Fully Charged Mascara Powered by Magnetic Technology

$24.00

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

Multitasking formulas with skincare-first ingredients

Designed for real results + everyday ease

Always clean, cruelty-free, and consciously crafted

Powered by Skincare

Elevate Your Routine, Effortlessly

Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.

Glow Like You Mean It

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Find Your Perfect Match

Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.

Confidently You. Beautifully Matched.

FAQs

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Customer Reviews

Based on 870 reviews
45%
(389)
25%
(216)
21%
(182)
6%
(50)
4%
(33)
B
Bridgeta
Age Range: 25-44
Not clumpy and not drying

I received this product in exchange for an honest review. This mascara is wonderful. The applicator brush is great. Its a little fluffy but the bristles arent super close together. It fans out the lashes more than a lot of other mascaras that cause clumping because theirs are so close together. Theres no clumping with this mascara and the formula is not dry at all. It glides on smoothly and it doesnt have fall-out. The mascara lasts all day and it doesnt make my eyes water or anything. I highly recommend trying this one out.

Q
Queen_misfitx3
Age Range: 25-44
Fully Charged Mascara

If youre looking for a mascara that lifts, defines, and delivers bold volume, the PUR Fully Charged Mascara is definitely worth a try. The rich black pigment makes lashes pop, giving them an intense, dramatic look without needing multiple coats.

What really impressed me was how thick and creamy the formula isyet it doesnt feel heavy at all. Instead of weighing down the lashes, it actually adds fullness and structure, making them look naturally more voluminous. The magnetic technology in the formula really helps with grip and lift, keeping lashes looking defined throughout the day.

Overall, this mascara delivers great lift, rich color, and fullness while still feeling lightweight. If you love a bold lash moment without the clumps or stiffness, this ones a keeper!

*Product was received as part of an educational promotion.*

m
mmolzahn1
Age Range: 25-44
Obsessed!

Ive been using the PR Fully Charged Mascara and I have to sayits definitely one of the best mascaras Ive tried. The magnetic technology is such a cool and innovative touch, and it really makes a difference in how full and lifted my lashes look. Its formulated with vitamin B, biotin, and peptides, so it not only enhances the look of my lashes but also helps strengthen and nourish them over time. I love how it wraps around each lash to give amazing volume and length without clumping or flaking throughout the day. It separates beautifully and gives that full, bold look Im always going for. I absolutely love this mascara and will definitely keep using itits a total game-changer. Highly recommend! This product was provided for promotional purposes in exchange for my honest review.

M
Morgan
Age Range: 25-44
Basic

For being a $24 mascara, I did expect a little more satisfaction from using. This honestly feels like a drug store mascara. Typically i'm a huge fan of PUR but unfortunately this didn't cut it for me. It's advertised as good for contact lens wearers, which I am, and I can agree that I had no issues with my sensitive eyes. I felt like I had to put a lot of layers on for hardly any results. My other negative is that it flaked really bad on me. I was left with many tiny black flakes under my eyes that were noticeable after just a few hours. I didn't get anywhere near the results in the before and after on PUR's website. It's also my duty to mention: I am postpartum and have lost a good amount of length and volume to my lashes. Maybe it would have had better results if I had some more length on my lashes. For now, it's unfortunately a pass. This product was provided for promotional purposes in exchange for my honest review.

S
SymStylez
Age Range: 25-44
Everyday Mascara!!!

I love this mascara!!! It really makes your eyes pop! At first I was skeptical on whether or not this mascara would do what it claims to do,but after using it I can truly say it absolutely works! There is no clumping or flaking! It last all day! It gives you such pretty and natural elongated looking lashes! I highly recommend!

s
seankellynope
Age Range: 25-44
So fun!

The PUR fully charged mascara is just so fun. First, I played around the wand and tested its negative magnetic core with some paper clips and staples. It definitely works. I think it does a really good job of lifting, and separating lashes. Its a nice inky black formula and a long slightly hourglass shaped bristle wand. My lashes arent the longest or widest so I dont think this is the ideal wand for my eye type. For the bottom lashes, you definitely want to hold the mascara wand vertically. I think the wand would be ideal for someone with a wide, round eye. I ended up tested the product with disposable wands and an actual magnet on several of my friends who have longer lashes, and the lift was amazing. It also retains a curl very well. It was such a cute DIY science experiment. I found it very buildable. I would say you can do three coats of mascara before it starts to clump. I think this is a great mascara for everyday use. I didnt have any major issues with smudging but it definitely is on the harder side to remove, even when it dries, so when I tried to fix some smudges on the lower eyelash it ended up looking like a smudgy intentional eyeliner. Its not a huge issue for me because I think most mascaras are like that anyway. I think it should be done before base make up to avoid ruining the foundational layer. I also love that PUR is cruelty free and vegan.

Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.