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Article: Trend Watch: Glazed Donut Skin is Summer’s Biggest Beauty Trend

Trend Watch: Glazed Donut Skin is Summer’s Biggest Beauty Trend - PÜR

Trend Watch: Glazed Donut Skin is Summer’s Biggest Beauty Trend

Glisten. Glowing. Glossy. Glazed? That’s right: the newest term for that youthful-looking, shimmering face is inspired by the sugary doughnut you get to treat yourself after a tough week. Word on the street is this moniker took off when none other than Hailey Beiber used it as a caption on Instagram: “glazed 🍩🍩 skin all 2022. Tell a friend.” Right you are, Mrs. Beiber! We’re passing this beauty trend along to all our PÜR skin care afficionados and telling you how to get that glazed donut look this summer and beyond!

To get your glaze going, you’re going to want to start with an intensely hydrating daily moisturizer. Creating an extra-smooth base for your makeup to glide onto is essential to achieve this look, so that’s our cue to introduce you to PÜR’s 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. This pillowy moisturizer deeply hydrates with an innovative water breaking technology to help give your skin that dewy glow. Perfect for your morning or nighttime routine, 4-in-1 Cloud Cream hydrates, soothes, smooths and primes the skin for makeup while the antioxidant-rich formula helps to minimize the appearance of fine lines and wrinkles. Quenching your skin with Cloud Cream will help get you ready to create that glowy glaze look.

Now that your skin is prepped and satiny soft-looking, it’s time to build up the glaze by mixing a few Go with the Glow Niacinamide Drops into your 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 or Love Your Selfie Foundation. Go with the Glow Drops are powered by age-defying Niacinamide, Vitamin C, and a superfood blend of Kale, Spinach, Aloe, and Lavender to help give your skin that radiant-looking glow. 4-in-1 Tinted Moisturizer and Love Your Selfie are both formulated with PUR’s exclusive Proprietary Ceretin Complex and other skin-loving ingredients and adding Glow Drops gives these foundation favorites an extra youthful-looking glaze!

What’s the difference between “shine” and “glaze,” you ask? Mainly a difference in placement. To get a glazed doughnut glisten that is fresh-looking but not oily, it’s important to hit the high points of your face and help minimize the shine in your T-zone. Carving out the area under your eyes with 4-in-1 Sculpting Concealer will help create depth and definition for your glowy glaze. Use your PUR Chisel Brush to layer some Skin Perfecting Powder Blushing Act on the apples of your cheeks. Skin Perfecting Powders are infused with skin-loving antioxidant-rich ingredients to help condition skin, and they leave your look with a matte finish that looks soft instead of flat. For more glaze, pop some extra Glow Drops on those high points: your cheekbones, the tip of your nose, and your brow bones are the best places for that glassy look!

Finally, finish off your glaze with Skin Perfecting Powder Afterglow Illuminating Powder and set it with Lit Mist Illuminating Setting Spray. Glazed doughnut skin is all about a youthful look, and Afterglow Illuminating Powder diffuses the look of fine lines and wrinkles with a sheer wash of illuminating color. Afterglow is formulated with uber-hydrating Shea Butter to help lock in moisture and Green Tea to sooth skin and reduce the appearance of redness.

Top it all off by delivering instant luminosity with a spritz of Lit Mist! This silky fine mist comes in an ultra-luxe clouded pink bottle and uses Glycerin, Coconut Acid, and Safflower Seed Oil to lock in moisture. Voila! You and your new glowy glaze are ready to hit the town… or the nearest bakery!

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