Clean Beauty, PÜR & Simple
Making the switch to clean beauty is easy when you choose PÜR. Our proprietary technology might be complex, but our method is PÜR and simple. We believe that the ultimate luxury is indulging in high-performance complexion and color products that align with your lifestyle. Our formulas consist of good-for-your skin ingredients that don’t just conceal but help improve the look and feel of skin over time!

Clean Beauty, PÜR & Simple
Making the switch to clean beauty is easy when you choose PÜR. Our proprietary technology might be complex, but our method is PÜR and simple. We believe that the ultimate luxury is indulging in high-performance complexion and color products that align with your lifestyle. Our formulas consist of good-for-your skin ingredients that don’t just conceal but help improve the look and feel of skin over time!


Clean Standards
We hold ourselves to different standards. At PÜR, we ban the use of over XXX ingredients and adhere to the stricter regulations of the EU, Shoppers Drug Mart and ULTA Conscious Beauty standards. Our products never contain gluten, petrolatum, mineral oil, talc, phthalates, parabens, fragrance, chemical SPF, formaldehyde, sulfates and more.
Clean Ingredients
As an industry trailblazer for clean beauty, we prioritize the source of our ingredients and how they impact the environment. PÜR is proud to be cruelty free, gluten free, petrolatum free, mineral oil free and SLS free. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty.


Clean Ingredients
As an industry trailblazer for clean beauty, we prioritize the source of our ingredients and how they impact the environment. PÜR is proud to be cruelty free, gluten free, petrolatum free, mineral oil free and SLS free. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty.

Clean Complexion
Discover clean, complexion formulas that are good-for-your-skin and deliver transformative results by using all of the ingredients you want and none of the ingredients you don’t. No wonder PÜR has been around for over 20 successful years!
Clean Skincare
Simplify your beauty routine with our multitasking cleanser, moisturizer, serum, eye treatment skincare products and more. Our ingredient-backed formulas often double, triple up or more on solutions—meaning streamlined skincare routines and clean formulas that tick numerous boxes. Plus, all of our skincare products are always cruelty free, and that’s something you can feel good about.


Clean Color
From skin and cheeks to eyes and lips, PÜR has you colored with skincare-infused multitasking essentials. Go for a full-face look or a fresh, “no makeup” look. Whether you are looking to elevate your looks or seeking makeup that looks and feels most like you, our makeup products are packed with good-for-your-skin ingredients to help you accentuate your natural born beauty.

Always Cruelty Free
Breathe easy knowing that we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skincare products that are never tested on animals and always cruelty free.
Always Cruelty Free
Breathe easy knowing that we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skincare products that are never tested on animals and always cruelty free.

Eco Friendly Packaging & Formulations
Eco Friendly Packaging
& Formulations
