Cloud Balm Hydrating Lip Treatment with Bakuchiol

$20.00

Indulge your lips with this high shine, pearl lip treatment that blurs the lines of skincare and makeup with one simple swipe with the Cloud Balm Hydrating Lip Treatment with Bakuchiol. The hydrating, cloud-like formula features a premium blend of conditioning ingredients that plump the appearance of parched lips for a smoother, softer-looking pout.

0.5 oz | 15 mL 

DIISOSTEARYL MALATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYBUTENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, BUTYROSPERMUM PARKII (SHEA) BUTTER, EUPHORBIA CERIFERA (CANDELILLA) WAX, SYNTHETIC WAX, BAKUCHIOL, SODIUM HYALURONATE, GLYCINE SOJA (SOYBEAN) OIL, TOCOPHEROL, SUCROSE TETRASTEARATE TRIACETATE, RICINUS COMMUNIS (CASTOR) SEED OIL, FLAVOR (AROMA), GLYCERYL CAPRYLATE, HYDROGENATED CASTOR OIL, SODIUM SACCHARIN, MICA, TITANIUM DIOXIDE (CI 77891).

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

Multitasking formulas with skincare-first ingredients

Designed for real results + everyday ease

Always clean, cruelty-free, and consciously crafted

Powered by Skincare

Sodium Hyaluronate

Deeply penetrating form of hyaluronic acid that attracts moisture to visibly plump lips, smooth fine lines, and create a dewy, high-shine finish.

Shea Butter

Rich in essential fatty acids and vitamins that nourish and protect. Creates a comfortable, non-greasy barrier with a cloud-like texture.

Bakuchiol

Plant-derived collagen booster that smooths fine lines without irritation, enhancing lip volume over time for softer, fuller-looking lips.

Elevate Your Routine, Effortlessly

Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.

Glow Like You Mean It

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Customer Reviews

Based on 93 reviews
68%
(63)
22%
(20)
9%
(8)
2%
(2)
0%
(0)
J
Joyce

Love the smoothness

K
Kaitlyn a.
New favorite lip balm

I love the way my lips feel so soft after using the PUR Cloud Balm. Admittedly, I have used this pretty non stop since receiving it, but my lips are super soft and hydrated. I tend to dry out super easily and this really puts moisture back into my pout! I wish this had SPF in it so it could be an all the time product for me. Unfortunately since it doesn't I focus my use when indoors and especially before bed to wake up feeling plump. This product doesn't have good longevity if you are eating or drinking and it will transfer as soon as it touches anything. The only major issue I had with mine is that it was a little separated and the beginning of my tube was buttery smooth goodness that soon transformed into a grainy texture. I think it's the shimmer in the product that I'm feeling but it wasn't a fun surprise. This balm has a subtle sweet smell and feels ultra clean. Overall I love this and will use it as a nightly treatment.
**This review was collected as part of a promotion.

K
Kamni M.
Beautiful sheen

I’m a 32 year old skincare enthusiast and love my lip treatments! I’m someone who has a lip balm in every bag/ every room/ car/ work so pretty much everywhere i go and have tried my fair share of good/ bad lip balms. I have never tried anything from PUR and i’ve heard a lot about peptide lip treatments so had fairly high expectations with this. This lip balm exceeded all my expectations without a doubt.The packaging is very simplistic and clean. I really like the curved applicator, it’s very unique and comfortable to apply. I only have to use a tiny bit of product and it melts into my lips beautifully! It instantly hydrated them and made them feel supple and oh so soft. It has a pearly shiny finish and i’ve used it in place of gloss and it works wonderfully. I can’t say enough good things about this lip balm. Even with the $20 price tag, it is worth every penny!
**This review was collected as part of a promotion.

D
Duc D.
Need!!

I absolutely love the PUR Cloud Lip Treatment and it's quickly become a staple in my routine, especially before bed. I love waking up to soft and fuller looking lips. The texture is beautifully lightweight and silky, making it incredibly comfortable to wear throughout the day overnight. It’s not sticky at all, and it doesn’t slide around or feel greasy. It stays exactly where you apply it and absorbs really well into the lips. The finish is subtly glossy, giving my lips a healthy, plump look. While it goes on clear, it has a stunning pearlescent sheen for healthy looking lips. The formula provides noticeable hydration and softness without feeling thick or heavy, which is perfect for both day and night use. I also really enjoy the faint vanilla scent, sweet but not overpowering. The packaging is is sleek and minimal for a very cute aesthetic.
**This review was collected as part of a promotion.

H
Hanna C.
Luscious for Lips!

This is a lip product for everyone. It is very neutral and lightly scented, I barely could recognize some sweetness and vanilla notes, otherwise would consider it unscented. It doesn’t have any taste either. The packaging is ergonomic and follows the recent trends with a bouncy silicon applicator making it super easy to spread the product evenly. The texture is just perfect, not too runny not too thick and doesn’t feel sticky at all.It feels like a lip mask and provides the subtle nourishing shine to the lips. I applied it alone during the day and on top of my lipsticks to aid with the dryness. It doesn’t have and tingling effects but does provide a slight plumpness to lips. Overall I like this product and recommend it if you are looking for a neutral lip balm.
**This review was collected as part of a promotion.

C
Cindy C.
PUR - Cloud Balm

As someone with aging lips, I have been searching for a way to address my lip lines without getting fillers . PUR Cloud Balm Peptide-Infused Lip Treatment works really well . I love that Pur lip treatment is made of natural ingredients like shea butter and Bakuchiol that are good for my lips. My lips definitely feel hydrated and smooth when I apply . Even though it goes on like a gloss, it does not feel heavy, greasy or sticky. What I really love is that the lines within my lips are a bit less noticeable when I have this lip treatment on . Even though this can be worn as an overnight treatment , i actually have been wearing it all day with just some lip liner . It lasts for a decent amount of time before reapplication is needed . It has a subtle , pearly finish so with some blended lip liner it makes my lips appear fuller . The best part is it has a vanilla flavor and scent .I have only been using the PUR Cloud Balm Peptide Infused Treatment for a week, but I can say I am happy so far. I believe that with continuous use my lips will look even more hydrated and in turn look fuller and the lines will diminish.
**This review was collected as part of a promotion.

Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.