PEOPLE ARE TALKING

See why beauty editors, bloggers and more are obsessing over PÜR. 

22 Beauty Products That Won Our Editors' Hearts In April
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"With this product, I just need one product all over the face and I'm good. It doesn't dry out, like many of my other concealers do, and it leaves a really lovely velvety finish that lasts all day long."

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16 New Beauty Products to Buy this Month
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"When formulating this new complexion product, the brand researched shade gaps in other brand's offerings to create a truly inclusive range of colors. As for the actual formula, it offers soft, matte, medium to full-coverage with skincare ingredients that protect against pollution and blue light."

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THE 36 BEST BEAUTY PRODUCTS THAT LAUNCHED IN APRIL
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"There are a jaw-dropping 100 shades in PUR’S new line of foundation and concealers. Thanks to an innovative bottle design—which contains a doe-foot applicator for concealer and a pump for foundation—the product is the ideal two-in-one formula, providing medium to full coverage. "

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31 New May 2019 Beauty Products That You'll Want To Use All Spring (& Summer)
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"Say goodbye to foundation frustration. PUR 4-in-1 Love Your Selfie Foundation brought 100 different shades with its Apr. 19 launch — so you're bound to find yours."

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This beauty brand is launching a whopping 100 shades of foundation and concealer
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"Pür has launched Instagram account, @PurShadeFinder, which posts IRL pictures of ordinary people of every shade wearing them so you can get more of a feel of which one is for you. As well as this handy little tool, Pür has also joined forces with colour matching service, Findation, which finds your perfect shades based on the foundations you're already using."

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PÜR is Launching 100 Foundation Shades and We’re Shook
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"The brand promises foundation, skincare, concealer, and longwear. The typical foundation pump allows you to cover your skin, creating an even tone and leaving behind a natural-looking finish. It’s skincare because it contains a blend of ginseng, green tea, and vitamin B to help rejuvenate skin’s appearance. In addition to the pump, each bottle also features a twist-off concealer wand with a doe foot applicator."

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PÜR Is Dropping A Foundation Line In A Whopping 100 Shades
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"We can thank PÜR for the largest assortment of foundations our beauty-obsessed selves have ever laid eyes on. The formulation and colors are well thought through, provide insane coverage, and conceal blemishes flawlessly."

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Adut Akech’s Foundation Shade Wasn't Easy To Find While Living In Australia
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"For a long time, makeup represented one (white) standard of beauty. But the beauty industry is slowly starting to make room for women of color — and their skin tones — in the market."

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PÜR 4-in-1 Love Your Selfie Foundation Comes In 100 Shades — Here's How I Found Mine
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

"For the first time in, well, ever, I can easily find a match for my dark brown skin tone without much effort...I can't lie — I know myself, and know that I'll probably still look at 40+ shade ranges with a cynical eye. But knowing that there's actual love and dedication behind this launch makes me want to come back for more."

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Where To Get PÜR Cosmetics' Love Your Selfie Foundation, Which Comes In 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

"PÜR is making sure people of 100 different skin tones can find their ideal shade and undertone match."

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PÜR's 4-in-1 Love Your Selfie Foundation Is Taking The Industry's Shade Range To New Levels
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

"The new 4-in-1 Love Your Selfie foundation retails in the $30 range and offers PÜR's 4-in-1 promise; in this case, the naturally matte foundation doubles as a concealer, boosts your skin care, and promises to be long-wearing."

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This Makeup Brand Is Launching A Foundation And Concealer In 100 Shades!!
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

"The formula itself is four-in-one: skincare, concealer, foundation and is long-wearing, providing a skin-like, natural, full-coverage finish."

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PÜR Cosmetics Is Dropping A Foundation Line In A Whopping 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

"This vegan-friendly foundation is fragrance-free and full of skincare ingredients, like blue light defense and our proprietary technology for a beautiful complexion long after the makeup comes off! And did we mention it comes in 100 shades?!."

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PÜR’s Love Your Selfie Foundation-Concealer Hybrid Comes in 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER

"The formula is a full-coverage liquid texture with a natural-looking finish. It can be dotted and blended all over the face, as you would apply a foundation, or to spot conceal simply twist off the pump dispenser cap to reveal an oversize doe-foot applicator, which can be applied directly to skin to mask any discoloration. As the name suggests, the product's M.O. is all about embracing individuality and having a complexion product that matches the skin you're in."

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This Month’s Best Ulta Drops Are Everything You Need for Festival Season
Featured: PÜR FESTIVAL EYESHADOW PALETTE

"This limited-edition palette includes a hodge-podge of glitter, metallic and matte colors for mixing and matching until you find a combo you love."

