Prime & Set

Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.

Instantly brighten and firm the skin’s appearance, while neutralizing the look of redness from breakouts, irritation and more in one simple step. Cruelty-free Correcting Primer Redness Reducer features a green hue that has been proven to offset the look of redness and uneven skin tone. Great for all skin types, the primer acts as a silky canvas for flawless makeup application… it’s the perfect daily prep to cancel out your complexion concerns. The vegan-friendly, color-correcting Redness Reducer Primer is a multitasking hero. Infused with our proprietary Ceretin Complex, Correcting Primer Redness Reducer helps create a more uniform-looking skin tone and helps disguise pores. It’s the same formula you’ve always loved, just with a fresh new look!

Your face is your canvas. Prep it for a flawless makeup look with this energizing and skin-nourishing Correcting Primer Energize & Rescue. Packed with good-for-your-skin ingredients such as probiotics, aloe, caffeine and coconut water, this primer acts as a beauty tonic to help smooth and soothe your skin before makeup application while improving skin hydration and soothing the skin to reduce the appearance of redness. 

Flawless-looking skin can easily be yours. Neutralize the look of dark circles, age spots, freckles and uneven skin tone with perfectly peach-toned Dark Spot Corrector that is universally flattering. The perfect prep for makeup, this vegan-friendly Correcting Primer can help brighten and firm the skin's appearance for an instant youthful-looking glow that lasts. The lightweight, silky formula glides on effortlessly to smooth away the look of lines and minimize the appearance of pores with clinically proven skincare technology like our hydrating Ceretin Complex and soothing Aloe Vera. Great for all skin types, Correcting Primer Dark Spot Corrector indulges your skin while creating a canvas for your makeup. It's the same formula you've always loved, but with a fresh, new, modern look.

Meet your everyday multitasker: PÜR’s 4-in-1 Skin Tint is more than makeup—it’s daily skin defense with breathable, radiant coverage. This serum-like skin tint with mineral SPF helps hydrate, protect, and visibly improve skin over time so your complexion looks as healthy as it feels.

Why you’ll love it:

• 100% Mineral SPF Protection – Broad-spectrum, non-nano zinc oxide shields skin instantly—no wait, no greasy residue.
• Serum-Like Tint, Not Heavy Makeup – Lightweight, breathable tint that melts into skin, evens out tone and provides a natural, radiant finish that feels like skin.
• Skin-Improving Ingredients – Powered by brightening Niacinamide, barrier-supporting Ceramides, and gentle Retinol from our exclusive Ceretin® Complex.
• Clean & Reef-Safe Formula – Breathable, non-comedogenic, and suitable for sensitive skin.

What it does:
This skin-first tint delivers the ease of a lightweight serum with the benefits of mineral sun protection. It blurs and balances skin tone while delivering long-term skincare benefits. With every wear, it helps smooth texture, brighten tone, and support your skin barrier—making it the perfect choice if you want a skin tint with SPF that goes beyond basic coverage.

Moisturize, color correct, prime and illuminate the skin in one easy step—no filter needed! Formulated with prismatic blurring micro-pearls that work to help balance the look of the complexion, this all-in-one No Filter Primer imparts a gleaming glow with an opal finish for a visibly healthier look. Formulated with our proprietary, age-defying Ceretin Complex, as well as a vitamin-rich Energy Complex, essential fatty acids and essential oils like hemp, coconut, olive and shea, this Blurring Photography Primer delivers an immediate boost in radiance without unwanted shine. Wear alone or prep skin for makeup looks. Designed for all skin tones, this must-have primer is universally flattering.

What it is: Balancing Act is a translucent Skin-Perfecting and Mattifying Shine Control Powder that keeps shine at bay and blurs the appearance of pores and imperfections without adding coverage.

What it does: Balanced skin feels closer than ever, thanks to Balancing Act. The unsung hero of any makeup routine, this sheer, Mattifying Shine Control Face Powder seamlessly keeps shine at bay without adding coverage. You’ll love the versatility of the dual-use formula that subtly blends into skin to keep it flawlessly matte. Plus, this translucent face powder contains our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex that’s made from a delicious combination of green tea, ginseng and vitamin B. Designed with a mosaic of neutral hues suitable for all skin tones, Balancing Act is a genius at helping to keep excess oil at bay. Use powder alone to mattify the look of the skin, blur the appearance of pores and imperfections and minimize the look of fine lines. Apply the setting powder over foundation to control breakthrough shine without looking dry or flat. Never cakey or heavy, its silky texture makes it an ideal touchup powder that can be used with or without makeup for an airbrushed finish.