Beauty, Pure & Simple

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support and never compromise their lifestyle. Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best… long after the makeup comes off!   

IT ALL STARTED WITH OUR AWARD-WINNING

4-in-1 Pressed Mineral Makeup. 

The powder that started it all—PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients! Made with revolutionary technology, PÜR’s award-winning formula gives you 60 seconds to a flawless complexion and 60 days to better looking skin. The no mess mineral makeup wonder was motivated by the concept of multitasking, mineral-based beauty solutions, and has expanded into a full spectrum product mix of efficacious complexion and color makeup products and transformative skincare solutions. 

Clean Beauty For All. 

PÜR offers all ages, races, skin tones and skin types good-for-your-skin beauty solutions. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver real results and leave skin looking and feeling its best… long after the makeup comes off! From medium to full coverage, and natural to matte finishes—choose from over 190+ skin-loving shades that compliment all skin tones. 

Clean Beauty For All.

PÜR offers all ages, races, skin tones and skin types good-for-your-skin beauty solutions. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver real results and leave skin looking and feeling its best… long after the makeup comes off! From medium to full coverage, and natural to matte finishes—choose from over 190+ skin-loving shades that compliment all skin tones. 

Makeup + Skincare, Simplified. 

As an award-winning leader in the clean beauty category, our multitasking formulas infuse skin with powerful hydrators and PÜR's proprietary Ceretin Complex (an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide) that gently improves the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles. Our products often double, triple up or more on solutions—meaning streamlined makeup bags, simplified beauty routines and clean formulas that tick numerous boxes. 

All The Beauty You Love, None of The Ingredients You Don’t. 

At PÜR, we are proud to be an award-winning leader in the clean beauty category. By focusing as much on the ingredients left out of formulas as the ingredients we do use, we continually strive to create products that are good for you and good for the environment. We use clinically proven technology. We never test on animals. Our products are always Cruelty Free. PÜR is proud to also be paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free. As we like to always say, we are Beauty, PÜR & Simple.   

4 Brands, 1 Beautiful Family  

PÜR Beauty is a subsidiary of the Astral Health & Beauty franchise, which wholeheartedly believes that innovative, skincare-infused products are the only way to go! Each carefully created makeup and skincare product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and helping correct the skin’s overall appearance by fusing clinically proven technology with good-for-your-skin ingredients.