Friends & Family

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

Meet your everyday multitasker: PÜR’s 4-in-1 Skin Tint is more than makeup—it’s daily skin defense with breathable, radiant coverage. This serum-like skin tint with mineral SPF helps hydrate, protect, and visibly improve skin over time so your complexion looks as healthy as it feels.

Why you’ll love it:

• 100% Mineral SPF Protection – Broad-spectrum, non-nano zinc oxide shields skin instantly—no wait, no greasy residue.
• Serum-Like Tint, Not Heavy Makeup – Lightweight, breathable tint that melts into skin, evens out tone and provides a natural, radiant finish that feels like skin.
• Skin-Improving Ingredients – Powered by brightening Niacinamide, barrier-supporting Ceramides, and gentle Retinol from our exclusive Ceretin® Complex.
• Clean & Reef-Safe Formula – Breathable, non-comedogenic, and suitable for sensitive skin.

What it does:
This skin-first tint delivers the ease of a lightweight serum with the benefits of mineral sun protection. It blurs and balances skin tone while delivering long-term skincare benefits. With every wear, it helps smooth texture, brighten tone, and support your skin barrier—making it the perfect choice if you want a skin tint with SPF that goes beyond basic coverage.

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Makeup, meet skincare. Our 4-in-1 Pressed Mineral Powder Foundation gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula. Our powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. This all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns – even after the makeup comes off! That's pretty smart beauty.

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!

Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

What it is: Balancing Act is a translucent Skin-Perfecting and Mattifying Shine Control Powder that keeps shine at bay and blurs the appearance of pores and imperfections without adding coverage.

What it does: Balanced skin feels closer than ever, thanks to Balancing Act. The unsung hero of any makeup routine, this sheer, Mattifying Shine Control Face Powder seamlessly keeps shine at bay without adding coverage. You’ll love the versatility of the dual-use formula that subtly blends into skin to keep it flawlessly matte. Plus, this translucent face powder contains our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex that’s made from a delicious combination of green tea, ginseng and vitamin B. Designed with a mosaic of neutral hues suitable for all skin tones, Balancing Act is a genius at helping to keep excess oil at bay. Use powder alone to mattify the look of the skin, blur the appearance of pores and imperfections and minimize the look of fine lines. Apply the setting powder over foundation to control breakthrough shine without looking dry or flat. Never cakey or heavy, its silky texture makes it an ideal touchup powder that can be used with or without makeup for an airbrushed finish.

Brighten and conceal with our bestselling Disappearing Ink. This 4-in-1 Face Concealer Pen quickly brightens the appearance of dark circles, blurs the look of blemishes and wakes up the appearance of tired-looking eyes by delivering instant hydration to skin in need of a pick me up. The buildable formula is a perfect companion to sheer to medium foundation for an age-defying complexion that's healthier-looking.

Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.