Fully Charged Mascara Powered by Magnetic Technology

$22

Take your lashes to new heights with PUR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to volumize, separate and thicken the appearance of lashes.

What it does:
 Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
 Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
 98% instantly amplified lashes*
 93% said lashes retained their curl well*
 90% experienced no flaking*
 93% experienced no smudging*
 100% said the mascara was easy to remove*
*Based on an in-house perception study

Transformative Ingredients:
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out
Carnauba Wax | Separates and sets each lash for all day length, volume, and curl
Vitamin B5, also known as Panthenol | Helps to condition lashes, giving them more flexibility to help maintain longer-looking lashes


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  • Opposites attract with this age-defying Fully Charged Mascara, powered by innovative magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumize, and separate, taking your lashes to extreme lengths. Speak volumes with one simple flutter. Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumize, and separate for all-day performance. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible.




  • Start the application at the base of the lash, wiggle the mascara wand gently back and forth to coat the sides and bottom of lashes.


    Fully Charged Mascara Primer

    $20.00


    “To prevent drying out the mascara, do not pump wand. Replace every 3 months."
    - PÜR Educator


  • PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.


    While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.


    We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.


    For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.


  • ALL INGREDIENTS

    A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.

    Carnauba Wax | Separates and sets each lash for all day length, volume, and curl.

    Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.

    AQUA, CERA ALBA (BEESWAX), CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX, ALCOHOL DENAT., PALMITIC ACID, NYLON-12, VP/EICOSENE COPOLYMER, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, GLYCERIN, POLYBUTENE, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, ASCORBYL PALMITATE, POLYQUATERNIUM-10, POLYVINYL ALCOHOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ETHYLHEXYLGLYCERIN, PROPYLENE GLYCOL, PHENOXYETHANOL, IRON OXIDES (CI 77499)

Opposites attract with this age-defying Fully Charged Mascara, powered by innovative magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumize, and separate, taking your lashes to extreme lengths. Speak volumes with one simple flutter. Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumize, and separate for all-day performance. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible.




Start the application at the base of the lash, wiggle the mascara wand gently back and forth to coat the sides and bottom of lashes.


Fully Charged Mascara Primer

$20.00


“To prevent drying out the mascara, do not pump wand. Replace every 3 months."
- PÜR Educator


PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.


While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.


We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.


For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.


ALL INGREDIENTS

A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.

Carnauba Wax | Separates and sets each lash for all day length, volume, and curl.

Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.

AQUA, CERA ALBA (BEESWAX), CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX, ALCOHOL DENAT., PALMITIC ACID, NYLON-12, VP/EICOSENE COPOLYMER, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, GLYCERIN, POLYBUTENE, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, ASCORBYL PALMITATE, POLYQUATERNIUM-10, POLYVINYL ALCOHOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ETHYLHEXYLGLYCERIN, PROPYLENE GLYCOL, PHENOXYETHANOL, IRON OXIDES (CI 77499)

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