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You shouldn’t have to choose between makeup that works and clean ingredients. Here you will find all of the clean skincare-infused makeup you love. None of the ingredients you don't. Be kind to your skin. Explore clean alternatives to everyday makeup needs. As a pioneer of clean makeup. It’s not a trend, it’s our DNA. We're proud to leave potentially harmful ingredients out of our makeup products. We're proud to be cruelty free, paraben free, gluten free, talc free and mineral oil free. Here you’ll find good-for-you, clean beauty products for eyes, lips, face and skin (think beautiful eyeshadow palettes, false eyelashes, eyeliner, highlighter, bronzer, makeup primer, blush, makeup setting spray, mascara and more). We embrace diversity and our beautiful collection of face powder, blush, bronzer, contour, highlighter, foundation, concealer, primer and setting spray makeup products look flawless on all skin tones, so you can look and feel your best each and every day. It’s makeup men, women and teens can live their life in! Shop groundbreaking clean beauty products designed for all men, women and teens—all with good-for-your-skin ingredients. It’s skin-loving makeup products for all ages, races and skin tones and skin types. We are proud to be a trusted, go-to brand for clean makeup that’s also good for your skin!