Eyes

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.

*Including water. Naturalness according to ISO 16128 standard.

Customize endless looks in the blink of an eye with this On Point Waterproof Liquid Eyeliner Pen. From beginners to pro’s, PÜR beauties rejoice—the ultra-fine and flexible felt tip eyeliner applicator delivers thin to thick lines with rich black color that’s easy to apply and won’t smudge, crease or fade. The perfect liner for anyone, this ultra-matte liquid eyeliner is universally flattering and features a skin-loving, quick-to-dry formula that goes on smoothly without skipping or pulling for maximum, uninterrupted looks that flatter every eye color and shape.

Get soft definition with this easy-to-use gel eyeliner that glides on effortlessly for customized looks. The creamy, skincare-infused formula is enriched with skin-conditioning ingredients that deliver blendable, high-performance color that’s comfortable to wear. Includes a built-in sharpener for ultimate precision with every use!

Adds extra length and volume to your natural lashes in one swipe. It works seamlessly with our bestselling mascara, Fully Charged!

How To Use

When applying the second coat of primer, focus the wand at the base of the lashes by wiggling the wand back and forth at the lash line. This will create the look of naturally fuller, more voluminous lashes and help fill in sparse areas before applying mascara and false eyelashes.

INGREDIENTS

Carnuba Wax | Build volume and lengthen lashes creating the perfect foundation to apply Fully Charged Mascara

Panthenol and Sunflower Seed Oil | Conditions lashes to keep them flexible and less brittle

AQUA, GLYCERYL STEARATE, C18-36 ACID TRIGLYCERIDE, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, CETYL PALMITATE, STEARIC ACID, PROPANDIOL, STEARETH-20, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, PVP, STEARETH-2, PHENOXYETHANOL, POLYQUATRINUM-10, PHOSPHOLIPIDS, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PANTHENOL, DIPROPYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, CHLOROPHENSIN, DISODIUM EDTA

Enhance your eye look by adding fullness and length to your natural lashes. This collection of six 3-D silk eyelashes lash styles is cruelty-free and was curated with celebrity makeup artist Mélanie Viger @MUAVEE. The lashes are handcrafted with the finest luxury synthetic fibers to provide ultra-lightweight, natural-looking lashes. These vegan lashes are durable, reusable up to 20 times and safe for contact wearers.

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!

Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

Take your lashes to new heights with The Volume Set. This 2-Piece Mascara & Primer Duo includes PÜR best selling Fully Charged Mascara Primer Powered by Magnetic Technology formulated with lash-conditioning Vitamin B5 and Sunflower Seed Oil and our new limitless Plant-Powered Volumizing Mascara that’s enriched with a hybrid complex of 91% naturally derived ingredients.* Prime and help protect and strengthen the appearance of lashes for undeniable volume that wows.

*Including water. Naturalness according to ISO 16128 standard.

What It Does

• Gives lashes a more volumized-looking appearance 
• Skincare-infused formulas help condition and hydrate the look of lashes  
• Helps prime and protect the look of lashes from environmental stressors      
• Lash-strengthening formula

Fully Charged Mascara Primer Powered by Magnetic Technology: 0.42 FL OZ/ 12.5 mL
Bio Charged Plant-Powered Volumizing Mascara: 0.42 FL OZ/ 12.4mL

We’re not normally here for the drama but we absolutely love a bold eyelash look! Separate, lengthen and thicken the appearance of your lashes with this cruelty-free 4-in-1 Mascara. A high volume mascara that adds drama to the look of lashes, it’s truly On Point! Formulated with nourishing, hemp-derived oil and Biotin for stronger, healthier-looking lashes that wow, this reach-for-the-sky mascara features intense black pigment that leaves a lasting impression. It’s lash-loving formula also helps protect against environmental stressors, such as pollution.