Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.
What it does:
• Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
• Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
• 98% instantly amplified lashes*
• 93% said lashes retained their curl well*
• 90% experienced no flaking* -
• 93% experienced no smudging* -
• 100% said the mascara was easy to remove*
*Based on an in-house perception study
Transformative Ingredients:
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out
Carnauba Wax | Separates and sets each lash for all day length, volume, and curl
Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes
0.14 fl oz/ 4 ml
-
Opposites attract with this age-defying Fully Charged Mascara, powered by innovative magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumize, and separate, taking your lashes to extreme lengths. Speak volumes with one simple flutter. Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumize, and separate for all-day performance. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible.
-
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Fully Charged Mascara Primer
$20.00
“To prevent drying out the mascara, do not pump wand. Replace every 3 months."
- PÜR Educator -
Anti Aging 3, Hydrating 2, Cruelty Free, Paraben Free, Gluten Free, BPA Free
-
ALL INGREDIENTS
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
Carnauba Wax | Separates and sets each lash for all day length, volume, and curl.
Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
AQUA/WATER/EAU, SYNTHETIC BEESWAX, COPERNICIA CERIFERA (CARNAUBA) WAX, DIMETHICONE, PVP, STEARIC ACID, NYLON-12, CETEARYL ALCOHOL, SORBITAN ISOSTEARATE, POLYSORBATE 60, GLYCERIN, OLEIC ACID, POLYBUTENE, MAGNESIUM ALUMINUM SILICATE, CELLULOSE GUM, PANTHENOL, POLYQUATERNIUM-10, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TRIETHOXYCAPRYLYLSILANE, POTASSIUM HYDROXIDE, TOCOPHEROL, BLACK IRON OXIDE (CI 77499).
Opposites attract with this age-defying Fully Charged Mascara, powered by innovative magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumize, and separate, taking your lashes to extreme lengths. Speak volumes with one simple flutter. Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumize, and separate for all-day performance. The lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. You’ll love the lash-conditioning ingredients that add shine and nourish, helping lashes maintain lift and curl and appear more flexible. | ![]() |
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. | ![]() Fully Charged Mascara Primer$20.00 |
![]() | “To prevent drying out the mascara, do not pump wand. Replace every 3 months." - PÜR Educator |
Anti Aging 3, Hydrating 2, Cruelty Free, Paraben Free, Gluten Free, BPA Free
ALL INGREDIENTS
A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
Carnauba Wax | Separates and sets each lash for all day length, volume, and curl.
Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
AQUA/WATER/EAU, SYNTHETIC BEESWAX, COPERNICIA CERIFERA (CARNAUBA) WAX, DIMETHICONE, PVP, STEARIC ACID, NYLON-12, CETEARYL ALCOHOL, SORBITAN ISOSTEARATE, POLYSORBATE 60, GLYCERIN, OLEIC ACID, POLYBUTENE, MAGNESIUM ALUMINUM SILICATE, CELLULOSE GUM, PANTHENOL, POLYQUATERNIUM-10, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TRIETHOXYCAPRYLYLSILANE, POTASSIUM HYDROXIDE, TOCOPHEROL, BLACK IRON OXIDE (CI 77499).