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Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes! Hotline (Metallic Hunter Green) Down to Earth (Chocolate Brown) Heartless (Black) Rain (Plum) Not Sorry (Dove Grey) -
Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
Fully Charged Mascara
$22.00
To make your eyes appear wider, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil on the inner rim of the eye and On Point Eyeliner on the lower lash line. -
PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.
While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.
We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.
For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.
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Key Ingredients:
Sunflower Seed Oil and Tocopherol | Rich in Vitamin E and Omega-6 fatty acids to help moisturize delicate skin around the eyes while providing antioxidant protection
Panthenol | Conditions skin for softer more youthful-looking complexion
Down To Earth
ISODODECANE, SYNTHETIC WAX, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, MICA, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, FERRIC AMMONIUM FERROCYANIDE (CI 77510), IRON OXIDES (CI 77491, CI 77492, CI 77499)
Heartless
ISODODECANE, SYNTHETIC WAX, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, MICA, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499), FERRIC AMMONIUM FERROCYANIDE (CI 77510)
Hotline
ISODODECANE, SYNTHETIC WAX, MICA, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499)
Rain
ISODODECANE, SYNTHETIC WAX, MICA, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007), FERRIC FERROCYANIDE (CI 77510), CARMINE (CI 75470)
*CONTAINS CARMINE AS A COLOR ADDITIIVE
Not Sorry
ISODODECANE, SYNTHETIC WAX, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, MICA, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)
Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes! Hotline (Metallic Hunter Green) Down to Earth (Chocolate Brown) Heartless (Black) Rain (Plum) Not Sorry (Dove Grey) |
Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward. | ![]() Fully Charged Mascara$22.00 |
![]() | To make your eyes appear wider, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil on the inner rim of the eye and On Point Eyeliner on the lower lash line. |
![]() PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models. | ![]() While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens. |
![]() We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle. | ![]() For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free. |
Key Ingredients:
Sunflower Seed Oil and Tocopherol | Rich in Vitamin E and Omega-6 fatty acids to help moisturize delicate skin around the eyes while providing antioxidant protection
Panthenol | Conditions skin for softer more youthful-looking complexion
Down To Earth
ISODODECANE, SYNTHETIC WAX, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, MICA, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, FERRIC AMMONIUM FERROCYANIDE (CI 77510), IRON OXIDES (CI 77491, CI 77492, CI 77499)
Heartless
ISODODECANE, SYNTHETIC WAX, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, MICA, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499), FERRIC AMMONIUM FERROCYANIDE (CI 77510)
Hotline
ISODODECANE, SYNTHETIC WAX, MICA, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77499)
Rain
ISODODECANE, SYNTHETIC WAX, MICA, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007), FERRIC FERROCYANIDE (CI 77510), CARMINE (CI 75470)
*CONTAINS CARMINE AS A COLOR ADDITIIVE
Not Sorry
ISODODECANE, SYNTHETIC WAX, PENTAERYTHRITYL STEARATE/CAPRATE/CAPRYLATE/ADIPATE, HYDROGENATED POLYDICYCLOPENTADIENE, ETHYLENE/PROPYLENE COPOLYMER, PENTAERYTHRITYL TETRAISOSTEARATE, POLYBUTENE, POLYETHYLENE, PERFLUORONONYL DIMETHICONE, MICA, PANTHENOL, CERAMIDE 3, PENTAERYTHRITYL TETRA-DI-T-BUTYL, HYDROXYHYDROCINNAMATE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)