HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer
HydraGel Lift Under Eye Perfecting Primer

HydraGel Lift Under Eye Perfecting Primer

.18 oz / 5 g
Availability: In stock
SKU: 951470020


Cool & Smooth

Achieve the perfect eye makeup application with this hydrating all-purpose, cooling eye primer that preps and smooths the skin for better wear throughout the day. Encapsulated Water Complex hydrates the lid and under eye for an instant brighter, firmer, lifted look while blurring imperfections and priming for concealer application.


Apply directly to the skin and smooth onto the lid and under the eye. Can be used alone or under eye makeup.


Correcting Primer Hydrate & Balance

Correcting Primer Hydrate & Balance


- was $33.00

“This is a makeup bag essential. Apply it under concealer to hydrate, smooth and depuff the under eye area. Use it over concealer during the day to refresh tired-looking eyes ”
- PÜR Educator


Encapsulated mineral water from the Swiss Alps gives the skin deep, nourishing, lasting hydration.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).


All Ingredients

Aqua, Butylene Glycol, Sodium Stearate, Pentylene Glycol, Steareth-100, Glycerin, Isosteareth-2, Nylon-12, Acetyl Tetrapeptide-5, Lecithin, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Caffeine, Stearic Acid, Alcohol Denat., Phenoxyethanol, Red 40 (CI 16035)


4.5 / 5.0
42 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Been using this product for a few months. It goes on nicely and feels refreshing, but I haven’t noticed any visual improvements to my under eyes.
November 13, 2018
Age: 25-44
5 months ago
don't bother
Hugely disappointing. Another poor performing eye product not worth investing in.
September 22, 2018
Sinton, TX, US
Age: 45-64
2 months ago
hydrogel lift eye
love love it
August 26, 2018
port st lucie, FL, US
Age: 65+
3 months ago
Makes a BIG difference!
I don't know how many things I have tried, but I have become jaded about primers, etc., that are supposed to help the undereye area look significantly better. They really don't make much of a difference for me. THIS IS AMAZING!

First, it just feels good going on. Wait til you try it and you will see what I mean. I leave it to soak in for a minute while I do something else, and when I come back to the mirror, I just look younger. It is hard to point to exactly why, it just looks good. Works well under concealer and seems to keep it 'in place' longer.
July 25, 2018
Boston, MA, US
Age: 45-64
5 months ago
Love this HydraGel lift!
I loved how well this applied and blended with my skin and made it look refreshed and glowy!
July 15, 2018
Love it!
I would definitely recommend this product! I had doubts but I put it on and waited a few minutes and was very surprised at how youthful my under eye area looked. I don’t know how else to describe it except to say my eyes look 15 years younger than without it.
July 13, 2018
6 months ago
I’m on my second one and I truly love this. My under eye feels so fresh and hydrate. I’m addicted to it! I can see a huge difference when I don’t use this before concealer.
July 9, 2018
I have yet to buy but i am but i have a question can i use it in the creases of my nose n bridge i have dull dry skin all over my face n those are another bad spot .. i would love something like this that i could use on my entire face
June 23, 2018
Response from PÜR The Complexion Authority
Hi Lauren! I, too, would love HydraGel Lift in a mega-jumbo size! HydraGel Lift is formulated mainly to prime and prep delicate skin around the eye area before concealer or foundation. However, you could definitely dab or pat small amount HydraGel on other areas of the face. If you haven’t already, you may want to checkout Soak It Up Moisturizer here https://www.purcosmetics.com/soak-it-up. This intensive hydrator delivers a mega-dose of oil-free hydration for the skin! If you're looking for something to prime like HydraGel Lift before your makeup but want a maximum dose of hydration, try our new 4-in-1 Correcting Primer Energize and Rescue here https://www.purcosmetics.com/4-in-1-correcting-primer. I think you will really like these! XOXO
June 25, 2018
Megan F
Cooling and soothing. This kept my "aging" skin smooth all day even after makeup application. I will continue to buy, no need to look further!
June 4, 2018
5 months ago
This feels so good under my eyes! It’s cooling effect, and hydrating which is just what I need for my dry mature skin. It seals in my moisturizer.
June 1, 2018
Sparta , WI, US
Age: 45-64
6 months ago