkles.

Formulated with:

Charcoal | Helps absorb excess oil, dirt and impurities for a more radiant-looking complexion.

Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

Wild Pansy Extract | Delivers intensive hydration.

Matte Mist | Anti-Pollution Mattifying Setting Spray

Anytime we step outside, we often encounter dirt, smog and pollution, which can potentially damage the skin. We wanted to give women and men around the world another line of skin defense with this Anti-Pollution Mattifying Setting Spray, not to mention aiding with the concerns many have with oily or breakthrough shine throughout the day. This mattifying setting spray will lock in your looks and help your makeup last longer for a  matte complexion.

Perfect For | Combo and oily skin types, or anyone looking to help protect skin from environmental stressors, like pollution and mattifying benefits.

Infused with:

Energy Complex | A combination of ginseng, vitamin B and green tea that helps boost the skin’s natural metabolism and rejuvenate the skin’s appearance.

Grape Leaf Extract | Helps protect skin against environmental stressors, like high energy visible blue


Charcoal | Helps absorb excess oil.

Defense | 12-Piece Anti-Pollution Eyeshadow Palette

The changing environment has caused consumers to become more aware of what they put on their skin. This 12-Piece Anti-Pollution Eyeshadow Palette complete with a range of buttery-soft matte, shimmer and satin eyeshadow shades helps you take your look from day to night with ease.

Perfect For | Creating stunning smoky eye makeup looks and adding drama to your everyday makeup routine.

Key Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skin.
Zingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution.

On Point | Waterproof Liquid Eyeliner Pen

The skin around the eye is extremely delicate and even more so when exposed to harsh elements like pollution. We infused this fine-tip matte black Waterproof Liquid Eyeliner Pen with anti-pollution ingredients that help to protect the skin around the eye.


100% of users said the liquid eyeliner glided onto eyelids smoothly.

97% of users feel that the tip of the liquid eyeliner allowed for controlled, precise application.


Alteromonas Ferment Extract | Helps protect skin against environmental stressors, like pollution.

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