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These Are The 15 Best Charcoal Masks You Can Buy Right Now
Featured: PURPLE PORE PUNISHER

"You'll be tempted to take a selfie (or twelve) while the charcoal and witch hazel water clear your skin."

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8 New Primers With Good-For-You Ingredients
Featured: 4-IN-1 CORRECTING PRIMER - DARK SPOT CORRECTOR

"This is a sillicone based primer, so the dark spot correcting is also cosmetic."

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The 16 Most Kissable Wedding Day Lipsticks
Featured: 4-IN-1 LIP DUO

"Pur's lip duo contains a super pigmented lip stain opposite a glossy, hydrating oil, to keep your lips soft and smooth."

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The Best Powder Foundations for a Flawless Finish
Featured: 4-IN-1 PRESSED MINERAL POWDER FOUNDATION

"Every skincare-conscious Southern woman knows SPF is the foundation of a good routine, so this formula does double duty to provide coverage and a bit of sun protection."

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These New 2019 Eyeshadow Palettes Are SO Wearable & Here's Proof
Featured: OUT OF THE BLUE LIGHT UP EYESHADOW PALETTE

"Not only does this product come packaged in a light-up vanity case, but the formula inclues ingredients that help fight the harmful effects of blue light."

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We’re Totally Obsessed With These Affordable Makeup Brushes
Featured: PÜR PILLOW BLEND COLLECTION

"Designed to take your application of concealers, contours creams, moisturizers and foundations to the next level,withour breaking the bank!"

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Headbands, Neon and All-Glitter Everything: 8 Gorgeous Spring Beauty Trends to Try
Featured: OUT OF THE BLUE LIGHT UP HYDRATING LIP BALM

"To make sure your lips steal the show, keep the rest of your face fairly minimal."

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Retire Your Basic Smoky Eye & Upgrade to One of These Dark Eyeshadow Palettes
Featured: OUT OF THE BLUE LIGHT UP VANITY EYESHADOW PALETTE

"Besides the blend of matte and shimmer jewel tones to choose from, this innovative palette is also formulated to protct your skin from blue light exposure, also known as cell phone and computer screen light."

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The 19 Best beauty Products That Launced In February
Featured: FULLY CHARGED LIGHT UP MASCARA

"A combo of vitamin B5 and biotinoyl tripeptide-1 help nourish your lashes without weighing them down."

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31 New March 2019 Beauty Products That Give All The Springtime Feels
Featured: OUT OF THE BLUE VANITY BLUSH PALETTE

"This blush is more than just pretty - it actually helps protect your skin from damaging blue light!"

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PÜR is launching an entire line of anti-blue light makeup products, and we feel so seen
Featured: OUT OF THE BLUE COLLECTION

"This means, now you can get the protection you want in both your skin care and makeup products ."

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Valentine's Day Beauty Products To Pamper Yourself with, Like The Queen You Are
Featured: BE YOUR SELFIE EYESHADOW PALETTE

"The Shade Name Says It All ."

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Top Rated Eyelash Glues And Adhesives To Add To Your Flasie Stash
Featured: PRO EYELASH GLUE

"The brush applicator is extra thin to help you apply just the right amount of glue to your lash band ."

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These Products Make It Easy To Apply Makeup in the Dark
Featured: OUT OF THE BLUE COLLECTION

"Each product in the Out Of The Blue collection has lights built into the packaging, making it easy to see where exactly you're swiping your lipstick and eye shadow ."

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The Ultimate Guide For Acne Sufferes
Featured: JOYSTICK EXFOLIATING

"Gentle on skin but tough on acne causing bacteria."

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15 Best Mineral Foundations For 2018
Featured: 4-IN-1 PRESSED MINERAL FOUNDATION

"If you want skin that looks like yours, but better – this foundation is the way to go."

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12 Derm-Approved Ways To Get Rid Of Puffy Undereyes — Fast
Featured: HYDRAGEL LIFT

"We love the ritual of tapping eye creams and serums into our skin and giving them time to melt in — but it doesn't always work with our done-in-a-dash a.m. routine. Enter this best-selling priming stick, which delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe."

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Find Your Formula
Featured: ARCH NEMESIS 4-IN-1 BROW PENCIL

"The pointy tip of a pencil allows you to refine your shape. Plus, you can use light strokes for a natural look. Use thinner end of Arch Nemesis for precise strokes and the thicker one to fill patches."

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Work the line.
Featured: THE GRINCH™️ HEART LINE

"The cat eye is a going out go-to. Choose a cool color for the liquid liner, or try applying black to lash lines first and then swiping this flashy red shade right above it."

