Fully Charged Mascara Primer Powered by Magnetic Technology

$22.00

Find My Shade

Try It On

Adds extra length and volume to your natural lashes in one swipe. It works seamlessly with our bestselling mascara, Fully Charged!

How To Use

When applying the second coat of primer, focus the wand at the base of the lashes by wiggling the wand back and forth at the lash line. This will create the look of naturally fuller, more voluminous lashes and help fill in sparse areas before applying mascara and false eyelashes.

 

 

INGREDIENTS

Carnuba Wax | Build volume and lengthen lashes creating the perfect foundation to apply Fully Charged Mascara


Panthenol and Sunflower Seed Oil | Conditions lashes to keep them flexible and less brittle


AQUA, GLYCERYL STEARATE, C18-36 ACID TRIGLYCERIDE, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, CETYL PALMITATE, STEARIC ACID, PROPANDIOL, STEARETH-20, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, PVP, STEARETH-2, PHENOXYETHANOL, POLYQUATRINUM-10, PHOSPHOLIPIDS, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PANTHENOL, DIPROPYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, CHLOROPHENSIN, DISODIUM EDTA

ALL INGREDIENTS

Carnuba Wax | Build volume and lengthen lashes creating the perfect foundation to apply Fully Charged Mascara

Panthenol and Sunflower Seed Oil | Conditions lashes to keep them flexible and less brittle

AQUA, GLYCERYL STEARATE, C18-36 ACID TRIGLYCERIDE, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, CETYL PALMITATE, STEARIC ACID, PROPANDIOL, STEARETH-20, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, PVP, STEARETH-2, PHENOXYETHANOL, POLYQUATRINUM-10, PHOSPHOLIPIDS, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PANTHENOL, DIPROPYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, CHLOROPHENSIN, DISODIUM EDTA

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

Powered by Skincare

Elevate Your Routine, Effortlessly

Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.

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Find Your Perfect Match

Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.

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Confidently You. Beautifully Matched.

FAQs

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Customer Reviews

Based on 6 reviews
67%
(4)
17%
(1)
17%
(1)
0%
(0)
0%
(0)
n
nikkistha_3255
Convenient

I have never really been comfortable with going out with false lashes on a daily basis but this mascara primer just solved my issue. I put one coat before mascara and my lashes looks soo much thicker.

a
aaliyahb79_2661
highly effective mascara

The PUR Fully Charged Mascara Primer uses magnetic technology to enhance the volume and length of lashes, creating a fuller, more dramatic look. Its application is smooth and easy, with the sleek brush ensuring even coating and separation of lashes without clumping. Formulated with nourishing ingredients like peptides and vitamin E, it strengthens lashes over time while being gentle on sensitive eyes. The compact, elegant packaging is functional, and the wand design allows for precise application. Additionally, the primers packaging is recyclable, aligning with the brand's eco-conscious values, though more transparency on ingredient sourcing would be beneficial. Overall, its a highly effective primer that improves mascara performance.

l
leisad1_1566
Great Lash Primer! Would buy for sure!

I like this primer for my lashes a lot! Easy to apply and enhances my lashes. It is lightweight and the tube is easy to use. It does not irritate my eyes which I love so much!

a
annisr1_241208
Pr Mascara Primer

The formula is drier than I expected it to be. It was a little hard to get all the lashes coated. I liked that it was formulated with Vitamin 5 and sunflower seed oil. I did see a difference in length but not volume.

r
ryannh5_5284
Great Product!!!

This product was amazing!!! I wore mascara to clinical for the first time in awhile, since it usually falls and looks horrible. It helped my lashes stay up and look great even when I got home. I only do 4 stars due to the fact that I have no experience with primers and have nothing to compare it to :))

S
Savannah A.
This was my first time

This was my first time using the primer w/my fully charged mascara and I love how it makes my lashes pop even more!

Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.