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Fully Charged Mascara

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Fully Charged Mascara

Powered by Magnetic Technology

Shade: 951455030 Black


The Highlights




Megawatt Mascara

Opposites attract with this anti-aging mascara that has a "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for long-lasting performance.

Fully Charged Mascara

Fully Charged Mascara

  • Application
  • Benefits
  • Ingredients


Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. 

“The secret to best mascaras starts with the formula and ends with the wand."
- PÜR Educator


Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Provides texture plumping hydration that softens the look of lines

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499)


apply this first


Cease Crease Eyeshadow Primer

Special Price $8.00

- Regular Price: was $18.00

apply this second


Eye Polish


your pick

4.9 / 5.0
53 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Stars
I love this mascara! It stays on without smudging or flaking, and lengthens and textures my lashes perfectly. It is also easy to remove with a moist cloth. So happy to have found this- would also love to have it in brown ;) I would recommend it to anyone who like me has issues with sensitive skin around my eyes.
April 11, 2018
1 month ago
No smudges
Easy to wear mascara that makes my lashes long and dark without clumping. I usually have to wear waterproof mascara because if not I end up with raccoon eyes. This mascara stays all day with no smudging and it's easy to remove at the end of the night.
March 30, 2018
I love this mascara. I don't like the new trend of fat bushy eyelashes and this mascara is the complete opposite. It gives nice long eyelashes with no clumping!! I've already refered it to multiple friends.
March 27, 2018
1 month ago
Big promises
I bought this mascara after reading someone else's experience with wearing it. They claimed that they received lots of complements on their lashes and so I figured I would try it. I can not tell the difference between this brand or a cheaper brand you can buy from the grocery. I would not recommend it.
March 26, 2018
1 month ago
Absolutely love this mascara
Absolutely best mascara I've ever tried . I received this mascara in my ipsy bag last month and will definitely be purchasing a full size. As someone that has short thin lashes this adds so much volume and length without needing false lashes at all. The wand let's you get every little lash. It lasts all day without making my eyes look like a racoon by the end .
March 10, 2018
Best mascara ever!
The best mascara I’ve ever used. It adds lots of volume and length to my lashes.
March 2, 2018
2 months ago
Fully Charged Mascara
Love it! No flaking or smearing. Thickens my lashes.
February 27, 2018
2 months ago
Best mascara I have used. Very happy with my purchase.
February 23, 2018
2 months ago
To anyone who has a tough time finding mascara that stays on your lashes...this is it!!!
Nothing stays on my lashes. NOTHING. Not even the most expensive mascaras. I felt so hopeless because no matter what I tried, an hour in, id look like a raccoon. The gal at Ulta helped me try ONE last formula...this was it! I can actually wear mascara all day without flakes everywhere. So for anyone with oily lashes (Better Than Sex wouldn't even stay on me), I'd recommend this! Something about this magnetic technology allows it to adhere and stay one one's lashes super well. However, it remained as easy to remove as any regular mascara. This all is in addition to it making my lashes giant!! I love this stuff.
February 17, 2018
I finally found THE mascara!
After trying so many mascaras, I finally found the ultimate mascara!!!
January 21, 2018
3 months ago