Aloe Vera

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

Instantly brighten and firm the skin’s appearance, while neutralizing the look of redness from breakouts, irritation and more in one simple step. Cruelty-free Correcting Primer Redness Reducer features a green hue that has been proven to offset the look of redness and uneven skin tone. Great for all skin types, the primer acts as a silky canvas for flawless makeup application… it’s the perfect daily prep to cancel out your complexion concerns. The vegan-friendly, color-correcting Redness Reducer Primer is a multitasking hero. Infused with our proprietary Ceretin Complex, Correcting Primer Redness Reducer helps create a more uniform-looking skin tone and helps disguise pores. It’s the same formula you’ve always loved, just with a fresh new look!

We’re not normally here for the drama but we absolutely love a bold eyelash look! Separate, lengthen and thicken the appearance of your lashes with this cruelty-free 4-in-1 Mascara. A high volume mascara that adds drama to the look of lashes, it’s truly On Point! Formulated with nourishing, hemp-derived oil and Biotin for stronger, healthier-looking lashes that wow, this reach-for-the-sky mascara features intense black pigment that leaves a lasting impression. It’s lash-loving formula also helps protect against environmental stressors, such as pollution.

Submerge your complexion with the skin-nourishing properties of this multipurpose Overnight Detox Anti-Pollution Moisturizer that drastically helps reduce the appearance of dry skin, fine lines and wrinkles. Formulated with hydrating Wild Pansy Extract and breakthrough, anti-pollution technology, this skin-quenching moisturizer locks-in hydration, while helping to submerge skin with a daily dose of protection against visible signs of aging induced by environmental stressors, like pollution, for a healthier-looking complexion.

What it is: A 4-in-1 Correcting Primer Energize & Rescue that will become your must-have beauty tonic and primer for your best and worst skin days.

What it does: Your face is your canvas. Prep it for a flawless makeup look with this energizing and skin-nourishing 4-in-1 Correcting Primer Energize & Rescue. Packed with good-for-your-skin ingredients such as probiotics, aloe, caffeine and coconut water, this primer acts as a beauty tonic to help smooth and soothe your skin before makeup application while improving skin hydration and reducing the appearance of redness.

Arm your complexion and live your life without sacrificing overall skin health with Downtown Detox—a skin-loving Detoxifying Black Lemon Mask that amplifies your regular skin care routine. Rich in Bentonite Clay, Charcoal and Lactic Acid, this black, lemon-infused skincare mask acts as a magnet to draw out blemish-causing dirt and excess oil that can possibly cause havoc on your complexion—think premature aging and dull, lackluster skin. Infused with skin-soothing Alteromonas Ferment Extract, this weekly PÜR face mask doubles as a spot treatment, cleansing away skin-aging pollutants like smoke and smog without stripping the skin of much-needed moisture. The result—a healthier-looking complexion that’s refreshed and visibly clearer looking in even the smoggiest of cities.