Eyes On Point

On Point Eyeliner Makeup Bag

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!

Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

We’re not normally here for the drama but we absolutely love a bold eyelash look! Separate, lengthen and thicken the appearance of your lashes with this cruelty-free 4-in-1 Mascara. A high volume mascara that adds drama to the look of lashes, it’s truly On Point! Formulated with nourishing, hemp-derived oil and Biotin for stronger, healthier-looking lashes that wow, this reach-for-the-sky mascara features intense black pigment that leaves a lasting impression. It’s lash-loving formula also helps protect against environmental stressors, such as pollution.

Customize endless looks in the blink of an eye with this On Point Waterproof Liquid Eyeliner Pen. From beginners to pro’s, PÜR beauties rejoice—the ultra-fine and flexible felt tip eyeliner applicator delivers thin to thick lines with rich black color that’s easy to apply and won’t smudge, crease or fade. The perfect liner for anyone, this ultra-matte liquid eyeliner is universally flattering and features a skin-loving, quick-to-dry formula that goes on smoothly without skipping or pulling for maximum, uninterrupted looks that flatter every eye color and shape.

Get soft definition with this easy-to-use gel eyeliner that glides on effortlessly for customized looks. The creamy, skincare-infused formula is enriched with skin-conditioning ingredients that deliver blendable, high-performance color that’s comfortable to wear. Includes a built-in sharpener for ultimate precision with every use!

On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks!

What it does: 

• Light-to-medium coverage.
• Buildable, cream-to-powder formula.
• High-performance eyeshadow pigments.
• 2-in-1 formula can be used as a standalone eyeshadow or as an eyeshadow primer.
• Skincare-infused formula helps smooth the appearance of fine lines and wrinkles.
• Waterless, longwear formula.

On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks!

What it does: 

• Light-to-medium coverage.
• Buildable, cream-to-powder formula.
• High-performance eyeshadow pigments.
• 2-in-1 formula can be used as a standalone eyeshadow or as an eyeshadow primer.
• Skincare-infused formula helps smooth the appearance of fine lines and wrinkles.
• Waterless, longwear formula.

On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks!

What it does: 

• Light-to-medium coverage.
• Buildable, cream-to-powder formula.
• High-performance eyeshadow pigments.
• 2-in-1 formula can be used as a standalone eyeshadow or as an eyeshadow primer.
• Skincare-infused formula helps smooth the appearance of fine lines and wrinkles.
• Waterless, longwear formula.

On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks!

What it does: 

• Light-to-medium coverage.
• Buildable, cream-to-powder formula.
• High-performance eyeshadow pigments.
• 2-in-1 formula can be used as a standalone eyeshadow or as an eyeshadow primer.
• Skincare-infused formula helps smooth the appearance of fine lines and wrinkles.
• Waterless, longwear formula.