Snatch Your Look with the Perfect PÜR Contour Shade

If you don’t know where to start with contour, you’re not alone! Scrolling through the endless methods and products on Instagram or TikTok can get overwhelming fast. PÜR is here to help with your one-stop guide to finding your contour shade—no filters required! We’ll help you get learn (or brush up on) the basics with a few tried-and-true pointers, then run through a few options to help you find your new contour go-to.

  1. Find Your Shade

Contouring is actually a no-brainer when you think about it: our faces aren’t flat. They have angles, curves, and shadows, so instead of a foundation that’s all one color we need to place a slightly darker shade on those areas that naturally have a bit of shadow. Apply a shade of 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 Powder Foundation, Love Your Selfie Long Wear Foundation and Concealer, or 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation that’s one to two tones darker than your main foundation anywhere you want to enhance the dimensions of your face: your cheekbones, jawline, forehead, and nose are likely where those shadows fall naturally.

  1. Learn Your Undertones

Contour isn’t just about darker shades, though. Pay attention to your skin’s natural undertones—are they warm, cool, or neutral? If your skin burns easily in the sun, you probably have cool undertones (blues and reds). If your skin tans well, it likely has warmer tones like golds or yellows. Burn and then tan? Then neutral tones are probably for you! When you choose a foundation shade you want it to have the same undertones as your skin, so make sure your contour shade has those tones too!

PUR’s foundations and concealers come in a wide range of shades that take undertones and overtones into account. Plus, you can use the “Find Your Shade” tool to try on shades anytime—even when you’re watching Netflix in your PJ’s.

  1. Pick a Brush

Makeup tools are everything when it comes to contour! PÜR’s Chisel Brush is designed to work with 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 Powder Foundation, but if you’re working with a cream or liquid foundation, the BHOLDER Dual-Action Complexion Applicator may help you create a more defined look with its densely-packed synthetic bristles. In general, bigger, fluffier makeup brushes are going to give you a softer, less defined makeup look.

Uncertain when you should go in with these brushes? After your favorite foundation and 4-in-1 Sculpting Concealer, but before your blush is the best time to apply your contour.

  1. Cream vs. Powder

This one comes down to your personal preference—do cream products or powders make you feel more put together when you’re heading out in your makeup? You could also consider your skin type. Oilier skin types may prefer powder-based products like 4-in-1 Pressed Mineral Makeup that mattify the look of skin. PÜR beauties with dryer skin might opt for our 4-in-1 Foundation Stick. This cream-to-velvet formula can be used as a highlighter or contour cream because of the unique octagonal stick component. It’s also perfect for on-the-go beauty!  

  1. Enjoy Your Contour!

Contouring shouldn’t be a stressor! The Instagram hype is real, but at the end of the day, contouring is just another part of your makeup routine to experiment with and help enhance your natural beauty. If you create your contoured look with PÜR products, you can be sure they’re infused with skin-loving skin care ingredients like PÜR’s Proprietary Ceretin Complex, Shea Butter, Aloe Vera, and Green Tea Extract to help soothe and condition your skin. Are you looking fierce and loving the look of your skin? Then that’s a PÜR-fect contour!