Not available for sale outside the U.S.
Get the glass effect with PÜR’s CBD Hydrating Primer Serum, the skincare-primer duo that promotes hydrated and glassy-smooth skin with a conditioning blend of skincare-infused ingredients like CBD, Turmeric and Elderberry Extract for seamless makeup application.
What it does:
• CBD and skincare-infused formula acts as your skincare and primer in one
• Energizing ingredients invigorate and stimulate skin for a more vibrant-looking complexion
• CBD helps soothe dry stressed skin and can help fight skin irritation
• Age-defying skincare ingredients deeply condition and brighten the look and feel of skin
• Lightweight serum formula helps smooth the look of skin, prepping it for a smoother foundation application
Key Ingredients:
CBD 25mg | Helps soothe dry skin and improve overall skin comfort
Green Tea Extract | Helps soothe skin irritation and decrease the appearance of redness
Superfood Blend | A skin-loving blend of Turmeric and Elderberry fruit extract helps encourage a healthier and more radiant-looking appearance
Coconut Alkanes | Help smooth, hydrate and condition skin for a healthier-looking complexion

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Replenish your skin and prep your looks with this noteworthy CBD Hydrating Priming Serum. Infused with 25 mg CBD and a nourishing, superfruit blend of antioxidants, vitamins and minerals, this PÜR Hybrid Primer helps promote a radiant-looking complexion and prime skin for seamless makeup application. Featuring green tea extract, coffee, acai, goji berry and coconut alkanes, this silicone-free formula helps smooth the skin’s appearance, reduce the look of fine lines and help protect skin against environmental stressors, so you can start and end your day on a high note. -
Apply 1-2 drops of priming serum onto cleansed skin after moisturizing. Gently smooth until fully absorbed. Use alone or follow with foundation (not included).
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PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.
While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens
We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.
For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.
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AQUA/WATER/EAU, PROPANEDIOL, CANNABIDIOL, HYDROXYACETOPHENONE, XANTHAN GUM, SORBITAN OLEATE DECYLGLUCOSIDE CROSSPOLYMER, SILICA, SODIUM DEHYDROACETATE, COCONUT ALKANES, SODIUM CHLORIDE, GLYCERIN, COCO-CAPRYLATE/CAPRATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, COFFEA ARABICA (COFFEE) SEED EXTRACT, EUTERPE OLERACEA (ACAI) FRUIT EXTRACT, GARCINIA MANGOSTANA FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, MORINDA CITRIFOLIA FRUIT EXTRACT, PUNICA GRANATUM (POMEGRANATE) FRUIT JUICE.
Replenish your skin and prep your looks with this noteworthy CBD Hydrating Priming Serum. Infused with 25 mg CBD and a nourishing, superfruit blend of antioxidants, vitamins and minerals, this PÜR Hybrid Primer helps promote a radiant-looking complexion and prime skin for seamless makeup application. Featuring green tea extract, coffee, acai, goji berry and coconut alkanes, this silicone-free formula helps smooth the skin’s appearance, reduce the look of fine lines and help protect skin against environmental stressors, so you can start and end your day on a high note. | ![]() |
Apply 1-2 drops of priming serum onto cleansed skin after moisturizing. Gently smooth until fully absorbed. Use alone or follow with foundation (not included). |
![]() PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models. | ![]() While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens |
![]() We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle. | ![]() For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free. |
AQUA/WATER/EAU, PROPANEDIOL, CANNABIDIOL, HYDROXYACETOPHENONE, XANTHAN GUM, SORBITAN OLEATE DECYLGLUCOSIDE CROSSPOLYMER, SILICA, SODIUM DEHYDROACETATE, COCONUT ALKANES, SODIUM CHLORIDE, GLYCERIN, COCO-CAPRYLATE/CAPRATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, COFFEA ARABICA (COFFEE) SEED EXTRACT, EUTERPE OLERACEA (ACAI) FRUIT EXTRACT, GARCINIA MANGOSTANA FRUIT EXTRACT, LYCIUM BARBARUM FRUIT EXTRACT, MORINDA CITRIFOLIA FRUIT EXTRACT, PUNICA GRANATUM (POMEGRANATE) FRUIT JUICE.