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This PÜR x The Grinch Stole Christmas Collection Will Make Your Heart Grow 3 Sizes
Featured: THE GRINCH™ COLLECTION

"PÜR's five-piece collaboration gave me all the holiday feels with Dr. Seuss-inspired packaging, green and red color palettes, color-changing products, and holiday-scented products to boot — all of which instantly transported me to snowy Whoville, even though it's only October!"

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Sheet Music
Featured: MASK-QUERADE

"The secret weapon in this Instagram-worthy gilded treat: Aloe Vera and energizing Green Tea."

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What Is In The PÜR x 'The Grinch' Makeup Collection? It Will Make You Feel So Festive
Featured: THE GRINCH™ COLLECTION

"Now you don't need a sleigh or time machine to travel to Whoville, because PÜR's got you covered."

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What Is In The PÜR x 'The Grinch' Makeup Collection? It Will Make You Feel So Festive
Featured: THE GRINCH™ COLLECTION

"The showstopper in the range has to be the eyeshadow palette, which is called the Good Enough to Steal Face Palette... It comes in the shape of a golden heart (meant to symbolize the Grinch's transformation,) which is then packaged into a pop-up box of Whoville, surrounded by snow, ornaments, and a quote directly from the book: "The Grinch's small heart grew three sizes that day!"

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All the Whos in Whoville Will Love This Grinch Holiday Collection
Featured: THE GRINCH™ COLLECTION

"Dr. Seuss lovers will be thrilled to see the bold green hue that's synonymous with the Grinch makes its way into an eye shadow palette, mask, and color-changing balm. Also included in the collection is a selection of face masks that will make you look as lit from within as Cindy-Lou Who herself."

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PÜR Unveils 'The Grinch'–Inspired 5-Piece Beauty Collection
Featured: THE GRINCH™ COLLECTION

"PÜR collaborated on the Grinch-inspired products in partnership with Illumination, the film studio behind Despicable Me and the latest iteration of How the Grinch Stole Christmas, which translates to cartoonishly adorable packaging, bright colors, and perfectly on-theme products."

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Out of All the Skincare We Tried in September, These Were the Best
Featured: MIRACLE MIST

"No lie: I keep about 10 different face mists on my desk at all times. It's an obsession. Lately, I've been going back to this moisturizing mist over and over again. It's packed with over 70 vitamins and tons of antioxidants, so I trust that it's doing my sensitive skin right."

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Beauty Editors Share the Fall Moisturizers We Can't Live Without
Featured: 4-IN-1 CLOUD CREAM

"It's a dreamy gel-to-water moisturizer that feels immediately incredible on your skin. As you massage it in, you can practically feel the good-for-you ingredients penetrating your skin's surface and delivering hydrating, smoothing, and soothing benefits."

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The Best Unicorn Makeup Tutorials for Halloween
Featured: MY LITTLE PONY PALETTE

"If you really want to commit to Halloween 2018 costume, follow this seriously impressive tutorial. Twist Me Pretty beauty vlogger Abby Smith created this unicorn how-to, which features a pastel rainbow eyeshadow look that she created with PÜR My Little Pony Eyeshadow Palette, super long, voluminous lashes, and hot pink glitter lips."

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11 Makeup Brands That Are Totally Cruelty-Free
Featured: FULLY CHARGED MASCARA

"As a mineral-based brand that prides itself on being vegan-friendly and cruelty-free, we think it's safe to say that PÜR is far too underrated. The products aren't just made for creating a great look, they also help you reach skin nirvana, thanks to natural, good-for-your skin ingredients. Plus, the brand's entirely against animal testing and more environmentally friendly than many."

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The 2018 Good Housekeeping Beauty Breakthrough Awards
Featured: PILLOW BLEND APPLICATOR TOOLS

"These reusable silicone tools for liquids and creams are unlinke any makeup "sponge" you've seen. Testers loved that it didn't absorb color and was easy to use and clean."

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The Best Acne Treatment Products From Teen Vogue's 2018 Acne Awards
Featured: 4-IN-1 FOUNDATION STICK

"This foundation stick offers medium to full coverage, depending on your skin’s current status — and also doubles as a concealer. Available in 24 different shades, it helps mask imperfections and reduce the appearance of pores."

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11 Setting Sprays That Actually Last Through SEX
Featured: MIRACLE MIST

"Newsflash: vegans can get in on setting sprays, too. This gentle, cruelty-free Miracle Mist Hydrating Spray is a nonirritating option. Use it to soften mineral makeup and get rid of those pesky creases."

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