Foundation

Makeup, meet skincare.

A multitasking pressed powder that delivers buildable coverage, SPF 15 mineral protection, and skin-loving benefits for a flawless, natural finish. Simplify your routine with this all-in-one pressed mineral foundation that acts as your foundation, concealer, powder, and SPF in one easy step. Infused with skin-loving ingredients like Ceretin Complex (retinol + ceramides) and antioxidants, it helps smooth the look of fine lines and improve skin texture over time. This formula uses clean, mineral-based protection for a more skin-friendly experience—perfect for sensitive skin. The lightweight, buildable formula delivers breathable coverage with a natural finish that never looks cakey.

Benefits: 

• 4-in-1 formula: foundation, concealer, powder & SPF
• Clean, non-irritating mineral SPF 15 for daily sun protection
• Buildable, breathable coverage with a skin-like, natural finish
• Ceretin Complex helps smooth texture and improve skin over time
• Mess free compact for easy touch-ups on the go
• Talc free, paraben free, and vegan friendly

How to Use:

Using the Chisel Brush (sold separately), apply in circular motions to achieve even, flawless coverage.Reapply every 2 hours when used for sun protection.

Pressed to Perfection:

FAQs:

Is this powder suitable for sensitive skin or acne-prone skin? Yes! This clean, dermatologist-tested formula is non-comedogenic, making it safe for sensitive, breakout-prone, or reactive skin types. It’s free from harsh ingredients and packed with skin-loving nutrients.

What type of skin is the pressed powder best for? This powder is ideal for all skin types — including oily, dry, combination, and mature skin — thanks to its lightweight, breathable texture and skin-nourishing ingredients like Shea Butter and Vitamin E.

Can I use this both as a foundation, setting powder, or both? Absolutely. This multitasking 4-in-1 formula works beautifully as a standalone foundation, a setting powder over liquid makeup, or for touch-ups throughout the day.

What's the coverage and finish like? It offers buildable, natural-looking coverage with a soft matte finish. Expect a smooth, airbrushed effect that blurs imperfections — never cakey, always breathable.

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Meet your everyday multitasker: PÜR’s 4-in-1 Skin Tint is more than makeup—it’s daily skin defense with breathable, radiant coverage. This serum-like skin tint with mineral SPF helps hydrate, protect, and visibly improve skin over time so your complexion looks as healthy as it feels.

Why you’ll love it:

• 100% Mineral SPF Protection – Broad-spectrum, non-nano zinc oxide shields skin instantly—no wait, no greasy residue.
• Serum-Like Tint, Not Heavy Makeup – Lightweight, breathable tint that melts into skin, evens out tone and provides a natural, radiant finish that feels like skin.
• Skin-Improving Ingredients – Powered by brightening Niacinamide, barrier-supporting Ceramides, and gentle Retinol from our exclusive Ceretin® Complex.
• Clean & Reef-Safe Formula – Breathable, non-comedogenic, and suitable for sensitive skin.

Benefits:

• Broad-spectrum mineral SPF 50+ serum
• Lightweight, breathable, sheer-to-buildable coverage
• Leak free, travel friendly packaging
• Non-comedogenic, hypoallergenic & dermatologist tested
• Calms and nourishes with 96% skincare ingredients
• 80-minute water & sweat resistance

What it does: This skin-first tint delivers the ease of a lightweight serum with the benefits of mineral sun protection. It blurs and balances skin tone while delivering long-term skincare benefits. With every wear, it helps smooth texture, brighten tone, and support your skin barrier—making it the perfect choice if you want a skin tint with SPF that goes beyond basic coverage.

Consumer Study:

✔ 100% said coverage looked natural

✔ 100% agreed the finish was balanced— not too matte or too dewy

✔ 98% said their skin felt moisturized

✔ 96% said it wore comfortably all day

How to Use: SHAKE WELL BEFORE USE. Apply a quarter-sized amount using 
fingertips, sponge, or brush.

Finish & Coverage: 

Texture: Serum-Infused Tint

Finish: Natural & Skin Like

Coverage: Sheer-to-Medium

FAQs:

Why should I use a Skin Tint with SPF 50+? SPF 50+ blocks about 98% of UVB rays—offering significantly more protection than SPF 30—and helps prevent sun damage, premature aging, and loss of skincare benefits from UV exposure. With PÜR’s 4-in-1 Skin Tint, you get that high protection in a lightweight, breathable formula you’ll actually want to wear daily.

