April Showers Bring… Hydration!

April is upon us again, complete with the possibility of dreary, stormy afternoons spent stuck indoors dreaming about brighter spring and summer days ahead. At PÜR, we embrace those rainy April days because we know that hydration is key for a healthier-looking microbiome and flawless makeup application. Trust us: keep up that skincare routine for hydration while you’re stuck inside, and it will help your skin look refreshed and rejuvenated when the sun comes out again.

What’s our go-to skincare product for locking in moisture? Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer provides just as much hydration for your skin as those April showers provide for May flowers! Read on to find out more about this everyday moisturizer and the skin-loving, PÜR ingredients that help give your skin that dewy, April-inspired look!  

What is 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer?

This antioxidant-rich, gel-to-water formula utilizes an innovative water-breaking technology to provide deep hydration and help reduce the appearance of fine lines & wrinkles. 4-in-1 Cloud Cream is also a PÜR multitasking beauty must-have—in addition to hydrating the skin, this light essence moisturizer also soothes, smooths and primes the skin for every day makeup application. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer stands out because of its special gel-to-water transformation: the gel transforms into watery essence on contact with the skin, helping to leave it hydrated, more radiant, and healthier-looking.

What Makes 4-in-1 Cloud Cream our Go-To for Hydration?  

4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is a hydration hero because of PÜR’s proprietary Ceretin Complex and natural botanicals that help quench your skin’s thirst. Read on for more about the clean, barrier-protecting key ingredients that give 4-in-1 Cloud Cream its multitasking everyday beauty solution!

PÜR’s proprietary Ceretin Complex | At PÜR, we we make products to spark imagination, and Cloud Cream does that with Ceretin Complex! Ceretin Complex is powered by an Encapsulated Retinol, Lactic Acid, and Shea Butter, and a Ceramide that gently help diminish the look of fine lines, wrinkles, and discoloration. Our Ceretin Complex is exclusive to PUR Foundations, Primers, Concealers, and Face Powders—you can’t find this ingredient anywhere else!

Green Algae Extract | For this ingredient, we’re going from up in the clouds to under the sea! Seaweeds like green algae are densely packed with vitamins, minerals, and lipids absorbed from seawater, which can translate into major benefits for the look of skin. The Green Algae Extract in 4-in-1 Cloud Cream helps protect your skin from environmental stressors, like high energy visible blue light.

Aloe | If you’ve ever cared for succulents like the Aloe Vera plant, you know that just a little water goes a long way for this hydration all-star. Aloe’s ability to retain water and its gel-like consistency helps 4-in-1 Cloud Cream (and a whole bunch of other soothing, PÜR products) to soothe skin and help reduce the appearance of redness.

Green Tea | Helps fight premature signs of aging.

Apple, Cranberry and Raspberry Fruit Extract | Help skin maintain a healthier-looking appearance.