Earth Month Spotlight: Aloe Vera

At PÜR, we care about the Earth all year round—you can read more about how to reduce, reuse, and recycle some of your PÜR favorites here. There are so many skin-loving ingredients found on this incredible planet, including many of the ingredients that we use in our multitasking PÜR makeup and skin care products. This week, we’re highlighting a plant-based ingredient that’s working as hard as you do: Aloe Vera. Aloe is featured in PÜR favorites from our bestselling 4-in-1 Tinted Moisturizer to our uber-hydrating and restorative Submerge Overnight Detox Anti-Pollution Moisturizer. Read on to learn what’s so incredible about this desert-dwelling plant, and to hear about more of the Aloe-infused products at PUR this Earth Month and every month!

Why We Love Aloe

  • Successful Succulent

The Aloe Vera plant is a hardy succulent native to desert environments. Because it stores water inside its mature leaves, Aloe can live on very little water for a long time. It also makes a great houseplant—you don’t have to have a green thumb or a lot of extra time to keep an aloe plant of your own alive!

  • Sustainable Soother

We love Aloe and the Earth does too! Aloe doesn’t take as much space or water resources to farm, which some say makes it a more sustainable choice than other crops.

  • So Many Uses!

Aloe gel has been used across cultures for centuries. At PUR, we know that Aloe can help soothe skin and decrease redness.

PÜR Products with Aloe

At PUR, we’ve added skin-loving aloe into skin care masks, serum products, and moisturizers so that you can incorporate this hero ingredient into every aspect of your skincare routine. Check out some of our Aloe-infused options below!

4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer

Cloud Cream is an intense hydrator, and part of that moisture comes from Aloe! This multitasking moisturizer uses Aloe to soothe skin and help reduce the appearance of redness. Other botanicals like Green Algae Extract and Apple, Cranberry, and Raspberry Fruit Extract help protect the skin from environmental stressors and help promote a healthier-looking complexion. The innovative water-breaking technology in Cloud Cream gives it a light, pillowy texture and helps to visibly reduce the appearance of fine lines and wrinkles.

4-in-1 Correcting Primer Energize and Rescue

If Aloe can survive in the parching desert, it can also help your makeup look survive a hectic workday. This Aloe-infused primer helps set the stage for a flawless makeup look by helping reduce the look of redness and pores as it soothes your skin. This multitasking makeup primer is also infused with caffeine to help perk up the skin and Squalene and coconut water to help improve skin’s hydration and texture. Are dark spots or hydration more of a concern for your skin? Look for Aloe’s skincare benefits in PUR’s 4-in-1 Correcting Primer Dark Spot Corrector and 4-in-1 Correcting Primer Hydrate and Balance.

Tone Up Total Fitness Eye Serum

Want to give your undereye skin a little workout? This earthy-looking green eye serum uses Aloe in combination with Turmeric, Squalane, and Neem Flower Extract to visibly help firm, lift, plump, and smooth the appearance of the under eye area. Tone Up is lightweight and cooling to help reduce puffiness under your eyes, and 50% of participants in our trial saw a reduction in wrinkle depth after using it for 28 days.*

*Based on an in-house perception study