Do I need to shake the Skin Tint before using it? Yes — we recommend giving the tube a quick shake before each use. This helps blend the mineral pigments and skincare actives for an ultra-smooth texture, even coverage, and a beautiful, skin-like finish every time.

Will this replace my sunscreen? Yes—if applied in the recommended amount for SPF protection. The 4-in-1 Skin Tint SPF 50+ is a mineral sunscreen that provides ~98% UVB ray protection, so it works as both your sun protection and complexion product in one step.

How do I find my perfect shade in the 4-in-1 Skin Tint? Our 8 adaptable shades are designed to flex across multiple skin tones. Start by identifying your undertone—pink, golden, or neutral—and choose the closest match to your depth. If you’re between two shades, we recommend going slightly lighter for winter and slightly deeper for summer. You can also use the Find My Shade tool above.

Is the 4-in-1 Skin Tint suitable for sensitive skin? Yes. The formula is dermatologist-tested, hypoallergenic, and non-comedogenic. It uses 100% non-nano zinc oxide for broad-spectrum protection and contains soothing ingredients like Allantoin and Niacinamide to calm and hydrate — making it safe for sensitive skin.

I've heard retinol and SPF shouldn't be used together. Is it safe in this formula? Yes. Our retinol is encapsulated within our exclusive Ceretin Complex (retinol + ceramides), which stabilizes and buffers its release. This makes it gentle enough for daily wear, even in an SPF formula. The mineral sunscreen protects your skin from UV damage while the encapsulated retinol works gradually to smooth and improve skin texture — so you get the benefits of both without irritation.

Is the 4-in-1 Skin Tint water resistant? While this formula is designed to grip the skin and stay put during light sweating or humidity, we still recommend reapplying every 2 hours and after swimming, towel drying, or excessive perspiration to ensure full SPF protection.

Is the packaging travel friendly? Yes. The Skin Tint comes in an airtight, mess-free squeeze tube that helps keep active ingredients fresh and effective from first use to last. The precise tip lets you control exactly how much product you dispense — no drips, leaks, or waste. It’s compact enough for your bag and TSA-friendly for travel.

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

Benefits:

• 4-in-1: Moisturizer, primer, SPF 20, tint
• Mineral SPF 20 for clean protection
• Ceretin Complex improves skin over time
• Lightweight, breathable sheer-to-medium coverage
• Hydrates & soothes with aloe & squalane
• Clean, vegan & cruelty free

How to Use: 

Step 1 - Swipe: Warm a pea-sized amount between fingertips and apply to clean, moisturized skin.

Step 2 - Blend: Apply evenly to clean skin with fingertips, brush, or sponge. Wear alone for a natural glow or under foundation as a hydrating base.

Step 3 - Glow: Build light coverage or layer for more staying power. *Apply evenly 15 minutes before sun exposure and reapply every two hours as needed.

Finish & Coverage:

✔ Texture: Creamy Tinted Hydrator

✔ Finish: Dewy, Hydrating

✔ Coverage: Radiant, Medium Coverage

FAQs:

Is PÜR Tinted Moisturizer non-comedogenic? Yes—formulated without clogging ingredients and fully dermatologist-tested.

Can I use it under powder or alone? Yes—wear it solo for dewy, fresh skin, or layer with PÜR Pressed Powder if you prefer more control or matte finish.

How do I reapply on the go? Apply with fingertips or blending sponge and use a water‑resistant SPF over it for extended wear.

Does it feel greasy or heavy? Most userss say the formula feels weightless and breathable—great for daily wear and warmer climates.

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

• Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
• Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
• Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
• Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

Expert Foundation Application

A Cream or Liquid Partner The magic behind the PÜR look. Achieve complexion perfection every time you apply your liquid foundation. Designed specifically for PÜR's liquid foundations, this full-headed brush uses a unique blend of synthetic and natural fibers to deliver a flawless, airbrushed finish with ease. Ideal for applying and layering liquid makeup, the Liquid Chisel Brush can also be used for powder application.

Expert Foundation Application

Powder Partner

The Chisel Brush is a professional makeup brush designed exclusively for the flawless application of PÜR's 4-in-1 Pressed Mineral Makeup Foundation; however, it also works well with other PÜR powders.

Makeup, meet skincare. Our 4-in-1 Pressed Mineral Powder Foundation gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula. Our powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. This all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns – even after the makeup comes off! That's pretty smart beauty.

Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.