HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer

HydraGel Lift Under Eye Perfecting Primer

.18 oz / 5 g
Availability: In stock
SKU: 951470020


Cool & Smooth

Achieve the perfect eye makeup application with this hydrating all-purpose, cooling eye primer that preps and smooths the skin for better wear throughout the day. Encapsulated Water Complex hydrates the lid and under eye for an instant brighter, firmer, lifted look while blurring imperfections and priming for concealer application.


Apply directly to the skin and smooth onto the lid and under the eye. Can be used alone or under eye makeup.

“This is a makeup bag essential. Apply it under concealer to hydrate, smooth and depuff the under eye area. Use it over concealer during the day to refresh tired-looking eyes ”
- PÜR Educator


Encapsulated mineral water from the Swiss Alps gives the skin deep, nourishing, lasting hydration.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Butylene Glycol, Sodium Stearate, Pentylene Glycol, Steareth-100, Glycerin, Isosteareth-2, Nylon-12, Acetyl Tetrapeptide-5, Lecithin, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Caffeine, Stearic Acid, Alcohol Denat., Phenoxyethanol, Red 40 (CI 16035)
4.6 / 5.0
49 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Not bad but not impressed
Meh, it's ok. For the price I would have expected more but it doesn't do anything different than a regular primer. The cooling effect is nice but only noticed on immediate application and does not last. I can get a better effect from putting a sheet mask in the fridge (which feels amazing if you haven't done it). I would gladly purchase more of the mini primer samples versus purchasing this again
January 9, 2019
Age: 25-44
1 month ago
Didn’t know I needed this.
I wasn’t sure why I needed this and bought during the 12 days of Christmas sales. After trying for the first time I am addicted. It goes on so smooth and silky and keeps concealer on a lot longer. I don’t know if I’m supposed to but I have used ii under eye shadow too.
January 2, 2019
Falls Church, VA, US
Age: 45-64
1 month ago
Gel eye
Love the cooling effect of this is the morning!
User submitted image
Added Dec 23, 2018
December 23, 2018
Cabot, AR, US
Age: 25-44
1 month ago
you will love it!
the best primer for under the eyes! i have tried smashbox, chanel, loreal, becca, clarins and some other big brands. This is by far the best one in terms of the ease of application, the size and the effectiveness. Two thumbs up! I'm so glad i bought two!
December 19, 2018
port moody , BC, CA
Age: 25-44
2 months ago
This is the first time trying third product. It has truly become my new favorite under eye cream. My eyes dont look tired and dark anymore. So in love ❤️
December 11, 2018
Albuquerque , NM, US
Age: 45-64
2 months ago
New Favorite
This is my new favorite go to product! Keep it in my purse! Just love it. Eyes look and feel rested.
November 29, 2018
Dedham, MA, US
Age: 45-64
2 months ago
Works great
I like the cooling feeling. Concealer smooths on great over this
November 28, 2018
Marshfield , WI, US
Age: 45-64
9 months ago
Been using this product for a few months. It goes on nicely and feels refreshing, but I haven’t noticed any visual improvements to my under eyes.
November 13, 2018
Age: 25-44
7 months ago
don't bother
Hugely disappointing. Another poor performing eye product not worth investing in.
September 22, 2018
Sinton, TX, US
Age: 45-64
4 months ago
hydrogel lift eye
love love it
August 26, 2018
port st lucie, FL, US
Age: 65+
5 months ago