CHOOSE YOUR MASCARA

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Long Luxe Lashes Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.

Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.

*Including water. Naturalness according to ISO 16128 standard.