Best Sellers

Meet your everyday multitasker: PÜR’s 4-in-1 Skin Tint is more than makeup—it’s daily skin defense with breathable, radiant coverage. This serum-like skin tint with mineral SPF helps hydrate, protect, and visibly improve skin over time so your complexion looks as healthy as it feels.

Why you’ll love it:

• 100% Mineral SPF Protection – Broad-spectrum, non-nano zinc oxide shields skin instantly—no wait, no greasy residue.
• Serum-Like Tint, Not Heavy Makeup – Lightweight, breathable tint that melts into skin, evens out tone and provides a natural, radiant finish that feels like skin.
• Skin-Improving Ingredients – Powered by brightening Niacinamide, barrier-supporting Ceramides, and gentle Retinol from our exclusive Ceretin® Complex.
• Clean & Reef-Safe Formula – Breathable, non-comedogenic, and suitable for sensitive skin.

What it does:
This skin-first tint delivers the ease of a lightweight serum with the benefits of mineral sun protection. It blurs and balances skin tone while delivering long-term skincare benefits. With every wear, it helps smooth texture, brighten tone, and support your skin barrier—making it the perfect choice if you want a skin tint with SPF that goes beyond basic coverage.

Makeup, meet skincare.

Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation compact gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula, including naturally brightening Waltheria Extract and PÜR’s exclusive Ceretin Complex—a proprietary blend of super-hydrating ceramides and gentle retinol. Available in 26 universal shades, it’s easy to see why our travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. A continual PÜR best-seller, this versatile, all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns—even after the makeup comes off! Feel like you, only better. It’s quick and easy 4-in-1 beauty with skincare benefits your face will love—PÜR and simple.

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

Indulge your lips with this high shine, pearl lip treatment that blurs the lines of skincare and makeup with one simple swipe with the Cloud Balm Hydrating Lip Treatment with Bakuchiol. The hydrating, cloud-like formula features a premium blend of conditioning ingredients that plump the appearance of parched lips for a smoother, softer-looking pout.

0.5 oz | 15 mL 

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

What it is: Balancing Act is a translucent Skin-Perfecting and Mattifying Shine Control Powder that keeps shine at bay and blurs the appearance of pores and imperfections without adding coverage.

What it does: Balanced skin feels closer than ever, thanks to Balancing Act. The unsung hero of any makeup routine, this sheer, Mattifying Shine Control Face Powder seamlessly keeps shine at bay without adding coverage. You’ll love the versatility of the dual-use formula that subtly blends into skin to keep it flawlessly matte. Plus, this translucent face powder contains our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex that’s made from a delicious combination of green tea, ginseng and vitamin B. Designed with a mosaic of neutral hues suitable for all skin tones, Balancing Act is a genius at helping to keep excess oil at bay. Use powder alone to mattify the look of the skin, blur the appearance of pores and imperfections and minimize the look of fine lines. Apply the setting powder over foundation to control breakthrough shine without looking dry or flat. Never cakey or heavy, its silky texture makes it an ideal touchup powder that can be used with or without makeup for an airbrushed finish.

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Sculpt and define your complexion and give skin an instant flush of color with the Silky Tint Creamy Multitasking Blush Stick with Peptides. The creamy, 2-in-1 Peptide-infused formula seamlessly applies, and blends into skin for a natural, healthy looking glow with an ultra-creamy finish. 

Net Wt. 0.21 Oz / 6 g

Shades:
NEW Sparkling Rosé (Shimmering Rose)

Berry Best (Soft Berry)  

Coral Cosmo (Light Coral)