Trend Alert: Watercolor Makeup and How to Wear It

Watercolor makeup is one of summer’s hottest makeup trends, and at PÜR we are here for it! If you’re unfamiliar, watercolor makeup is a soft and dreamy makeup technique where lids, lips and cheeks are layered with delicate and feminine washes of color, resulting in a makeup look that is as breathtaking as it is beautiful. Think of Claude Monet’s famous painting “Water Lilies,” where soft pastel blues and greens are coupled with pops of pink, purple and traces of yellow. We like to think of makeup as art and your body as the canvas, free to express yourself without limits. If you are interested in trying this wearable makeup trend check out our watercolor inspired makeup look below.

Check out my inspiration > Watercolor look.

Step 1. Prep your canvas

Every makeup look starts with a fresh and clean canvas. Using the No Filter Primer Blurring Photography Primer in Original smooth a layer over clean, moisturized skin prior to makeup application.

Step 2. Apply Your Base

Watercolor makeup is all about fresh dewy skin, using a small amount of the 4-in 1 Love Your Selfie Longwear Foundation and Concealer apply to the center of the face and working outwards apply to your desired level of foundation coverage. Using the doe foot applicator apply a small amount of the product under eyes and anywhere you wish to add a little more coverage.

Step 3. Onto the eyes

For this eye makeup look we recommend using the PÜR X Trolls World Tour palette in Pop and Techno. With shades of pink, yellow, blues, golds and greens, these two makeup palette choices are perfect for this look. Now, this is where your inner makeup artist can shine. Get creative while creating your makeup masterpiece… just remember to blend, blend, blend until watercolor makeup is soft and fresh. Complete the eyes with Fully Charged Mascara, an age-defying mascara that adds instantly lifts, defines and separates lashes for a flirty look.

Step 4. Lips and Cheeks

This skincare-infused makeup trend focuses on fresh-looking skin, colorful eyes and punchy, glowing cheeks. Add an instant luminous pop of color with Hybrid Balm in LMFAO, a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin. Apply to lips and cheeks for a dewy monochrome finish.

Step 5. The Final Strokes

Set the skin. Illuminate and revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow. This step helps to lock in moisture and give an overall fresh finish to your work of art.  And to finish it all off, brows. Don’t worry about heavy eyebrows for this look, just run a small amount of  Envious Brow overtop Arch Nemesis to set brow hairs for natural-looking brows that allow the rest of the face to be the focal point.